J Society

Senior Consultant

Dream Alliance Development (Singapore) Pte Ltd

Head, Finance and Project Development

HF Pastoral  Centre

•	Involved in the building of the new Parish Pastoral Centre at the Church of the Holy Family.
•	Overseeing the building construction process to ensure smooth operations and timely completion of the project.
•	Managing and controlling expenses and funds allocation to ensure delivery of results within the designated budget.
•	Fostering strong relationships with stakeholders and contractors by ensuring that the design and operational requirements are reflected in the new building.

Notable Achievements:
•	Contributed to the design through conceptualization and space planning and ensured that the final design and development of the new Pastoral Centre met with the church’s future pastoral needs.
•	Completed the entire project within budget and on time. Responsibilities encompass timeline management, cost control and the coordination of contractors and specialists.

Consultant, Design and Planning 

Aught Private Limited ( Marketing and Creative Communications Agency)

Notable achievements:
•	Devised and executed an aggressive growth plan from its inception.
•	Developed the business from scratch and achieved sales of over US$0.5M in the first year and achieved profitability.
•	Marketed and maintained a few retainer accounts with effective marketing and creative 
solutions.

Director Of Business Development

Andrew Poh I.D Pte Ltd. (Boutique Interior Design Agency)

I was recruited to oversee and improve the operations of the company whilst achieving profitability. With no prior experience in interior design, I soon developed a flair for it.

Notable Achievements:
•	I devised a business plan to increase sales and fortify existing client relationships.
•	I secured three new business alliances worth over US$500,000 in the first year of joining.
•	I combined my passion for creativity with the skills in marketing and business development to achieve and exceed targets.
•	I ensured that the annual gross profit margins were 25-30% at a minimum.

Head - Project Management and Operations

atomz i! pte ltd

Business Development Director and  Shareholder

Pico Art International Pte Ltd

General Manager - Business Development

Alliance Technology and Development Limited

General Manager (Business Development, Corporate Affairs)

Business Development Manager

Standard Chartered Bank

Customer Relationship Manager and Client Relationship Manager

| Commercial and Business Development | Sustainability Advocate | Interior Designing | Hospitality | Project Management |

I am an advocate of the green ocean shift towards gearing up businesses for long term competitiveness and sustainability. My wide expertise across the commercial arena encompasses this on a daily basis.

My career background involves developing relationships, building up businesses, developing systems, and ensuring daily operational efficiency. Strong in people management skills, I am also an effective communicator at all levels and provide value and leadership in the fields that I have been. I currently also advise and mentor younger leaders who want guidance to grow their business and develop their people. 

My business development and marketing experience across multiple industries has enabled me to be an adaptive leader and mentor. My extensive experience enables me to forge and build strong relationships with stakeholders and colleagues and to bring value to the projects and work that I am involved in.

As a former business owner, I built my own marketing communications business from ground up and therefore understand and appreciate the entrepreneurial journey.  

Key highlights:

-	Over 9 years of corporate and relationship banking.
-	Marketing communications and event planning.
-	Conceptual design and space planning.
-	Building two start-ups.

Core competencies:

-	Business development and marketing.
-	Customer service management.
-	Project management.
-	Developing business processes.
-	Operations management.

I hold myself to the highest standards of integrity, honesty, and trust. I take pride in my professional work, often times exceeding expectations. I am recognized as highly dependable, creative and resourceful. I lead by example, inspire trust and confidence.


Contact: josephda59@gmail.com

Joseph Irving D'aranjo

Koon is an executive coach with over two decades of leadership experience at one of Australia's largest global consulting firms. 

💎 𝐂𝐨𝐚𝐜𝐡𝐞𝐝 600+ culturally diverse leaders to rise higher than they believed possible. breaking ceilings and lifting the floor for others.

💎 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐚𝐭𝐞𝐝 7 signature leadership programs with large corporates. Helping leaders draw on their cultural values as their unique leadership strengths.

💎 𝐒𝐩𝐨𝐤𝐞 on numerous panels to advocate on cultural inclusion leadership and anti-racism.

💎 𝐒𝐞𝐫𝐯𝐞𝐝 as an expert panelist for Diversity Council Australia’s RISE program, mentored CARM women, and delivered workshops to hundreds.

💎 Recognised as Top 10 Creator in Management & Leadership by Favikon for her daily thought leadership with 33,000 followers. 



🔥 Coaching Style 🔥
Clients consistently mentioned her ability to connect deeply with them as a person and their unique challenges. Her thought-provoking questions stretched her clients to explore new possibilities and develop effective strategies to overcome obstacles. Her coaching style embodies expertise, and a genuine commitment to her clients' success. 

✍🏻 Testimonials ✍🏻  
"I cannot recommend Koon highly enough for her outstanding coaching skills and structured approach to the program. She is highly knowledgeable and has a unique coaching style that sets her apart from others in her field. Alicia

"She is an active listener with a strategic mind who provided me with processes and tools to work through scenarios and grow as a professional and importantly, individual." Kerrie

"Thank you for helping me uncover the strengths, courage, determination and the better version of myself." Gloria

Still need to hear more from her clients? Check out the over 60 recommendations in her profile below

🏆 Area of Expertise 🏆
> Seamless transition into a new role
> Challenging team dynamics
> Strategic thinking 
> Executive communication 
> Political astuteness 
> Work and life integration
> Imposter syndrome 
> Cultural intelligence 


Click for 45 minutes chat if coaching is right for you 👉https://calendar.app.google/qQhqDmwx8RLLyheG7

 🌐 www.careerhackwithkoon.com

Suet Koon Lai (call me Koon)

One coffee. ☕️ Ten returns. 😄
Its like buy 1 get 10 free.

Sounds like a bargain right? 

When I preparing myself towards executive readiness, 
I had to learned this

That I can't fight every fire myself. 🔥
That I can't do hand-to-hand combat.
That I can't swoop in to fix everything. 

I had to zoom out and think big picture

Not “How do I fix this?”
but “What’s the system that keeps creating this?”

Because when I solve at the level of culture, process, or structure
I create a ripple effect that solve many more. 

Where for every 1 unit of my effort is 10x the return.
That became my secret formula to lead at scale.

So when I left corporate and started my coaching business,

I applied the same principle to grow

Even something as simple as a coffee catch-up ☕️
The most underrated super power

That those who seem to almost always have opportunities dropped on the lap don't talk about

Because
For every 1 coffee, there is 10x the return

1️⃣ Expand my network and become a super connector 🤝
2️⃣ Pick up juicy intel you’ll never find in books 💡
3️⃣ Demonstrate my coaching expertise by helping 🎯
4️⃣ A boost in my personal brand 🌟
5️⃣ New opportunities bubble up ☕️✨
6️⃣ Market insights to help my coaching clients 🧭
7️⃣ Step into new circles that was not visible to me 
8️⃣ Build social capital that keeps compounding 💬💎
9️⃣ Create career security that no fancy title can buy 🛡️

And importantly

🔟 Leave re-energised, inspired, and smiling ear to ear with joy ❤️😄

So yes, I rarely say no to a coffee catch-up. 😊

I gain tenfold.
The other person gains tenfold.

Win–win at scale. 🥰

Because 

The secret to scale isn’t doing more 
It’s doing what multiplies.

So tell me 
what’s your go-to?
☕️ Coffee or 🍵 Tea? 😄

Happy Friday my LinkedIn Fam 💗

See you again next week 😃

Koon
Executive Coach
#careerhackwithkoon

DM me
👉 1:1 Coaching
👉 Leadership Training Program
👉 Keynote Speaker / Panelist

Koon, Executive Coach

Coach executives and aspiring executives | Leadership Workshop Facilitator | Keynote speaker and panelist

How can you call yourself Australian when you don’t even speak English?

That one sentence shattered her. 💔

Australian-born.
Raised in Venezuela.

Fabiola Campbell sold everything for a one-way ticket home 
To the country on her passport and in her heart.

And with one sentence from the immigration officer, 
her belonging cracked wide open.

How many of us have heard it too?

“Go back to where you come from.”
“Speak English.”
The mocking of an accent, 
the side-eye, the silent exclusion.

Every rejection bottled up.

Until one day, she said, no more.

Her eyes burned with conviction. ✨
To build a community where migrant women belong, fully, proudly, loudly.

As her coach, I’ve witnessed her do the deep, invisible work, healing from years of racism and microaggressions. 

And she did.
She turned pain into purpose.

🔥 She founded Professional Migrant Women (PMW) 
now a family of thousands.
Their mantra?
“Our accent is our superpower.”

🔥She led the publication of Undefeated 
A book that captures the stories of 53 migrant women’s 
Because their stories deserved to be told too.

And now, her own book:
🔥 Own It: A call to women who D.A.R.E to be seen.

A declaration that no matter where you come from,
how heavy the judgment,
you can still own your story and shape your future.


And in a time when racism rises
and fear divides,

Her message reminds us:

The strength of Australia has always been 
And will always be 
In its diversity.



🎉 On the 21st of November, is the book launch in Sydney

Woo hoo !!!

I will be interviewing Fabiola, get the tea. ☕️

My LinkedIn fam,
Come join us.

It will be fun night and I promise you plenty of laughter
When Fabi and Koon are together. 
🤭 🤭 🤭 


And leave inspired
Reminded of your own super power.
🙌 🙌 🙌




Thank you 🙏🏻  Sherry Montano • GAICD , Microsoft for hosting us and being the keynote speaker, sharing with us your own migrant women journey. 

 

📖 Link to book launch tickets in the comments. 👇

The book is also available now on Amazon Australia.

YAY 🥳

See you all there on 21 November.

With much love ❤️

Koon
Executive Coach
#careerhackwithkoon

DM me
👉 1:1 coaching
👉 Leadership Training Program
👉 Keynote speaker/panelist

“Cricket is for boys.”
“What will others think?”

A dream 
almost crushed before it even began.

Because in her village,
girls didn’t play cricket.

They watched from the sidelines.
Learned early to shrink their dreams,


But not Amanjot Kaur

Not the carpenter’s daughter
who watched her father come home

with sawdust on his hands
and conviction in his eyes.

Handed her her first bat
crafted lovingly by him


An act of defiance to

“Log kya kahenge.”
“What will people say?”


That if no one makes space for you 
Craft your own.



To every academies that said “no girls allowed.”
To every boys who laughed and taunted.
To every rules that were never made for her.

She showed up.
Again and again. 


And as Amanjot Kaur lunged forward
and took that winning catch at the World Cup Final 🏆 

The nation soared 🎉🎉🎉
The world soared 🎉🎉🎉



Because 

when one person dares to defy “what will people say,”

An entire generation learns to dream louder.


Who has inspired you to dream bigger?

Congrats Amanjot and the India women cricket team! 
🥳🥳🥳🥳

You have inspired the next generation to dream louder. 


Koon
Executive Coach
#careerhackwithkoon


DM me
👉 1:1 Coaching
👉 Leadership Training Program
👉 Keynote Speaker / Panelist

No alternative text description for this image

I’d rather melt into the wall than walk into a networking event. 🫣

That’s what he said.

Tongue-tied.
Overthinking every sentence.
Cringing at awkward silences.
😰😰😰

But this time

He came back pumped 💪
Eyes bright. 
Something had changed.

Before the event, he has been experimenting with new techniques
I shared with him

The lack of social capital among leaders of colour has been identified as one of the key barriers to leadership advancement 

> 77% of surveyed agreed that decisions about hiring and promotions are made through informal networks which they struggled to access


This time when asked what would he experiment
He said to me,
I’m going to charm. 😎

I warmly replied,
Don’t charm.

But go in with the mindset of
I’m going to like whoever I meet. 💖

So he tried.

He went in with that intention to like whoever he met.

His tone softened.
His eyes twinkled.
His body language relax.

He asked open questions.
Built on what others said.
Listened, really listened. 👂

And something beautiful happened.

People opened up.
Conversations flowed.
Laughter came easily.

For the first time, he thoroughly enjoyed the room.
That in the past would have left him drained. 


He learned 

When we enter a room with the mindset “I will like whoever I meet,” 
Our tone, body language, and presence radiates warmth that draws others in

It’s not charm.
It’s logical.

Because
People like the people who like them. ❤️😍

True? 
Whats your experience like?


Koon
Executive Coach
#careerhackwithkoon

DM me
👉 1:1 Coaching
👉 Leadership Training Program
👉 Keynote Speaker / Panelist

What triggers us the most is often the test that reveals what our true values are.


Ever played the values card game or scrolled through a long list of “core values” trying to choose yours?

I've done that and still felt unsure.
Until I learned this 👇

You see,

I get really triggered by 
lateness.
Last minute cancellations.
People not doing what they said they would do.

Inside, I’d start to boil.
🤬

Telling stories in my head like:
“They’re being dishonest.”
“They don’t respect other peoples’ time.”
 “They’re selfish.”
 “They’re disrespectful.”
 …and blah and blah and blah

The more I thought about it, the more upset I became.

And when I looked back, aiyo, 
A bit too much right ???

Then I realised something powerful.

My reaction wasn't about others 
It was my values being triggered.

I value “Doing what I say I will do.”
Its integrity. 

You see,

Our values aren’t just passive beliefs.

They shape the story we tell ourselves

And that story drives our emotional reactions when someone behaves in a way that contradicts it.

The stronger the reaction, the stronger that value is to us. 


And here’s the kicker,

When others know what triggers us, they also know how to use it against us 
To paint us as “too emotional” or “difficult.”

So protect our triggers.
Own them.
Name them before someone else uses them against us.

When you understand the link between your values and your reactions, you stop being easily manipulated and start being being composed and in control. 

Because 

Our values defines us, it can also blind us, 
unless we learn to see through our own values.


So, do you know your values?

(psst: I'm better with lateness now 😄 I dont judge. I imagine Gandhi Ji and chill 🧘🏻‍♀️....😆)

Koon
Executive Coach
#careerhackwithkoon

DM me
👉 1:1 Coaching
👉 Leadership Training Program
👉 Keynote Speaker / Panelist


My latest hobby - Paint my Numbers. I'm obsessed 🤩. Helps me keeps my mind more quiet and sleep better. 

Who else is into Paint by Numbers?

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Suet Koon Lai (call me Koon)

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The Battle

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Suet Koon Lai (call me Koon)

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