We do thought leadership social media content for Founder-led sales. In just two 30-minute interviews a month, we create one post per weekday for you, and help you start more sales conversations.

Founders, social sellers and thought leaders: I can help you book more meetings from your social media content.

I’ll help you build a simple, time-effective workflow that will help you build your influence on LinkedIn with content (in your own words) and fill your inbox with sales leads automatically.  

We’ve helped dozens of tech startup founders and CEOS from many industries with founder-led sales. Our systems help them grow their qualified leads and revenue. 

Happy to walk you through the systems on a quick call. Click the link below my name above; my calendar loads on that page.

Jordan Behan

Frosted Flakes good? They’re GRRREAT!

When I was a kid, I wanted to eat Frosted Flakes so bad. 

I would see those commercials every single morning, and I would ask my dad if we could just have Frosted Flakes this one time. But no, it was always Corn Flakes. 

But... that was a prime example of advertising doing its job through repetition.

B2B sales isn’t all that much different. Back in the day, when we used to meet in person and actually shake hands, they said it would take seven touchpoints for a B2B sale to happen. 

These days, that number is much higher. Experts are saying that it’s north of 28 touchpoints. 

So, how are you going to get all of those touches? Content can handle a lot of those touchpoints, even before you ever meet with somebody.

You can have the same effect as those cereal commercials had on a young Jordan, simply by putting your message out there with a certain amount of repetition and clarity so that people understand how you can help them.

It works! Ask me how.

Founders and CEOs: give me two 30-minute meetings a month and I’ll make your personal social content kick ass and drive business outcomes. Done-with-you content production for leaders, in your OWN words.

Here's how I use AI to help with content, WITHOUT sounding like AI: 

DON'T let AI write your content for you. 

I'm a futurist, and I know I'll have to revise this advice soon, but right now even the best custom GPTs and AI writing tools aren't as good as YOU. 

But look, I get it. It's also hard to know what to say and to make sure you get it "right." So here's how to use AI to help with that: 

-Fire up your AI buddy and give it some background. Your history, your product or service, your customer profile, your goals. You don't need a 32-page dossier; just your LinkedIn profile and a few notes about what you hope to accomplish. 

-Ask it for ideas about what you can talk about on LinkedIn to achieve those goals. 

-Here's the trick: Don't rely on it to output content for you, but instead, record your thoughts on those topics. Voice-to-text is very handy here, as it forces you to speak clearly, on the spot, about the things that matter, IN YOUR OWN VOICE. There are tools that can help; Wispr Flow is a popular one. 

-Then, take your transcript and ask your AI pal to clean up the grammar and punctuation for written text. You can even ask it for a strong hook or think of one yourself. And if you like, give it an image prompt sometimes. Something fun. 

-Publish. Repeat. See what resonates and do more or less of the topics that get a reaction. 

That's all there is to it. If you're really smart, you'll do this in batches with a dedicated spot on your calendar when you create. 

And if you're really, REALLY smart, you'll reach out to me to help you with it: https://lnkd.in/gFZkrAVZ

Here's why all Founders who sell should be sharing content regularly: 

It helps you make sales. Need a better reason than that? Probably not. 

Showing up on social media, especially with video, gives you an advantage over the version of you that doesn't. And over your competitors. 

If you're doing Founder-led sales, this is the best move you can make. 

And you don't need Hollywood production values or studio quality. After all, you watched this video, right? It was recorded in my office with an iPhone and took me no more than a few minutes. 

If you're curious about how to go about it and need a little help, let's chat. Learn more here: 

https://lnkd.in/gKaP9SB3

Here's a story about how a prospect stole one of my clients' branding IP, and then ghosted. Buckle up. 

Some quick background: Starting my agency was one of the hardest things I've ever done. Six months of little to no revenue, doing all the right sthings, waiting for something good to happen. 

I had a partner at the time. We were responding to RFPs and trying to get portfolio work from friends and family. And so it was that a so-called "friend" double-crossed us in the most brazen way. 

They asked for a proposal to do some branding and design work. We built the most amazing proposal deck and included past freelance work as proof of proficiency. We priced it so it was fair to all involved. 

After weeks of back-and-forth, this prospect, this "friend," ghosted. 

About a month later, we realized why. They did their rebrand, all right. And they stole their tagline directly from one of my past clients' branding. 

No changes. They used my client's brand name in their promotional materials and then went quiet, likely too embarrassed to admit what they had done. 

And how did we respond? We didn't. It wasn't actionable, and it wasn't worth fighting over. And apparently, the friendship wasn't worth trying to save either.

We carried on, assuming better things were on the horizon. And in the long run, it all worked out. But I still think about that sometimes, that there are people who operate like that.

Give me two 30-minute meetings a month and I’ll make your personal social content kick ass. Done-with-you content production for leaders, in your OWN words.

Here's another benefit of regularly sharing content on LinkedIn: 

You can test ideas, concepts and keywords to see what will resonate with actual humans. 

Then, you can take the themes that have proven to be popular and explore them further. The stakes are low with any given piece of content, but the upside could be huge. 

Try it!

Canadian Founders and Executives, here's why your marketing strategy should NOT have a US accent. 

Even if you're selling in the US. 

As Canadians, we operate a little differently from our neighbours to the south. And yes, I said neighbours, not neighbors. 

And I don't mean to disparage our American cousins. Some of my best friends and clients are American. 

But sometimes it helps to have an advisor who speaks the same language and understands the various cultural nuances between our two great nations. 

Beyond just knowing how to say toque or sing "O Canada" en français. 

As Canadians, we tend to err on the side of politeness rather than assertiveness. We value pragmatism over aggression. We tend to put community ahead of individualism. 

And even though we say "sorry" a lot, we're actually NOT apologetic about those distinctions. It's what defines our character as a nation. 

The other day, I was speaking with a prospect from Montreal, and I asked, as I always do, "How did you find me?" She had seen one of my posts and clicked through to my profile. 

"I said, this guy's a fellow Canadian, he gets it." 

It made me think carefully about the differences between working with someone who knows the words to "Ahead by a Century" or "Bobcaygeon" and someone who doesn't. 

And it occurred to me that I would be remiss if I didn't extend a proper welcome to my fellow Canadian Founders and CEOs to ask if they'd like to speak to a fellow Canuck about their sales and marketing needs. 

So even if you don't know what a House Hippo is, or have never seen the constellations reveal themselves one star at a time, don't hesitate to reach out to me. I don't hard-sell, and I won't defend the abysmal record of the Canucks this season. 

Here's a bit more detail about how I help Founders and CEOs, including a link to my calendar where you can schedule a call for a chat with me: 

https://lnkd.in/gKaP9SB3

A spoof of the Canadian Heritage Moments, featuring Jordan in a Toronto Blue Jays jersey in front of a backdrop of a Vancouver skyline. 

Find: "That's not.." 
Replace with: ANYTHING ELSE

Change my mind. 

That's what good LinkedIn content should try to do. It's easy to overthink things, and sometimes it's hard to come up with something to say. 

If you want to share ideas that have value and help your audience, make that your goal: change someone's mind. 

Take a myth or a misunderstanding, and provide clarity. Set the record straight. Convince at least one person of something. 

Instead of chasing "virality" or reach, just state your case. It will make you seem smart and like you care, and isn't that the goal? 

Now let's make this a participation exercise: Change my mind about something in the comments.

The "change my mind" meme, except it's an AI-generated image of Jordan with a coffee mug. 

The #1 mistake founders make with content: 

Talking too much about their product. Don't do that. 

Talk about the PROBLEM you're solving instead. Think about your ideal customers and the problems they're experiencing. 

Talk about those challenges first. Only then can you propose a solution. Content production is hard. Fresh ideas are hard. 

Put the time in to understand what your audience struggles with.

Want some help with your content, in your OWN WORDS? Learn more here: https://lnkd.in/gKaP9SB3

Don't swim in the sea of sameness. Instead, take advantage of your company's biggest opportunity in the age of AI. 

Most companies are missing a trick. They're sitting on massive, invisible expertise that goes unused. 

Inside most companies, there is a metric buttload of knowledge:

The founder obsesses about the category like it's their first teenage love.
The head of product sees customer patterns like Superman's X-ray vision.
The ops team can predict the next system breakdown months in advance.
The sales team has heard every bogus objection a hundred different ways. 

These people know their shit, and they keep gaining expertise. And don't get me wrong, they sometimes deploy that know-how.  

They shape strategy, improve the product, and they win deals. BUT! The bulk of that expertise never actually leaves the building. 

Buyers get glimpses, but never the big picture. The market gets little tastes, but never the full meal deal. 

Why? Because companies are dogshit at capturing it. A lot of them are great at "marketing." Feature descriptions, product updates, and (cough) press releases. 

But the real goods, the actual authority, remains hidden. It's buried in meeting notes no one reads. Slack threads that die on the vine. Internal conversations that are never recorded for posterity.  

And meanwhile, teams are trusting shitty, generic AI outputs to represent them publicly.  

This gap between internal expertise and external visibility is what I'm dubbing the Authority Gap.

It's one of the biggest missed opportunities in modern business. And I'm not going to shut up about it.

If you want to learn more about how I help Founders and CEOs use their own expertise to drive business results on LinkedIn, visit this link: https://lnkd.in/gKaP9SB3

3 things that make content creation so damn hard. 

(The third one is trickiest)

 If you're struggling to stay consistent, understanding these barriers helps.

Need some help with it? Learn more about how I can help: https://lnkd.in/gKaP9SB3

Andres Salumets

Arc'teryx Equipment

Lead branded retail executions from concept to completion across DTC and B2B spaces, ensuring alignment with Arc'teryx’s brand vision and strategy.

Partner with Creative, Retail Brand Experience, and Retail Community teams to streamline project workflows and deliver branded content for new store openings and renovations.

Build and maintain strong relationships with global and regional stakeholders, fostering alignment and a deep understanding of the retail landscape.

Provide critical insights on project briefs, develop comprehensive project plans, and manage budgets, timelines, and resources for seamless execution.

Engage stakeholders at all levels to drive project awareness, alignment, and successful outcomes while maintaining focus on brand consistency and quality.

Champion process improvements, tools, and workflows to enhance collaboration between Brand Operations and Retail teams.

Coordinate with external vendors for production and delivery of materials, ensuring high-quality execution for retail spaces.

Process and track invoices against retail brand budgets to maintain financial accountability.
Contribute to scaling physical store presence by collaborating on the development of content delivery systems and supporting Arc'teryx’s future retail vision.

Project Manager | Brand Operations | Retail

Freelance Design / Art Direction

In the realm of freelance design and art direction, I've been instrumental in elevating brands and companies through creative endeavors across diverse touchpoints. For over 15 years, I've passionately crafted exceptional experiences that resonate with target audiences, catalyzing traction and fostering growth.

My expertise blends campaign conception and execution, harnessing an extensive knowledge of design best practices. By implementing best-in-class workflows, I ensure seamless processes that amplify design outcomes. At the core of my approach lies an innate creative flair and leadership acumen, inspiring and mentoring others within the creative realm.

Through an unyielding commitment to innovation, I've been privileged to shape and influence brand narratives, leaving a lasting mark on the visual landscape.

In essence, I thrive on the dynamic intersection of creativity and strategy, continually transforming concepts into captivating realities.

Art Director / Senior Graphic Designer

Saje Natural Wellness

Enforced departmental timelines and identified potential challenges or conflicts based on project briefs and capacity.

Collaborated with the Director and Marketing team to problem-solve and adjust timelines as needed.
Managed project timelines while considering the creative team's capacity and internal stakeholder feedback.

Assisted in vetting, business case development, and integration of new systems.

Contributed to budget management and invoice reconciliation for creative projects.

Facilitated the onboarding and offboarding of external agency partners in collaboration with internal functions.

Worked closely with the People Team on contract details and accuracy.

Identified and recommended potential production partners based on project scope, budget, and creative direction.

Developed and implemented systems and procedures to ensure timely project delivery.
Managed image workflow and oversaw updates to the asset library.

Owned the Digital Asset Management (DAM) system, ensuring content accuracy and cross-functional communication.

Cultivated strong relationships with external vendors and served as a brand ambassador for Saje during productions and interactions.

Fostered a collaborative team environment where all members felt valued and included.

Creative Operations Manager

Streamlined end-to-end creative production processes for various projects, optimizing schedules and adhering to budget constraints.

Managed workflow coordination across creative, product, and marketing teams, ensuring streamlined photography and video content creation.

Collaborated with external vendors and talent, aligning realistic timelines with budgets and creative visions.

Demonstrated strong financial acumen through accurate budget estimations for project essentials.

Led system and procedure development for consistent project delivery, minimizing bottlenecks.

Efficiently managed image workflow, ensuring a clear pathway from shoot to library updates.

Owned the Digital Asset Management (DAM) system, facilitating cross-functional communication.

Cultivated strong relationships with external vendors, upholding SAJE’s brand standards.

Embodied SAJE’s values as a dedicated brand ambassador, enhancing productions and engagements.

Spearheaded process improvements, identifying and capitalizing on efficiency opportunities.

Successfully led the production of the Extra Strength Balm Launch campaign, achieving a remarkable outcome on an incredibly tight timeline and limited budget.

Collaborated with the Creative Services Director on complex photoshoots, achieving objectives within budget and timeline.

Streamlined image management workflows, reducing processing time.

Achieved a significant reduction in project coordination time through optimized interdepartmental communication.

Creative Producer / Project Manager

Musora Media Inc.

Revitalized product branding for visual coherence across touchpoints.

Conceptualized and executed captivating promotion branding materials.

Strategically designed YouTube thumbnails for higher click-through rates and viewer retention.

Created visually compelling advertisements aligned with strategic messaging.

Crafted engaging marketing emails for enhanced communication and interaction.

Provided astute video design direction for immersive viewer experiences.

Graphic Designer

TallGrass Natural Health

Orchestrated dynamic creative endeavors across digital, print, trade shows, and in-store displays.
Mentored fellow designers and collaborated closely with consumer brands, Botanica, and parent company TallGrass.

Guided a design team known for intertwining artistic, marketing, and business acumen.

Achieved consistent double-digit sales growth through innovative design solutions.

Orchestrated captivating art direction for photo and video shoots, elevating brand identity.

Influenced e-commerce and digital platforms with creative insights, driving engagement and conversion.

Developed streamlined design processes, including comprehensive onboarding and training.

Crafted marketing assets for business expansion, yielding an impressive X5 ROI.

Set standards for streamlined production and unyielding quality.

Introduced innovative tools to support seamless design operations and growth culture.

Balanced priorities and collaborated with project managers to meet creative scope, deadlines, and budgets.

Creative Lead / Senior Graphic Designer

Designed and produced marketing materials for digital and print campaigns.

Maintained brand consistency across consumer brands, Botanica, and TallGrass.

Contributed to packaging concepts and production.

Ensured design asset accuracy and excellence.

Delivered high-caliber work within budgets and timelines.

Demonstrated consumer psychology understanding, leading to successful product launches and revenue growth.

Successfully led the production of multiple national campaigns resulting in double-digit sales growth year over year.

Developed innovative tools and processes for streamlined design operations and enhanced productivity.

Established creative department standards for high-quality deliverables and perpetual growth.

NonLinear Educating Inc. (macProVideo, AskVideo, Ask.Audio)

Contributed to a dynamic creative collective mastering design, video editing, and app design.

Contributed to over 1000 online courses, fostering seamless synergy.

Crafted authentic designs for digital and print landscapes.

Aided app division, contributing to $2 million in sales across platforms.

Graphic Designer/Video Editor/App Designer

Kontent Creative Group

Played a pivotal role in branding and design across digital and print media.

Created captivating web pages and engaging visual content.

Contributed to storytelling and emotionally resonant content.

Graphic Designer / Video Producer

Oh Boy Productions

Video Editor

At Arc'teryx, my focus as Project Manager, Brand Operations – Retail, is on enforcing timelines and implementing systems that drive operational excellence and align with the brand's creative vision. With a robust background in both art direction and project management, I bring refined skills in problem-solving, operational efficiency, and creative collaboration. My role involves working closely with cross-functional teams to adjust timelines, manage budgets, and foster partnerships that uphold Arc'teryx’s commitment to innovation and sustainability.

My expertise in streamlining production processes and managing team workflows is instrumental in ensuring the seamless delivery of retail and brand projects. This is complemented by my proficiency in financial oversight, which guarantees projects meet both creative aspirations and fiscal accountability. I am passionate about cultivating a culture where strategic operations and creativity intersect, elevating Arc'teryx's brand identity and driving forward its mission to inspire outdoor exploration.

taplio

The Battle

Jordan Behan

Andres Salumets

Followers

Posts

Engagements

Likes

Performance ScoreJordan Behan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jordan Behan

Andres Salumets

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan Behan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJordan Behan's LinkedIn Performance