Twitch

• Lead CE Creator Development, mentoring 2 PgMs to boost conversions by 20% in targeted affiliate and partner programs.
• Launched a global forum to gather creator insights, accruing 650+ submissions and influencing product and SPM strategies.
• Enhance Creator Dashboard features aimed at creator growth for Twitch’s 7+ million streamers using React, Python, & Go.
• Improved Raid Browser algorithm and UI, enhancing usability for Twitch’s monthly 7+ million active streamers.
• Update and add new Upcoming tabs for categories using Python & React, impacting 10.6M+ followers.
• Developed Python script to streamline creator recruitment, contributing to 12% of new CE acquisitions in a quarter.
• Built Clip Digest Tool using React/Node.js, improving content review speed by 25% and increasing team efficiency.
• Trained Growth Product Manager on data formatting for front page JSON updates, contributing to millions of impressions.

Sr. Program Manager / Software Engineer, Creator Expansion & Creator Growth

• Spearheaded Hip-Hop strategy and execution, Twitch's most popular genre by listenership
• Managed key partnerships, overseeing $1M+ revenue through creator meetings and data analysis.
• Led contract negotiations to onboard high-impact creators, enhancing Twitch’s content range.
• Co-hosted webinars, contributing to 80% retention in The Collective artist development program.
• Executed Python scripts via Mode & Google APIs for streamlined Sheets reports.

Sr. Program Manager, Music

• Managed relations with acquired artist partners & onboarded 30 music creators monthly.
• Developed educational docs and co-hosted webinars, initiating program outreach efforts.
• Analyzed data to enhance partner revenue, engagement, and content strategy efficiently.
• Collaboratively developed the first official onboarding documents for music creators.

Program Manager, Music

Music Business Podcast

• Conducted interviews with top music industry figures for trend and tactic insights.
• Served a large audience of aspiring and current industry professionals.
• Achieved peak chart performance: #9 on Apple Podcast's USA Music interviews chart.

Interviews include:
• Co-Founder and Head of Marketing at LVRN, Sean Famoso
• Wiz Khalifa Manager and Taylor Gang Co-CEO, Will Dzombak
• Head of Marketing & President of Management at Cinematic Music Group, Chris Herche & Hovain Hylton
• VP of Integrated Marketing and Digital at Epic Records, Lisa Kasha
• Low Profile Founder and CEO, Jen Pearce

Co-Host, Co-Creator

General Assembly

• Completed 500-hour coding program, honing JavaScript, Ruby, Python skills.
• Built 3 full-stack applications independently, including portfolio, to-do, and movie database apps.
• Leveraged early completion of tasks to provide tutoring and debugging assistance to classmates.

Software Engineering Fellow

Equative Thinking

• Achieved $500k revenue a year, managed $100k marketing budgets, and merchandising, garnering $40k sales in 24 hours.
• Crafted bespoke websites, landing pages, and graphic design for our artist roster, enhancing brand identity.
• Managed the company's digital brand and integrated internal tools, providing support for a 12-member team.

Artist Manager / Digital Operations Specialist

• Supported and administrated daily for noted R&B artists and rappers.
• Drafted and approved marketing plans and press releases with precision.
• Executed impactful email campaigns for artists like Masego and Smino.
• Designed marketing assets via Photoshop for tours and album artwork.
• Accompanied artists during New York-based press activities.

Day-to-Day Manager / Social Media Admin

• Orchestrated travel and logistics for executives and clients efficiently.
• Assisted executives with meticulous calendar management and expense tracking.
• Executed daily social media posts, optimizing online presence for clients.

Company Assistant

Leverage 

• Consulted on logo design and various design tasks to meet client needs effectively.
• Assisted clients with research, data entry, and diverse administrative duties.
• Acquired best productivity practices from certified productivity coaches.

Virtual Assistant

New York University School of Law

• Supported professors and students with university IT and equipment during class.
• Addressed support calls and emails promptly regarding equipment malfunctions.
• Researched and integrated new IT appliances to enhance university resources.

Media Services Specialist

AudioFrost.com

• Led a team, delivering daily updates and editorials on diverse music genres.
• Researched and reported on the latest music news and trends daily.
• Drafted and refined editorials on industry trends and artist narratives.
• Managed social media, gaining recognition from musicians like 2 Chainz.

Founder, Editor-In-Chief

Audible Treats

• Drafted press releases and emails for high-profile clients like SuperDuperKyle.
• Edited audio meticulously for weekly company mixes.
• Assisted in managing dynamic company social media platforms.
• Shadowed mentor and collaborated with artists on visions for new releases.

Marketing and Publicity Intern

Mass Appeal

• Supported General Manager and Marketing Director at Mass Appeal label.
• Explored innovative merchandise ideas for artist roster effectively.
• Assisted in organizing events for artists like Nas and Run the Jewels.
• Researched and identified potential artists for roster inclusion.

General Label Intern

Round Hill Music

• Supported the Head of Administration effectively.
• Aided in royalty admin and meticulous royalty tracking via Excel.
• Collaborated cross-functionally with interns on diverse projects.

Admin & Royalties Intern

Jordan Chude Williams, based in New York City, is a Senior Program Manager and Software Engineer at Twitch, recognized for his nonlinear journey into the tech industry. 

Originally starting his career in artist management and digital 
operations within the music industry, Jordan transitioned into software engineering and program management by leveraging his unique strengths and diverse experiences. At Twitch, he plays a key role in enhancing creator programs and contributing to product development, with expertise in Go, AWS, JavaScript, Python, TypeScript, React, and Node.js. 

Jordan actively advocates for diversity in tech, emphasizing the value of embracing unique strengths and pursuing unconventional career paths that ultimately benefit both the user and the business.

Jordan Chude Williams

USA Track & Field

I served as a Vice President on the Board of Governors for the USA Track & Field New England Association.

USATF New England - Vice President

PYNRS Performance Streetwear

Marketing Strategy Lead

Culture TAP

Marketing Strategy Consultancy founded to help brands better connect with culture.

Clients: Eversource, PYNRS Performance Streetwear, State of Massachusetts, Embrace Boston

In Collaboration With: Solomon Group LLC, Proverb, LLC

Founder & Brand Strategist

Athletic Brewing Co.

As the leader of cross-functional marketing initiatives at Athletic Brewing, a $90 million non-alcoholic beer startup and the top NA beer brand in the US (as of 2024), I spearheaded marketing activities that achieved a remarkable 70% year-over-year growth in 2023. My key responsibilities encompass driving seasonal marketing calendars and campaign recaps, retail marketing, conducting thorough business analyses, briefing creative agencies, overseeing packaging development, media strategy, and executing influencer marketing campaigns.

Key Highlights:
- Spearheaded NIL athlete activation strategy in pivotal markets.
- Designed and implemented a comprehensive business health dashboard using DOMO.
- Directed retail analytics initiatives.

Brand Manager

Start@Shea

Mentor for small businesses in Accelerate@Shea, a 9-week program supporting startups founded by Boston College students with expert advice, resources, and funding to help launch and grow their ventures.

Mentor

Nestlé

Managed the daily operations of the $390MM Perrier business, overseeing profit and loss, business analysis, brand strategy, new product development, trade and consumer promotions, and digital strategies. Led cross-functional teams with Finance, Supply Chain, Sales, Consumer Insights, and Global Business teams in France to achieve annual operating plans and address business challenges.

Transitioned to Nestle USA as part of the International Premium Waters Division (IPW), still serving a role as an Associate Marketing Manager for Perrier in the US.

Key Highlights:
- Orchestrated the successful launch of a Dia De Los Muertos themed product.
- Unlocked a $50 million opportunity by pinpointing distribution gaps where competitors showed weak performance.

Associate Marketing Manager

Nestlé Waters

Managed the daily operations of the $390MM Perrier business, overseeing profit and loss, business analysis, brand strategy, new product development, trade and consumer promotions, and digital strategies. Led cross-functional teams with Finance, Supply Chain, Sales, Consumer Insights, and Global Business teams in France to achieve annual operating plans and address business challenges.

Key Highlights 
-Launched Perrier's Pride campaign on social which centered around art and self expression. The first campaign in Nestle's history to align itself with the LGBTQI+ community.
-Co-lead and panelist for a three part series of Courageous Conversations: Increasing Black Diversity and Inclusivity in Advertising

The Kraft Heinz Company

Drove for advertising, product development, packaging, and trade & consumer promotions, and other cross functional leadership duties for Kraft Mac & Cheese, a $800MM brand. 

Category Marketing activities associated with Kraft Dry Mac & Cheese products.
-Drive to weekly, and monthly business reporting processes
-Commercialized line extensions from ideation to customer acceptance: Cracker Barrel Cups, Kraft Mac & Cheese Big Bowls, Velveeta Shells and Cheese Big Bowls

Associate Brand Manager

Expii, Inc.

Conduct a thorough analysis of current user data and previous business insight to develop and execute integrated marketing communications around product and feature updates to drive user growth of Expii's innovative education technology platform.

Growth Marketing Intern

University of Pittsburgh Katz Graduate School of Business

Experience-based learning is a central focus of the Berg Center and Katz MBA program. Students accepted into the Kenneth R. Woodcock Leadership Fellows program will be placed onto the board of directors of Western Pennsylvania nonprofits and economic development corporations as guest members. In this role fellows will attend board meetings, engage with important stakeholders, and have the opportunity to work on a strategic issue facing the nonprofit organization. Woodcock Fellows gain the skills necessary to become effective organizational leaders through experiential learning that emphasizes civic engagement, social entrepreneurship, and social responsibility. 

Develop strategies and KPI's to increase the profitability and growth of a floral and event styling business in Pittsburgh.

Kenneth R. Woodcock Leadership Fellow at The David Berg Center for Ethics and Leadership  

I am an experienced Brand Marketer with a dedication to bridging consumer insights with brand strategy. Following the completion of my MBA, I refined my analytical and general management skills by applying by analyzing the brand health of multimillion-dollar brands, leading to the development and execution of robust commercial plans resulting in double-digit growth. At Kraft Heinz, I spearheaded innovation efforts, contributing an incremental $15 million in value in 2019.

Prior to pursuing my MBA at the University of Pittsburgh, I served as the leader of the retail merchandising team at USA Track & Field, where I optimized operations and orchestrated marketing campaigns with Olympic athletes. Notably, in 2014, I delivered an experiential retail activation during the World Junior Championships in Eugene, Oregon, which drove 20% of our annual revenue within a 2.5-week period.

My genuine passion lies in establishing connections between brands and consumers through the formulation of effective communication and commercial strategies.

Outside of work, I am deeply passionate about running, run crew culture, empowering communities of color, and supporting small businesses.

I thrive on love creating new connections and welcome the opportunity to connect further at rinnis85@gmail.com.

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The Battle

Jordan Chude Williams

Robert Innis, MBA

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