We do thought leadership social media content for Founder-led sales. In just two 30-minute interviews a month, we create one post per weekday for you, and help you start more sales conversations.

Founders, social sellers and thought leaders: I can help you book more meetings from your social media content.

I’ll help you build a simple, time-effective workflow that will help you build your influence on LinkedIn with content (in your own words) and fill your inbox with sales leads automatically.  

We’ve helped dozens of tech startup founders and CEOS from many industries with founder-led sales. Our systems help them grow their qualified leads and revenue. 

Happy to walk you through the systems on a quick call. Click the link below my name above; my calendar loads on that page.

Jordan Behan

Frosted Flakes good? They’re GRRREAT!

When I was a kid, I wanted to eat Frosted Flakes so bad. 

I would see those commercials every single morning, and I would ask my dad if we could just have Frosted Flakes this one time. But no, it was always Corn Flakes. 

But... that was a prime example of advertising doing its job through repetition.

B2B sales isn’t all that much different. Back in the day, when we used to meet in person and actually shake hands, they said it would take seven touchpoints for a B2B sale to happen. 

These days, that number is much higher. Experts are saying that it’s north of 28 touchpoints. 

So, how are you going to get all of those touches? Content can handle a lot of those touchpoints, even before you ever meet with somebody.

You can have the same effect as those cereal commercials had on a young Jordan, simply by putting your message out there with a certain amount of repetition and clarity so that people understand how you can help them.

It works! Ask me how.

Founders and CEOs: give me two 30-minute meetings a month and I’ll make your personal social content kick ass and drive business outcomes. Done-with-you content production for leaders, in your OWN words.

Here's how I use AI to help with content, WITHOUT sounding like AI: 

DON'T let AI write your content for you. 

I'm a futurist, and I know I'll have to revise this advice soon, but right now even the best custom GPTs and AI writing tools aren't as good as YOU. 

But look, I get it. It's also hard to know what to say and to make sure you get it "right." So here's how to use AI to help with that: 

-Fire up your AI buddy and give it some background. Your history, your product or service, your customer profile, your goals. You don't need a 32-page dossier; just your LinkedIn profile and a few notes about what you hope to accomplish. 

-Ask it for ideas about what you can talk about on LinkedIn to achieve those goals. 

-Here's the trick: Don't rely on it to output content for you, but instead, record your thoughts on those topics. Voice-to-text is very handy here, as it forces you to speak clearly, on the spot, about the things that matter, IN YOUR OWN VOICE. There are tools that can help; Wispr Flow is a popular one. 

-Then, take your transcript and ask your AI pal to clean up the grammar and punctuation for written text. You can even ask it for a strong hook or think of one yourself. And if you like, give it an image prompt sometimes. Something fun. 

-Publish. Repeat. See what resonates and do more or less of the topics that get a reaction. 

That's all there is to it. If you're really smart, you'll do this in batches with a dedicated spot on your calendar when you create. 

And if you're really, REALLY smart, you'll reach out to me to help you with it: https://lnkd.in/gFZkrAVZ

Here's why all Founders who sell should be sharing content regularly: 

It helps you make sales. Need a better reason than that? Probably not. 

Showing up on social media, especially with video, gives you an advantage over the version of you that doesn't. And over your competitors. 

If you're doing Founder-led sales, this is the best move you can make. 

And you don't need Hollywood production values or studio quality. After all, you watched this video, right? It was recorded in my office with an iPhone and took me no more than a few minutes. 

If you're curious about how to go about it and need a little help, let's chat. Learn more here: 

https://lnkd.in/gKaP9SB3

Here's a story about how a prospect stole one of my clients' branding IP, and then ghosted. Buckle up. 

Some quick background: Starting my agency was one of the hardest things I've ever done. Six months of little to no revenue, doing all the right sthings, waiting for something good to happen. 

I had a partner at the time. We were responding to RFPs and trying to get portfolio work from friends and family. And so it was that a so-called "friend" double-crossed us in the most brazen way. 

They asked for a proposal to do some branding and design work. We built the most amazing proposal deck and included past freelance work as proof of proficiency. We priced it so it was fair to all involved. 

After weeks of back-and-forth, this prospect, this "friend," ghosted. 

About a month later, we realized why. They did their rebrand, all right. And they stole their tagline directly from one of my past clients' branding. 

No changes. They used my client's brand name in their promotional materials and then went quiet, likely too embarrassed to admit what they had done. 

And how did we respond? We didn't. It wasn't actionable, and it wasn't worth fighting over. And apparently, the friendship wasn't worth trying to save either.

We carried on, assuming better things were on the horizon. And in the long run, it all worked out. But I still think about that sometimes, that there are people who operate like that.

Give me two 30-minute meetings a month and I’ll make your personal social content kick ass. Done-with-you content production for leaders, in your OWN words.

Here's another benefit of regularly sharing content on LinkedIn: 

You can test ideas, concepts and keywords to see what will resonate with actual humans. 

Then, you can take the themes that have proven to be popular and explore them further. The stakes are low with any given piece of content, but the upside could be huge. 

Try it!

Canadian Founders and Executives, here's why your marketing strategy should NOT have a US accent. 

Even if you're selling in the US. 

As Canadians, we operate a little differently from our neighbours to the south. And yes, I said neighbours, not neighbors. 

And I don't mean to disparage our American cousins. Some of my best friends and clients are American. 

But sometimes it helps to have an advisor who speaks the same language and understands the various cultural nuances between our two great nations. 

Beyond just knowing how to say toque or sing "O Canada" en français. 

As Canadians, we tend to err on the side of politeness rather than assertiveness. We value pragmatism over aggression. We tend to put community ahead of individualism. 

And even though we say "sorry" a lot, we're actually NOT apologetic about those distinctions. It's what defines our character as a nation. 

The other day, I was speaking with a prospect from Montreal, and I asked, as I always do, "How did you find me?" She had seen one of my posts and clicked through to my profile. 

"I said, this guy's a fellow Canadian, he gets it." 

It made me think carefully about the differences between working with someone who knows the words to "Ahead by a Century" or "Bobcaygeon" and someone who doesn't. 

And it occurred to me that I would be remiss if I didn't extend a proper welcome to my fellow Canadian Founders and CEOs to ask if they'd like to speak to a fellow Canuck about their sales and marketing needs. 

So even if you don't know what a House Hippo is, or have never seen the constellations reveal themselves one star at a time, don't hesitate to reach out to me. I don't hard-sell, and I won't defend the abysmal record of the Canucks this season. 

Here's a bit more detail about how I help Founders and CEOs, including a link to my calendar where you can schedule a call for a chat with me: 

https://lnkd.in/gKaP9SB3

A spoof of the Canadian Heritage Moments, featuring Jordan in a Toronto Blue Jays jersey in front of a backdrop of a Vancouver skyline. 

Find: "That's not.." 
Replace with: ANYTHING ELSE

Change my mind. 

That's what good LinkedIn content should try to do. It's easy to overthink things, and sometimes it's hard to come up with something to say. 

If you want to share ideas that have value and help your audience, make that your goal: change someone's mind. 

Take a myth or a misunderstanding, and provide clarity. Set the record straight. Convince at least one person of something. 

Instead of chasing "virality" or reach, just state your case. It will make you seem smart and like you care, and isn't that the goal? 

Now let's make this a participation exercise: Change my mind about something in the comments.

The "change my mind" meme, except it's an AI-generated image of Jordan with a coffee mug. 

The #1 mistake founders make with content: 

Talking too much about their product. Don't do that. 

Talk about the PROBLEM you're solving instead. Think about your ideal customers and the problems they're experiencing. 

Talk about those challenges first. Only then can you propose a solution. Content production is hard. Fresh ideas are hard. 

Put the time in to understand what your audience struggles with.

Want some help with your content, in your OWN WORDS? Learn more here: https://lnkd.in/gKaP9SB3

Don't swim in the sea of sameness. Instead, take advantage of your company's biggest opportunity in the age of AI. 

Most companies are missing a trick. They're sitting on massive, invisible expertise that goes unused. 

Inside most companies, there is a metric buttload of knowledge:

The founder obsesses about the category like it's their first teenage love.
The head of product sees customer patterns like Superman's X-ray vision.
The ops team can predict the next system breakdown months in advance.
The sales team has heard every bogus objection a hundred different ways. 

These people know their shit, and they keep gaining expertise. And don't get me wrong, they sometimes deploy that know-how.  

They shape strategy, improve the product, and they win deals. BUT! The bulk of that expertise never actually leaves the building. 

Buyers get glimpses, but never the big picture. The market gets little tastes, but never the full meal deal. 

Why? Because companies are dogshit at capturing it. A lot of them are great at "marketing." Feature descriptions, product updates, and (cough) press releases. 

But the real goods, the actual authority, remains hidden. It's buried in meeting notes no one reads. Slack threads that die on the vine. Internal conversations that are never recorded for posterity.  

And meanwhile, teams are trusting shitty, generic AI outputs to represent them publicly.  

This gap between internal expertise and external visibility is what I'm dubbing the Authority Gap.

It's one of the biggest missed opportunities in modern business. And I'm not going to shut up about it.

If you want to learn more about how I help Founders and CEOs use their own expertise to drive business results on LinkedIn, visit this link: https://lnkd.in/gKaP9SB3

3 things that make content creation so damn hard. 

(The third one is trickiest)

 If you're struggling to stay consistent, understanding these barriers helps.

Need some help with it? Learn more about how I can help: https://lnkd.in/gKaP9SB3

JIBE Commerce

We are JIBE – a growth driven ecommerce agency that designs and delivers exceptional digital experiences. From omnichannel and eCommerce solutions, to conversion-centered websites for technology vendors, to productivity tools for cross-functional teams – beautifully simple technology and better value are at the heart of our work.

Our team of deeply experienced and savvy strategists, web designers, and developers have a passion for building high-quality, high-performance and ROI-centric web solutions. Our commitment to excellence, long-term support and a forward-thinking approach is common to all of our projects and makes us stand out from the rest.

Chief Executive Officer

ECOMsquare

ECOMsquare (#ecomsquare) is a modern purpose-built coworking facility and community for eCommerce brands.

Our amenities for members include a photo studio, small-scale storage, pop-up retail, networking events and workstations for owners, operators, and practitioners working in ecommerce.

Founder

YELL Canada

Mentor high school Entrepreneurship and Careers programs providing youth with the practical tools and experiences they need to succeed in the real world.

Mentor

Urbanjacks

We are not traditional lumberjacks.

We are Urbanjacks and we are on a net zero journey by diverting wood waste from landfills, empowering a sustainable future. As a solution provider for secondary materials, we inspire and innovate to create a greener world. Join us on our journey to transform waste into value.

Investor

RunAsYouAre

We customize your run - from footwear to exercises - ensuring you run comfortably and healthy. Submit. Services. RunReady; Education; Memberships. Community.

Manage technology roadmap and decisions for scaling an omnichannel run apparel retailer and technology company.

Director of Technology

Daniel House Club

Investor and board advisor.

Daniel House Club saves you time sourcing, so you can focus on designing.

A Daniel House Club membership means you never have to worry about emailing reps or meeting order minimums. You can add products from over 200 vendors at wholesale prices to the same cart and just click “checkout” when you're ready.

By joining the club, all post-purchase logistics are taken care of, so you're never left alone.

Myodetox

We provide hands-on myofascial treatment and corrective exercise. Our approach is backed by science to reduce pain, improve the way you move, and prevent future injuries. In the same way you clean your teeth and maintain your car, your body requires regular tune-ups. We add wear and tear to our muscles and joints every day, which can lead to pain or injury. Routine body maintenance ensures you're always able to feel your best.

RISE | eCommerce Accelerator

RISE is an eCommerce accelerator focused on transforming high-growth better-life brands into thriving online businesses.

Vancouver Drupal Users Group

The Vancouver Drupal Users Group is the local meeting place for Greater Vancouver people interested in Drupal. We were formerly known as the Vancouver League of Drupalers, but that's a long story. We generally meet once a month (typically the 4th Thursday) on a variety of topics, both technical and non-technical. There is no cost to join the group or attend our monthly meetings.

We have a sister group in the Lower Mainland, the Surrey Drupal Users Group. Many people are members of both groups.

Community Organizer

ESL101

ESL101.com is an ESL job board built to connect English teachers with schools abroad. With a community of over 14,000+ teachers and 11,000+ schools.

esl101.com

Successfully exited in 2016.

Founder (Exited)

8x founder helping build better-life ecommerce brands. Lets grab a coffee and chat ecom, technology, and entrepreneurship.

Steve Krueger

25 years into my career, 17 years of JIBE, and 6 years building toward this. The world is entering a period of massive change. With that comes volatility. And with volatility comes opportunity. That’s what has me fired up for what’s ahead.

Six years ago we had a theory that consumers would transact in completely different ways than they do today. At the time, we started seeing glimpses of it as companies, like Amazon, experimented with new commerce experiences that felt incredibly future forward, but completely out of reach for most brands to actually build.

That curiosity pushed us to look deeper. We realized the current technical landscape wasn’t built for the pace of change coming, so we leaned into composability. The belief was simple: systems that are modular and flexible give brands the best chance to adapt quickly as the world accelerates.

Fast forward to today, and that acceleration is everywhere. AI, new channels, new expectations. Leaders are trying to make sense of it, and teams are feeling the pressure. 

The gap between the people who understand the systems and the people who don’t is also widening quickly.

The biggest challenge businesses face today isn’t access to tools. It’s making sure the ability to use them is available to everyone on the team. 

That’s what Compass Commerce is about.

What feels like the culmination of the last six years, and honestly much of my career, has been built into what our team at JIBE – building composable ecommerce experiences has been building.

Compass connects the messy reality of a modern commerce stack and turns insight into action so teams can ship faster and adapt with confidence.

At its core, Compass helps teams move from signal to execution.

📈 Signals pull insights from across your commerce stack including ERP, CMS, storefront, marketing and analytics.

🧠 Knowledge brings your personas, brand guidelines, and your durable business context to keep your brand, segmentation, business rules, and KPIs in check.

🛠️ Skills are modular agents that turn those insights into reviewable outputs.

🕸️ Surfaces ship updates directly to the places customers interact with your brand such as storefronts, content, and marketplaces.

The goal is simple. Help teams ship weekly instead of quarterly, adopt new technology safely, and bring everyone along for the ride.

The waters ahead are moving fast. None of us have a perfect map, but we believe the best way forward is to sail it together. The crew is assembled, the sails are up, and the voyage has just begun. We are proudly crafted in 🇨🇦 

Follow along at Compass Commerce.

https://lnkd.in/gv5GtA_F

#futureofcommerce #commerce #commerceai #compasscommerce

Crafting beautiful ecommerce experiences for better-life brands. | 7x founder | Investor | CEO/Founder @ JIBE 🚀 ECOMsquare 🏠

Don’t have a product? you can’t solve a problem. No brand? you can’t tell a story. Missing tech or systems? you can’t create leverage.

Two out of three? you’ll survive... and you might grow a bit, but you'll be hobbling.

I don't believe there's a random order either... you need to solve something real first (product), to make people care (brand), before you can put gas on the fire (tech)... skip the order and things could get messy.

sexy brand without product? you burn trust.
shiny tech without brand? you build in silence.
great product without tech? ceiling is capped.

fundamentals first.

From yours truly, someone who spends their life in tech... ;)

I think we’re about to see a massive redistribution of power across a lot of industries.

Not just with tech vendors, but with the brands that built infrastructure around themselves and not around rented distribution. Ones that bet on themselves are going to have an unfair long-term advantage. 

Let's take Amazon and Shopify... Drop-shipping vs D2C. 2 very prominently successful models.

Amazon built its empire on three things: massive catalog, incredible logistics, and relentless pricing. That worked wonders when the interface was search + scroll.

But what happens when the interface becomes conversation and agent based when customers don’t browse 200 listings…they just ask a question? In a conversational world, discovery shifts... and when discovery shifts, leverage shifts.

Brands that have already invested in owning their data, their story, and their customer relationship are better positioned.

Guess which ecosystem quietly HAD to build that muscle? most of those were Shopify D2C brands.

They had to tell a story, build a direct relationship, and differentiate beyond just price... just.... to... survive.

Amazon’s moat for brands was built-in distribution (and FBA still provides serious logistics leverage)... but conversational commerce exposes a different question to a brand's moat...

Was our moat aggregation?
Or was it problem-solving and customer connection?

A lot of companies are about to find out which type of brand they built.

The interface is changing... and when there's change, power redistributes.

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taplio

The Battle

Jordan Behan

Steve Krueger

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan Behan's LinkedIn Performance

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