Xebia

After supporting Xebia with various marketing needs across the organization and coordinating with the leadership of the Xebia Functional business unit, I went on to manage the Center of Excellence for Creativity and Design. In this role, I focused on driving excellence, fostering innovation, and establishing best practices in creative and design-related areas.

The primary goal of the CoE for Creativity and Design was to elevate the quality of creative outputs, encourage innovation, and ensure consistent brand representation across all touchpoints.

Global VP Creativity and Design at Xebia

After 12 years of continuous growth with 47 Degrees, where we transformed a four-person company into a team of over 100 and achieved an annual revenue exceeding $15M, we decided to take the next step and join forces with the global IT company Xebia.

We were drawn to their shared values and vision for the future, seeking a partner with a strong cultural fit, a clear plan for creating future impact, and a commitment to unlocking new opportunities for our team’s growth. As part of Xebia, we rebranded as Xebia Functional, a software development brand that leveraged the benefits of functional programming to deliver scalable, safe, and efficient solutions to clients.

I continued co-leading the company with my partners while also taking on additional global responsibilities within Xebia.

Business Leader at Xebia Functional

In addition to managing Xebia Functional as part of the board, I played a role in helping Xebia build a strong brand presence in the USA.

My focus was on unlocking growth opportunities by aligning marketing strategies across different service lines. With a deep understanding of the various services, I worked collaboratively with cross-functional teams to identify opportunities and create impactful campaigns that drove revenue growth.

My approach was rooted in data-driven insights, enabling me to develop and execute effective marketing strategies. I believed that by breaking down silos and fostering collaboration, we could create a unified marketing approach that leveraged the strengths of each service line.

Regional Marketing Leader, USA

47 Degrees (Acquired by Xebia)

After years of enjoying and contributing to our internal products, at 47 Degrees, we recognized that, as a consulting company, our marketing needs had evolved. It was time to step into a new role to address those changes.

Thanks to my background—starting as an engineer and transitioning through various roles within the company—I was able to bring a well-rounded perspective to the different areas of marketing we covered, including design, communications, community relationships, and event planning.

It was an incredible experience to be part of a team made up of such amazing people and friends.

Chief Marketing Officer & Co-Founder

47 Degrees (Adquired by Xebia)

Before transitioning to my role as Chief Marketing Officer, I served as Chief Product Officer & Co-Founder at 47 Degrees, where I played a key role in shaping the company’s strategy and driving its growth—particularly in Spain, where we established and expanded our Engineering Hub.

I was deeply involved in building and leading our open-source products, ensuring they aligned with our technical expertise and market needs. Additionally, I spearheaded the creation of conferences and events that fostered knowledge-sharing and strengthened our presence within the functional programming and software development communities.

This period was instrumental in defining our company’s direction, reinforcing our commitment to innovation, and positioning 47 Degrees as a leader in our field.

Chief Product Officer & Co-Founder

Enter Web Design (Integrated in 47 Degrees)

Before founding 47 Degrees, I started my first company, Enter Web Design, a software studio where I worked as both a backend and frontend developer, primarily using PHP. Over three years, we built various solutions with frameworks like CodeIgniter, WordPress, and Magento, delivering custom web applications and e-commerce platforms for clients.

This period was an incredible learning experience, as I started the studio from scratch—initially working as a freelancer—until it grew into a small team with developers and designers. I took on multiple roles, from project management and client relations to hands-on development, becoming a true Swiss Army knife out of necessity.

In 2010, I decided to close Enter Web Design to pursue 47 Degrees—the project that would define the next chapter of my career.

Founder and Software developer

Trebol Soluciones Online

Before founding my own company, I worked as a full-stack developer at an advertising agency, where I was part of a team that developed and implemented large-scale projects and websites with millions of users, including Cadiz.es and Cadizcf.com.

This was my first experience working on high-complexity projects, where we used Java, CVS, and JavaScript to build robust and scalable solutions. It was an invaluable period that allowed me to deepen my technical skills, collaborate with a multidisciplinary team, and gain firsthand exposure to the challenges of large-scale web development.

Full-stack Developer

Universidad de Cádiz

At the beginning of my career, while pursuing my Engineering Degree, I had the opportunity to work as an intern in the IT department of the University of Cádiz. During that year, I contributed to the implementation of a platform that synchronized the university’s news database with a local system, displaying real-time updates on screens across multiple campuses.

This experience was a defining moment in my journey, as it marked my first hands-on work with PHP, .NET, and MySQL. It was an incredible learning opportunity that set the foundation for my future in software development and problem-solving in real-world applications.

UI Developer at University of Cádiz

I co-founded a consulting company in Seattle, scaling it to over 100 employees, $19M+ ARR, and a presence in four countries (USA, Spain, the UK, and Colombia). We successfully sold the company to a global consulting firm and integrated it into their structure.

After serving as Global VP of Creativity at Xebia and other executives roles, I'm now stepping into a new chapter—taking a sabbatical to focus on my family, myself, and investing on projects that truly excite me. 

You’ll still find me enjoying the sunny vibes of Cádiz ☀️

Jorge Galindo

In charge of orchestrating innovative and results-driven campaigns that fuel pipeline growth. I lead a dynamic team of 15 digital marketers across web, SEO, social media, and 360 campaign design initiatives. In H1 FY24, we have enabled the creation of $35 million in pipeline. 

Deep understanding of the digital landscape and close partnership with Product marketers and sales teams to deliver measurable ROI. My expertise is leveraging data-driven insights to optimize marketing efforts across multiple channels, ensuring alignment with business objectives and brand awareness and maximizing growth opportunities.

I am passionate about fostering a collaborative, high-performance culture and empowering my team to achieve exceptional results and professional growth. I strive to drive sustainable success and innovation in the ever-evolving digital marketing arena by staying ahead of industry trends and refining our approach. We are currently deploying #AI across our web and design teams.

Global VP Performance Marketing

Grid Dynamics

I report directly to the CSO and oversee Global Marketing across various functions, including Brand & Comms, Performance Marketing, Digital & Web, Marketing Operations, Field Marketing, and Inside Sales. 
Partnering closely with Sales, Delivery, and Partner ecosystems to elevate our brand, create demand, and increase revenue while fostering a diverse, global, and customer (external & internal) centric environment. 
Coach and motivate a team of 51 marketers and Inside Sales representatives across the Americas, Eastern Europe, and India to do quality work and improve processes in a collaborative and friendly environment.

VP - Global Head of Marketing

Persistent Systems

Lead a team of 25 Digital Marketers across different areas of Paid, Owned and Earned media + Field marketing. We strategize, execute, optimize and report holistic global B2B demand generation campaigns across ; SEO, Paid Media, Social , Content , ABM, Display / Programmatic, Email and Events.
Lead four Departments : Digital Marketing,  Marketing Operations, ABM & Field Marketing. Fiscal Year 2021 we exceeded all our goals including $357M in pipeline. Partner with other departments like; Product Marketing, Sales , Delivery, CEO Office , Account Excellence and HR to support company’s initiatives.
Streamlined Company's Martech & onboarded new tech stack. Current ecosystem is Pardot, SFCRM, 6Sense, Outreach, Zapier, Google Analytics , PowerBi , Semrush, Sprout Social, Qualified Chatbot & Data Studio.

Vice President Performance Marketing

WeWork

Joined the Global Marketing Team to contribute with Digital Marketing > Paid Media ( SEM , Social, Programmatic / Display ) as well as SEO strategy and execution to drive Demand Generation and Pipeline.

Senior Director Global Digital Marketing 

IPsoft

Lead digital marketing strategy and execution for global demand generation initiatives in Artificial Intelligence, Machine Learning and Automation Industry. In charge of customer acquisition campaigns for IPsoft's products including the flagship product Amelia. Actively Managed SEM, SEO, Content, ABM, Social, E-mail marketing, Events , Programmatic, Syndication & PR initiatives to increase pipeline brand awareness and retention

Teamwork with Global Sales enablement to achieve end-to-end leads visibility; from form submissions to Bookings / Wins by integrating the marketing automation software with CRM. ( Hubspot + Salesforce) 

Created a new Demand Generation department from inception and achieved the following results: 15% average increase MoM in website visitors and 28% MoM increase in leads. 
• Created a BANT & Lead Scoring process which reduced MQLs’ nurturing time by 75% and reduced average Lead-to-Booking acceleration time by 53% and originated 95 Opportunities totaling $14M in potential pipeline revenue globally.
• Achieved 100K LinkedIn followers milestone in 9 months.  
• Implemented Account Based Marketing initiatives globally through Terminus.
• Developed Monthly and Quaterly reporting and dashboards using Data Visualization ( Power BI ) to track KPIs and goals.

Global Director Digital Marketing - Demand Generation

Acronym

Lead a team of digital marketers to successfully develop & execute digital strategy including  SEM, SEO, Content , Social and Analytics initiatives to increase demand generation for clients in B2B Tech and SaaS industries  ( Fortune 500). Portfolio of offerings included: CRM / ERP , Cloud , Security, Virtualization , IoT , blockchain, etc..  Management of other accounts in the Hospitality, Finance, Higher Education & Non-Profit verticals.
Responsible for retention and global growth in the accounts while achieving goals & KPIs.
Client Services , Operations and P&L responsibilities.
Hiring, developing and couching high performance teams.

Digital Marketing & Strategy - Executive Group Director

Client Services, Strategy & Execution of digital campaigns including SEM, SEO, Analytics, Social & Content.  In-House support for  LATAM , APJ, EMEA & Digital Channels for CRM / ERP , Cloud , IoT , SAP Leonardo

Digital Marketing - Group Director by Acronym 

The Wharton School

Lead the strategy & execution of digital marketing campaings domestically and internationally. Paid Search, Display, Content & Social inititiaves. Achieved 42% growth in foreign markets due to tailor-made DMA & demographic targeting. Developed a granular data-driven campaing to reach Fortune 500 companies with C-level Executive Education needs.

Digital Marketing & Strategy - Powered by Acronym

Kingmo Int.

Co-Founded this Boutique Digital Studio to Serve AMER, EMEA & LATAM clients.
Product and Brand development; online and offline. Developed GMT Plans and Lifecycle analysis. 
Digital Advertising and SEM, SEO, PPC 
Strategic Marketing and Campaign development 
Metrics and analytical tools ( Google Analytics, Webtrends, Facebook Insights, etc)
E-commerce 
Live streaming
Field Marketing : Events and Tradeshows.

Managing Director, Co-Founder

Blumar Turismo

• Oversaw product development and marketing campaigns for 14 travel websites under Yes Travel and Travel Seven brans; specialized in the Latin American travel & hospitality market with focus on American & European clientele.  
• Boosted revenue by more than 18% by conducting field market research and analysis, implementing various campaigns with both demographic data, geo-targeting, and niche market segmentation; campaigns included online, PPC, email, direct marketing, and trade show exhibition.
• Reduced lead costs by 20% through implementation of Google Ad Words and Yahoo PPC.  
• Increased website traffic by 15% through organic SEO.
• Reduced costs of goods sold from 4.6% to 3.1% due to online marketing savings and effective analysis.
• Created 3 new products for the LGBT, African American, and Luxury markets.
• Structured and negotiated business alliances, sponsorships, and partnerships with airlines, hotels, resorts, and tour operators throughout Latin America and Europe.
• Allocated and tracked multiple operational budgets according to country and target destinations.
•Developed and deployed e-newsletters, e-coupons, and other tactics to increase clientele loyalty

Product Marketing Manager

Global digital B2B marketer with 20 years of hands-on experience in performance marketing, digital strategy, marketing operations, and automation. Highly skilled in driving demand generation and pipeline growth through SEO, Paid Media, Social Media, ABM, Email, Content Marketing, Events, and CRM. 

Results-oriented, self-motivated, data-driven, and customer-centric advocate. Proficient in Martech, Analytics, and Automation. Very comfortable translating data into actionable strategic insights.  

Entrepreneurial spirit; analytical & creative. A firm believer in teamwork and group achievement. Collaborative management style.

I am accustomed to working closely with Sales, Sales Ops, Product Marketing, Delivery, and Account Excellence Teams.  

Coached & Supervised Teams of up to 50 people across different geos, languages, and cultures. Managed large and complex budgets ( $7M to $60M)

taplio

The Battle

Jorge Galindo

Israel Barriga

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