Jose Bermejo 🪄

Every result you have is downstream of a decision you made.

And every decision you make is filtered through a pattern you can't see.

That impacts your team, your life, your performance. 

It's the way you lead. Your Leadership Edge™.

It's the default optimization your mind runs under pressure—Control, Safety, Approval, Certainty, Speed, Harmony, Achievement, or Complexity.

You have one. It's been shaping every hire, every strategic bet, every "let me sleep on it" for years.

Most leaders don't know theirs. They think they're being rational. They're being run by code written decades ago.

I built The Leadership Edge™ Assessment to reveal it.

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WHAT I DO:

→ I help senior executives and CEOs discover the hidden pattern behind their decisions—then learn to use it instead of being used by it.

→ I've closed $25M+ in B2B deals and advised 100+ excs through the decisions that make or break companies.

→ I teach The Decisive Leader—a 4-week program where executives master decision-making under pressure through live C-Suite simulations.

→ With my partner Rebeca, I run Beyond Human—a transformation retreat for leaders ready to unlock peak performance at the deepest level.

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THE PATH:

1️⃣ THE LEADERSHIP EDGE ASSESSMENT
Discover WHY you lead the way you lead. In 10 minutes. Free.

2️⃣ STOP SECOND-GUESSING YOURSELF (Masterclass)
A 2-day live intensive to reveal your Edge and learn the one technique that interrupts the pattern. $247.

3️⃣ THE DECISIVE LEADER (Maven Course)
4 weeks of live training, 6 C-Suite simulations, and 1:1 coaching to make the decision system instinct. $2000.

4️⃣ BEYOND HUMAN RETREAT
The ultimate transformation experience for leaders ready to operate at peak. Application only.

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START HERE:

🔗 Take The Leadership Edge™ Assessment (free until February)

📩 DM me "EDGE" if you want a team performance workshop starting with The Leadership Edge™

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BACKGROUND:

- IESE MBA — #1 Business School in Executive Education
- $25M+ in B2B deals closed personally
- 100+ CEOs, founders & owners advised through critical growth decisions
- Creator of The Leadership Edge™ & Free-Will Architecture™
- Co-Founder, Beyond Human Performance

The smartest leaders I've worked with all have the same problem: they keep making the same decisions under pressure.

Not because they lack frameworks. Because they can't see the pattern running underneath.

Now they can.

→ Discover your Leadership Edge™. Link below.

Positioning, Launch, Product/Market fit & AI Instructor

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Jose Bermejo

Dejan Gajsek🤘

Competitive intelligence and enablement service for B2B Tech Companies

At AltaML, I build AI-powered sales enablement systems that turn complex account research into self-service tools. Instead of sales teams spending hours researching prospects, they get AI-generated insights in minutes.

What I've learned in 3 months at an AI company:
→ Most businesses struggle with AI implementation, not AI strategy
→ The best AI tools are simple, practical, and solve real workflow problems
→ Sales teams need AI enablement, not just AI awareness

I share practical AI implementation stories, tools that actually work, and frameworks for turning AI experiments into business results.

Currently building: AI-powered account research systems, sales collateral automation, and enablement workflows that scale.

Marketing & Sales, Co-Founder

Tailored Competitive Enablement programs for B2B Tech and SaaS companies. 

Our team fuels B2B product marketing and sales teams with competitive intelligence and enablement insights and materials to close accounts faster.

What we do:
• Partner closely with product and sales leaders to identify lost opportunities and create enablement aligned to sales goals and seller competencies.
• Research, analyze, and create enablement materials and measure its impact on a client side from product teardowns, feature comparisons, secret shopping a competitor, or building a competitive program from scratch.
• Optimize and scale initial enablement programs to more products and more competitors.
• Deliver timely insights about competitor movements through periodic competitive newsletter and team collaboration software
• Produce on-brand marketing collaterals from sales battlecards, ABM decks, and sales decks

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The Battle

Jose Bermejo

Dejan Gajsek🤘

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