Growing up with a Mom that only had one lung taught me a lot about what real adversity was.

Although we didn’t have much, our Mom showed us love and taught us how to be kind & empathetic.

I’ve had 4 pivotal moments in my life:

1. Getting stung by 53 Bees in 4th grade.

2. Being beaten and falsely arrested by police at 12.

3. Surviving a high speed accident and getting 52 staples on both legs at 19.

4. Making the decision to leave a 15 year career to be a full time entrepreneur.

The last one happened today, the day I’m writing this new bio.

I’ve experienced some adversity in my life like most of us, but I still don’t feel that I’ve faced adversity yet, knowing what my Mom went through in her short 54 years on this planet.

Less than two years ago when I started creating content on LinkedIn, everything changed. 

I started to realize that I can make a difference in people’s lives by helping them see things they don’t see in themselves.

Truly making a positive impact and having people walk away different then when they met you is so humbling and a true honor.

Once I realized why I was born, I knew I had to go all in on my mission of helping people Blaze their own trail in business & life.

That’s why I started the Blaze Your Own Trail Podcast 4 years ago as well.

At Blaze Your Own Trail Consulting, LLC I help entrepreneurs Blaze their own trail through strategic Consulting Services, 1:1 & Group Coaching & Digital Courses.

Areas Of Expertise:

Sales 
Digital Marketing 
Social Media Marketing 
Leadership Training & Coaching 
Personal Branding
Systems & Process Integration
Podcast Coaching
Content Strategy 

What I’m Looking For:

Strategic Partnerships
Podcast Sponsors
Speaking Engagements

Are you ready to blaze your own trail? Use the link below to book a call with me today👇🏽

https://calendly.com/byotconsulting/30-minute-discovery-call

Jordan Mendoza

Eric Brooker

I have spent nearly two decades building, leading, and scaling revenue teams in the technology channel.

My background spans founder, VP of Sales, channel chief, and strategic partner leader roles across SD-WAN, UCaaS, satellite internet, and channel-first SaaS organizations. I have built channel programs from zero, doubled revenue without adding headcount, led national partner teams, and helped organizations reach EBITDA targets ahead of plan.

Today, I am the Founder and CEO of The Channel Standard, where I advise suppliers, TSDs, and trusted advisors on growth strategy, channel execution, talent, and leadership. Our work is hands-on and outcome-driven. We focus on what actually moves revenue, strengthens partnerships, and builds durable teams.

I also host the Counsel Culture podcast, ranked in the top 1 percent globally, where I have interviewed more than 150 leaders on leadership, culture, and decision-making. Those conversations inform how I coach executives and advise organizations in real time.

I am the author of the national bestseller You Are Enough, and a 2024 CRN Channel Chief.

I work with organizations that value clarity, accountability, and execution. If that is your standard, we should talk.

Speaker | Coach | CEO | Host | Author

Counsel Culture is a www.ericbrooker.com company.

“It is all about becoming the best version of ourselves possible.”

There is an opportunity for all of us if we look for it—the chance to serve others while at the same time taking a leadership role in our own lives.

Eric hosts the award-winning podcast Counsel Culture which is currently ranked in the top 1% of all podcasts globally.

In addition, Eric is a keynote speaker focusing on topics of culture and leadership. Topics include:
- Leadership & Culture
- Self Leadership - Where It All Begins
- The Power of Vulnerability as a Leader
- The Power of Being Present

Eric provides coaching opportunities from; 
- Leadership Coaching Program
- Sales Leadership
- The Keys to Culture
- The Power of LinkedIn

Eric also provide emcee services for; fundraisers, non-profits, annual company kickoff events.

The book, "You Are Enough Overcoming Lifelong Doubts of Worthiness" was released in October 2023.

"You Are Enough" is a book about loss, grief, and hope. In this book, I share how the grieving of an estranged relationship with my oldest child took me to my own childhood to find true healing. Ultimately, it is a book about self-leadership. This book details our journey and suffering through grief and explains how we have held onto hope. I share our emotional journey as a parent and discuss the genuine suffering we have gone through (including the suffering of our children). I share our story in hopes of building a bridge for you to come to terms with the simple fact that despite not having control of every situation, You Are Enough.”

The time has arrived. 

Lets make this industry better. Who's in?

Eric A. Brooker

Keynote Speaker | Fractional Channel Leader | Bestselling Author | Podcast Host | Empowering Leaders & Teams Through Coaching, Culture, and Relationship Capital

I am headed back from ITEXPO and still energized.

This wasn’t a surprise launch. We’ve been in the lab for months, building, refining, pressure-testing, sharing The Channel Companion quietly with an elite group of suppliers and advisors who helped shape it. We knew it was going to be big. But as we start to get louder, the excitement keeps building and the positive feedback keeps reinforcing what we believed from day one:

- The industry is ready for clarity.
- Advisors want speed and confidence.
- Suppliers want measurable impact and real ROI.
- The ecosystem is hungry for something built with them, not around them.

To everyone who has leaned in, challenged us, encouraged us, and welcomed this platform so warmly, thank you. On behalf of our entire team, we’re grateful for the reception and even more excited for what comes next.

No alternative text description for this image

Confusion isn't the problem in the channel.

Flying blind is.

Suppliers often invest millions with little to no visibility into what drives revenue.

Advisors drown in portals with outdated data, leaving money on the table.

The Channel Standard Companion changes that. It's AI-powered infrastructure that turns fragmented channel data into qualified introductions, bigger deals, and transparent ROI. A new layer of intelligence this industry needs.

Not another portal. Not another PRM. Infrastructure.

Early access is live. DM me for details.

I’m just going to set this right here.

Transparency only works if you use it!

Now that’s a question that'll make for a sleepless night.

Last night Owen asked:

“𝐈𝐟 𝐭𝐡𝐞𝐫𝐞 𝐰𝐞𝐫𝐞 𝐚 𝐌𝐨𝐮𝐧𝐭 𝐑𝐮𝐬𝐡𝐦𝐨𝐫𝐞 𝐟𝐨𝐫 𝐓𝐫𝐮𝐬𝐭𝐞𝐝 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐬, 𝐰𝐡𝐨 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐞 𝐜𝐮𝐭?”

Ground rules:

 No TSD's.
 No suppliers.
 
Only advisors whose fingerprints are all over how this profession has evolved. Tag them below.

taplio

The Battle

Jordan Mendoza

Eric Brooker

Followers

Posts

Engagements

Likes

Performance ScoreEric Brooker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jordan Mendoza

Eric Brooker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Brooker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEric Brooker's LinkedIn Performance