co&co

Founder

Property Alliance Group

Head Of Marketing

Select Property Group

Head Of Marketing - Europe & Africa

Marketing Manager

Campaign Manager

Marketing Executive

Hidden Creative Limited

Marketing Assistant

Cygnus Associates Ltd

Account Executive

We are co&co

We're an ROI driven, marketing strategy & customer engagement agency in Manchester.

No fluff. No bull. Just mega marketing. 

At co&co we work with business that don't have time, knowledge or resources to create and execute all, or part of their marketing strategy. As well as those looking to engage with customers and build community. We're obsessed with ROI, so if it don't make dollar, it don't make sense. From long-term support, to one-off projects, we've got you.


We are the least fluffy marketing people you will ever meet. Genuine. 

Our approach: If you aren't measuring, you aren't marketing. You're gambling.

We build around your commercial objectives. No matter how big or small the project, we create a full plan explaining what we will do, how we will do it, and how we will report on, and measure success. You are never on your own, with a dedicated team member working alongside you every step of the way.

What we specialise in: 

- Marketing Strategy 
- Engagement 
- Social Media
- Branding 
- Events

Let's chat, it won't cost you a penny.... hello@wearecoandco.com

Jordan Stachini

RTR Sports Marketing LTD

I have been working in the world of motorsport mktg for more than 20 years, helping companies to put their brands in front of their target audience, connect and engage with them.
What I can do for you:
- selection of the right property/team/driver/rider based on your objectives
- definition of a tailor made proposal
- support on the contract 
- support on the creation and organisation of all the activations
- support in the definition of ROI 
I can help you all the way thought each step of the process to build up a successful sponsorship program. 


For us at RTR, Sports Marketing and Sports Sponsorship are more than just business tools. They are an effective and efficient way to talk properly to an audience, connecting with their passions and interests.

Associate Director, Executive Marketing and Commercial

Since 2001 I am Client Director at RTR Sports Marketing, a leading Sports Marketing agency. Sponsorship and sports marketing are RTR’s core business, alongside Licensing and Large Retail Scale Trade tours. In an era hevily marked by the downfall of traditional advertising, we believe sports marketing and sports sponsorship are very powerful tools that bring the customer close to his true passions. 
During this 10 years at RTR Sports Marketing  I had the chance to work with some of the world’s best athletes and teams and to take part in huge sports events such as MotoGP and Formula 1.
Sports marketing overcomes language barriers and cultural differences, reaches and entertains a worldwide audience and enhances brand awareness. 
Sponsorships in particular is an extraordinary platform for strategic sports marketing activities

Sports Sponsorship Client Director and Sports Marketing Consultant

What we are able to offer is much more than a full service. RTR has been matching sponsors with sporting opportunities for over ten years. This experience also means that we have a thorough knowledge of the ways in which sponsorship and all sports marketing and PR opportunities can be exploited to the fullest extent - thus ensuring that no opportunity is missed and no possibility is left unexamined.
Sport marketing scenarios are uniqueand evolve very quickly. Races and championships follow each other with bewildering frequency in a way that is unusual to any other sector. So it is imperative for those choosing this field of sponsorship and sports marketing to have people in their corner who know and understand the game and its players.

New Business Manager

24ORE Business School

Creator and scientific coordinator of the Master in Motorsport Marketing and sponsorship, the first ever post degree master of this kind in Italy. 
The objective of the master is offering an all-round education of what is the world of motorsport and motorsport marketing through real examples, showcases  and guests that have been working in this industry for decades and will address all the most important aspects of this sector.

The difficulty one faces when dealing with sports marketing actually stems from a rather widespread cognitive bias. Everyone loves, practices, knows or watches sport and often confuses the knowledge and practice of sport with the knowledge or practice of sports marketing. 
Being a fan does not mean being an expert in sports marketing. Being a fan of a particular discipline leads one to assume that one is an excellent manager of a sponsorship in that discipline... often with disastrous effects. 
Unfortunately in this profession knowledge of sport is important, but knowledge of marketing and its facets is even more so.

Lecturer in Motorsport Marketing and Sponsorship 24ORE Business School · Freelance

My Len Style

I'm the MD of an online start-up of apparel www.mylenstyle.com
I'm also responsible of marketing and communication starting from the creation of the brand to all  the blog activities linked to the e-store. I create and update most of the contens and the social media acitivities of the brand through facebook, Instagram, Twitter, Tumbler)
LEN arises from the conviction that what we wear must be representative of who we are. All LEN pieces are special, yet never excessive; studied, yet always personal. Because even a T-shirt can be a small treasure and say something about us. In the highest quality cotton, made in Italy, with the utmost care to fit and to the prints.

Managing Director

💥 I'm a leading voice in motorsports for 20+ years 💥

Hit the 🔔 and follow me for insight into the world of motorsports across: 

🏁Sponsorships
🏁Branding 
🏁Education 
🏁Mentorship
🏁Industry news
🏁Female representation

… and of course, being Italian 🇮🇹

Looking to connect effectively with your customers through sponsorship?

Motorsports can open you up to an audience of over 1 billion people worldwide. 

🏎️ Formula 1 
🏁 Formula E 
🏍️ MotoGP

For the last 20 years I've worked with some of the world’s biggest brands, providing: 

👉🏼 Exclusive partnership opportunities 
👉🏼 Negotiation of deals and collaborations 
👉🏼 KPI setting and measurement of ROI
👉🏼 Bespoke brand activations 

How does it work?

👉🏼 A tailored approach 
👉🏼 Unbiased data driven roadmap 
👉🏼 Built around your commercial objectives

7 reasons why motorsport:

1. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗽𝗽𝗲𝗮𝗹
Major motorsport events have a global following, attracting fans from diverse backgrounds and cultures

2. 𝗧𝗵𝗿𝗶𝗹𝗹 𝗮𝗻𝗱 𝗘𝘅𝗰𝗶𝘁𝗲𝗺𝗲𝗻𝘁
High-speed action, intense competition, skilful manoeuvring, providing fans with an adrenaline rush and excitement

𝟯. 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻
Motorsport serves as a testing ground for cutting-edge automotive technology, driving innovation in vehicle design, aerodynamics, and safety features

𝟰. 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗗𝗿𝗶𝘃𝗲𝗿𝘀
Star drivers, such as Hamilton, Leclerc, Norris, Marquez, contribute to the sport’s allure, building a fanbase beyond traditional motorsport enthusiasts

𝟱. 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝘃𝗲𝗿𝗮𝗴𝗲
Extensive media coverage, documentaries, series, online content, help reach a broad audience and keeps fans connected

𝟲. 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴
Motorsport provides global platforms for sponsors to showcase their brands, enhance the brand reputation, build B2B opportunities

𝟳. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝗻𝗱 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
(Motorsport fans are a huge community online and offline, ready to be engaged and live the excitement of the sport they love)

Silvia Schweiger

"You’re so lucky to have a job where you go to all the races!"

Thinks everyone looking at my LinkedIn profile.

Yes, I’m lucky.
I work in motorsport.
I do a job I truly love, even after 20+ years.

It’s an incredible industry.
I collaborate with businesses of all kinds.
I work with top teams, drivers, and riders.

It never gets boring.
There’s always something new to learn.

The reality?

Most of the people working in motorsport don't go to races, especially overseas.

I go to races when I have meetings or when my clients need me there.

Otherwise? 

I’m working and watching the race from my sofa, just like you 😆

Now… who was awake for the Australian MotoGP race at 4 a.m.?

Get your brand in front of 2B+ people with motorsport

Why are we all so happy for Olli Bearman’s 4th place in Mexico?

Because he reminds us why we fell in love with sport in the first place.

A young, talented driver, a breakthrough performance, and pure emotion on display.

The tears. The hug with his family.
Moments that captured what pure achievement really looks like.

Just a 20-year-old living his dream.
No PR filter. 
No over-polished statement.

Olli’s P4 at the Mexico City Grand Prix was his best result so far.

He went wheel-to-wheel with Verstappen, stayed calm under pressure, and delivered Haas’s best finish in years.

A 4th place that united fans, teams, and even rivals.

Because everyone could see it: the hard work, the talent, the belief, the composure, the human story behind the helmet.

And that’s the kind of moment brands dream of being associated with:
authentic emotion, shared joy, and a story that travels far beyond the podium.

Well done, Olli what an impressive drive.

PS. He also earned “Driver of the Day” with 41% of fan votes, do you agree?

No alternative text description for this image

"You work in motorsport marketing? Such a niche.”

That’s what someone said to me while we were waiting to board.

I hear every time I say I’m a motorsport marketing professional.

Yes, it’s a very specialised field.
But motorsport and automotive are anything but niche.

Formula 1, MotoGP, Formula E, NASCAR and WEC are some of the biggest and most influential global sports platforms.

They are global marketing ecosystems that:
- Are followed by billions of people
- Attract some of the world’s biggest brands
- Build exceptional brand strength

Motorsport is where billions of fans can connect with brands through emotion, performance, passion and technology, creating real, lasting value.

A few numbers to keep in mind:

- The average value of a Formula 1 team now exceeds $2.3 billion, every single one valued above the billion mark.
- Most F1 races now attract over 250,000 spectators, with 9 events surpassing 300,000.
- The global automotive market is worth around $2.9 trillion.

So no, it’s not niche.

And to work in this industry, you must be a prepared and skilled professional, not just a passionate fan.

***

That’s why I’m so happy to join so many brilliant marketers in Amsterdam for the Spotlight Conference by Semrush.

I'm proud to represent motorsport among the top marketing professionals.
And eager to keep learning, improving, and supporting my clients even better.

If you're there and you want to connect, just drop me a DM.


#SemrushSpotlight #SpotlightConf

Social media creators are calling MasterCard's McLaren F1 sponsorship a waste of money.

"No one will say 'MasterCard McLaren F1 Team' every time," they say.

This shows a fundamental misunderstanding of how title sponsorship works.

You don't need to say "MasterCard McLaren" every time.

The brand name and logo will appear:
• On the car and drivers across 24 races
• In every piece of team content
• Across broadcast, digital, and print
• Throughout 9+ months of the F1 calendar

Even without verbal mentions, the brand is constantly visible, embedded in one of the most-watched shows on the planet.

That's how recognition builds, through sustained visual presence tied to a top-performing team.

McLaren competes at the front. 
Constant camera time, podium finishes, championship battles. 
The exposure for a Title sponsors is massive.

Then come the deeper layers:

- association with team values and identity
- alignment with shared goals
- exclusive rights, assets, and storytelling opportunities

MasterCard isn’t wasting money.
They’re investing in sustained visibility and in a winning narrative.

P.S It’s the same process as with a well known logo: the more you see it, the better you know it.
Two circles, yellow and red.
That’s all it takes to know it’s Mastercard.

How can I start a career in motorsport?

It’s still one of the questions I get asked the most.

My answer: knowledge and passion.

I see it every day.
Many people want to enter this industry because they love racing, or traveling the world.

That passion matters, don't get me wrong.

But being a fan is not enough.

Understanding motorsport is crucial.
Mastering branding and marketing is essential.

That’s why, three years ago, we created the Master in Motorsport Marketing with 24ORE Business School.

A programme designed to dive deep into motorsport marketing like no other.

- To equip participant with the skills needed for a career in this industry.
- To provide a structured, professional approach.
- To explore real roles and opportunities within motorsport.
- To learn directly from leading industry experts.

For me, the most rewarding part is supporting and inspiring the next generation of professionals.

Every time I meet my former students on track, like Silvia Colombo and Benedetta Broccanello at Misano, and see their passion, drive, and determination, makes me the proudest mentor ever.

***

I cannot wait to meet the new participants of the next edition starting in November.

If you want to join the master, see all the info in the link in comments.

li_at

JSESSIONID

Talks about #business, #formula1, #motorsport, #sponsorship, and #professionals

Regional Admin @ Girls Across The Grid | Professional Master in Motorsport Marketing @ 24ORE Business School | Aspiring Motorsport Professional

F&B Venue Specialist

Online connections matter.

When they turn into real-life ones, they matter even more.

There’s so much talk about reach, algorithms, and how to go viral...
But LinkedIn is much more than that.

It’s when a comment thread becomes a real conversation.
When a DM turns into a coffee.
When “great post” becomes “we can do this together.”

Some of the most valuable relationships I’ve built recently started right here, on LinkedIn, and turned into genuine friendships.

With these two people in particular, destiny clearly had its plans.

We had many conversations online but never found the right moment to meet.
Until destiny decided for us.

I first met Damian Hall by chance on the shuttle heading to the paddock at Silverstone during F1.
Then again, at the Lenovo projection event at The Shard.
And once more , again completely unplanned, at the MotoGP race in Misano.

3 times, 3 different places, all surrounded by the chaos of race weekends.
If that’s not meant to be, I don’t know what is.

And Itua Ehimuan, same story.
We finally met by chance at the F1 accreditation centre in Monza.
I was just getting off a van… and there he was, right in front of me.
It was like bumping by chance into an old friend. 

Damian and Itua are two brilliant professionals in the motorsport industry, one from Barbados, one from Lagos and I’m Italian, living in London.

Three people from three different corners of the world, connecting thanks to LinkedIn…and motorsport. 

Meeting them reminded me why I love this platform.
The value of connecting with like-minded professionals who share the same passion, curiosity, and drive, and discovering how much we can learn (and do) together.

👇 Have you met someone on LinkedIn and then in real life?
Give them a shout in the comments, let’s celebrate genuine connections and their expertise.


P.S 1st picture in Misano shot by one of the best photographers in motorsport  Mirco Lazzari

Latino motorsport fans are about 11% more likely to buy a product after seeing a sponsor’s message compared to the general sports audience in the U.S.

This level of engagement and responsiveness translates directly into stronger purchasing intent and brand advocacy.

A passion you can clearly see in Mexico.
Over 400,000 people attended the Mexican Grand Prix in 2024, a record that perfectly captures what Latin love for motorsport looks like.

Latin America’s connection with racing runs deep, built on heritage, identity, and pride.

From the golden eras of Juan Manuel Fangio, Ayrton Senna, and Nelson Piquet, to today’s stars like Sergio Pérez, Pato O’Ward, and Franco Colapinto.

Racing has always flowed through Latin veins and they are among the most passionate in the world.

Their energy fills grandstands across Mexico, Brazil, and now increasingly in U.S. cities with large Hispanic communities such as Miami, Austin, and Las Vegas.

This passion is cultural.
It’s generational.
And it’s commercially powerful.

Checo Pérez turned fandom into cultural pride, sparking record attendance, booming merchandise sales, and electric atmospheres wherever he races.
His comeback next year will be one of the most anticipated stories in motorsport.

In Argentina, F1 fandom grew by 25% in 2024 alone, largely driven by Colapinto’s rise.

Across the Americas, Latin audiences are estimated to represent around 150 million motorsport fans, three times the U.S. total.

But beyond numbers lies the real story.

Latin fans bring something data can’t fully capture: emotion and loyalty.

They don’t just watch.
They celebrate. They invest. They advocate.

The opportunity is right there, vibrant, vocal, and still under-activated.

How well do you really understand the fans you’re trying to engage, and what drives their passion?

Ducati's CEO admitted something most marketing executives won't.

"You can have all the advertising budget you want, all the influencers you want, but respect is something else entirely."

Claudio Domenicali explained why Ducati races. 

It's not just entertainment or tradition.

It’s about earning brand loyalty and recognition that no ad can deliver.

Even better: in an expensive sport, Ducati's racing division makes money.

• TV rights
• Sponsorships
• Leasing bikes to satellite teams
• Selling special edition bikes to collectors.

These revenue streams only exist because they win races.

When Ducati dominates MotoGP their bike sales surge.

Through racing they reinforce their brand positioning and boost their desirability.


While other brands burn cash on skippable ads, Ducati earns credibility and cash flow through racing.


What's your company doing to earn respect that pays for itself?

How do I protect my mental health?

Running and training are my way.

I started running during Covid, and I never stopped.
It gives me a break from the noise. 
I recharge. I feel good. I feel present.

Joining a running club gave me new energy and goals, like running a marathon.

It was my way to celebrate life, health, resilience, and the power of consistency.

Running can’t make all the bad feelings go away, but it helps.
It teaches you how to keep going, no matter the pain.

If you’re struggling, remember you’re not alone.
We all face fears, insecurities, and tough moments.

Just like in a marathon, what matters is to keep moving forward.
One step at a time.


#WorldMentahlHealthDay

People think motorsport hurts the planet.

It's been driving sustainability in sport for 30+ years.

• 1994: FIM created the first Environmental Code among international sports federations
• 2008: NASCAR launched Green NASCAR
• 2013: FIA's Environmental Accreditation Programme went live
• Formula E: First sport with BSI-certified net-zero pathway, recyclable race cars, zero-waste events
• MotoGP: 100% non-fossil fuel premier class by 2027
• Formula 1: Net-zero target by 2030, already cutting emissions despite more races

I attended the Sport Positive Summit last week. 

The message from global leaders in sport and climate action: 
sustainability is now a core design principle, not a nice-to-have.

As professionals in motorsport and events, we have a responsibility to help clients design projects that reduce environmental impact.

Motorsport isn't perfect.
But the sport blamed for emissions is helping build many solutions.

P.S Thanks to Luca Guzzabocca for having me, and for the great work and continuous support you’re providing since 2014 to the motorsport industry and beyond.

F1 drivers as Passenger Princess.

Why is the collaboration with Amelia Dimoldenberg so perfect?

The queen of awkward, brilliantly dry interviews takes on the F1 track.
Literally.

From the chicken shop to Spa-Francorchamps, learning how to drive.
And who better to teach her than F1 drivers?

For me, it’s brilliant.

If you follow her (and you get British humour) you know why.

She’s famous for her unique interview style: 
dry, deadpan humour, awkward silences, and unpredictable questions.

Chicken Shop Date has stayed the same for over 10 years.
That consistency built her brand.
It works and her followers love it.

And guess what?
They’re exactly the kind of audience F1 is looking for: female, young, engaged.

How do you bring her, and her millions of followers, into F1?
Not by reinventing her.

Simply by letting her apply her proven format to a new context.
They didn’t just put her in front of a camera and hope for views.
They let her do what she does best, just on track.
The result?
 
Credible, consistent content that brings her audience straight into F1.
With the same dry humour.

For me, this is the perfect example of creator–brand alignment done right:
- Authentic
- Creative freedom
- No forced messaging.
 
Just smart content that understands both sides. 

***

My favourite part of the 1st episode?

Hard to pick, every single one is hilarious.

Probably George Russel saying “Follow the black stuff.”
and Amelia replying “You mean the road?” 😂

Did you watch it?What's your fav part?

Apple x Formula 1: will the deal be revealed at the next GP in Austin?

A few months ago, I wrote about Apple’s potential interest in Formula 1 media rights in the U.S.

Now, it seems that story is moving closer to reality.

Rumours suggest Apple is in the final stages of negotiations with Formula 1 to secure exclusive U.S. media rights.

The deal could be announced as early as this weekend at the U.S. Grand Prix.

The proposed value remains around $150 million per year, although this figure has not been confirmed.

Meanwhile, ESPN, the current rights holder, is reportedly interested only if it can license select races, rather than the entire season.

A few points stand out for me:

1. This would represent Apple’s most high-profile and globally significant sports investment to date. 

Yes they have done something in sport but Formula 1 is premium, international, tech-driven, and culturally influential. 
A natural fit for Apple’s brand.

2. Apple’s strategy is built around ecosystem and exclusivity. 

It’s not just about buying rights, but redefining how audiences experience content. The goal is probably reaching a younger, digital-first U.S. audience and moving away from traditional broadcast models.

3. F1 could choose to keep F1 TV active in the U.S. with limited content (archives, behind-the-scenes footage) or discontinue it entirely as part of the deal.

If confirmed, this would mark a defining moment for F1’s media strategy, balancing reach, control, and the future of fan engagement.

***

What’s clear is that Formula 1 has become one of the most valuable and sought-after properties in the global sports and media landscape.

Do you think that Apple would be the right home for Formula 1 in the U.S.?

If you work in marketing, staying updated is essential.

Clients come to us for fresh ideas and effective solutions.

Whether you’re leading a brand, a team, an agency, or working freelance, we all face the same challenge: keeping up.

Sometimes, all it takes is a conversation.
Someone to offer a different perspective or a new way of solving a problem.

I’ve learned that through LinkedIn.
Over the years, I’ve met so many talented professionals I learn from every day.

An incredible community where ideas are shared, challenged, and improved together.

When I haven't got the answer, I usually know someone who does.

That constant exchange helps me grow, discover new tools, and approach challenges from completely new angles.

That’s why I’m so excited to attend Spotlight conference by Semrush, a one-day hub for learning, sharing, and connecting with top marketing experts in Amsterdam on October 29th.

Cannot wait to meet my friends Oana Leonte and Elfried Samba 👋

****

Are you attending? 
Drop me a message, let's meet! 

#SemrushSpotlight #SpotlightConf

taplio

The Battle

Jordan Stachini

Silvia Schweiger

Followers

Posts

Engagements

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Performance ScoreSilvia Schweiger's LinkedIn Performance

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The Battle

Jordan Stachini

Silvia Schweiger

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Silvia Schweiger's LinkedIn Performance

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Performance ScoreSilvia Schweiger's LinkedIn Performance