I talk about SaaS video strategy | B2B videos that make $, not awards.

We build B2B video podcasts that create category leaders @ Sway One.

How we can work together:

Video Podcasts: We handle everything from strategy to distribution, creating expert content that amplifies your brand and drives business growth.

LinkedIn Expert Series: Transform your team's expertise into thought leadership videos in one efficient session - delivering months of content from just 90 minutes of your time.


CUSTOMER RESULTS:

Ziggy: 1,700% increase in opportunities, 220K+ LinkedIn views
"We grew our pipeline by 243% using Sway One's video strategy, creating 15-20 high-impact videos with just 90 minutes per month." - Christian Radley, Founder

Crowdlinker: $1.2M influenced pipeline, 920K LinkedIn views
"Sway One built a scalable branding system that works, allowing us to connect with prospects and build programs that fit their needs." - Aram Melkoumov, CEO

Leeway: #1 legal tech show in Europe 
"Sway One was invaluable in establishing our authority and turning a podcast into a LinkedIn organic content machine." - Thibaut Caoudal, Co-Founder


We're different from others. Here's how:

- Marketers first, producers second
- Revenue-focused (not just views)
- Process-driven (200+ B2B video projects)
- Category-defining production quality
- Remote studio quality (no commute)
- Unmatched speed (weeks, not months)

Josef Newton

Scott Reis

RELEX Solutions

Marketing Campaign Manager

Adoreboard

"Proactive and organised, Scott took our marketing to the next level"
CEO, Adoreboard

A seed stage start up, providing SaaS to mid-market CX & HR teams in the U.S. and U.K.

✅ Achieved 71% of lead target, at 35% of budget in FY22-23. 

✅ Led 2x ABM campaigns which created considerable qualified pipeline and ROI payback within 5 months.

✅ Implemented HubSpot as a CRM and automation system.

✅ Launched new positioning, branding, and website (Wordpress) in Q2 2023. 

✅ Conducted 30 prospect interviews to validate this positioning.

✅ Hired and managed two line reports and five freelancers.

Head of Marketing

Patchworks

"Used his creativity and customer knowledge to develop strong campaigns"
Line manager, Patchworks

A seed stage start up, providing an integration platform for ecommerce clients across the U.K and Australia.

✅ Led an integrated campaign with 18 pieces of content.

✅ Increased website conversions by c.300% and demo requests by c.30%.

✅ Improved LinkedIn organic engagement rate by 53% within 5 months.

✅ Implemented HubSpot as an automation system and CRM.

Digital Marketing Manager

UKCloud Ltd

"Rarely do you find a talented marketer like Scott"
Line manager, UKCloud

A series B company with $50 million ARR, providing cloud storage to IT teams in the U.K. public sector.

✅ Promoted from Digital Marketing Executive to Marketing Automation Manager (June 2020).

✅ Led project to consolidate three websites into one modern platform. Written commendation received from CEO.

✅ Hired & managed automation agency to fix issues in Pardot and Salesforce.

Marketing Automation Manager

Digital Marketing Executive

Squared Up

"A pleasure to work with"
Line manager, SquaredUp

A bootstrapped, c.$7 million ARR company, selling data visualisation software to IT teams at mid-market clients.

✅ Spent c.50% of my time in the sales & renewals team, where I closed $1.6 million of business.

✅ Managed an email marketing campaign which created 154 leads on a £0 budget.

✅ Led an SEO campaign which continues to rank in the top #3 for key proposition terms with 246 monthly volume.

Digital Marketing Specialist

Hampshire County Council

"What I particularly noticed... his willingess to take on any mission"
Manager, Hampshire County Council

✅ Recruited through a national graduate scheme (ranked in top 4% of applicants).

✅ Led project in a business unit to reduce expenditure by 10% per annum.

✅ Managed corporate events

N.B. took a study break in France in the summer of 2015.

Management Trainee

B2B Marketer | Demand Generation

Head Of Marketing

Adoreboard is a SaaS platform which analyses qualitative text and then predicts drivers of customer and employee satisfaction. 

I lead the marketing department at Adoreboard.

✅ A quarterly lead target. Q2 2022 - 1%; Q3 2022 - 78%; Q4 2022 - 81%; Q1 2023 - 125%.

✅ Currently transitioning the department from lead to demand generation.

✅ Hiring and management of 2 line reports, and 5 freelancers. 

✅ Re-positioned and re-branded Adoreboard to focus on predictive insights.

taplio

The Battle

Josef Newton

Scott Reis

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