Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

Grupo EYSA

I am responsible for driving business development and managing the P&L across multiple countries in the LATAM region for the EYSA Group, a holding company owned by HIG that specializes in innovative mobility solutions.

At EYSA, we focus on enhancing urban mobility through a diverse range of offerings, including access control, low emission zones (LEZs), on-street services, road safety, tax management, collection, and enforcement. Our advanced CityXplorer platform enables real-time management of traffic congestion, loading zones, pollution peaks, and emergency vehicle corridors via traffic light control. In the interurban sector, we manage intelligent toll systems (Free Flow), information panels, radars, and cameras, ensuring road safety by providing timely alerts in the event of accidents.

Currently, we are in an expansion phase, strategically pursuing both organic and inorganic growth across key LATAM markets, including Mexico, Colombia, Peru, Ecuador, Chile, Argentina, Panama, and Guatemala.

Director Latam

Deplace

Deplace, a pioneer in Spain's online real estate brokerage, became a leader in Madrid and Valencia. Our innovative approach transformed the home-selling process across Spain by implementing an AI system guided by real estate experts, providing a seamless experience for sellers. 

As co-founder and CEO, I was the company's first employee and played a pivotal role in its inception. I contributed to various aspects, including tech product design, operations, sales, investor relations, finances, go-to-market strategy, and recruitment.

We secured €800,000 in equity and €400,000 in debt, achieving a TMT of €1.5 million in 2021 and reaching break-even with a 16-person team, of which 25% were in tech roles. We sold our software platform to a top European I-Buyer and continued our journey in Real Estate Technology.

Chief Executive Officer

Google for Startups

Deplace was one of nine startups selected by Google for Startups to join their accelerator program in Madrid. Google for Startups Residency offers growth-stage startups access to Google's resources, mentorship, and workspace at Google Campus Madrid.

Google for Startups Spain - Residency 2020 

Indra

Indra is the leading Spanish IT company listed on IBEX 35. I was part of the Infrastructure team and assigned to lead a project in Bouira, a city close to Argel (Argelia).

As Project Director at Tunnel Bouira,  I supervised the design and installation of the controlling system of a 2.5 km tunnel to upgrade it to European standards. I managed a 12 m€ budget project and 12 people team between Spain and Algeria. I reported to the Head of North Africa operations on our monthly progress and managed the partner relationship, who was Cosider, the Algerian leading statal construction company.

Information Technology Project Director

Indra is the leading Spanish IT company listed on IBEX 35. As part of the Infrastructure team, I started working in Madrid, did one small project in Portugal, and moved to Mexico City to lead several free flow toll highway projects. 

As Project Manager in Infraestructuras Mexico, I supervised a budget of 12 million euros across five different projects, including the Aunorte free-flow highway in Mexico City for OHL, one of the flagship mobility projects of Mexico City. I supervised diversely skilled teams, such as hardware installation or software implementation. I worked in a cross-cultural team with different time zones. 

I also helped the Business Development Team develop proposals for up to 4 million euros.

I reported directly to the General Manager of Infrastructures Mexico.

Information Technology Project Manager

Canal de Isabel II

Canal de Isabel II manages the whole water supply for Madrid. After graduating, I did an internship at the Internal Audit Department.

Internal Audit Intern

Autoridad Portuaria de Melilla

I completed a summer internship under the Spanish Portuary Administration at the Portuary Administration of Melilla, which oversees one of North Africa's largest harbors. During my internship, I gained valuable experience working with the Infrastructure department manager.

Engineer

Entrepreneur, Strategy, Operations, Sales

My professional experience revolves around two main areas. Firstly, project management within
multinational corporations, where meeting deadlines and adhering to budgets are paramount. Secondly, I
specialize in creating startups and evaluating new business models, prioritizing speed and market
acquisition while maintaining a focus on profitability.

I thrive on learning and embracing new challenges with teams dedicated to achieving goals.

taplio

The Battle

Josh Bermejo

Valentín Cuervas-Mons

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