Jordana Matsos

Recruiter

hirequity

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Founder & Managing Director

Match and Fable

The Future of Work is Changing. So is Recruitment. 
My job? Enable you to tell your story to companies that are hiring.

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I led a sales/customer success division selling content, media and technology solutions.
-Restructured a newly acquired tech start-up into the sales org into 3 segments to better serve our ideal client, creating competencies and a hiring strategy to attract top talent

-By identifying predictive churn indicators of the top 20% of clients, reduced attrition by 5 %  
- Created a funnel resource plan with marketing to increase the percentage of lead consumption. 
- A workforce reduction plan was created to manage departmental costs and hire in some key geographical areas

Director of Sales

Foodee (tech startup) 

I led a sales/customer success division with a 6-month consultancy.
Created a 3-year comprehensive sales/marketing, operational and financial Go-To-Market plan to reach $100 million in ARR for Board approval and funding. 

Online food-tech startup serving office catering from the best local restaurants with quick team & business food delivery and world-class ordering support.

VP of Sales

Pethealth Inc. - a Fairfax Company

I led a multi-national sales/customer success division selling SaaS and insurance solutions.
-Co-led a National Adopter Survey for 2018 that utilized adopter data to create insights into why people adopt and how to reduce euthanasia, while increasing customer experience.
- Built the North American Sales Strategy for software sales and retention

Vice President of Strategy and Sales, North America

Purolator Inc.

I led a multi-national sales team selling retail/e-commerce and healthcare supply chain solutions.
- Recruited to drive complex, enterprise sales individuals to grow revenues and target new client spend. 
 - Responsible for revenues in excess of $200 million.

Senior Manager of Strategy and Sales; Retailers, eCommerce

Cintas

I led a regional sales division selling facility services and uniform services.
Methodology and process-driven management role of a team of divided acquisition and development sales representatives promoting uniforms, healthcare, restaurant and hospitality supplies

Selling into global, regional and national businesses with a team of 9 sales representatives that grew to 14. 
Helped secure $270,000 in new major weekly installments and developed baseline for prospect research.
Increased sales volume by adding $500,000 in new growth only selling underutilized programs

Market Sales Manager

autoTRADER.ca

I led a sales division selling SEO/SEM, digital media, SaaS solutions into the automotive industry.
- Managed a team of 15 sales reps covering the Southern Ontario, revenues exceeded $20 million annually in 2011 from $16 million in 2010.

Selected to work on a high-profile organizational review team (being sold by Yellow Pages to a private equity firm, Apex) tasked with transforming the organization from a people, process and infrastructure perspective in preparation for Yellow Pages Media’s acquisition.

Senior Sales Manager

RGM Group or Rive Gauche Media (Tech Startup)

Startup; Digital and Print Publishing and Advertising: hired to lead the sales and marketing division

Leading with its verticals-Epicurean, Luxury, Style and Travel--RGM Group provides a unique set of resources for its partners to fully maximize their online advertising spends and generate revenue.
-Provides access to more than 197 million unique visitors and 7 billion page views per month across mobile and desktop

Director Of Business Development

Torstar Corporation

I led a sales division selling subscription based services.
 - Led an integrated sales and marketing initiative designed to penetrate and grow targeted markets to $250,000.
 - Increased sales by 4% through process selling, a partnership with the Industry Education Council of Hamilton to hire students and bundling the products into promotional package.

District Manager

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After too many years in sales leadership, it hit me like a lightning bolt: there’s a BIG problem every company and candidate faces—but few are solving it right. Recruitment and Hiring.

I walked away from a corporate career to fix what no one else could: finding and hiring top sales talent. The three biggest obstacles?

 - No urgency. Poor communication. (Ever felt that frustration?)
 - Generalist recruiters with zero expertise in your industry.
 - A complete lack of skill in identifying the right candidate for the job.

Sound familiar?

Here’s the truth: If you want top sales talent that drives results, you need a different approach—one that’s Direct, relatable, and distinct. That’s what I deliver for companies hiring sales teams and what I teach job seekers navigating the hiring maze.

Here’s how we solve your hiring problems:

1) For Companies:
I specialize in working with organizations that are serious about building powerhouse sales divisions—and I bring 20+ years of leadership experience to the table. As a former Sales Leader and HR Grad, I get your hiring struggles because I’ve been there.

2) For HR Teams and Hiring Managers:
I train your team on how to interview, vet, and hire like a pro—ensuring you never miss out on the best talent again.

3) For Candidates:
Our “hirequity Academy” mentorship gives you the insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

It’s not just a training—it’s a game changer with our 30-Day Dealbreaker program.

https://www.hirequityacademy.com/

What have I done?

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader
✔️ Recruited CROs and Directors who drove massive profitability
✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders
✔️ Coached and inspired thousands of salespeople to crush their goals
✔️ Earned my HR Degree from McMaster and gained rave reviews from clients, candidates, and customers alike

They call me The Sales Recruiter—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your challenges. I’ve solved them.

I am a dynamic sales professional with a very strong background in selling Software Technology.  My experience, education & training helps me bring great insight into the challenges faced by any organization.  I specialize in offering viable & feasible technology solutions (tailored to the size and needs of your organization) that is backed with a strong Return On Investment .  

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Jordana Matsos

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