Luke Condren Writing

It took me almost a decade of soul-searching to find what I was put on this Earth to do. Can you say the same?

The main goal of copywriting is conversion and sales. Knowing the fundamentals is important to do that,  and not just slapping words onto a screen because they "feel right". There's methods out there. Studies. Psychology at work, tons of templates, structures, and methods, that work time and time again. Especially in B2B and SaaS.

I didn't go in half arsed. I wanted to make sure I GOT this, to not be a fraud who thinks they're God's next gift in the copywriting world. I needed to know the rules, what worked, and have it told by people that bring in millions in their lifetime. 

And that's what I did. I understand that the first time might not work. But I understand that with a bit more refining. A bit more optimization. Some A/B testing. Incredibly deep research that almost seems obvious...

It all amounts to your money being made back, or I'll eat my hat. 

If you want this powerhouse in your corner, it's time to stop right here and make a choice. Over 60+ clients have done the same. You're not the first. I am tried and tested. There are no losers for people who work with me. 

It's time to act. And if you do it quickly...

You won't be put on my waitlist whilst others make their money through my efforts.

Freelance E-commerce Marketer & Conversion Specialist

Unique Prototypes

Ken, the founder and CEO, hired an agency to build his website. However, the agency couldn't build anything without copy. So Ken found me.

He had a tight deadline, but was a nice guy, so I accommodated. Within 2 weeks, I came up with copy for his entire website, making sure the fundamentals were there, being multiple CTAs, contact details in the header, and including everything he wanted to include. 

Check the home page document below for an example of how I pulled this off. His site isn't live right now, but once it is, I'll update this experience.

B2B Copywriter

cycls

I wrote a partnership announcement for Cycls in regard to their SAR'YAH app.

Not many bells and whistles here. Simple 500 word piece, expectations were met.

B2B Content Writer

Upto11

One of my first jobs on Upwork, I approached Teresa to write landing page copy for a tool called Share2Get, for upto11.

Applying all copywriting fundamentals, I aimed for simplicity and clear messaging, due to this tool being quite the unknown in this industry. Not entirely unknown as similar tools have been made in the past, but this tool was a more modern approach to previous efforts.

The goal was not to confuse the prospect, and to avoid confusing jargon. Things that are viewed as a relative unknown, invite more risk assessments, so it was my aim to make the copy as clear as possible to alleviate that. 

The final landing page copy was changed from my original submission and I had no opportunity to A/B test, but if what's currently up is getting them results, then I wish them well.

Kudiwave

Kudiwave was an interesting one. Different country entirely, different financial restrictions, it was unfamiliar ground, and a lot of important research was needed...

It's a damn good thing I don't stray away from difficult topics, ey?

The research was in-depth, and it was a challenge to understand the why's and the how's of the countries national restrictions on spending abroad. But I did it, and I understood why Kudiwave was incredibly important in what it is. 

A financial service that unleashes the restrictive cap on global spending.

Content Writer

Sessions

Sessions just seemed like the next step up in terms of video-conferencing, so crawling through their SaaS service only made me think...

"Ok, why has this taken so long to be made?"

It's a UX friendly platform. It makes sense for internal communications, it HAS everything you think you'd need to make the working process easier and more fluid. 

They're going places. Just give it a few years, you'll see.

B2B SaaS Content Writer

SVGtoPNG.com

It's quite difficult to bring out the features and benefits of an online file conversion service. What's the USP? Why do people need convincing to use this tool, when it should be an after-thought in the users' mind...

Turns out, yeah. They kinda DO need an explanation. Because when most people use a tool for one purpose, they don't realise there's other tools. And they might not know why those tools should be used, so it might be your best interest to explain them.

And that's what I did.

Copywriter

Go Gamers Tech

Wrote a press release for the announcement of their Mastercard Gaming Tournament.

Public Relations Writer

Bobbin Productions

Wrote and uploaded an article about video production.

B2B Content Writer 

Optilist

In charge of all online operations for Optilist.

Main line of work is updating listings to stand out against similarly priced holiday rentals in the local property market, as well as keeping the website up to date.

Director Of Online Marketing

Get 3 FREE conversion based tips for YOUR store, live on call, by asking me for an audit. 

The Accolades:
• 143% increase in sales, 156% increase in total orders, and an 88% increase in conversions, compared to the last 3 months.
• Landed a store's FIRST sale after 2 years by sending high-level sales emails to a list of just 800. 
• Increased hero section clicks from 110 to 170 by simply changing a SENTENCE.
• And more...

What You Need To Know:
I've studied under 3 of the world's best copywriters, 2 ex-Agora financial (the most profitable copywriting business in the entire world), and the UK's #1 E-commerce copywriter.

Need some ads? I'll not only write them for you, I'll also design your graphics, edit your videos, and set up the damn campaigns myself.

Website edits? I know every single page builder known to man. Anything I suggest in the audits? I can do ALL of it by myself. Shopify be damned. 

Massage your shoulders, make tea? Uh... you should... find someone else, I'm past that part. But there isn't much else I can't do.

What's Next?
There's only one way to work with me. And that's through me giving YOU a live audit of your store or website. It's easy to write that I can make you more sales, but until we're on that call? No dice until I've proven my knowledge and experience to you. 

Otherwise... what's the point of looking for a store specialist if you're not going to take a chance on one of them showing ACTUAL proof in the banner?

DM me first to register your interest and let me have a glance of your site.

And let's have some fun, ey? Now get in my DM's if you want to make more sales, you! Take the leap!

Joseph Condren

(1) Getting B2B CMOs a LinkedIn-literate team | (2) 12-week enquiry generation program *only* for consultants | +$300K in client pipeline | Message "Curious" to know more.

"Popular" content never impresses buyers.

It impresses the "LinkedIn Famous" (who don't buy from you.)

If posting worked,

And 5 of your team members just posted then everyone would be winning.

After working with leaders from multiple B2B industries, dealing with complex buyer behavior, and business problems....

It's *always* about sales psychology.

What triggers your clients?

What makes them go "We need this team on our side ASAP"

Content, profile, DMs are methods, 

The core is the trigger.

Once you figure out what makes them tick, you are golden.

You learn that with training. 

In 6 weeks business starts coming in,

In 12 weeks our partners need to outsource because they are over occupied.   

Many spend $15K for months and see no growth at all...

Which is why I want you to vet me.

Because if you want a solid business, you need a solid partner.

I would do the same.

My only condition is you evolve. I hate un-invested people.

You can see my case studies now, message me "Curious."

Ciao.

Sadiya Mulla

“Nice” founders are never DM’d by buyers. Because they. Just. Don’t. Shut. Up.

If you are just a creator whose business model is followers, share it all. 
Sell cohorts and $39 templates.

But if your business model is to stop companies from crashing on hot concrete via your solutions

and exchange $20k–$120k in return –

Be very careful about how much you give away.

Because serious enquiries only happen when there is a huge gap between what the buyer knows and what you know.

The moment they see you as an encyclopedia
You have the same value as a Google search

They feel no pull to work with *you.*

Because your approach told them your consulting is free and accessible 24/7/365.

They have 0 curiosity to DM you.
To get private access to your mind.
Instead, they will use you to browse options.

And find someone “better” to DM.

Simply put,
If buyers can't mentally justify buying access to you -

They won't.

Sadiya M.

Hate ads, so I nailed inbound · Engineering B2B enquiries for $45k–2m deals · Deploying in-house sales

Founders who post “consistently” are the bane of their own existence.

More content does not cause more enquiries.
More content does not cause more enquiries.
More content does not cause more enquiries.
More content does not cause more enquiries.
More content does not cause more enquiries.

Content is a half-asleep trigger.
It only triggers serious buyers *if* your presence is nailed.

And I don’t mean a nice profile headline and a loud banner.
Your buyers couldn’t care less that you post 25x a month.
Or that you have 10 case studies.

Your. Profile. Is. Your. Disposition.

When its wrong, buyers don’t DM.
They mentally blacklist your name and justify it as:
“Too pushy”
“Didn’t feel the pull”
“Not interesting enough”

When I start with a company -
The first phase is their perceived market value.

Then, the productized service map.

Then, the founder’s story.

That’s what triggers content.

And that’s what forces content to trigger the best inbound.

I love working with 55+ founders. We use “boomer” as an insult, but these folks are THE business builders.

They've watched the industry break and regrow many times.

Heck, they made the industry what it is today.

They know when the hype is just noise.
And when serious change is coming.

So when we start working, they tell me this outright:

“I want less random posts or followers.
I want a strong circle of partners (buyers).
I want to build a legacy.”

This looks like:
Way less noise in their business.
No FOMO strategy changes.
No cringe tactics.

They don’t doubt themselves no matter who yells online.

I know they are bound to win.

DMs from prospects NEVER start with “Hey, we need help. What’s your price?”

But with 2 paras explaining:
a. What they want
b. Where they are stuck
c. A request to hop on a call. ASAP.

Every business needs reliable partners now more than ever.

But when you push for more salesy content, lead magnets, and likes

They think you are a mere creator.

Not an actual service.

While I was building their inbound system

My clients were having dinners with their prospects.

Not worried about where the next enquiry will come from.

They call less.
Play golf.
Sell high.

I will bet on a 55+ founder over an “AI, tactics, go viral” founder any day.

“Ideal clients never like our posts. BAD sign for inbound...?” my greentech client asked. I sighed, this myth never dies. Here’s the truth:

His buyers were fin. institution CEOs AND their close advisors (more imp. than buyers). Deal size anywhere from $200k to a million.

I asked him: “Did YOU like any of my posts before you approached me?”

Client: “No."

“Did you like them after we started our partnership?”

Client: “No.”

“Why do you think prospects would stick their neck out to like your posts then? Especially with problems that need large capital.”

Client: /still processing/

Me: “It’s like expecting mice to dance in front of a starving, feral, ginger cat.”

He got the mechanics at play. 

Buyers never like posts because they hate being seen. Being pitched.

And with tools like Clay, it’s easier than ever to call some stranger a prospect and DM them every 18 hours.

Companies that are serious about you will NOT show up with weak signals like reacting to your posts or asking stuff in the comments.

They lurk.
They judge you.
They check if you can be trusted.

Then they DM you.
On their terms.

That's inbound 101.

So if an ideal client actually likes your post,

that’s a bad sign.

They want free info.
They won’t sign with you.

Likes don’t predict sales;

The trifecta of selling signals do:
I. Profile views (repeat views >>>)
II. Silent follows
III. Companies in search appearances

“Never thought LinkedIn was this powerful,” said my client after 5 posts and $2mn in DMs. I could hear the smile in his voice. All because I went anti-influencer;

4:30 am. I wave to my client sitting in windy Texas.

Their real estate project will launch soon —

His LinkedIn has no hint of it.
No demand from investors.
No interest from partners.

He assumed he needed:
• a PR agency
• conferences
• 10,000 cold emails
• a 132-slide deck
• a team of 12

To make it happen.

He requests me to take over his LinkedIn. Build his authority in the market.

But I know what's coming.

So I map the LinkedIn campaign at dawn. 

His partner nods to it.
I execute. We go live.

They expect “press leverage.”

The next day:

He opens his DMs.

He gets enthusiastic messages to meet up over brunch. 

Strong real estate and multi-industry partners and investors. 

He sends me a thank you. 

All DMs were:
• Long paragraphs with business details 
• What they expect to achieve
• How much capital they want to invest
• When they can meet in person

Serious. Intent. To. Partner. Up.

7 posts.
Across 4 weeks.

Outperformed the avg. 30 posts/month “strategy.”

No video.
No sob stories.
No salesy CTAs.
No lead magnets.

Just LinkedIn engineered right.

Don’t expect $35K prospects when you have a $200 LinkedIn.

Buyers aren’t sitting there waiting for you to finally show your worth.

They are swiping fast and choosing your competitors because they •look• better.

So while you question why they choose companies that don’t have nearly enough case studies

And shady, lousy, embarrassing execution -

You don't see that your LinkedIn looks shady, lousy, and embarrassing, too.

Even if your work speaks for itself, no buyer will DM you and wait for you to slowly reveal how great you are.

You are not in a romance novel.

Either upgrade your profile and prospects' touchpoints so they know your worth and finally DM you.

Or drop your expectations of getting great prospects. Take in cheap clients.

Ciao.

“Authenticity” is NOT a public right; it’s a privilege.
And it’s why clients don’t DM you.

Ask me why you don’t get serious enquiries on LinkedIn -

And I will ask you why you use LinkedIn as your therapy room.

Your buyers don’t care that you slept on the office floor with no pillows.
Or that you are building in public for the 167th day now. 
Or that you hit $5m 3 years ago. But felt numb.

They need you to be a partner.
They need your content to *subtly* prove your mastery. 

So they can let go once you take over.

Instead, their feed is full of “I am the most vulnerable” people.

Inbound is simple when you know your real selling points.

And they sure aren't coming out of pop psych slang and trauma speak.

You aren’t actors.
You aren’t just creators.
You aren’t enlightenment gurus.

Your business comes from clients, not followers.

Your business lives on potential clients’ opinion of you.

And on the relief they feel because you signed the contract.

Your best inbound will happen when your value is undeniable.
Not when your feelings are. 

Ciao.

taplio

The Battle

Joseph Condren

Sadiya Mulla

Followers

Posts

Engagements

Likes

Performance ScoreSadiya Mulla's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joseph Condren

Sadiya Mulla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sadiya Mulla's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSadiya Mulla's LinkedIn Performance