Twitch

• Lead CE Creator Development, mentoring 2 PgMs to boost conversions by 20% in targeted affiliate and partner programs.
• Launched a global forum to gather creator insights, accruing 650+ submissions and influencing product and SPM strategies.
• Enhance Creator Dashboard features aimed at creator growth for Twitch’s 7+ million streamers using React, Python, & Go.
• Improved Raid Browser algorithm and UI, enhancing usability for Twitch’s monthly 7+ million active streamers.
• Update and add new Upcoming tabs for categories using Python & React, impacting 10.6M+ followers.
• Developed Python script to streamline creator recruitment, contributing to 12% of new CE acquisitions in a quarter.
• Built Clip Digest Tool using React/Node.js, improving content review speed by 25% and increasing team efficiency.
• Trained Growth Product Manager on data formatting for front page JSON updates, contributing to millions of impressions.

Sr. Program Manager / Software Engineer, Creator Expansion & Creator Growth

• Spearheaded Hip-Hop strategy and execution, Twitch's most popular genre by listenership
• Managed key partnerships, overseeing $1M+ revenue through creator meetings and data analysis.
• Led contract negotiations to onboard high-impact creators, enhancing Twitch’s content range.
• Co-hosted webinars, contributing to 80% retention in The Collective artist development program.
• Executed Python scripts via Mode & Google APIs for streamlined Sheets reports.

Sr. Program Manager, Music

• Managed relations with acquired artist partners & onboarded 30 music creators monthly.
• Developed educational docs and co-hosted webinars, initiating program outreach efforts.
• Analyzed data to enhance partner revenue, engagement, and content strategy efficiently.
• Collaboratively developed the first official onboarding documents for music creators.

Program Manager, Music

Music Business Podcast

• Conducted interviews with top music industry figures for trend and tactic insights.
• Served a large audience of aspiring and current industry professionals.
• Achieved peak chart performance: #9 on Apple Podcast's USA Music interviews chart.

Interviews include:
• Co-Founder and Head of Marketing at LVRN, Sean Famoso
• Wiz Khalifa Manager and Taylor Gang Co-CEO, Will Dzombak
• Head of Marketing & President of Management at Cinematic Music Group, Chris Herche & Hovain Hylton
• VP of Integrated Marketing and Digital at Epic Records, Lisa Kasha
• Low Profile Founder and CEO, Jen Pearce

Co-Host, Co-Creator

General Assembly

• Completed 500-hour coding program, honing JavaScript, Ruby, Python skills.
• Built 3 full-stack applications independently, including portfolio, to-do, and movie database apps.
• Leveraged early completion of tasks to provide tutoring and debugging assistance to classmates.

Software Engineering Fellow

Equative Thinking

• Achieved $500k revenue a year, managed $100k marketing budgets, and merchandising, garnering $40k sales in 24 hours.
• Crafted bespoke websites, landing pages, and graphic design for our artist roster, enhancing brand identity.
• Managed the company's digital brand and integrated internal tools, providing support for a 12-member team.

Artist Manager / Digital Operations Specialist

• Supported and administrated daily for noted R&B artists and rappers.
• Drafted and approved marketing plans and press releases with precision.
• Executed impactful email campaigns for artists like Masego and Smino.
• Designed marketing assets via Photoshop for tours and album artwork.
• Accompanied artists during New York-based press activities.

Day-to-Day Manager / Social Media Admin

• Orchestrated travel and logistics for executives and clients efficiently.
• Assisted executives with meticulous calendar management and expense tracking.
• Executed daily social media posts, optimizing online presence for clients.

Company Assistant

Leverage 

• Consulted on logo design and various design tasks to meet client needs effectively.
• Assisted clients with research, data entry, and diverse administrative duties.
• Acquired best productivity practices from certified productivity coaches.

Virtual Assistant

New York University School of Law

• Supported professors and students with university IT and equipment during class.
• Addressed support calls and emails promptly regarding equipment malfunctions.
• Researched and integrated new IT appliances to enhance university resources.

Media Services Specialist

AudioFrost.com

• Led a team, delivering daily updates and editorials on diverse music genres.
• Researched and reported on the latest music news and trends daily.
• Drafted and refined editorials on industry trends and artist narratives.
• Managed social media, gaining recognition from musicians like 2 Chainz.

Founder, Editor-In-Chief

Audible Treats

• Drafted press releases and emails for high-profile clients like SuperDuperKyle.
• Edited audio meticulously for weekly company mixes.
• Assisted in managing dynamic company social media platforms.
• Shadowed mentor and collaborated with artists on visions for new releases.

Marketing and Publicity Intern

Mass Appeal

• Supported General Manager and Marketing Director at Mass Appeal label.
• Explored innovative merchandise ideas for artist roster effectively.
• Assisted in organizing events for artists like Nas and Run the Jewels.
• Researched and identified potential artists for roster inclusion.

General Label Intern

Round Hill Music

• Supported the Head of Administration effectively.
• Aided in royalty admin and meticulous royalty tracking via Excel.
• Collaborated cross-functionally with interns on diverse projects.

Admin & Royalties Intern

Jordan Chude Williams, based in New York City, is a Senior Program Manager and Software Engineer at Twitch, recognized for his nonlinear journey into the tech industry. 

Originally starting his career in artist management and digital 
operations within the music industry, Jordan transitioned into software engineering and program management by leveraging his unique strengths and diverse experiences. At Twitch, he plays a key role in enhancing creator programs and contributing to product development, with expertise in Go, AWS, JavaScript, Python, TypeScript, React, and Node.js. 

Jordan actively advocates for diversity in tech, emphasizing the value of embracing unique strengths and pursuing unconventional career paths that ultimately benefit both the user and the business.

Jordan Chude Williams

I’m a senior partnerships and business development executive with 20 years of experience across music, media, gaming, and live experiences. I currently serve as Vice President of Business Development at EMPIRE, where I lead revenue-generating brand partnerships, sponsorships, and experiential initiatives tied to major cultural moments including the Super Bowl, NBA All-Star Weekend, and Grammy Week. I work closely with executive leadership, marketing, and creative teams to shape partnership strategy and go-to-market execution across sponsorship, experiential, and IP-driven models.

Previously, I spent several years at SoundCloud, where I was promoted twice in 18 months and ultimately served as Global Vice President of Business Development. I helped scale the company’s global partnerships and advertising business, drove meaningful revenue growth, increased creator payouts at scale, and launched industry-first initiatives at the intersection of music, gaming, and culture, including SoundCloud Player One and NBA2K Beats: The Search. My work focused on building repeatable partnership frameworks that aligned product, marketing, monetization, and talent relationships across global platforms.

Alongside my executive roles, I founded SOUNDxVISION, a strategic advisory focused on partnership strategy, revenue architecture, and IP-driven growth across music, culture, technology, and platforms. I advise artists, brands, and technology companies on talent-led partnerships, licensing frameworks, and go-to-market strategies that unlock new revenue while protecting creative integrity.

Outside of work, I’m a competitive equestrian, training and competing in show jumping. I split my time between New York, NY and Ocala, FL, and studied Philosophy and Political Campaign Marketing at The George Washington University.

Shauna Alexander  Superbowl LX

Work with Kate U.. She rules.  (And frankly I would LOVE to see a woman get this gig!!!)

Shauna Alexander 🔜 Grammys, Superbowl LX

VP @ EMPIRE | Music & Gaming | BD & Revenue, Strategic Partnerships, Talent Contracting, Content & IP Licensing

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