Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

Em um contexto de alta competitividade, posicionar bem o produto, ter clareza de para quem ele serve, quais os diferenciais e prover os materiais corretos as áreas de marketing e vendas, é sem dúvidas um processo mais que necessário. Para isso é importante combinar diversas variáveis como áreas, processos e tempo. É nesse contexto que posso te ajudar a contruir esse processo para o que lançamento do seu produto seja menos caótico e as partes mais interessadas da companhia direcionem os esforços para uma única direção.

Go-to-Market Consultant

The CMOs Marketers

The CMOs Marketers é a maior comunidade de líderes de marketing do Brasil e reúne profissionais referência das principais empresas do país! 
A Comunidade tem como obejtivo instigar o ecossistema da área, formando a próxima geração de líderes de marketing do país e conectando potenciais talentos da área a empresas.

Membro

nstech

Product Marketing Manager

Pipefy

Go-to-market
Positioning and Messaging
Competitive Intel
Market Research
Campaign management

Product Marketing Specialist | Procurement & Finance Verticals | USA - BR launches

Hypera

- Management of the following categories: TVC Production/ Shooting, Creative Agencies, Media and Influencers

Marketing Procurement Leader - Media & Creative Agencies

Via Varejo

Marketing Procurement (Research, Creative Agency/ Digital, Media)

Marketing Procurement

Specialist buyer in (tactical and Strategic) : Creative, Digital, Media Intelligence, Internal Communication, Design, art-works and TVC Production
RFx
Spend analysis, saving
Category Management
Purchase processes improvement
Project Management
Stakeholders and Vendors management and training

Marketing Procurement Sourcing Professional (Coca-Cola Account)

The Coca-Cola Company 

Category Management: Creative, Media, Digital (iMarketing), Design, Shopper Marketing, media intelligence Agencies
Value-Based Compensation model implementation
Structuring and analysis of financial reports
Budget management
Leadership in the definition of agency performance measurement metrics
Project management skills

Warner Chappell Brasil

Tracking

House Vendas/João Fortes Group

Administrative Assistant

I have over 20 years of experience in different industries such as beverage, entertainment, retail, pharmaceutical, and technology. A deep knowledge of procurement acting as a procurement professional and also working with procurement solutions as a product marketer.

As a Product Marketer, I'm always exploring opportunities to grow and learn to ensure I'm updated with the most relevant processes, and techniques to drive business results.

I have experience in cross-functional team management, leading projects, and getting my hands dirty to achieve business results. Excellent interpersonal and communication skills, with a positive and collaborative personality, including building relationships with colleagues, prospects, and customers.

I have consistently delivered tangible value by leveraging my adaptability, change management mindset, and commitment to continuous learning.

As a human being, I'm 100% committed to tackling the climate crisis, doing my best to reduce my impact on the world, minimalism devoted, and environmentally vibrant. There is no other way to change the world than to make every single person aware of their role on this beautiful planet.

Feel free to reach out if you'd like to discuss product marketing, procurement, investments innovative projects, or simply chat about our shared interests!

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The Battle

Josh Bermejo

Laura Priscila Duarte Guercio

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