Head of Strategic GTM Pursuits

Head of Platform Value & Monetization Strategy - Partner Ecosystem Success

Head of Global Sales Strategy - Technology Adoption

Enterprise Transformation Lead - Industry Value Advisory

Industry Value Advisor

Covering large enterprises in Central Canada.  Leading Value Discovery, Value Realization and Value Management engagements at SAP key Canadian accounts.

Also Global Value Engineering Lead for Managed Mobility and Original Device Manufacturers.

Principal, Value Engineering & Mobility

Peniel Holdings Ltd

Owner

Virtuate

At Virtuate we are singularly focused on your success.  Everything we do has the ultimate goal of improving your organization’s performance in the marketplace.  We do this through our three core services:

STRATEGY: Where is your organization headed?  What is your purpose? Is your internal operation organized to deliver on your strategy? Are your resources equipped to get the job done?  How does your organization interact and respond to threats and opportunities in the marketplace?  Who are your competitors and how do you fit in the marketplace?

DESIGN: From a new process to a new product; from a new site to a new application... we will work with you to design and source the right solution for you.

EXECUTION: Individually or with our implementation partners we will implement the solutions necessary for you to be successful.

We have a network of partners, analysts, operations gurus and writers who are ready to jump in on your next project.

Publisher of the now retired Mobile Strategy Blogs. 

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Engagements:
- Business Model Analysis and Market Risk Assessment (Private Equity)
- Mobile Remote Deposit Capture Vendor Scorecard & Analysis (Financial Services)
- Project Finance Control (IT Banking)
- Mobile Business Analysis (IT Banking) 
- Process Integration Expertise (Gov't Health Agency)
- Business Process Redesign (Provincial Gov't)
- Market Research: Mobile Enterprise and Consumer Trends
- Market Strategy, Business Case Development, Research and Analysis on Mobile Financial Services
- Mobile Application Analytics White Paper and Presentation 
- Enterprise Mobility Market Strategy
- New Services Design, Prototype and Rollout 
- Non-Profit Management and Program Design
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New web presence coming at virtuate.ca

Strategist, Analyst and Publisher

Mobile Strategy Partners

We provide an objective source of advice on mobile commerce, mobile banking, mobile payments, and mobile marketing.

Our mission is to help our clients capitalize on the revolutionary advances in mobile technology to increase revenue, lower costs, and win more customers.

Senior Partner

eHealth Ontario

Living the dream of electronic health and is working on:
- The design and implementation of a provincial deployment methodology for eHealth Solutions. 
- eHealth Ontario’s approach and related documentation to roll out eHealth Solutions to the province’s +25,000 healthcare providers.
- Creating toolkits (for providers and end-users)
- The change management and process redesign of integrating eHealth Solutions into established healthcare settings (from small physician practices to large multi-site hospitals).

Practice Management and Process Integration

Ministry of Health and Long-Term Care

Process Redesign and Integration with the eHealth Program... designing the processes that will deliver, implement and maintain eHealth Solutions to healthcare practitioners/providers across Ontario.

Process Integration Specialist

Research In Motion

In addition to managing the Mobility Business Solutions Team I was responsible for executive client relationships at the executive level as the Engagement Manager for the Professional Services Group. 
	Developed and maintained project plans, communicated status and issues, set and managed client’s expectations, project scope, project changes and resources.
	Engaging partners and enterprise customers at the executive level to analyze business needs and develop business cases based on sound ROI and TCO analysis.  
	Identified market trends and developed new ideas into services with corresponding project plans, collateral and marketing approach. 
	Gathered customer requirements and developed customized services to meet their business requirements. 
	Crafting strategies and mobility road maps to improve mobile worker productivity and asset utilization by focusing on processes, systems, and behaviours.

Engagement Manager, Professional Services

Areas of expertise - Government and Healthcare

Mobility Business Solutions Analyst

Jeruell Management Group

Duties included a broad range of operational and corporate responsibilities.  

Responsible for product development, marketing and delivery of performance improvement solutions.
  
Lead the ‘Analysis Team’ in opportunity discovery engagements, presenting the findings to client senior executives and designing the larger engagement that would best meet their needs.  

	Management of the organization including strategic and operational planning, fiscal oversight and organizational policies and procedures
	Managed analysis and delivery team members
	Developed and managed project/program schedules, project scope and budgets (including project P&Ls), resource allocation and utilization, identified and mitigated project/program risks
	Provided thought leadership and direction for clients

Director of Operations

Carpedia International Limited

Lead teams of consultants on the delivery of performance improvement solutions.  As an Operations Manager I was responsible and accountable for delivering to the client what was sold.  

Every project I managed delivered on its promise of a measurable bottom line return to the client.  

Responsibilities included:
	Delivering projects in adherence to both the client and Carpedia’s requirements for cost, schedule and quality
	Preparation and delivery of training sessions in addition to executive mentoring and management coaching
	Management Operating System design and installation (including budgets, resource plans, KPI’s, schedules and operating reports) 
	Change management and communication strategy development and execution
	Results measurement, project evaluation and follow up

Key Achievements from sample projects:
	Managed a team responsible for assisting in the integration of a large Canadian insurance company's internal support service operations after its merger with a competitor.  Cost savings were 20% better than originally projected.
	Managed a sales improvement project at a leading paper distributor in Southern Ontario.  Reorganized sales territories and designed and implemented a call centre to manage house accounts.  
	Managed a radioactive material yield improvement, cost reduction, fleet reduction and product pricing project at a nuclear medicine provider with 19 Nuclear Pharmacies spread through 8 different north and southeastern states.  Realized savings - $3 million dollars. 
	Managed a streamlining and cost reduction project in the Mortgage Administration Department of a large Financial Services organization.  Reduced labour costs by 25%.

Manager

Parisella, Vincelli Associates Consulting Group, (PVA Consulting Group)

Responsible for delivering productivity improvement services to clients as part of a team of consultants. Results achieved through on-the-floor coaching, work method improvement, procedure development and the design and installation of management tools.

Management Consultant

Experienced strategist, sales and marketing coach, analyst and operations consultant. Highly accomplished, detail-oriented, problem-solving professional with over ten years experience in process improvement, operations, sales training, P&L management, change management, organizational redesign and consulting.

Subject matter expert in two key areas:

* Operational Strategy:  Development of customized programs in a wide range of industries from healthcare, to financial services and from heavy manufacturing to government services.  Aligning operational performance to strategic imperatives in difficult situations is what Jose does very well.  Experienced in all areas of operational performance, sales performance, market strategies, product & service development, research & analysis of key industry trends.
* Process Optimization:  Lean transformations, process optimization, change management and operational improvements.

Although Jose has worked for a wide variety of clients in a broad spectrum of industries and has saved these clients millions of dollars, if you ever catch him in an elevator he will tell you his biggest strengths are his ability to:

   1. Step back and look at what is affecting your organization from a strategic perspective … but without losing site of the day to day realities of running your business (i.e. cash flow, organizational behaviour, workflow constraints, day to day operations).

   2. Translate complex concepts and multiple data streams into digestible, easy to understand and presentable ideas.

   3. Act as a bridge and facilitator between business and IT.

   4. Build consensus and bring teams together to implement, adopt and own new technologies and processes.

Jose has experience in the following industries/sectors:

    * Financial
    * Healthcare
    * Insurance
    * Retail
    * Technology
    * Professional Services
    * Government
    * Public Safety
    * Emergency Responders
    * Resource Extraction

Specialties: * Sales & Marketing Program Analysis
* Sales Coaching & Mentoring
* Business Strategy Development and Execution
* Mobile Strategy and Mobile Roadmap Development
* Market Strategy and Implementation
* Integration and Adoption of ‘new’ technologies into ‘old’ processes
* Market Research & Business Case Development (including ROI & TCO Studies)
* White Papers & Customized Content
* Competitive Analysis & Positioning
* Financial Analysis & Cost Reduction Strategies 
* Service and Product Development

Jose Colucci

Marta Gaspar

Director, Global Marketing

RevX

Fractional Marketing Director

Crispy Words

I work with tech companies and executives to build and execute marketing strategies and elevate brands to thought-leader status.

With over a decade of marketing mastery under my belt, I'm here to turbocharge your brand growth through impactful content.

Whether you're a busy founder or a business owner, my ghostwriting expertise and strategic content creation can help you shine in the digital arena. 
From thought-provoking content strategies to captivating storytelling techniques, I've got your back. Let's take your brand to new heights!

Fractional Marketing Director & Ghostwriter

Pavilion

Member

I'm leading revenue marketing for RevX including product marketing, content, marketing operations, ABM, and digital marketing.

RevX - Made for growth, built for app marketers. 
RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level.

We rely on data science, innovative technology, and a skilled team to create and deliver seamless ad experiences to delight your app users. We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Team Lead, Global Content & Digital Marketing

Affle

Team Lead, Global Content and Digital marketing

REMERGE - App Retargeting

- Handling content strategy and execution in the APAC region.
- Managing content partnerships for our APAC markets. 
- Sustaining Marketing research and planning for APAC.
- Guiding communication plans for APAC.
- Supporting communication and collaterals for online and offline events.
- Managing localized websites and blogs.

Senior Content Marketing Manager APAC

ShopBack

Regional SEO / Content team. Handling content strategy, planning, production, and distribution for our Singapore and Philippines markets as a Content Manager.
- Managing a team of content writers.
- Building content roadmap for Shopback blog in SG and PH.
- Overseeing SEO optimization and keyword planning.

Regional Content Marketing Manager

Trip101 Pte Ltd

Helping travel companies capture consumers through great content. Specialised in driving change through digital marketing and content strategies.

- Managing travels writers and editors
- Content roadmap and SEO strategy
- Leading curated content project
- Managing social media
- Influencer marketing

Content Marketing Manager

Hopena Sdn Bhd

As a Client Partner, I worked closely with clients to identify their specific needs and business objectives and to translate them to the other teams in the agency. 
•	Dual responsibility of managing clients’ relationships and project management.
•	Translating client’s need into a clear strategic plan and deliverables for the agency's teams.

Senior Client Partner

Qloudwerks Solutions Sdn Bhd

•	Responsible for Marketing strategy and planning, including social media content plan.
•	Developing marketing collaterals and communication materials for the company.
•	Developed internal entrepreneurship projects: e-commerce, mobile app and social media ventures.

Team Lead of Marketing & Branding

•	Development of sales, building sales pitch presentations and create support collaterals for existing clients. 
•	Training on and researching on technical solutions, such as Salesforce Radian6 and Marketing Cloud, Hootsuite, Pipedrive, Outsystems and their potential value to the company as a new product line. 
•	Research on new technical trends and tools

Marketing Executive and Account Manager

Hey! I ghostwrite educational email courses and articles for founders/business owners of online startups and early-growth companies. And I have 10+ years of Marketing and Content Strategy experience in Asia.

I'm a Singapore PR and a seasoned marketer with over 10 years of experience in content strategy and digital marketing.  I specialize in driving growth through storytelling.

During the past decade, I have had the opportunity to manage teams of writers, develop content strategies and digital marketing campaigns, and optimize the SEO of existing content. 

I've built up companies' new positioning and marketing strategy. I implemented GTM plans for SEA, US, EMEA, Japan, and Korea markets. I built integrated marketing plans, executed social media strategies, wrote and published content pieces, produced online and offline events, and conceptualized new websites for brands. And loved every minute of it! I am a fractional Global Marketing Director at RevX, a mobile advertising company focused on programmatic.

I am passionate about helping brands stand out in a crowded market and driving website traffic growth, and increasing inbound leads. I have a keen eye for detail and a knack for identifying opportunities for improvement.

Outside of work, I review books and write stories. I am also a mentor, always eager to share my insights and help others grow in their careers.

Let's connect and take your brand to the next level! 

My top five #cliftonstrengths 2.0:
1. Input
2. Deliberative
3. Empathy
4. Learner
5. Relator

taplio

The Battle

Jose Colucci

Marta Gaspar

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