Jordana Matsos

Recruiter

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After years in Sales Leadership, I walked away from a Corporate Sales Career path to fix a problem that plagued me in every role, at every company I worked for.

Hiring the right Sales Talent. Why did this have to be so difficult? So political and painful?

I started a niche Recruitment agency, finding top sales talent for companies exactly like the ones I used to work at! 

Before this?
1998-2003 - You name it, I did it. Call Center work, Grocery stores, Door-to-Door sales, Funeral Services - I wanted to sell, connect with people and make money!

2003: Graduated from McMaster University in Human Resources Management.

2004-2009: Decided that Sales offered me better career options. Worked for startups, media, telco and newspaper companies honing my sales craft as a Rep.

2010-2019 - Started and scaled my Sales Leadership Career from Manager - Director - VP in tech, media, supply chain, advertising, consulting and startups. Focused most of my energy on building profitable Sales Divisions in North America.

2020 - Left Corporate Sales to help companies hire the best Talent by Recruiting and Consulting

2021 - Founded hirequity Recruitment Agency to niche-down recruiting Sales Talent for North American companies needing entry-level, mid-level and executive level Sales roles.

✅ 2024 - Founded "Recruiter Secrets Revealed" 
A Platform, Resource Centre and Courses to give you Recruiter insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

 ➡️ 30-Day Dealbreaker Program - how to succeed in your new role in the first 30 days!

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader

✔️ Recruited CROs and Directors who drove massive profitability

✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders using my HR knowledge and education

✔️ Speaker, Advisor, Consultant  - inspiring thousands of salespeople to crush their goals despite setbacks (because I got fired a few times and faced discrimination that created a resilient attitude)

“The Sales Recruiter”—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your Sales Career challenges. 
I'm sharing free content and knowledge to help you solve them!

Founder & Managing Director

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

The 15 Minute Trend: Why Hiring Managers are cutting your first interview down to brief introduction.

The 15-minute interview invite feels like a slap in the face. 👋

You have 20 years of experience. 
You’ve led teams. 
You’ve sold millions in revenue.

And a Hiring Manager sends you a calendar invite for... 15 minutes.

It feels disrespectful. It feels rushed. 

But as a former VP of Sales turned Recruiter, I’m going to tell you the truth HR won't:
It’s not an introduction. It’s an elimination round. It's about Risk Assessment.

They aren't looking for a reason to hire you yet. They are looking for one single reason to delete you.
If you spend the first 5 minutes on small talk and the next 5 on your chronological life story... Congratulations, you just wasted your time.

Stop "interviewing." Start pitching. 

You need to condense two decades of experience into a 2-minute hook that screams value, not history.

If you can't explain your ROI in under 120 seconds, you won't get the second call.

If you are a sales professional over 40, this is where you are likely getting stuck. 

Why? Because you have too much experience to fit into a 15-minute box. 

So you rush. You ramble. Or you try to be polite and "warm up" the interviewer.

To survive it, you have to abandon the old way of interviewing.
❌ Don't: Walk them through your resume from 2005 to now. 
✅ Do: Hit them with a "Pro Pitch" in the first 2 minutes.

Your pitch needs to answer three things immediately:
👉🏻Who you help.
👉🏻How you made money for your last company.
👉🏻Why you are at this table right now.

If you are getting the first call but never the second... it’s not your experience. It’s your pitch. 

#JobSearch #CareerAdvice #RecruiterSecrets

Recruiter & Headhunter | Helping Companies Find Sales Talent | 5X Sales Leader | COURSE OUT NOW: “Recruiter Secrets Revealed 🤫How to Get Your Next Sales Role”

If we agree on everything, one of us is probably lying. 🤝

When I see this Interview mistake, I cringe. 

A CEO rejects a killer Sales VP because they "didn't vibe" on a personal level. 

Or a candidate tanks an interview because they were too afraid to challenge the Founder’s worldview.

Agreement is cheap. Alignment is expensive.

We confuse the two constantly. 

And it’s costing you time, money and clients.

10 years ago, I interviewed for a Sales Manager role. The CEO was obsessed with Relationship Based Selling.

It was THE only way to sell in his mind. He asked me what I believed in.

I could have lied.
I could have nodded and said, "Oh yeah, I love teaching, tailoring, and taking control." 
Instead, I told him the truth. 
I told him I believed in Consultative Selling. 

I told him that in his specific industry, being aggressive would burn his territory and drive his prospects away.

He went silent accept for the frustrated look on his face. 
The HR lady looked nervous. I thought I blew it.

I was called back for another interview. 😳 

Why? 

He said, "I think you'll come to see that my way is the best way and I want to give you another chance."

No thank you.

We didn't believe the same things. But we could have been aligned on the outcome.

There is a big difference between Values and Beliefs.

Values are non-negotiable: Integrity. Work ethic. Treating people with respect. If we don't share these, we can't work together.

Beliefs are negotiable: Which sales methodology is best. How to run a Monday morning meeting. Politics, religion, or the best football team. If we don't share these, we absolutely CAN work together.

In fact, the friction usually creates a better strategy.

To the Candidates: Stop trying to be a mirror. If you have a conviction about how to lead sales, say it. If they don't hire you for it, you dodged a bullet.

To the Founders: Stop looking for a "Culture Fit" (someone you want to have a beer with). Start looking for a "Culture Add" (someone who covers your blind spots).

I’ve been doing this for 20 years. The best partnerships I’ve ever seen were between two people who viewed the world differently but walked in the same direction.

👇 
#TheSalesRecruiter #CultureFit  #Recruiting

Founder Interview Cheat Sheet 

How can I get a new Sales job in 2026?
If you're invisible to hiring managers, it's likely not because you're not good enough. 

It's likely because you're playing by rules that were designed to eliminate you.

I've spent 20 years as a Sales Leader with an HR Degree, built teams of 50+, and generated $100M+ in revenue. Then I formally became a Recruiter, started an Agency and saw the system from the inside.

There are strategies to get hired.
And most people don't understand them. 

So, I created: "Recruiter Secrets Revealed"

A unique experience that guides you though: What to Send, Say, and Show to Get Hired in Sales in 2026 from a Sales Recruiter’s perspective. 

Most job seekers don’t need another webinar. 

They need a clear system and direct answers: what to fix on their resume, how to message a recruiter, which roles to target, and how to prep and what to display so interviews convert. 

I've helped 200+ sales professionals land $100K+ roles using this system.

Not because I'm magic or I’m the best at what I do. 

Because I know how the system works.

These candidates accepted change  - used the guidance and got traction, and asked for one place to access it. 

That’s this simple program

10 hours of content. 
REGULARLY: $150
For the month of January it’s 49.

That’s what this gives you - straightforward guidance.

I built a simple toolkit that fixes these problems:
🫣Why Can’t I get hired?
😳Why aren’t I getting the interviews I want?
😭Why aren’t I getting the callbacks?
And why do I get into these jobs only to find that I hate it within the first 30-90 days?

For $49 you get:
 • A resume framework that passes the “so what?” test (with examples)
 • Multiple Resume Formats: ATS-friendly and human-friendly
 • Recruiter DM scripts (apply + follow-up templates)
 • A 5-company targeting playbook (outreach steps + timing)
 • Interview prep sheets (role fit, numbers, objection handling)
 • A 30/60/90 outline you can tailor in under an hour
 • LinkedIn headline formulas that attract recruiter searches
 • A metrics menu to quantify your wins (quota %, new logos, ARR, retention)
And so much more. 

No jargon. Learn. Copy, adjust, deploy.

If $49 gets you one interview you weren’t getting before, it paid for itself. 
Enroll here:

Open article: Hirequity Academy | Master the Sales Hiring Process by hirequityacademy.com

Hirequity Academy | Master the Sales Hiring Process

Mistakes happen, but what if it’s a bad first sales hire?

I’ve helped over 50 startups hire their first salesperson.

It’s a repeatable process that is tailored to the specific clients’ business.

When it goes well, the company thrives with predictable revenue, a well defined ICP, and you start to build a blueprint to scale. 

But when it goes wrong 😫:
You lose momentum, reputational damage, morale, your time gets hijacked for nothing, you burn through cash, your runway evaporates and you get wrong market intelligence leading to bad decisions. 

Join me and a panel of experts to learn How to Hire Your First Salesperson. 

I spent 20 years building sales teams. The first hire is always the hardest—and the most critical.
I’m joining a free webinar on getting it right.

It’s being presented by Innovation Factory where we will discuss important topics like: 

➡️When you’re actually ready to hire (it’s not when you think)
➡️The 3 profiles that work (and which one you need)
➡️How to structure comp with no benchmark
➡️The onboarding mistakes that kill momentum in week one

This is for founders about to make their most expensive hiring decision.

Link in the comments to join. See you there! 
#TheSalesRecruiter

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Exertis Pro AV Canada

Exertis is a leading distributor of integrated custom designed AVIT technology solutions that help resellers and integrators meet the growing and expanding technology needs of customers in a wide range of vertical markets that includes corporate, education, emergency responders, government, hospitality, house of worship, law enforcement and security among others.
	Reporting to the North America CEO and Board while managing 5 Direct Reports including Sales, Business Development, Marketing, Product Management and Operations
	Streamlined, refocused and standardized processes
	Exceeded plans by averaging over 20% YoY monthly growth compared to FY 2019
	Attained monthly sales and gross margin targets consistently 
	Enhanced operational success through effective staffing, strong training, adherence to safety regulations and well-timed customer service
	Collaborated with organizational leadership, including board of directors, to strategically affect direction of operations

Vice President

Exertis

Exertis North America(formerly Stampede Presentation Products Inc.) is the oldest and largest provider of ProAV and Commercial AV solutions. World renowned for providing industry-leading AV and IT system solutions for dealers in every major vertical market since 1998.
	Reporting to the North America CEO and Board while managing 5 Direct Reports including Sales, Business Development, Marketing, Product Management and Operations
	Streamlined, refocused and standardized processes
	Exceeded plans by averaging over 20% YoY monthly growth compared to FY 2019
	Attained monthly sales and gross margin targets consistently 
	Enhanced operational success through effective staffing, strong training, adherence to safety regulations and well-timed customer service
	Collaborated with organizational leadership, including board of directors, to strategically affect direction of operations

General Manager Canada

SYNNEX Canada

SYNNEX Canada Limited is a leading distributor of technology products to resellers and system builders across Canada.  VISUALSolv is SYNNEX’s strategic initiative for Visual Technology solutions offering digital signage, Software, audio-visual, video conferencing, POS, AIDC and physical security solutions
	Managed 5 Direct reports with overall responsibility for Product Management, Business Development, Sales and Marketing 
	Achieved and maintained the dominant No.1 share in a very competitive market in under 3 years
	Developed and executed a plan to innovate our Physical Security Products offering as well as our approach to the market that resulted in a 25% increase in revenues
	Strategically managed resources, milestones and budgets, which led to a 50 basis points increase in net margin through cost rationalizations 
	Spearheaded an overhaul of company practices which led to an increase in staff retention rates and top-ranking as an industry leader 
	Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations
	Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity

Director VISUALSolv

MxN 

MxN Media is a Digital Signage Integrator and Digital Media company assisting businesses in taking their communication strategies to the next level.  Along with a full technology delivery which included hardware, software and installation services.  A full service solution provider which included a Network Operations Centre, Software as a Service as well as on-Premises solutions, Content Creation as well as AV Rental and Staging.
	Developed and implemented the start-up strategies of this Digital Technology Systems Integrator including initial company setup, operations, staffing and starting sales operations. Managed the overall sales process and set appropriate metrics for sales funnel management
	Strategically managed resources, milestones and budgets, saving 15% in expenses during the period 2007-2009
	Enhanced and redefined organizational structure to maintain company's competitive edge across the region
	Established pricing policies, including volume discounts, as well as negotiated key terms and conditions 
	Attained Personal Sales of over $3 million US (10% of the company results) 
	Managed a team of 25 including Sales (both in house, regional and contractors), technical, project management, operations and content development. Worked with potential resellers to build the distribution channels

Managing Director, Sales and Operations

Zoom 

Zoom Media is a Technology Integration company dedicated to the installation, management and running of Digital Signage networks.  Providing a full service solution which include a Network Operation Centre, development of advertising content and the sale of the advertising space.
	Hired to execute the company setup in the region  
	Successfully established the operations of this start-up company including the launching of the largest single site digital signage solution in the Middle East at the Dubai World Trade Centre

General Manager, Sales and Operations

CT Group Inc

CT Group’s primary business was the reselling of Long-Distance routes to organizations selling calling cards throughout Canada and the United State.  Services included operations to switch the calls.
	Tasked with the development and implementation of the company’s strategic plan, targeting existing and new International telecom clients’ use of long-distance minutes
	Spearheaded overhaul of company best practices, leading to significantly increased staff retention rates and top-ranking as industry leader
	Designed and lead a consistent service-delivery system via the sales, business development, marketing, and customer service areas of our business
	Initiated and executed the establishment of CT Group LLC in Dubai, UAE including all start-up operations in early 2004 as the company turned its attention to setting up a regional office

General Manager

With over 20 years of leadership experience in the PRO AV Solutions and Technology Industry, I am a seasoned executive who thrives on delivering innovative and customized solutions for a wide range of vertical markets. As the Vice President at Exertis Pro AV Canada, I lead a team of dedicated professionals who share my passion for exceeding customer expectations and achieving operational excellence.

My core competencies include business planning, change management(including culture), product marketing, key account management, and new business development. I have a proven track record of consistently exceeding targets, attaining monthly sales and gross margin goals, and streamlining processes. I also have a strong vision for the future of the industry and how to leverage the latest technologies and trends to create value and competitive advantage for Exertis and its partners. My mission is to drive innovation and excellence in PRO AV Solutions and foster a culture of collaboration and trust within the organization and with our stakeholders.

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