Luke Condren Writing

It took me almost a decade of soul-searching to find what I was put on this Earth to do. Can you say the same?

The main goal of copywriting is conversion and sales. Knowing the fundamentals is important to do that,  and not just slapping words onto a screen because they "feel right". There's methods out there. Studies. Psychology at work, tons of templates, structures, and methods, that work time and time again. Especially in B2B and SaaS.

I didn't go in half arsed. I wanted to make sure I GOT this, to not be a fraud who thinks they're God's next gift in the copywriting world. I needed to know the rules, what worked, and have it told by people that bring in millions in their lifetime. 

And that's what I did. I understand that the first time might not work. But I understand that with a bit more refining. A bit more optimization. Some A/B testing. Incredibly deep research that almost seems obvious...

It all amounts to your money being made back, or I'll eat my hat. 

If you want this powerhouse in your corner, it's time to stop right here and make a choice. Over 60+ clients have done the same. You're not the first. I am tried and tested. There are no losers for people who work with me. 

It's time to act. And if you do it quickly...

You won't be put on my waitlist whilst others make their money through my efforts.

Freelance E-commerce Marketer & Conversion Specialist

Unique Prototypes

Ken, the founder and CEO, hired an agency to build his website. However, the agency couldn't build anything without copy. So Ken found me.

He had a tight deadline, but was a nice guy, so I accommodated. Within 2 weeks, I came up with copy for his entire website, making sure the fundamentals were there, being multiple CTAs, contact details in the header, and including everything he wanted to include. 

Check the home page document below for an example of how I pulled this off. His site isn't live right now, but once it is, I'll update this experience.

B2B Copywriter

cycls

I wrote a partnership announcement for Cycls in regard to their SAR'YAH app.

Not many bells and whistles here. Simple 500 word piece, expectations were met.

B2B Content Writer

Upto11

One of my first jobs on Upwork, I approached Teresa to write landing page copy for a tool called Share2Get, for upto11.

Applying all copywriting fundamentals, I aimed for simplicity and clear messaging, due to this tool being quite the unknown in this industry. Not entirely unknown as similar tools have been made in the past, but this tool was a more modern approach to previous efforts.

The goal was not to confuse the prospect, and to avoid confusing jargon. Things that are viewed as a relative unknown, invite more risk assessments, so it was my aim to make the copy as clear as possible to alleviate that. 

The final landing page copy was changed from my original submission and I had no opportunity to A/B test, but if what's currently up is getting them results, then I wish them well.

Kudiwave

Kudiwave was an interesting one. Different country entirely, different financial restrictions, it was unfamiliar ground, and a lot of important research was needed...

It's a damn good thing I don't stray away from difficult topics, ey?

The research was in-depth, and it was a challenge to understand the why's and the how's of the countries national restrictions on spending abroad. But I did it, and I understood why Kudiwave was incredibly important in what it is. 

A financial service that unleashes the restrictive cap on global spending.

Content Writer

Sessions

Sessions just seemed like the next step up in terms of video-conferencing, so crawling through their SaaS service only made me think...

"Ok, why has this taken so long to be made?"

It's a UX friendly platform. It makes sense for internal communications, it HAS everything you think you'd need to make the working process easier and more fluid. 

They're going places. Just give it a few years, you'll see.

B2B SaaS Content Writer

SVGtoPNG.com

It's quite difficult to bring out the features and benefits of an online file conversion service. What's the USP? Why do people need convincing to use this tool, when it should be an after-thought in the users' mind...

Turns out, yeah. They kinda DO need an explanation. Because when most people use a tool for one purpose, they don't realise there's other tools. And they might not know why those tools should be used, so it might be your best interest to explain them.

And that's what I did.

Copywriter

Go Gamers Tech

Wrote a press release for the announcement of their Mastercard Gaming Tournament.

Public Relations Writer

Bobbin Productions

Wrote and uploaded an article about video production.

B2B Content Writer 

Optilist

In charge of all online operations for Optilist.

Main line of work is updating listings to stand out against similarly priced holiday rentals in the local property market, as well as keeping the website up to date.

Director Of Online Marketing

Get 3 FREE conversion based tips for YOUR store, live on call, by asking me for an audit. 

The Accolades:
• 143% increase in sales, 156% increase in total orders, and an 88% increase in conversions, compared to the last 3 months.
• Landed a store's FIRST sale after 2 years by sending high-level sales emails to a list of just 800. 
• Increased hero section clicks from 110 to 170 by simply changing a SENTENCE.
• And more...

What You Need To Know:
I've studied under 3 of the world's best copywriters, 2 ex-Agora financial (the most profitable copywriting business in the entire world), and the UK's #1 E-commerce copywriter.

Need some ads? I'll not only write them for you, I'll also design your graphics, edit your videos, and set up the damn campaigns myself.

Website edits? I know every single page builder known to man. Anything I suggest in the audits? I can do ALL of it by myself. Shopify be damned. 

Massage your shoulders, make tea? Uh... you should... find someone else, I'm past that part. But there isn't much else I can't do.

What's Next?
There's only one way to work with me. And that's through me giving YOU a live audit of your store or website. It's easy to write that I can make you more sales, but until we're on that call? No dice until I've proven my knowledge and experience to you. 

Otherwise... what's the point of looking for a store specialist if you're not going to take a chance on one of them showing ACTUAL proof in the banner?

DM me first to register your interest and let me have a glance of your site.

And let's have some fun, ey? Now get in my DM's if you want to make more sales, you! Take the leap!

Joseph Condren

Rogier Beerends

Beerendsz

1st love: Writing
2nd craft: Design
3rd skill: in tune with human nature

Helping brands & businesses connect with their ideal audience with creative and strategic writing.

Over the years I’ve worked with & for brands like:

Universal Media, BMW, Microsoft, Hallmark, Seat, Canon, Hard Rock Café, Dutch State Lottery, Betsson, Weightwatchers, UPC, ABN AMRO, Bavaria, LeoVegas, Efteling, Bruna, Greenpeace and multiple small and medium businesses.

Independent Creative Consultant

Revenue Engineers

Head of Creative

.bone

Since 2010 I was both part of the creative lead within the agency, and a member of the management team. In this role I have a shared responsibility for the definitive creative output, as well as the overall course of the company.

Tasks included:
- Managing creative floor (5-6 persons) on a daily basis, including personal evalutions twice a year.
- Extensive involvement in development and implementation of company strategy.
- Concept development; strategic and creative.
- Writing strategic debriefs after briefings of clients.
- Presentation of campaigns.
- Creative management of internal and external production process (from film companies, to Flash guru’s, to 3D studio’s, to sound studio’s).
- Co-managing year round media & business case between client and media partner.
- Reviewing and steering creative work.
- Old school copywriting.
- Personally unfurling a user generated fan banner of 50x25 meters in a football stadium in
South Africa during World Cup 2010.

Creative director

From June 2003 till April 2014 - with the exception of my year at Brandsters in 2005-2006 - I’ve been working at bone, an interactive advertising agency, based in Utrecht (and Amsterdam, in my final year). Founded in 1999, bone was one of the first ‘digital agencies’ in Holland and has been a key player in the market ever since. The extensive list of top brands bone has worked for are proof of this.

I’ve completed the classic, almost old fashioned, traject of beginning at the bottom and ending up in a management position. Starting as a copywriter in the most literal sense of the word, I gradually worked my way up to the postion of Creative director.

Bone has always been known for creating campaigns that are both creative and effective. This DNA defines me as well; I am a strategic creative. One that can ‘go bananas’ if necessary, without ever losing focus on the fact that in the end, we’re always selling something.

During my time at bone I’ve worked for a vast variety of different clients, including: UPC, SNS Bank, Efteling, XS4ALL, GVB (Amsterdam Transportation Company), ABN AMRO, Claudia Sträter, Dutch State Lottery, Nuon, KPN, Senseo, Bavaria, Microsoft, InShared, Lotto and Universal Media.

Senior copywriter

Brandsters

Main responsibilities:
Concept development and Copywriting + presenting these concepts to clients.

lastminute.com

The Dutch branch of the globally renowned leasure website lastminute.com.
I was part of the actual startup and played an important part in the development of the company. Like bone, lastminute.com was another company where I’ve held different positions; starting out as Copywriter and leaving the company after three years in the position of Head of Copywriting & Production.

An overview of my personal development + tasks included:
July 2001 – May 2003: Head of Copywriting & Production
December 2000 - June 2001:  Chief copywriter
June 2000 - November 2000: Copywriter

- Final responsibility overall content website; including look & feel.
- Final responsibility for production & distribution weekly newsletter (250.000 subscribers).
- Responsible for developing and implementing style guide.
- Innovation and implementation of new product categories.
- International liaison for global lastminute.com counterparts.
- Copywriting: newsletter, website, press releases.

Head of Content & Copywriting

CITY FM Radio Amsterdam

Starting out as a trainee, after 6 months I was offered a contract. Together with another ‘young gun’ we were responsible for Marketing & PR.

Tasks included:
- Development and implementation of marketing communications strategy.
- Writing of newsletters, web pages, press releases, advertisements. Also ‘on air stuff’: writing for
jingles and promo’s, both spot and non-spot.
- Creating promotional concepts.
- Press liaison.
- Event marketing; creation + management, e.g. 8 hour Queensday concert in collaboration with
Hard Rock Café Amsterdam.

Marketing & PR

99% of business owners struggle with the exact same problem.

Putting Your Business Into Words.


Into a compelling story that’s instantly recognizable to your Target Client or Customer. Carries a single message. And leaves them with a single thought:


“This is exactly what I need.”


Over the years I’ve met and spoken to many business owners – big and small.

And every conversation the same theme popped up.

You’re great at what they do.
Clients absolutely love working with you. 

But when asking you to put into words how you make your clients lives better, you’re at a loss for just that.


The Right Words.


Which echoes into every piece of communication you put out there.

Your website copy.
Your product descriptions.
Your advertising.
Your social posts.
Your storytelling.
Your elevator pitch.

And it’s hurting your business.

Literally. Leaving money on the table.
From a little to a lot.

Because once your business is captured by the right words, you’ll get… 


CLARITY
You know exactly who your ideal client is, what transformation you offer and why your approach is unique.

The best part? So will your ideal client.


CONTROL
No guessing, no hoping, no coincidences.
You have a clear sense of what you need to do to get the results you’re after.

Giving you the confidence of control in every situation.


CLIENTS
Every piece of communication, written and verbal, is a crystal-clear advocate of your business. 

Making every contact moment a potential new business opportunity.


Now, I realise I’ve been talking about business owners.

But I’ve been having similar conversations with Marketing Execs of well-known brands.

In the end the question you have to answer is the same.


What (emotional) transformation does my brand or business bring about?


Can be big or small. But once you put that into the words that resonate, trigger and result into action, everything else follows.


Long story short, if you're looking for someone to help you capture the core of your business or brand. And craft it into a story that:

+ Gives you more clarity... 

+ Lets you market your business...

+ Increases your client base & revenue...


...I’d love to sit down with you.

Over the past 20+ years I’ve worked with & for brands like:

Universal Media, BMW, Microsoft, Hallmark, Seat, Canon, Hard Rock Café, Dutch State Lottery, Betsson, Weightwatchers, UPC, ABN AMRO, Bavaria, LeoVegas, Efteling, Bruna, Greenpeace and multiple small and medium businesses.


Ready to let the right words do the talking for you?
Hit me up for a 1:1 Discovery Call.
Looking forward to it.

taplio

The Battle

Joseph Condren

Rogier Beerends

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