Atla* Branding Agency

I lead and develop innovative and creative projects that transform brand experiences and drive growth. Atla* Group portfolio includes:

→ Atla* Studio: We specialize in comprehensive brand design and e-commerce development. We help businesses develop and strengthen their identity and market presence.

→ TigreTigre: A unique sushi restaurant recognized for its impressive art direction and architecture, offering a high-quality culinary experience.

→ Sexto Abismo: An award-winning premium gin brand known for its exceptional quality and flavor, currently expanding to the United States.

→ WeLoveDaily: One of the world's largest creative communities, with nearly 2 million followers, dedicated to curating visual projects and connecting creatives globally.

Partner | Brand Strategist

Tortazo

• Transformed loyalty program, surging from 0 to 7,000 members after launch.
• Grew Tortazo's social media from 3K to 18K, fostering a vibrant online community.
• ROAS Boost: Optimized Meta and Google campaigns, improving Return on Spend for impactful marketing efficiency.
• Delivery Campaigns: Led ad and promo initiatives on Uber Eats, DoorDash, and GrubHub, driving revenue growth.
• Creative Content: Orchestrated compelling social media content, aligning with brand identity for increased visibility and engagement.

Digital Brand Marketing Manager

MK+2 | The Branding Membership®

• Hired and managed a cross-functional team of 15, ranging from entry-level interns to art directors.
• Designed branding strategies for diverse clients, such as Jambys, Couplet Coffee, SwagUp, and Wunderkeks.
• Collaborated with brand directors to maintain graphic quality, ensuring accurate, consistent, and high-quality output
• Consult and design creative strategy for fast-growing eCommerce brands. 
• Conducted yearly performance reviews and established goals, increasing efficiency by 10%

Partner

GoPro

• Obtained 30,000 new followers for the GoPro Mexico account through community management strategies, art direction, photo selections, and giveaway implementations.
• Created compelling social media graphics that supported the company mission.
• Implemented advanced social media knowledge and assisted Social Media Planners to grow the channel by 30%
• Generated sharable content twice daily to keep followers engaged.
• Boosted brand awareness by 20% using social media and working with high perming adventure influencers.

Social & Innovation Intern

Branding & E-commerce

I help businesses and founders design impactful brands that resonate. From strategy to execution, my work focuses on creating visual identities and design systems that stand out and tell a story. Passionate about blending creativity with clarity to help ideas come to life and scale.

Jose Pablo Dominguez

Eva Interiors

Head of Human Resources

Independent Food Company

• Spearheaded HR strategies for 2,200 employees, enhancing a high-performance culture across multiple brands.  
• Led comprehensive talent management initiatives, including acquisition and succession planning, to support rapid growth.  
• Established performance objectives and KPIs, driving continuous improvement aligned with company goals.

Cravia Inc

• Championed HR transformation initiatives, enhancing performance management and total rewards strategy, boosting employee satisfaction by 30%.  
• Spearheaded workforce management strategies, optimizing resource allocation, reducing recruitment expenses, and increasing retention by 10%.  
• Orchestrated C-suite recruitment processes, achieving a 40% reduction in time-to-hire through innovative sourcing techniques.

At Cravia Inc, I played a pivotal role in shaping HR strategies and enhancing talent acquisition processes. By refining policies and leading performance management initiatives, I contributed to a more engaged workforce and reduced compliance violations by 25%. My commitment to adhering to labor laws fostered a positive work environment, aligning HR practices with the company's strategic objectives.

HR Services Manager

Emirates Flight Catering

Responsibilities:

•	Partnered with HR Manager to create and execute comprehensive strategic workforce plan; leveraged data analytics to identify skills gaps and implement targeted training programs, resulting in 15% increase in employee productivity and alignment with evolving business needs.
•	Directed design and implementation of tailored onboarding curriculum for new hires, streamlining assimilation process and reducing time-to-productivity by 20%.
•	Conducted comprehensive analysis of team performance metrics, identified skill gaps, and successfully implemented tailored training initiatives, contributing to substantial 25% enhancement in team performance and highlighting avenues for career progression.
•	Streamlined HR efficiencies, coordinated new hire orientations and provided onboarding and training for new employees.
•	Managed housing for 4800 staff members and developed housing strategies aligned with organizational goals.

HUMAN RESOURCES, SUPERVISOR HOUSING AND OTHER REGULATORY AFFAIRS

Jubaili Bros

I successfully transformed HR operations for Jubaili Bros, focusing on the blue-collar workforce and achieving measurable results.  

• Engineered a data-driven performance management system, reducing performance-related incidents by 20% and boosting productivity by 25%.  
• Promoted organizational objectives during new employee orientations, fostering a culture of engagement from day one.  
• Regularly monitored manpower budgets to ensure compliance and workforce availability, enhancing operational efficiency.

Human Resources Officer

Hammoud Hospital University Medical Center

Responsibilities:

•	Revamped recruitment process by developing customized job descriptions, conducting interviews, and implementing selection criteria resulting in 15% decrease in employee turnover.
•	Prepared strategic employee development programs, yielding substantial 30% upsurge in employee engagement, talent retention, and career advancement opportunities, fostering culture of continuous learning and professional growth.
•	Advised and guided line managers across multiple departments in successfully implementing policies, resulting in 25% increase in adherence and 15% reduction in policy-related errors.
•	Managed payroll and timekeeping to track hours and accurately pay employees.

HUMAN RESOURCES ADMINISTRATORS

With over 15 years of Human Resources experience, I currently lead as the Head of HR at Independent Food Company, leveraging CIPD credentials and an MBA to deliver transformative HR strategies. My expertise spans talent management, performance systems, and employee engagement, helping shape an inclusive, high-performing workplace aligned with organizational goals.  

I oversee strategic HR initiatives, including enhancing recruitment processes, implementing innovative sourcing tools, and designing talent development programs. Passionate about data-driven solutions, I collaborate with leadership to drive sustainable growth, foster operational excellence, and empower teams to unlock their full potential.

Ahmad Al Cheikh Hassan

The most expensive employee in any company isn’t the one with the highest salary…
It’s the toxic high performer.


They hit targets, they deliver results —
but behind the scenes?

• They drain morale
• They create drama
• They push good people out
• They destroy teamwork
• They cost the company more than they contribute

And the worst part?
Their performance becomes a blindfold that hides the damage they’re causing.

A real high performer isn’t just good at the job.
They make the team better.

As HR leaders, as managers, as organizations:
we need to protect culture with the same seriousness that we protect revenue.

Because one toxic high performer can do what 10 great employees cannot fix.

Choose culture.
Choose teamwork.
Choose people who lift others, not those who break them.

Your highest performer should never be your biggest problem. 

#performance #toxic #culture #people #hr #hrstrategy #teamwork #leadership #linkedin #linkedinconnections #aach

LinkedIn Top Voice | Head of HR | CIPD & MBA | 15 Years Driving HR Innovation | Strategic Leader in Human Capital Excellence, Business Integration & Organizational Transformation

I’m #hiring for an open role. Know anyone who would be a good fit?

🔥 Read this before you judge a candidate…


A candidate with 10 years of experience asked for AED 22,000 —
❌ “Too expensive.”

Another asked for AED 12,000 —
❌ “Probably a low performer.”

Worked at 4 companies in 10 years?
❌ “Unstable.”

Stayed 10 years in one company?
❌ “Not adaptable.”

Do you see the pattern? 💡
The same profile can be praised or rejected for the exact same reasons —
simply depending on who’s looking at it.

Here’s the truth👇
You don’t need every employer to believe in you.
You only need one:
✨ One leader who sees your value
✨ One culture where you thrive
✨ One opportunity that aligns
✨ One “YES” that changes everything

If you’re job hunting right now…
Keep going.
Your fit exists — and it’s looking for you too. 

#jobs #jobsearch #talents #people #hr #humanresources #careers #bestfit #leadership #uae #linkedin #linkedinconnections #aach

I’m #hiring. Know anyone who might be interested?

Today, we join the nation in celebrating the 54th UAE National Day, a day that honors unity, progress, and the remarkable journey of this country.

The UAE continues to inspire us with its vision, innovation, and unwavering commitment to excellence. At EVA Interiors, we are proud to be part of a nation that encourages creativity, empowers communities, and embraces diversity.

As we celebrate this special occasion, we extend our appreciation to our clients, partners, and team members for their continuous trust and support.

Wishing everyone a joyful and proud UAE National Day.

May the UAE continue to prosper and shine. 🇦🇪


#evainteriors #happy #nationalday #uae #linkedin

We marked The 54th UAE National Day at the EVA Interiors office.. a meaningful pause to reflect on the country that has shaped our story since 2009.
The UAE’s principles of unity, collaboration, and innovation continue to influence how we grow as an organization, how we design, and how we build our culture.

It was a day grounded in heritage and connection.. celebrating the UAE’s history while bringing our team together through shared moments, thoughtful conversations, and an early look toward what we hope to build together in 2026.

Grateful for this team, and grateful to call the UAE the home that has enabled our ambition.

احتفلنا في مكتب EVA Interiors بعيد الإتحاد ال 54 لدولة الإمارات.. لحظة نتوقّف فيها ونستحضر البلد الذي شكّل مسيرتنا منذ عام 2009.
قيم الإمارات في الوحدة والتعاون والابتكار ما زالت تُلهم طريقة عملنا… في نموّنا كشركة، وفي منهجيتنا في التصميم، وفي بناء ثقافتنا الداخلية.

كان يوماً نحتفي فيه بإرث هذا الوطن وتاريخه، ونقضي وقتاً قريباً مع الفريق من خلال حوارات بسيطة، ولحظات تجمعنا، ونظرة أولى نحو ما نطمح لبنائه معاً في عام 2026.

ممتنّين لهذا الفريق… وممتنّين لوطن منحنا المساحة لنطمح ونكبر.

#EvaInteriors #UAENationalDay #EidAlEithad

People often joke that HR is “always busy.”
And then comes the famous question:


👉 “Doing what, exactly?”

It’s funny… because from the outside, most of what HR actually does is invisible.

But here’s the truth:

HR’s real impact happens in the quiet, uncelebrated moments.
The moments that don’t make it into dashboards, presentations, or monthly reports —
yet they are the reason a workplace stays healthy, stable, and human.

It’s the conversation that prevents a misunderstanding from becoming a conflict.
It’s noticing when someone is struggling and giving them space to talk.
It’s guiding someone in the right direction — even when the truth is hard to hear.
It’s supporting people when no one else even realizes something is wrong.

These things aren’t loud.
They aren’t glamorous.
Often… they aren’t even recognized.

But they shape the culture.
They protect the environment.
They keep good people from walking out the door.
They create a workplace where respect, dignity, and humanity actually exist.

HR isn’t just policies, procedures, or compliance.
HR is the invisible infrastructure that keeps a company thriving.
And sometimes, the smallest conversations make the biggest difference. 

#hr #humaneesources #humancapital #hrstrategy #business #strategy #impact #work #experience #workplace #linkedin #linkedinconnections #aach

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Jose Pablo Dominguez

Ahmad Al Cheikh Hassan

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Ahmad Al Cheikh Hassan

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ahmad Al Cheikh Hassan's LinkedIn Performance

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