Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

Salesforce

Part of the global Service cloud strategic product marketing team
- Global events content lead (internal & external events)
- Thought leadership event content
- Global messaging partner

Global Director, Product Marketing

Lead Service Cloud EMEA Experiences team, responsible for developing scalable integrated programs for events, enablement, executive marketing, customer marketing, campaigns and content that are executed in-country

Performance Metrics
- Manage a team of individual contributors including career development
- Produced a 3-part series for Salesforce+ (online streaming platform) resulting in $364M pipe, 20K registrations views, +128% YoY live views
- Lead the development of global pipeline programs for top accounts and create and close strategy to maximize in quarter pipegen and revenue

Director, Product Marketing

Owned the EMEA Service Cloud campaign strategy, including scaling content and messaging by creating a playbook and BOMs that are leveraged by each country to run their unique service buyer campaigns in region

Performance Metrics
- Manage a team of individual contributors including career development
- Lead and delivered Service Cloud’s first fully virtual event series (6x events) in EMEA resulting in 4,000+ attendees total and 57M in pipe
- Lead EMEA product launch strategy for WhatsApp for Salesforce creating a scalable launch program that could be customized at a country level

Senior Manager, Product Marketing

Owned the EMEA Service Cloud events and sales enablement strategy, unifying a matrixed set of senior level stakeholders across marketing, product and sales

Performance Metrics
- Created and lead a structured product enablement program to deliver an pipeline-growth program across product portfolio and sales horsemen
- Owned Service Cloud events strategy across EMEA, creating a scalable approach to support 20+ events with content, messaging and presenting

Product Marketing Manager 

Owned the Product Marketing strategy for Experience Cloud in EMEA, working closely with regional sales and marketing stakeholders and HQ marketing team

Performance Metrics
- Developed product awareness through the delivery of presentations and product demos at 30+ events and sales meetings with audiences of 5 to 500 
- Drove pipeline growth across EMEA by building targeted programs, including enablement of sales teams, pipeline marketing and event content

Product Marketing Associate Manager

DigitasLBi

Senior Data Analyst

Digital Analyst

Monterosa Productions

Marketing and Sales Assistant

Director, Product Marketing at Salesforce | Keynote Speaker | In-Studio Presenter | Follow me for tips on presenting and public speaking

👋🏼 Hi. I'm Rebecca I help brands and professionals tell their stories.

- I help brands tell their stories - 
I do this at Salesforce as Global Director, Product Marketing. With 10+ years of experience in UK, Europe, and US markets. I specialize in developing integrated, scalable marketing strategies, and executing through a matrixed set of international stakeholders. I have a proven record of delivering on key business objectives and I lead by being relationship-focused, trusted, and transparent.

- I help professionals tell their stories - 
I am passionate about public speaking and storytelling. I frequently present on-stage keynotes and host in-studio programming. I believe that presentation skills are fundamental to improving confidence, visibility, and personal brand. I find purpose in inspiring others to take presenting opportunities and I use LinkedIn to share my experience on how to do this successfully. 

In my spare time, I love traveling and learning Spanish.

➕ Follow me for more tips on presenting and early career development
🔔 Ring the bell to stay up to date with my posts
🎙️Podcast coming soon!

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