Twitch

• Lead CE Creator Development, mentoring 2 PgMs to boost conversions by 20% in targeted affiliate and partner programs.
• Launched a global forum to gather creator insights, accruing 650+ submissions and influencing product and SPM strategies.
• Enhance Creator Dashboard features aimed at creator growth for Twitch’s 7+ million streamers using React, Python, & Go.
• Improved Raid Browser algorithm and UI, enhancing usability for Twitch’s monthly 7+ million active streamers.
• Update and add new Upcoming tabs for categories using Python & React, impacting 10.6M+ followers.
• Developed Python script to streamline creator recruitment, contributing to 12% of new CE acquisitions in a quarter.
• Built Clip Digest Tool using React/Node.js, improving content review speed by 25% and increasing team efficiency.
• Trained Growth Product Manager on data formatting for front page JSON updates, contributing to millions of impressions.

Sr. Program Manager / Software Engineer, Creator Expansion & Creator Growth

• Spearheaded Hip-Hop strategy and execution, Twitch's most popular genre by listenership
• Managed key partnerships, overseeing $1M+ revenue through creator meetings and data analysis.
• Led contract negotiations to onboard high-impact creators, enhancing Twitch’s content range.
• Co-hosted webinars, contributing to 80% retention in The Collective artist development program.
• Executed Python scripts via Mode & Google APIs for streamlined Sheets reports.

Sr. Program Manager, Music

• Managed relations with acquired artist partners & onboarded 30 music creators monthly.
• Developed educational docs and co-hosted webinars, initiating program outreach efforts.
• Analyzed data to enhance partner revenue, engagement, and content strategy efficiently.
• Collaboratively developed the first official onboarding documents for music creators.

Program Manager, Music

Music Business Podcast

• Conducted interviews with top music industry figures for trend and tactic insights.
• Served a large audience of aspiring and current industry professionals.
• Achieved peak chart performance: #9 on Apple Podcast's USA Music interviews chart.

Interviews include:
• Co-Founder and Head of Marketing at LVRN, Sean Famoso
• Wiz Khalifa Manager and Taylor Gang Co-CEO, Will Dzombak
• Head of Marketing & President of Management at Cinematic Music Group, Chris Herche & Hovain Hylton
• VP of Integrated Marketing and Digital at Epic Records, Lisa Kasha
• Low Profile Founder and CEO, Jen Pearce

Co-Host, Co-Creator

General Assembly

• Completed 500-hour coding program, honing JavaScript, Ruby, Python skills.
• Built 3 full-stack applications independently, including portfolio, to-do, and movie database apps.
• Leveraged early completion of tasks to provide tutoring and debugging assistance to classmates.

Software Engineering Fellow

Equative Thinking

• Achieved $500k revenue a year, managed $100k marketing budgets, and merchandising, garnering $40k sales in 24 hours.
• Crafted bespoke websites, landing pages, and graphic design for our artist roster, enhancing brand identity.
• Managed the company's digital brand and integrated internal tools, providing support for a 12-member team.

Artist Manager / Digital Operations Specialist

• Supported and administrated daily for noted R&B artists and rappers.
• Drafted and approved marketing plans and press releases with precision.
• Executed impactful email campaigns for artists like Masego and Smino.
• Designed marketing assets via Photoshop for tours and album artwork.
• Accompanied artists during New York-based press activities.

Day-to-Day Manager / Social Media Admin

• Orchestrated travel and logistics for executives and clients efficiently.
• Assisted executives with meticulous calendar management and expense tracking.
• Executed daily social media posts, optimizing online presence for clients.

Company Assistant

Leverage 

• Consulted on logo design and various design tasks to meet client needs effectively.
• Assisted clients with research, data entry, and diverse administrative duties.
• Acquired best productivity practices from certified productivity coaches.

Virtual Assistant

New York University School of Law

• Supported professors and students with university IT and equipment during class.
• Addressed support calls and emails promptly regarding equipment malfunctions.
• Researched and integrated new IT appliances to enhance university resources.

Media Services Specialist

AudioFrost.com

• Led a team, delivering daily updates and editorials on diverse music genres.
• Researched and reported on the latest music news and trends daily.
• Drafted and refined editorials on industry trends and artist narratives.
• Managed social media, gaining recognition from musicians like 2 Chainz.

Founder, Editor-In-Chief

Audible Treats

• Drafted press releases and emails for high-profile clients like SuperDuperKyle.
• Edited audio meticulously for weekly company mixes.
• Assisted in managing dynamic company social media platforms.
• Shadowed mentor and collaborated with artists on visions for new releases.

Marketing and Publicity Intern

Mass Appeal

• Supported General Manager and Marketing Director at Mass Appeal label.
• Explored innovative merchandise ideas for artist roster effectively.
• Assisted in organizing events for artists like Nas and Run the Jewels.
• Researched and identified potential artists for roster inclusion.

General Label Intern

Round Hill Music

• Supported the Head of Administration effectively.
• Aided in royalty admin and meticulous royalty tracking via Excel.
• Collaborated cross-functionally with interns on diverse projects.

Admin & Royalties Intern

Jordan Chude Williams, based in New York City, is a Senior Program Manager and Software Engineer at Twitch, recognized for his nonlinear journey into the tech industry. 

Originally starting his career in artist management and digital 
operations within the music industry, Jordan transitioned into software engineering and program management by leveraging his unique strengths and diverse experiences. At Twitch, he plays a key role in enhancing creator programs and contributing to product development, with expertise in Go, AWS, JavaScript, Python, TypeScript, React, and Node.js. 

Jordan actively advocates for diversity in tech, emphasizing the value of embracing unique strengths and pursuing unconventional career paths that ultimately benefit both the user and the business.

Jordan Chude Williams

Head of Global Social Media 

Leading day to day operations for Twitch social accounts and community development initiatives. Main point of contact for campaign management and strategy.

Sr. Social Media Manager 

Sr. Social & Community Manager 

ROSEWOOD Creative

Led day to day operations for VALORANT and VALORANT Esports accounts while ensuring successful program development across social channels

Senior Brand Manager

Brand Manager

BANDAI NAMCO Entertainment America Inc.

Owned content and social strategy for new IP such as ELDEN RING, and global established multimedia AAA brands such as Dragon Ball, Naruto, My Hero Academia, TEKKEN, and SOULCALIBUR

• Restructured social department to optimize for employee strengths and minimize risks and weaknesses

• Led global social strategy on new and established tentpole IP to achieve social marketing KPI's among cross functional teams and partners. Achieved over 200,000 followers in 10 days during announcement campaign for new IP

• Led planning, development, delegation, and balanced budgets for two major brand activations which resulted in over $1M in media value

• Identified new markets for brands to engage in while satisfying original audience segments with new content

• Managed multiple agencies and their SOW in various markets, including North America and Latin America

• On-boarded new employees and oversaw content strategy for lower budget titles

• Aligned content and strategy with paid social and paid media campaigns for best campaign ROI

• Owned social e-sports initiatives and fulfilling contractual obligations with global partners

• Led campaign post-mortem fulfillment by analyzing qualitative and quantitative trends in brand audiences

Associate Social Media & Community Manager

Executed social initiatives for global cross-media brands such as Naruto, My Hero Academia, Sword Art Online and GUNDAM

- Coordinated global strategy to achieve social marketing KPI's among cross functional teams
- Hosted events (livestreams, panels) to achieve the best ROI for global brands and activations with audiences ranging from 300 - 3,000 attendees
- Maintained community calendar that consisted of daily postings for all brands
- Aided in management of multiple agencies and their SOW in various markets, including North America and Latin America
- Managed multiple corporate and brand pages on social platforms (Facebook, Twitter, Instagram) that have up to 1.3M followers
- Managed influencer relations for Bandai Namco and tracking success on activations
- Analyzed qualitative and quantitative trends in brand audiences, and consolidating into streamlined reports for Bandai Namco Marketing CS Division

Social Media Marketing & Community Specialist

Facebook

• Worked on multiple projects that connect Facebook users with the most relevant social conversations across all platforms (Sports, Politics, Pop Culture, etc) 
 • Wrote policies for new team projects 
 • Coordinated policy refreshers and new employee training 
 • On-boarded multiple employees into multiple roles 
 • Analyzed qualitative and quantitative data to identify and improve user needs

Public Content @ PRO Unlimited

Zen Media

Assisted Content Development team and SEO team with content for Marketing Zen Group's clients 
 • Created editorial content for a diverse selection of clients including real estate, health, and industrial design
 • Optimized content for SEO in client's published content through several SEO audits

Copywriter

Stones Throw Records

Assisted Publicity/Marketing team with new releases and projects 
 • Organized record sales, vinyl stock sheets, and market research in Excel for heads of label's Marketing and Partnerships
 • Assisted online store with order fulfillment 
 • Planned and booked venues and artists for tours and shows 
 • Analyzed royalty deals and record contracts 
 • Edited music licensing/syncing contracts 
 • Handled administrative tasks in the management office such as A&R calls and emails

Marketing Intern

Capital One

Constructed brand redesign and social outreach proposal for Capital One 360 branch
 • Created plans book for Capital One 360 branch to successfully target millennial market segment
 • Developed inbound campaign for Capital One 360 including landing pages, call to actions, and 
 blog articles through Hubspot platform
 • Conducted primary and secondary market research with in-depth interviews and nationwide online surveys

Student Marketing Consultant

Market Monkeys

Led web development for additional brand website (link below)
 - Developed and managed operations through Wordpress platform 
 - Constructed artist brand deck presentations for online web presence optimization

The Endosis Project

Led team development and brand deck completion while communicating with financial partners with the Creative Marketing Director and Founder of The Endosis Project  
 • Wrote all copy for The Endosis Project brand deck and oversaw completion with purchased Nielsen report data 
 • Conducted nationwide quantitative surveys to generate market research for investor pitch deck 

Endosis Brand Book is available upon request:

Strategic Marketing Director

The Metropolitan Jolt

I streamlined the submission process of the music website, acting as the liaison between artists, agents, and labels with the 20+ member team of college writers Metrojolt had garnered over the years. My management led to the expansion of Metrojolt's influence across cities such as San Francisco, Vancouver, Chicago, Los Angeles, Madison, Boston, and New York. I also assisted in Metrojolt writers interviewing 50 of the world's most noteworthy musicians. 

Streamlined submission process for nationwide music website The Metropolitan Jolt and sold to private web investor 
 - Accumulated 150,000 unique page views a month during peak 
 - Coordinated press credentials from PR to team members, content exposure via social media, and timely completion of content 
 - Conducted interviews with noteworthy artists including two Grammy nominated musicians, and published show reviews in MA and CA, including respected music festivals

The Metropolitan Jolt’s vast network of team members has allowed them to review over a dozen festivals such as SXSW, Outside Lands, Rock The Bells, HARD, and Lollapalooza. The publication become known for its in-depth dialogues with artists that dig deep into the artists' philosophies, tastes, quirks, and inspirations.

Media Relations Manager

I pride myself on my ability to create. As a writer, I create stories for myself, brands, and people. As a marketer, I deliver those stories to communities. My most important creations are the relationships that I have nurtured over the years with friends, colleagues, and co-workers.

By working in a variety of positions in the entertainment industry, I've gained an array of technical, creative, and conceptual skills. I use them to develop marketing strategies for global brands. I'm an Emerson College graduate, and received my Bachelors of Science in Marketing Communications.  

I currently work as the Head of Global Social Media @ Twitch.

Feel free to email me at cwes93@gmail.com for more information about my current work or work samples.

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