Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

Atlassian

I currently focus on AI solutions for non-technical teams to create, collaborate, and discover knowledge.

Principal Product Marketing Manager - AI

Atlassian provides tools to help every team unleash their full potential. Achieve the impossible with the power and magic of AI in Atlassian’s Cloud products.

Senior Product Marketing Manager - AI

Atlas, an Atlassian product, is the first teamwork directory to connect the dots across teams, their apps, and work — wherever it happens.

I led product marketing for one of Atlassian's newest products, Atlas.

Senior Product Marketing Manager - Atlas

Reforge

Creating artifacts on product marketing and AI.

Creator

Canva

Canva is an online design and visual communication tool with a mission to empower everyone in the world to design anything and publish anywhere.

As the third hired PMM at Canva, I launched and led product marketing strategies for their brand new education products, including:

✅ Canva for Education (K12)
✅ Canva for Districts (K12)
✅ Canva for Campus (Higher Ed)

Senior Product Marketing Manager - Education

Kahoot!

Kahoot! is a game-based learning platform that makes it easy to create, share and play engaging learning games in minutes.

As Kahoot!'s first Product Marketer, I launched a brand new business product for corporate learning.

Product Marketing Manager

Marketing Manager, US

Community & Events Manager, US

Community Manager

EdTech Austin

EdTech Austin is on a mission is to connect and support those driving innovation in education. By facilitating regular meetups, panels, mixers and hands-on learning experiences, we empower and promote meaningful collaboration in a thriving, dedicated community of educators, thought leaders and entrepreneurs, seeking to transform the education industry.

Co Director

Lumos

8 million children live in orphanages and other institutions globally. More than 80% are not orphans but have been separated from their families because of poverty and discrimination. Orphanages harm children, exposing them to all forms of abuse and trafficking.

Lumos rescues children from orphanages and reunites them with families. Lumos changes education, health and social care systems so all children and families can access the care and protection they deserve.

Fundraising Officer

Fundraising Assistant

OnePlusOne

Wrote press releases, social media posts, blog posts, and handled media inquires.

PR Assistant

Coordinated trainings for doctors and other medical personnel.

Education Centre Assistant - Queen's Hospital

Ibague, Tolima

Taught English to elementary school children in Colombia.

English Language Teacher

Marks and Spencer

I tasted food, researched menus, and created a cheese database. What a job!

Product Development Assistant

I'm a curious product marketer with experience leading marketing and growth strategies at some of the fastest-growing and innovative SaaS companies in the world. 

Like many others, my path wasn't linear. I started my career as an ESL teacher, moved into fundraising for nonprofits, and finally found my way into SaaS via community management. All of these instilled a deep empathy for user needs. After finding my niche in product marketing, I never looked back.

I'm passionate about product marketing craft, product-led growth, crafting rich narratives, and AI for business. 

I'm an active member of the product marketing community and love learning from others in the field. I was named a top 100 product marketing influencer in 2021 and 2022 by the Product Marketing Alliance.

Other passions include: history, gaming, fitness, travel, and studying Italian. 

Areas of expertise:
✅ AI GTM
✅ AI for product marketing
✅ AI for business 
✅ Market intelligence, research, and competitive analysis
✅ Product positioning, messaging, and storytelling
✅ Pricing and packaging strategies
✅ Go-to-market strategies for new product launches and optimizations
✅ PLG strategy
✅ Buyer and user journeys
✅ Audience personas
✅ Funnel optimization
✅ Multi-channel marketing campaigns
✅ Content marketing
✅ Community strategies and management 
✅ Sales enablement

Speaking:
🎤 February 2025 - "What do we need from PMMs? Tips and tricks from your cross-functional partners" - Panel Headline Moderator, Product Marketing Summit Austin
🎤 February 2024 - "Doing more with less - Succeeding as a PMM in the current climate" - Panel Headline Speaker, Product Marketing Summit Austin
🎤 February 2022 - "Product Marketing and User Research - from chaos to clarity" - Headline Speaker, Product Marketing Summit Austin
🎤 May 2021 - "Tactical advice and learnings for user-centered growth" - Product Marketing Manager Talks, Product Marketing Alliance
🎤 June 2020 - "How to pivot positioning in times of upheaval" - Product Marketing Alliance Festival

taplio

The Battle

Josh Bermejo

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