Furlough

Pivoted into an ecosystem for entrepreneurs, startup founders, ecommerce owners, and marketing professionals that collaborate through our 40+ FREE live monthly events.

Chief Executive Officer

Curated content trips with social media influencers hosted by brands and coordinated activity driven events throughout multiple cities. Managed the Boutique Hotel Franchise throughout the Mayan Rivera. Partnered up with social media influencers in growth for their brands. In August 2020, the results of the pandemic led Furlough to pivot their entire model.

Founder

QuickNode ⚡

Created marketing strategy to streamline customers into their ecosystem further. Built and trained their team in handling inbound inquiries from their customers (NFT projects). Created event strategy and marketing plan to help facilitate stronger community growth.

Marketing Consultant

SadaPay

Created and implementing the Go-To-Market Strategy for SadaPay which is bringing modern financial services to Pakistan, where 85% of over 220 million people are formally unbanked. The number of smartphones has doubled to 100 million in the last two years and is projected to grow to 170 million in 2025.

Connections Collective

In charge of overseeing the project management software, Asana, including various aspects of user experience. Led the team by setting strategic directions and managing day-to-day business operations, including internal communications. Took the initiative to integrate a software-based solution for managing employees by tracking key metrics.

Director of Operations

Elite Body Sculpture

Aided in staffing their marketing team from content writers, SEO specialist, media buyers, creative directors, developers, executive assistant and social media specialists. Coordinated strategy and efforts on their omni channel strategy which helped scaled to several locations around the world leading to an IPO on the NYSE for over a billion dollar evaluation.

Marketing Director

Inter Miami CF

Curated an SMS strategy that was able to get their local fans to opt in to marketing messages by incentivizing them with apparel. This created stronger ties with their local audience which was used to broadcast team updates, season ticket sales, and pop up events. Led to the passing of the bill in favor of constructing the Freedom Park.

SMS & Fan Acquisition Campaign Manager

PotNetwork 

Led the strategy and coordination in SEO and SEM, for this publicly traded company on the New York Stock Exchange. Assisted in lead generation and outreach for Advertising and Sponsored Posts. While focused on the Diamond CBD project, I contributed to other bigger projects where my expertise was required.

Business Development

Creative Propulsion Labs

Directed several projects in multiple industries from start to finish for Creative Propulsion Labs, a Miami based full-service marketing firm that provides comprehensive solutions in web, print, and digital marketing. Involved in research and design to development and production: from onboarding, the first phase (site improvements or website overhaul), the second phase (going to market, SEO framework, social media, Adwords, etc), and the third phase (affiliate marketing, optimizing, lead gen for sales, gorilla/ambush marketing, etc).

Digital Marketing Director

Diamond CBD

Led the marketing department in creating campaigns that overcame significant challenges of not being able to advertise through traditional channels. Under my leadership, Diamond CBD became the #1 Affiliate Company in Cannabidiol (CBD) and continues to bring the highest quality products in the nation.

Affiliate Marketing Manager

Destination Luxury

Recruited and managed interns and brought in clients for Destination Luxury, an online publication that focuses exclusively on the luxury market. With more than 10 million impressions a month, my work contributed to Destination Luxury establishing itself as a social media leader in the luxury sector.

I'm just a space for others greatness. 

Some of my notable achievements include:
-Scaling Diamond CBD to $40 million MMR using SEO tactics
-Creating the go-to-market strategy for SadaPay, a modern financial service for Pakistan, 
-Writing a two best-selling book on growth hacking and personal development
-Marketing consultant for the team at Icy Tools which became acquired by QuickNode
-Built the marketing team for Elite Body Sculpture that went public on NYSE for $1 billion
-Fan Acquisition Campaigns for Inter Miami CF that led to the passing of the Freedom Bill

By far my most notable achievement is building this incredible community of professionals that collaborate on Discord. If there's one thing that grabs your attention from my profile I hope it's this as this ecosystem is changing lives everyday.

Joseph Φ Casanova

in other words

We turn people + companies into brands worth following in the only economy that matters: attention.

Founder and Chaos Officer ✨

Vibes DIY

AI/Vibecoding Content Creator

Chameleon

In charge of making Chameleon’s content stand out in a sea of SaaS jargon. My job? Crafting stories that don’t just preach but actually get people excited about onboarding (yes, it’s possible). From cheeky LinkedIn posts to in-depth guides, I turn the dull into delightful, the complex into clear, and make sure our content sounds more like a helpful friend than a hard sell. I’m basically the voice of reason between the “tech-speak” and “human-speak”—and I make sure people remember us for it. Here are some fun things I've done 👇🏼

Marketing

StudentFinance

Ran the show for StudentFinance’s new product, Mydra (no, not Hydra). It’s a tool for companies that want to look fancy by teaching their employees new skills. My job? Figuring out what people actually wanted (not what the execs thought they wanted), making our messages sound like we’d read their minds, and working with every team under the sun to make sure people actually signed up—and stuck around. Basically, I was the hype person, and the reality check all in one.

Decipad

Dug into user research to whip up messages that didn’t sound like a lecture (and somehow got 150% more people to join early). I made everything from webinars to blog posts, turning boring data into something people actually wanted to read. Worked with everyone from designers to developers, because in tech, “team effort” usually means everyone has a different opinion and I’m somehow the referee.

Goodwall

Planned big launches and partnerships, basically convincing new users that Goodwall was their best new friend (not just another app they’d ignore after five minutes). Helped the Head of Marketing make our messaging sound more like “we’re here to help” and less like “buy this, please!” We wanted to stand out without sounding desperate—a tough line in marketing.

Fundación Telefónica

EnlightED Conference Master of Ceremony

Socialmood

Put together a social media game plan for IE University that boosted followers by 50,000 in under a month (yeah, people actually cared). For Inditex, I gave their Careers page a makeover after realizing it needed to stop looking like a dull bulletin board. The result? A 35% jump in job applications in just three months. Turns out, people like to know there’s more to a career page than stock photos and buzzwords.

Digital Account Manager - Inditex and IE University

IE Business School

Ran IE University’s social channels, turning “blah” into “bravo.” I made sure all our online platforms actually talked to each other, which somehow doesn’t happen automatically. Launched the “Driving Innovation” campaign, which upped our leads by 40% in two months—because people finally noticed us. In short, my team took their online presence from snooze-fest to scroll-stopping.

Social Media & Content Manager 

Founder @ In Other Words

TL;DR: I ghostwrite for executives and founders, making them look sharp without lifting a finger. I also turn corporate LinkedIn pages into growth channels that win leads, talent, and trust.

Why? Because most LinkedIn content is forgettable. Corporate pages sound like press releases. Executives sound like they’re trying too hard. And audiences? They scroll right past.

That’s where I come in.
👉 I build LinkedIn strategies for both people and companies.
- For executives and founders: I turn you into a recognizable, trusted voice in your industry, without you writing a single post.
- For B2B SaaS companies: I turn your company page from a corporate snooze-fest into a growth channel for leads, talent, and brand visibility.

In other words: I make LinkedIn work for people who hate LinkedIn, and for companies that treat it like an afterthought.

Because in the attention economy, boring is bankrupt.

⸻

✨ Curious?  Let's chat: https://cal.com/in-other-words/discovery

Giulia de Oliveira Camargo

We accidentally created a thing people want to steal.

For the past year, Eleanor Manley and I have been hosting Sobremesa(tech), intimate gatherings where Madrid's tech crowd debates AI, philosophy, and why we're all building things that might outsmart us.

Now we're letting it multiply.

Different streams, different hosts, same soul. Each one tackles the existential crises of their specific corner of the internet.

First up: Sobremesa(talent) hosted by Andrew Walther and Garret Kilmer.
📍 December 11, Madrid
 🎙️ Topic: Why do people trust chatbots more than their managers?
📢 Speaker: Sergey Gorbatov, Ph.D., who studies this stuff so the rest of us can panic about it over drinks.

This is a vetted community, we keep it small and interesting on purpose. If you're in Madrid and care about the future of work, grab a spot: 
https://luma.com/i6s7yx13

Thinking about launching your own stream? DM me. The format is contagious. 👀

Now enjoy a recap of the last few events 😉. Thanks again to all our wonderful guests over the year, Ibrahim Marashi, Barry Cooper, Mit Borras, Henar León, Emmanuelle Wilhelm, MD PhD and Íñigo Cavestany Villegas!

i just got nominated for the Plot golden thumb award thing and apparently i'm in the "big swing" category

which is either a compliment or they're saying i'm reckless, unclear

anyway i need votes by tomorrow and would love to ask for your support 🤍🤍 

https://lnkd.in/dWzqJPVd

takes 2 seconds i promise

thank u!🤝

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The fastest way to get a seat at the table is to host the dinner.
Which is exactly why Eleanor and I started Sobremesa(tech). 

We wanted to recreate what we loved about university, sitting around discussing ideas with a professor who actually knows their shit.

Last night was our best one yet.

For the first time ever, we had more women than men at the table. In a dinner where the topic was AI Warfare. Which shouldn't be noteworthy but let's be honest... most AI events look like a Stanford CS reunion from 2009. 🥴

Dr Ibrahim Marashi came through. This is the guy whose PhD the British government plagiarised into their 2003 "dodgy dossier" to justify invading Iraq.

He's been watching people weaponize information for 20 years. Now he gets to watch AI do it in 4K.

We talked about AI warfare for two hours and nobody checked their phone once.

Some moments that are still rattling around:

👉 When an algorithm pulls the trigger faster than any human can intervene, who goes to trial? 

Someone said drones already created distance from killing, so what's really different? Then someone else said "the difference is we're now automating away the last human who could say no."

Absolute silence after that one.

Here's what I love about these dinners: nobody performed.

One person literally said "I came here thinking I had answers and now I just have better questions."

And that's exactly the vibe...

If you've been to other tech events lately, you know they're usually 90% pitch disguised as 10% conversation. 

Sobremesa is the opposite. 

20 people saying what they really think, disagreeing respectfully, and leaving with their brain slightly rewired.

Next edition drops soon. DM me if you want in. 

Thanks to everyone who showed up.

Jone Conde, Victor Fremiot, Iratxe Piñeiro Garate, Álvaro García Olivares, Jesse Ramon-Brown, Adriana Rodríguez Rivera, Paula Guardans Godó, Charlotte Diemer, Tanya Stracuzza, MBA, Xavier Warburton, Blanca Escribano-Cañas, Marcos G., Nora Marji, Kristine Vik Andresen,  Martina Havrlent, Meem Arafat Manab, Naily Makangu 🎤

Most people don't struggle with content.. 
They struggle with believing anyone wants to hear what they have to say.

I see this everywhere... founders, operators, senior leaders sitting on gold.
Smart people with insights that could change how their industry thinks. 

But instead of speaking up, they stay quiet because they've convinced themselves their ideas aren't "groundbreaking enough" or "professional enough" or whatever enough.

I grew up wanting to be a journalist. But instead of landing in a newsroom, I ended up in B2B marketing. 🥴

And watching brilliant people hide behind corporate-talk? That got old fast.

So I took the leap. Went solo. Started helping teams say what they actually think instead of what they think they're "supposed" to say.

Turns out, authenticity is shockingly good for business.

I've already had the chance to work with teams at Zapier, IBM, Chili Piper. And every single time, the breakthrough is the same: someone finally stops filtering themselves and realizes their real voice is exactly what people have been waiting to hear.

Your voice isn't powerful because it's perfect. 
It's powerful because it's actually yours.

Good content is just conversation you want to be part of.

___________________________________________________________________

If your team is sitting on insights but defaulting to safe, forgettable content, let's fix that. DM me "workshop" and I'll show you how we can unlock the thought leadership your competitors wish they had.

Your audience decides in 3 seconds if you're worth their time.

Same as meeting someone at a party. Same as a first date. Same as any conversation that matters.

Had a discovery call this morning. The founder said: "Lots of people waffle. You don't. I like a really high bit rate."

Founders are brutal editors. They have to be. When you're juggling product, fundraising, hiring, and survival, you learn to cut the fluff fast.

Everyone else is still writing like they have all day.  😴

Marketing teams add three paragraphs of context. Consultants hedge with disclaimers. Agencies bury insights under process explanations...

But you can't teach clarity through complexity.

My favorite quote is: "I apologize for the length of this letter, I didn't have time to make it shorter."

Short takes work. Concise takes skill.

When I'm on calls, I ask the hard questions in the first 5 minutes.

Every extra word is a test. Every hedge signals you don't believe what you're saying. Every "just my two cents" tells people you're unsure.

The best founders already know this, because they built companies by making fast decisions with incomplete information.

The rest of us need to learn it.

If you can't tell the difference between AI and human work, does it even matter?

Musicians are panicking. Developers are "optimizing."

One industry is demanding labels, transparency, and fair compensation as AI floods their market. The other is convinced their skillset makes them immune to the same fate.

Spoiler: pattern recognition doesn't care about your ego.

The Deezer study is a mirror. When 97% of people fail a simple authenticity test, we're not dealing with a detection problem. We're dealing with an indifference problem.

Musicians see 50,000 AI tracks uploading daily and understand the endgame: a market so saturated with "good enough" that human craft becomes economically irrelevant.

Developers see the same tools and think: "But I'm supervising the AI."

Are you though? Or are you just vibing through code reviews the same way Spotify listeners vibe through playlists... trusting the algorithm delivered something acceptable?

The real question isn't whether AI can fool us. It already does.

The question is what happens when nobody cares that they've been fooled?

Another episode of the Vibes DIY shorts!

I get paid to argue with these guys on Meet. And it's the best gig ever.

For 6 months, I've been creating content for Vibes DIY with Marcus Estes and K. Mike Merrill. Our Tuesday meetings are the highlight of my week, and I'm not even embarrassed to admit that anymore.

Meet Marcus: Co-founder with "almost manic energy" who shows up to every call mid-rant about Reddit drama and genuinely believes we should all have stronger opinions about vibecoding.

Meet Mike: The world's first publicly traded person (1.5K+ shareholders vote on his life decisions) who also runs a podcast called "Hamburger Business Review" because of course he does.

Most client work makes you feel like a machine. This work makes me feel alive.

Marcus shows up with unhinged takes. 
Mike shows up trying to build a system around Marcus's chaos. 
I show up knowing I'll leave with better ideas than I came with, not because they fixed my thinking, but because they trusted it enough to build on it.

Here's what I've learned about doing work that matters:

You can't create anything real when you're afraid of looking stupid. And I'm never afraid of looking stupid with them.

We don't go through status updates. We think out loud. I can say "I don't know what the angle is here" and Marcus will pull some B-minus take out of thin air that becomes our best-performing video. Mike will figure out how to turn our mess into something we can ship by Thursday.

This is what it feels like when people trust you enough to see your messy process.

When I started freelancing, I thought the dream was working alone. No bosses, no politics, no meetings. But the dream is finding people who make you want to show up. Who remind you why you loved this work in the first place.

The channel keeps growing but honestly, I'd do this for free. Because for the first time in ages, I wake up excited about work. Not because of what we're building, but because of who I'm building it with.

If you find people who make you feel this way, don't let go. 
That feeling is rarer than you think.

I think this pixar version of them really captures their energy

There's a developer who tests every new AI model by asking it to draw a pelican riding a bicycle.

I'm not joking.

Google drops Gemini 3? Pelican on a bicycle. A
nthropic releases Claude? Pelican on a bicycle. 
OpenAI updates GPT? You know what's coming.

And somehow this ridiculous test tells you more about AI capabilities than any benchmark Google publishes.

Why? Because unlike GPQA Diamond (which Gemini mysteriously aces at 91.9%), you can't train for pelicans on bicycles. The AI either understands spatial reasoning, anatomy, and basic physics, or your pelican ends up with wheels for feet.

This is what happens when everyone realizes AI benchmarks are just SAT scores for robots. The companies grade their own homework, optimize for the test, then act shocked when their models can't do actual work.

So the nerds went rogue. Started making personal benchmarks for shit that actually matters.

Maybe we should all have a pelican test. Something weird, specific, and impossible to game.

What's yours?

Criminals just used AI to replace entire hacking teams. 

They used Claude to attack 30 major companies at once. 

These hackers had to trick and jailbreak Claude to get it to help them. You don't. You have the same tool, designed to say yes to whatever you ask.

So what's your excuse? 

Every day you spend doing tasks manually that AI could orchestrate is a day someone else is figuring out how to 10x their output while you're still trading hours for work.

The gap between "I wish I could build this" and "I built this" just disappeared.

Who said product update announcements couldn’t be fun?

POV: You're trying to explain your product updates at Thanksgiving dinner, and everyone keeps asking different questions.

(We got tired of saying 'it's complicated' so we made this instead.)

https://lnkd.in/g3J83RsH

taplio

The Battle

Joseph Φ Casanova

Giulia de Oliveira Camargo

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taplio

The Battle

Joseph Φ Casanova

Giulia de Oliveira Camargo

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Giulia de Oliveira Camargo's LinkedIn Performance

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