I talk about SaaS video strategy | B2B videos that make $, not awards.

We build B2B video podcasts that create category leaders @ Sway One.

How we can work together:

Video Podcasts: We handle everything from strategy to distribution, creating expert content that amplifies your brand and drives business growth.

LinkedIn Expert Series: Transform your team's expertise into thought leadership videos in one efficient session - delivering months of content from just 90 minutes of your time.


CUSTOMER RESULTS:

Ziggy: 1,700% increase in opportunities, 220K+ LinkedIn views
"We grew our pipeline by 243% using Sway One's video strategy, creating 15-20 high-impact videos with just 90 minutes per month." - Christian Radley, Founder

Crowdlinker: $1.2M influenced pipeline, 920K LinkedIn views
"Sway One built a scalable branding system that works, allowing us to connect with prospects and build programs that fit their needs." - Aram Melkoumov, CEO

Leeway: #1 legal tech show in Europe 
"Sway One was invaluable in establishing our authority and turning a podcast into a LinkedIn organic content machine." - Thibaut Caoudal, Co-Founder


We're different from others. Here's how:

- Marketers first, producers second
- Revenue-focused (not just views)
- Process-driven (200+ B2B video projects)
- Category-defining production quality
- Remote studio quality (no commute)
- Unmatched speed (weeks, not months)

Josef Newton

Youtube

Built a channel from scratch. 
Grew an audience from about 40 subscribers to 4000+ in three months. 
Developed each episode formats, topics and unique channel specific thumbnail design.

YouTube - Producer, Presenter

Crowdlinker

Designed, built and scaled content production engine based on two podcast series. 
Published 150+ episodes. 
Created 800+ pieces of content for LinkedIn: videos, text posts, images, quotes.

Content Lead: podcast & video production

Sway

We build your video content strategy alongside marketing & sales ⚡️

Co-Founder

SRE LIVE with Sergey Ross

SRE LIVE is an interview series of creators who stand out. From video producers to YouTubers and journalists. You’ll understand what makes their style unique, how they think, how they produce.

Producer and the Host

Rangle.io

- Increased content consumption like case studies, white-papers by 300%. 
- Launched demand-gen and content awareness campaigns on Facebook and Linkedin and Youtube.
- Completed full transition from Pardot to Hubspot. Configured Hubspot system from zero. 
- Fully optimized Pardot and Salesforce lead workflows.

Content and Demand Gen Lead

https://www.linkedin.com/redir/invalid-link-page?url=Nudge%2eai

Led a marketing team. Built new landing pages on the website, created lead magnets, setup email drip campaigns, wrote email copy, optimized operations in Salesforce.

42 Studio

Built and optimized operations for B2B mid-size clients using Salesforce, Hubspot, Pardot, Outreach, Salesloft.
Things like new processes, lead flows, lead scoring models, alerts, email sequences, etc.

Marketing Ops - Salesforce, Hubspot, Pardot, Outreach, Marketo, Drift

Intelex Technologies Inc.

Created $170,000 worth of pipeline in under 3 month. 
Fixed lead activity loopholes in Salesforce and Pardot. 
Updated Drift chatbot playbook - meetings booking rate went up by 49%

Marketing Operations - Salesforce, Pardot, Drift, Outreach

Doubled performance of industry marketing by launching a campaign in manufacturing industry: $200,000 worth of pipeline generated. 
Launched infrastructure and services campaign - $192,000 in pipeline created.

Industry Marketing - content campaings: Email, Pardot, Mailchimp, Salesforce

5 month in, I was getting 183% of quota consistently until my last day. 
Trained and onboarded ex-Apple enterprise sales rep.

Business Development

YogaFit Canada

In 5 month, increased yoga teacher training programs with new signups by 35%.  
Acted as a sales rep, customer success, telemarketer and receptionist.

Marketing, Customer Experience Specialist

Fully remote YouTube team for B2B | Co-Founder @ Sway

Hi, I’m Sergey and I’m a content creator and co-founder of Sway, media company for B2B. 
In the media section you can see my latest work on TikTok and Youtube as well as Spotify/Apple Podcasts. 

After spending years in startups, mid-size companies doing the full spectrum of marketing, from operations to content and demand, I now take all this knowledge and apply to social media: LinkedIn, Youtube, TikTok. 

Happy to connect with you and have a chat. 
DM here or drop me an email 👉 sergeyross011"at"gmail.com

taplio

The Battle

Josef Newton

Sergey. R.

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