Jose Bermejo 🪄

State of Coherence — The Organizational Performance Lab

The peak performance lab.

Online Programs, Trainings, Workshops, and Off-site experiences to unlock flow states, creativity and  productivity peaks for your team. All backed by neuroscience, behavioral science, and biohacking.

Achieve a State Of Coherence with your team through conscious leadership.

#Leadership
#MentalFitness
#OrganizationalSystems

Cofounder & Radical Performance Officer

Predictable Innovation Studio

We uncover where your GTM Strategy falls short to match how people buy B2B software (aka behavioral patterns). 

What’s the same: we’ll find your revenue leaks at each step of your buyer's journey.

1. Problem Education
2. Solution Education & Discovery
3. Solution Purchase: Demo → PoC → Purchase
4. Solution Adoption:  Activation → Training & Adoption Support → Use Recurrency → Expansion to new use case
5. Solution Diffusion (WOM): Testimonial → Case study → Warm Introductions

Then we’ll solve those leaks by:
→ Improving Your Target market selection/positioning
→ Craft A Low-Risk Value Propositions™
→ Create a strategic narrative that drives change
→ Build an awareness plan to get into the education and buyer’s research process.

A product growth strategy studio specializing in the Behavioral Science of Diffusion of Innovations and Crossing The Chasm.

DM me if you have a challenge we can help with!

Managing Partner & Founder

Maven

Check my bootcamp and courses at Maven:

https://maven.com/predictable-innovation/ai-assisted-product-marketing-strategy

https://maven.com/predictable-innovation/positioning-strategy-workshop

Leadership, Strategy & Management Instructor

ENCAMINA

Head of Product Revenue Growth (Fractional)

Plain Concepts

Reporting to the USA General Manager, I began this new job as the main responsible for designing and executing a new revenue growth strategy for the USA, including but not limited to segmentation, positioning and GoToMarket.

Success covered the development of the different growth channels, tactics and teams, including to build and lead new marketing and sales teams, a strong relationship with Microsoft USA subsidiary as our primary business partner, and the development of new products and services, aligning the market opportunities with our corporate innovation initiatives to unveil new growth sources.

The biggest win was deciding where to invest our limited resources to find a new client to diversify client risks. We successfully closed the first non-Microsoft client in the USA, starting a new channel and the path to risk diversification.

USA Revenue Growth Strategy Lead

Reporting to the CEO and company founder, I started this position as the company performance owner. My goal was to improve the economic value of ENCAMINA and to lead the change to a more data-driven decision-making company. Functions include the inspiration of the Executive Committee to build high-performance initiatives aligned with the company's strategy and impacting the P&L’s bottom line.

Results: x3 in EBITDA when compared to the previous year. Still the best EBITDA in the history of the company.

Performance Vice President

Accountable for developing and executing the Business Growth Strategy and leading the sales & partner teams. 

As a permanent member of the executive committee, I worked closely with other chief executives, mostly with the CEO, COO, and CFO. Besides, I was the link between ENCAMINA and Microsoft, coordinating and leading actions regarding goals and strategic alignment.

I led the Go to Market and revenue-generating activities with the critical challenge to help ENCAMINA in their path to differentiate their competitive positioning and grow fast by co-building a new mid-term strategic plan with the owners of the company, and leading the sales and partner channels teams to achieve the goals planned.

Quantitative success includes an x2 revenue growth while reducing the budget & team, increasing revenue operations performance. 

Qualitative success included building, empowering, coaching, and leading a new direct sales & partnerships team, implementing new compensations and key account management systems, sales team operations, and processes, developing the channel strategy and strategic alliances, and co-build the ENCAMINA strategic plan with the CEO to improve our alignment with the market opportunities and with our partner Microsoft.

Chief Revenue Growth Officer

Reporting to the COO, with a double role: sales consultant (40% of the time) & project manager (60% of the time). Responsible for maintaining equilibrium between the customer, the project team, and the profit of the assigned projects. In charge of pre-sale consultancy, proposals development and sales pitch presentations.

Manager of Client Services and Sales Enablement

deplace

www.deplace.es was born as the second digital real estate agency in Spain to bring the market a disruptive low-end service for buyers and sellers of real estate. As a member of the board council, I was focused on advising on the business strategy and financials.

CoFounder & Board Member

INMERCOST Commercial Real Estate

Took the business out of bankruptcy in 3 months by finding a breakthrough solution for the sales problem amid the 2007 subprime crisis. I took charge of the search, negotiation, and partnership closing with construction companies, offering development, customer negotiation, and deal closing.

Head of Strategy

CEU Cardenal Herrera University

In charge of maintaining the integrity and security of network and information system data from the University, perform periodic audits and to recommend and provide security policies to follow. Tasks of network and systems administration.

Systems Administrator

👇🏻 Head To My Featured Section To Learn How I Can Help And Get Your Tailored Performance Plan 👇🏻

Positioning, Launch, Product/Market fit & AI Instructor

Josh Bermejo

IQVIA

Development of new marketing services within the new omnichannel strategy towards our clients (drug manufacturers), identifying and developing opportunities for collaboration within the health sector to expand the range of marketing assets that we offer to our clients, such as activation of social & programmatic advertising or POC programs, among others.

- Development of digital marketing and omnichannel strategies focused in the health care sector.
- Responsible for identifying new partnership opportunities in the digital marketing area.
- Develop those selected opportunities to boost our omnichannel services for our clients (drug manufacturers).
- Set, in collaboration with the senior management team, the pricing and go to market strategy for every new offering regarding digital marketing.
- Lead the go to market strategy once it has been set.
- Evolving every offering in order to meet customer expectations and needs.
- Work very closely and giving marketing support to the commercial team.
- Support the introduction and interaction between sales and any of our potential clients.
- Participate on commercial presentations, proposals and customer meetings in collaboration with the sales team.

Omnichannel / Medical

We sold our platform to a proptech company, one of the leading I-Buyers in Europe.

Deplace was one of the first Online Real Estate Brokers in Spain and the leading one in Madrid and Valencia. 

We designed a process to sell houses in the most efficient way around Spain. We created an AI process that helped home-sellers navigate this challenging process. 

I defined all the marketing and sales strategy and helped design our tech product and operations.

We raised 800.000 euros in equity + 400.000 euros in debt. We had a TMT of 1.5million in 2021 and reached break-even with a team of 16 people (30% tech).

Co-Founder & CMO

Google For Startups - Immersion: Women Founders

I´ve been one of the 11 European women selected for the prestigious Google for Startups programme: "Immersion: Women Founders". This is a mentorship-focused programme designed specifically to connect high-potential women-led startups with Google´s unique resources, network and knowledge.

Google  - Immersion: Women Founders

Google For Startups - Residency

Deplace is one of the nine startups selected by Google for Startups to be part of their accelerator programme "Residency" in Madrid. Google for Startups Residency brings growth-stage startups the best of Google's products, connections, and practices. We receive tailored mentorship and workspace at Google Campus in Madrid. Google for Startups brings together a group of highly experienced Google mentors from all across the world to pair up with us for hands-on problem-solving, focusing on our top challenges.

Google  - Residency

Mobusi

Mobusi is a mobile performance adnetwork. We manage more than 240 million clicks per day generating around 550.000 conversions in 5,000 (aprox) active worldwide campaigns.

We lead by providing CPI, CPA, CPL, CPM and CPC services for more than 1.500 advertisers, agencies and developers.

•	Development of new business in the European market. Prospect and create new relationships with clients.
•	Strategy definition and support for main advertisers and agencies in each country.
•	Global partner´s negotiation. Build and maintain positive and strong working relationships with advertising & media agencies, ad-networks and direct advertisers.

Business Development Manager

MANGO

Implementation and development of the brand´s worldwide online communications strategies and ensure a positive brand reputation in the digital environment.

- Produce and edit content for the brand’s social media channels.
- Measure, analyze and report the social media performance.
- Planning worldwide display advertising campaigns.
- Mobile marketing.
- E-mail marketing.
- e-PR: digital influencers, instagrammers, fashion bloggers, etc. 
- Support on special projects: events, fashion shows, press days etc. 
- Support and Interact with other teams (E-Commerce, Direct Marketing, Customer Service, Media Planning, etc.) to achieve common goals: increase brand awareness, align digital brand perception with the global communication strategy, drive traffic, and lead conversion.

Digital Content Producer & Social Media Specialist - Online communications

Barreira Arte + Diseño

Online Communications Manager

Ligatus Spain

Leading premium native advertising solutions for brands, publishers and programmatic buyers.

- Prospect of new clients and building customer loyalty. 
- Direct communication with clients and advertising/media agencies. 
- Monitoring online marketing campaigns oriented to CPC and CPL.

Sales Consultant

- Digital Marketing: Working on the development of integrated advertising solutions on digital media.
- SEM: Google Adwords.
- Display: communication with advertising agency, strategy and tracking results.
- Social media strategies and community management.
- Researched Online market & trends, and studied online users' behaviour to develop effective brand strategies.
- Reporting: Results of experiments, investigation, Google Analytics, web usability analysis and information architecture development.

Online Business Unit

McCANN ERICKSON

- Strategic planning research tasks.
- Client presentations.
- Researched innovation and online trends.
- Monitoring competitor´s online strategy.
- Web usability analysis and information architecture development.
- Clients: BBVA, L´Oreal, Coca-Cola Company and Repsol.

Digital & Innovation Strategist

Personal motto: "In the long run you only hit what you aim at".

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