Furlough

Pivoted into an ecosystem for entrepreneurs, startup founders, ecommerce owners, and marketing professionals that collaborate through our 40+ FREE live monthly events.

Chief Executive Officer

Curated content trips with social media influencers hosted by brands and coordinated activity driven events throughout multiple cities. Managed the Boutique Hotel Franchise throughout the Mayan Rivera. Partnered up with social media influencers in growth for their brands. In August 2020, the results of the pandemic led Furlough to pivot their entire model.

Founder

QuickNode ⚡

Created marketing strategy to streamline customers into their ecosystem further. Built and trained their team in handling inbound inquiries from their customers (NFT projects). Created event strategy and marketing plan to help facilitate stronger community growth.

Marketing Consultant

SadaPay

Created and implementing the Go-To-Market Strategy for SadaPay which is bringing modern financial services to Pakistan, where 85% of over 220 million people are formally unbanked. The number of smartphones has doubled to 100 million in the last two years and is projected to grow to 170 million in 2025.

Connections Collective

In charge of overseeing the project management software, Asana, including various aspects of user experience. Led the team by setting strategic directions and managing day-to-day business operations, including internal communications. Took the initiative to integrate a software-based solution for managing employees by tracking key metrics.

Director of Operations

Elite Body Sculpture

Aided in staffing their marketing team from content writers, SEO specialist, media buyers, creative directors, developers, executive assistant and social media specialists. Coordinated strategy and efforts on their omni channel strategy which helped scaled to several locations around the world leading to an IPO on the NYSE for over a billion dollar evaluation.

Marketing Director

Inter Miami CF

Curated an SMS strategy that was able to get their local fans to opt in to marketing messages by incentivizing them with apparel. This created stronger ties with their local audience which was used to broadcast team updates, season ticket sales, and pop up events. Led to the passing of the bill in favor of constructing the Freedom Park.

SMS & Fan Acquisition Campaign Manager

PotNetwork 

Led the strategy and coordination in SEO and SEM, for this publicly traded company on the New York Stock Exchange. Assisted in lead generation and outreach for Advertising and Sponsored Posts. While focused on the Diamond CBD project, I contributed to other bigger projects where my expertise was required.

Business Development

Creative Propulsion Labs

Directed several projects in multiple industries from start to finish for Creative Propulsion Labs, a Miami based full-service marketing firm that provides comprehensive solutions in web, print, and digital marketing. Involved in research and design to development and production: from onboarding, the first phase (site improvements or website overhaul), the second phase (going to market, SEO framework, social media, Adwords, etc), and the third phase (affiliate marketing, optimizing, lead gen for sales, gorilla/ambush marketing, etc).

Digital Marketing Director

Diamond CBD

Led the marketing department in creating campaigns that overcame significant challenges of not being able to advertise through traditional channels. Under my leadership, Diamond CBD became the #1 Affiliate Company in Cannabidiol (CBD) and continues to bring the highest quality products in the nation.

Affiliate Marketing Manager

Destination Luxury

Recruited and managed interns and brought in clients for Destination Luxury, an online publication that focuses exclusively on the luxury market. With more than 10 million impressions a month, my work contributed to Destination Luxury establishing itself as a social media leader in the luxury sector.

I'm just a space for others greatness. 

Some of my notable achievements include:
-Scaling Diamond CBD to $40 million MMR using SEO tactics
-Creating the go-to-market strategy for SadaPay, a modern financial service for Pakistan, 
-Writing a two best-selling book on growth hacking and personal development
-Marketing consultant for the team at Icy Tools which became acquired by QuickNode
-Built the marketing team for Elite Body Sculpture that went public on NYSE for $1 billion
-Fan Acquisition Campaigns for Inter Miami CF that led to the passing of the Freedom Bill

By far my most notable achievement is building this incredible community of professionals that collaborate on Discord. If there's one thing that grabs your attention from my profile I hope it's this as this ecosystem is changing lives everyday.

Joseph Φ Casanova

Borrowell

Responsible for driving growth through the Email Marketing channel (focusing on Direct to Partner campaigns). 

Borrowell is one of the largest Canadian Fintech companies on a mission to make financial prosperity possible for everyone.

Email Marketing Specialist

Lead growth by creating, communicating, and interpreting results to clients and team members within the E-commerce industry. Proven track record in providing results for clients on a consistent basis.

Email Marketing Manager

CoinSmart

Responsible for leading the growth of the Email Marketing Channel (focus on retail traders).
Ownership of email campaigns, email automations, as well as list-building strategies, promotional campaigns, as well as monthly reporting to company shareholders. 

Notable achievements: 
- Generated $45m+ in retail trading volume
- Increased open rates from 12% to 33.5% on MoM avg
- Increased CTR from 0.22% to 2.1% on MoM avg

CRM/Email Marketing Manager

Nflu Media

Nflu Media helps eCommerce businesses increase their inbox profits. 

We do this through:

- Optimizing email campaigns 
- Nurturing subscribers and segmenting lists
- Implementing basic & advanced flows

Partner

College Pro

- Generated $16,000+ in new business in Guelph area (over a 4 month period)
- Focus on marketing/sales
- Managed a team of 4 individuals (payroll, hr, training etc.)
- Day to day relations with new and previous customers 
- Balanced budget/expenses to produce an overall profit at closedown

Franchise Owner

High-performing Email Marketer with a proven track record of driving revenue growth for online-based businesses.

Deeply interested in consumer psychology and emerging technology. 

Experienced in working with lean startups & high-growth targets. Committed to delivering seamless customer experiences throughout their purchasing journeys.

Partners:
- Tech/FinTech
- Ecommerce 
- Financial Services 
- Affiliates 

Industries of focus: Tech/Fintech (Marketplace, Lifecycle, Subscription), Agency (Marketing, Advertising), DeFi/Web3 (Product-Led Growth, Engagement), Ecommerce (Retention, LTV). Always eager to connect with like-minded professionals!

taplio

The Battle

Joseph Φ Casanova

Eric Wilczewski

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