Nicasource

As the Chief Technology Officer (CTO) at Nicasource, I lead the delivery area, ensuring our technological services are of the highest standard and meet client expectations. My role is crucial in driving the company's technical direction, delivering high-quality digital solutions, and supporting overall business success. I focus on shaping our technological strategy through regular market and trend analysis while collaborating closely with sales and client relationship teams to understand and address client needs. By strategically allocating resources and overseeing the development of internal projects, I ensure our team is well-prepared and positioned for success. My efforts in operational alignment and continuous feedback implementation drive our commitment to excellence and innovation in every project we undertake.

Chief Technology Officer

I am responsible for supervising the work of all engineering teams, developing and implementing efficient engineering processes and improvements, and leading the team through management and mentorship. I also ensure ongoing technical training and skill improvement are implemented in the department, oversee internal product development, and define the innovation strategy for the company. In addition, I collaborate on company strategy and provide outsourced CTO services to Nicasource clients. I am responsible for ensuring that products are designed and developed to meet customer needs, evaluating new technologies and suggesting adoption choices that will best fit the client's project requirement, and overseeing the creation of technical architecture documents or proposals.

VP of Engineering

Responsible for overseeing the entire engineering team and the specific performance of the Senior Engineering Manager and Engineering Team Leads.
Provided Senior Software Development services for one more clients.
Worked on creating a productive working environment for development and quality assurance teams.
Conduct annual reviews and regular one-on-one meetings with direct reports
SMART GOALS set up and follow up during the year (SMART GOALS Manager).
Help to recruit and assemble the development team
Provide quarterly performance reports about the team.

Director Of Engineering

Responsible for SMART Goals , code quality, and process improvements

Development Team Lead

Developing high quality native iOS apps and Cross-Platform Apps using Xamarin.
Worked developing Amazon Echo skills for Rain clients.

iOS Developer

Versa Agency

Conversational Developer

Deepend

I work creating amazing mobile apps using Xamarin and API's using  C#.

Team Lead - Mobile / Backend Developer

RAIN

I was responsible for SMART Goals , code quality, and process improvements

Team Lead

Developing high quality native iOS apps and Cross-Platform Apps using Xamarin. 
Worked developing Amazon Echo skills for Rain clients.

Mobile Developer

Telefónica Nicaragua

Performed Complex initial Business functional Testing, Regression testing and test Data Conditioning for all projects. Logged, Tracked and verified defects and retested fixed defects of all Projects worked on. 
•	Worked with Developers to help retest fixed defects in there Development Environment.
•	Reviewed test cases that were written by others.

Especialista Regional de Aseguramiento Calidad Desarrollo

Manage a team of six developers and help on user requirements analysis. 
My main duty was to make sure projects stay on track and that developers use the best practices while developing high quality software.

Jefe de Desarrollo de Sistemas de Gestión y Apoyo

Programación utilizando Visual Studio .NET, ORACLE PL/SQL.
Soporte a Data WareHouse.
Gestión de Proyectos de Inteligencia de Negocios.

Especialista desarrollo SGA Telefonica Nicaragua

Xolo, S. A

Como parte de mi tesis de Maestría en Gestión Empresarial se elaboró un Plan estratégico para Xolo S.A , para esto se hizo un diagnóstico de la organización en el que se hizo mayor énfasis en el componente Organizacional.

Consultor Estrategia y Organización

XOLO S.A

Programación en Visual Studio .NET 
Programación en PL/SQL DE ORALCE

Analista Programador

Experienced VP of Engineering empowering innovation through AI, championing remote work, and bridging the gap between conventional and cutting-edge development practices
 
My main interest on Business Administration is Strategy, therefore my MBA thesis was developing a strategy for a software company.

Jose Luis Matus

AI coding agents are astonishing at producing code. Most of software engineering is not typing. If you do not change how you work, AI simply moves the bottleneck from writing to understanding, integration, and reliability. The strategy is simple: decide where speed belongs, when you switch modes, and which constraints you invest in so velocity compounds instead of detonates.

CTO at Nicasource | Staff-Augmentation Architect | LatAm Tech & AI Product Builder

We are living in a strange moment. Tools can generate a feature in the time it takes to refill a mug. Demos impress. Roadmaps feel lighter. Then the b

Open article: Escaping the AI Coding Trap by Jose Luis Matus • 3 min read

La Concordia Wellness Center

At La Concordia Wellness Center, a nonprofit dedicated to compassionate mental health care across California, I drove social media strategies to inspire connection and healing. Through engaging content and community outreach, I boosted awareness of our therapy and wellness programs, fostering a positive impact and promoting stigma-free mental health support.

Social Media Specialist

Opportunitas Advisors

Implemented a Social Listening strategy to keep a pulse on brand conversations, industry shifts, and potential challenges. Provided valuable insights that empowered clients to make proactive decisions, protecting their reputations and supporting smooth business operations.

Digital Marketing Specialist

Scalar

I drove strategic digital initiatives to enhance brand presence and support client engagement. My role focused on executing targeted campaigns across multiple channels and leveraging data analytics to optimize marketing efforts.

By collaborating with cross-functional teams, I ensured consistent messaging aligned with Scalar's business valuation and advisory services, which significantly elevated the firm’s reach and client trust. My efforts directly contributed to increased lead generation, higher conversion rates, and strengthened brand positioning in the market.

Marketing Specialist

Drove brand growth at Nicasource by crafting high-impact digital strategies. Boosted engagement and expanded audience reach through data-driven insights and collaboration across teams.

Grupo Coen

Promoted to Head of Digital Marketing, I successfully led the establishment of a dedicated Digital Marketing area, transforming it from a single-person operation into a fully-functioning team. 

Over 1 year and 10 months, I guided my team in developing innovative campaigns and digital initiatives that elevated Grupo Coen’s brand visibility across Central America and Mexico. 

Through strategic planning and cross-functional collaboration, we drove exceptional growth in engagement and conversions, aligning with Grupo Coen’s mission of impactful regional presence and corporate social responsibility.

Head Of Digital Marketing

I was responsible for building and implementing the company’s digital marketing strategy from the ground up, creating a solid online presence in Central America and beyond.

I developed targeted digital campaigns, optimized social media channels, and executed data-driven initiatives that significantly enhanced brand engagement across diverse business sectors. 

Through innovative strategies, I increased lead generation and brand awareness, aligning each project with Grupo Coen’s expansive growth goals and commitment to social responsibility in education and health across the region.

Digital Communication Officer

AirPak

Promoted to lead and expand the digital marketing department, where I built and managed a high-performing team from scratch. 

Designed and implemented strategic campaigns tailored to Central American markets, significantly boosting brand visibility and customer engagement. Successfully developed a comprehensive digital marketing area, overseeing social media, SEO, content creation, and paid advertising initiatives. 

Under my leadership, the team delivered a notable increase in ROI, streamlined campaign processes, and established a solid foundation for sustained growth and digital innovation across the company's footprint.

Pioneered the digital marketing department at AirPak, establishing foundational strategies from the ground up. Led efforts across digital channels to enhance brand visibility, engage diverse audiences, and support business growth in key regions, including Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, and Mexico. 

Achieved a strong online presence for AirPak as the exclusive Western Union representative, driving measurable success and building a new pathway for customer engagement across Central America.

Grupo Majarelpa

Oversaw the development and execution of comprehensive marketing campaigns, driving brand visibility and customer engagement. Achievements included organizing themed events that boosted foot traffic by 25%, growing social media following by 250%, and increasing engagement rates by 60%. 

Conducted market research and competitive analysis to capture emerging trends, resulting in a 40% boost in brand recognition. Enhanced team performance and implemented innovative strategies to elevate our brand presence within the industry.

Head Of Marketing

Huella Publicidad

Managed online communities, crafted engaging content, and built strong relationships with audiences to elevate brand presence across social media platforms.

Developed and implemented content strategies aligned with client goals, monitored engagement, and analyzed performance metrics to enhance online reputation and user interaction.

Community Manager

Internship in Information Security

System Officer (TI)

I am a Senior Marketer with over ten years of experience and an MBA, passionate about driving growth and innovation. Being bilingual in English and Spanish allows me to connect with diverse audiences and create impactful strategies that inspire success.

taplio

The Battle

Jose Luis Matus

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taplio

The Battle

Jose Luis Matus

Elmer Medina

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jose Luis Matus's LinkedIn Performance

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