Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

Nathan Schlaffer, MBA

MarketMate AI

Our mission is to make high quality marketing content accessible to small business owners, consultants, and agencies with innovative generative AI solutions. I lead MarketMate AI's product development, marketing, and sales efforts.

Discover the advantage of AI-powered content personalization with MarketMate AI at www.marketmateai.com!

CEO & Founder

Billtrust

•	Executed high impact product launch that increased year-over-year deal win rate by 3% and grew year-over-year sales pipeline by 42% in 1H. 

•	Led comprehensive content audit of 800+ assets to ensure our target buyer personas have sufficient content to support their buyer journey: top, middle, and bottom-of-funnel.

•	Combined forces with marketing operations to build product performance dashboards in SalesForce to track the overall business impact of product marketing on revenue and pipeline.

Senior Product Marketing Manager, Cash Application & Invoicing

•	Led Billtrust's GTM strategy, messaging, and sales enablement for market-leading Cash Application Product for AR teams, influencing a record +40% YoY net bookings growth.

•	Collaborated with cross-functional team of marketers and product managers to build highly effective marketing campaigns that helped our firm reach 108% of our annual ARR quota.

•	Created compelling product messaging and sales collateral (i.e., sales pitch deck, product brochure, and video) that enabled sales to generate a $1 million sales pipeline in one quarter.

Senior Product Marketing Manager, Cash Application

3PL Central

• Optimized product launch processes with cross-functional go-to-market teams of product management, marketing, and sales, enabling us to launch 2 to 3 products per quarter.

• Built sales enablement tools like ROI calculators, sales demos, and product one-sheets that contributed to 20% YoY revenue growth.

• Executed product marketing campaigns that helped our team achieve 113% of our annual marketing qualified lead (MQL) quota.

Product Marketing Manager

Moxa

•	Executed B2B go-to-market strategies with cross-cultural, cross-functional teams to launch new products and to take market share (generated $1 million sales funnel).

•	Sales enablement by training a national salesforce and 100+ external distributor sales reps on our target market, key product value propositions, and competitive advantage.

•	Collected voice of customer through market research and identifying customer pain points. Translating pain points into effective value propositions for digital marketing campaigns.

Senior Product Marketing Specialist

•	Led implementation of digital B2B marketing campaigns promoting $50M ~ $100M networking product lines by developing marketing collateral, sales training, and technology presentations advertising our industry-leading networking products.

•	Managed marketing projects and events from start to finish by designing and implementing displays/demos, and participating in booth staffing. Measuring ROI of projects and events with key performance metrics like run rate increase, lead counts and conversion rates.

•	Captured voice of customer by researching market/industry trends and competitors' products. Leveraging this data to develop go-to-market strategies to gain competitive advantage and create simple, customer centric messaging highlighting our products' unique value proposition.

Product Marketing Specialist

Seasoned B2B SaaS Product Marketing Leader | I love solving IoT problems and cooking new recipes

For a decade, I've been passionate about helping companies increase brand awareness, generate demand, and grow revenue with compelling messaging, positioning, and marketing content. My focus is on using AI to automate high quality, personalized content, making it easy for overstretched agencies, small business owners, and consultants on a budget to create copy that converts prospects into leads.

At MarketMate AI, we're breaking down barriers to accessing high quality, personalized marketing content with the power of AI. Our platform is a game-changer for business owners and entrepreneurs with limited resources, enabling them to automate and personalize their marketing content seamlessly across multiple marketing channels without sophisticated prompts. 

With a powerful AI platform at your fingertips, our user-friendly interface allows even non-marketers and non-AI experts to create high-impact content that resonates with their audience.

Our mission is to make personalized, high-quality content accessible to everyone.

Discover the advantage of AI-powered content personalization with MarketMate AI at www.marketmateai.com!

I'm CEO and Founder of MarketMate AI, a generative AI marketing automation platform that enables B2B marketers to craft compelling messaging, to connect with their buyer personas, and to captivate enterprise audiences with the only AI platform that understands your buyers' needs as well as you do.

We start by utilizing AI to build buyer personas for you and identify pain points, motivations, and KPIs that matter for your audience. Then our platform uses buyer persona insights to create messaging and positioning for your organization. Finally, MarketMate AI crafts compelling content that resonates with your target market and tailors sales collateral to empower your B2B sales teams to close business faster. 

The final outcome of this process is that MarketMate cuts your B2B marketing team's time to develop compelling content by 50%, accelerating your campaign preparation and time to revenue.

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Josh Bermejo

Nathan Schlaffer, MBA

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