Jordana Matsos

Recruiter

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After years in Sales Leadership, I walked away from a Corporate Sales Career path to fix a problem that plagued me in every role, at every company I worked for.

Hiring the right Sales Talent. Why did this have to be so difficult? So political and painful?

I started a niche Recruitment agency, finding top sales talent for companies exactly like the ones I used to work at! 

Before this?
1998-2003 - You name it, I did it. Call Center work, Grocery stores, Door-to-Door sales, Funeral Services - I wanted to sell, connect with people and make money!

2003: Graduated from McMaster University in Human Resources Management.

2004-2009: Decided that Sales offered me better career options. Worked for startups, media, telco and newspaper companies honing my sales craft as a Rep.

2010-2019 - Started and scaled my Sales Leadership Career from Manager - Director - VP in tech, media, supply chain, advertising, consulting and startups. Focused most of my energy on building profitable Sales Divisions in North America.

2020 - Left Corporate Sales to help companies hire the best Talent by Recruiting and Consulting

2021 - Founded hirequity Recruitment Agency to niche-down recruiting Sales Talent for North American companies needing entry-level, mid-level and executive level Sales roles.

✅ 2024 - Founded "Recruiter Secrets Revealed" 
A Platform, Resource Centre and Courses to give you Recruiter insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

 ➡️ 30-Day Dealbreaker Program - how to succeed in your new role in the first 30 days!

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader

✔️ Recruited CROs and Directors who drove massive profitability

✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders using my HR knowledge and education

✔️ Speaker, Advisor, Consultant  - inspiring thousands of salespeople to crush their goals despite setbacks (because I got fired a few times and faced discrimination that created a resilient attitude)

“The Sales Recruiter”—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your Sales Career challenges. 
I'm sharing free content and knowledge to help you solve them!

Founder & Managing Director

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

The 15 Minute Trend: Why Hiring Managers are cutting your first interview down to brief introduction.

The 15-minute interview invite feels like a slap in the face. 👋

You have 20 years of experience. 
You’ve led teams. 
You’ve sold millions in revenue.

And a Hiring Manager sends you a calendar invite for... 15 minutes.

It feels disrespectful. It feels rushed. 

But as a former VP of Sales turned Recruiter, I’m going to tell you the truth HR won't:
It’s not an introduction. It’s an elimination round. It's about Risk Assessment.

They aren't looking for a reason to hire you yet. They are looking for one single reason to delete you.
If you spend the first 5 minutes on small talk and the next 5 on your chronological life story... Congratulations, you just wasted your time.

Stop "interviewing." Start pitching. 

You need to condense two decades of experience into a 2-minute hook that screams value, not history.

If you can't explain your ROI in under 120 seconds, you won't get the second call.

If you are a sales professional over 40, this is where you are likely getting stuck. 

Why? Because you have too much experience to fit into a 15-minute box. 

So you rush. You ramble. Or you try to be polite and "warm up" the interviewer.

To survive it, you have to abandon the old way of interviewing.
❌ Don't: Walk them through your resume from 2005 to now. 
✅ Do: Hit them with a "Pro Pitch" in the first 2 minutes.

Your pitch needs to answer three things immediately:
👉🏻Who you help.
👉🏻How you made money for your last company.
👉🏻Why you are at this table right now.

If you are getting the first call but never the second... it’s not your experience. It’s your pitch. 

#JobSearch #CareerAdvice #RecruiterSecrets

Recruiter & Headhunter | Helping Companies Find Sales Talent | 5X Sales Leader | COURSE OUT NOW: “Recruiter Secrets Revealed 🤫How to Get Your Next Sales Role”

If we agree on everything, one of us is probably lying. 🤝

When I see this Interview mistake, I cringe. 

A CEO rejects a killer Sales VP because they "didn't vibe" on a personal level. 

Or a candidate tanks an interview because they were too afraid to challenge the Founder’s worldview.

Agreement is cheap. Alignment is expensive.

We confuse the two constantly. 

And it’s costing you time, money and clients.

10 years ago, I interviewed for a Sales Manager role. The CEO was obsessed with Relationship Based Selling.

It was THE only way to sell in his mind. He asked me what I believed in.

I could have lied.
I could have nodded and said, "Oh yeah, I love teaching, tailoring, and taking control." 
Instead, I told him the truth. 
I told him I believed in Consultative Selling. 

I told him that in his specific industry, being aggressive would burn his territory and drive his prospects away.

He went silent accept for the frustrated look on his face. 
The HR lady looked nervous. I thought I blew it.

I was called back for another interview. 😳 

Why? 

He said, "I think you'll come to see that my way is the best way and I want to give you another chance."

No thank you.

We didn't believe the same things. But we could have been aligned on the outcome.

There is a big difference between Values and Beliefs.

Values are non-negotiable: Integrity. Work ethic. Treating people with respect. If we don't share these, we can't work together.

Beliefs are negotiable: Which sales methodology is best. How to run a Monday morning meeting. Politics, religion, or the best football team. If we don't share these, we absolutely CAN work together.

In fact, the friction usually creates a better strategy.

To the Candidates: Stop trying to be a mirror. If you have a conviction about how to lead sales, say it. If they don't hire you for it, you dodged a bullet.

To the Founders: Stop looking for a "Culture Fit" (someone you want to have a beer with). Start looking for a "Culture Add" (someone who covers your blind spots).

I’ve been doing this for 20 years. The best partnerships I’ve ever seen were between two people who viewed the world differently but walked in the same direction.

👇 
#TheSalesRecruiter #CultureFit  #Recruiting

Founder Interview Cheat Sheet 

Mistakes happen, but what if it’s a bad first sales hire?

I’ve helped over 50 startups hire their first salesperson.

It’s a repeatable process that is tailored to the specific clients’ business.

When it goes well, the company thrives with predictable revenue, a well defined ICP, and you start to build a blueprint to scale. 

But when it goes wrong 😫:
You lose momentum, reputational damage, morale, your time gets hijacked for nothing, you burn through cash, your runway evaporates and you get wrong market intelligence leading to bad decisions. 

Join me and a panel of experts to learn How to Hire Your First Salesperson. 

I spent 20 years building sales teams. The first hire is always the hardest—and the most critical.
I’m joining a free webinar on getting it right.

It’s being presented by Innovation Factory where we will discuss important topics like: 

➡️When you’re actually ready to hire (it’s not when you think)
➡️The 3 profiles that work (and which one you need)
➡️How to structure comp with no benchmark
➡️The onboarding mistakes that kill momentum in week one

This is for founders about to make their most expensive hiring decision.

Link in the comments to join. See you there! 
#TheSalesRecruiter

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Immigrant Networks - Social Networking Platform

🍁Pioneering Transformative Connections

Guiding a visionary endeavor to redefine newcomer integration, I conceptualized and launched Immigrant Networks. 

Our cutting-edge platform empowers immigrants and international students to connect, share, and network, amplifying their journey towards swift employment and impactful community engagement.

🚀 Key Achievements:
✅ Using AI to create a first ever peer networking platform  to match newcomers based on their profession for a free video call
✅ First year matched 4400 newcomers - survey showed 70% of members with more than 5 matches working in their field
✅ Launched Ambassador program - 32 Ambassadors, 14 countries & 17 professions
✅ Commenced Wednesday Speed Networking with Ambassadors 3000 strong audience in a year
✅ Launched 'Chalo Canada' - Pre-arrival program for visa holding newcomers from the largest source country
✅ Propelled thousands of newcomers towards rapid employment through strategic networking.
✅ Spearheaded community development initiatives, amplifying the integration experience.
✅ Forged strategic partnerships, propelling Immigrant Networks as the go-to platform for newcomers.

Founder CEO

Destination Canada Info Inc - Prepare for Canada

In my role as the primary Founder & Innovator at Destination Canada, I orchestrated a visionary initiative grounded in the belief that pre-arrival information significantly enhances newcomer outcomes. By integrating cutting-edge webinar development and digital marketing strategies, we transformed the landscape for prospective immigrants.

🍁Revolutionizing Newcomer Preparation
Guided by an unwavering commitment to empowering newcomers, I pioneered the creation of Prepare for Canada. Fueled by data-driven insights, our platform harnessed the power of webinars and innovative digital marketing tactics to equip prospective immigrants with vital information. Our focus areas included job preparedness, school readiness, and essential first steps in the settlement journey.

🚀 Key Contributions:
✅ Created close ties with Federal and Provincial bodies to deliver a seamless experience to newcomers.
✅ Partnered with stakeholders to deliver enhanced information to newcomers overseas.
✅ Transformed the pre-arrival landscape, revolutionizing newcomer preparation.
✅ Elevated webinars as a prime channel for delivering crucial information to newcomers.
✅ Enriched the immigrant experience by fostering job readiness and smooth settlement transitions.
✅Pioneered Career Pathways covering preparation and next steps for 26 professions
✅Created eBooks on several critical topics including cities to live in
✅Created online fairs helping newcomers pre and post arrival with access to multiple service providers
✅Responsible for driving over 90% of the revenue and business strategy over almost a decade

President & Founder

Employment and Social Development Canada

📢 Empowering New Canadians: Panel on Employment Challenges Announcement 📢

🍁Honourable Jason Kenney, Minister of Employment and Social Development and Minister for Multiculturalism, introduced the launch of a Panel on Employment Challenges of New Canadians.

🌐 This initiative was created to enhance foreign credential recognition for internationally trained professionals, creating a path to faster integration into their chosen fields.

https://www.canada.ca/en/employment-social-development/programs/foreign-credential-recognition/consultations.html#h2.2
 
🔍 Expert Leadership
Guiding this transformative endeavor is Mr. Nick Noorani, a renowned immigrant advocate and social entrepreneur, serving as the Chair. Backed by a cadre of accomplished experts, including Mr. Kim Allen, Ms. Wafa Berny, Dr. Lori Campbell, Ms. Margaret Eaton, Mr. Robert Henderson, and Ms. Christine Nielsen, the Panel embarked on a mission of unprecedented impact.

🏙️ Across the Nation and Online
The Panel covered a nationwide mission, engaging with employers, immigration-serving organizations, professional associations, regulatory bodies, and academics in seven cities, with provinces, territories, and Canadians at large participating in an accessible online consultation through the Employment and Social Development Canada website.

📄 Shaping Tomorrow
The journey culminated in a comprehensive report to the Government, spotlighting innovative pathways to advance the hiring and integration of newcomers into our diverse workforce.

Government of Canada 🍁- Chair, Panel  on Employment Challenges of New Canadians ESDC

Canadian Immigrant

🌟 Nick Noorani: Pioneering Immigrant Empowerment 🌟
🔹 Founder & Publisher at Canadian Immigrant Magazine 🔹

Embarking on an extraordinary journey, I ignited a groundbreaking transformation within the immigrant landscape through the inception of Canadian Immigrant Magazine (CIM). Born in the basement of my home, CIM emerged as a catalyst, reshaping narratives and influencing the lives of immigrants across Canada and beyond. Our unwavering motto, 'INFORM, EDUCATE & MOTIVATE,' propelled immigrants' stories from the shadows to the spotlight.

🚀 Empowering Immigrant Voices
From a simple idea to a revolution, I initiated CIM to counter the negative portrayal of immigrants in media. As we unfolded stories of hundreds of triumphant immigrants contributing to Canada, the mainstream media followed suit, amplifying these remarkable narratives. Mission accomplished!


📰 Unveiling a New Chapter
In December 2006, we embarked on an exciting partnership, joining forces with the Toronto Star and launching a Toronto edition. This expansion elevated our reach and resonance, reaching even more immigrant hearts.

🌟 Honoring Excellence
In 2009, I conceptualized and introduced the prestigious Top 25 Canadian Immigrant Awards, a national platform celebrating the remarkable achievements of immigrants within our diverse landscape. This endeavor turned the spotlight on exemplary individuals, inspiring immigrant communities nationwide.

🌐 Towards New Horizons
In 2010, a new chapter beckoned as I bid farewell to CIM, stepping forward to found Destination Canada. This pioneering venture aimed at guiding visa-holding immigrants in their preparations before arriving in Canada, an endeavor to foster seamless transitions and thriving futures.

Founder Publisher

13,000 members working in their field!

Authority on Immigrant Success & Newcomer-Centric Marketing 

🔹 About Me 🔹

As a subject matter expert, I'm deeply passionate about two transformative domains:

1. Elevating Immigrant Success Through Employment by networking
2. Pioneering Newcomer-Focused Marketing Strategies

🍁Why Me?
I'm not just an observer; I'm an immigrant. By consistently engaging with newcomers, stakeholders, and government entities, I remain at the forefront of realizing my mission to empower newcomers.

🍁Marketing Reimagined
Leveraging my 20+ years in advertising and marketing, I've adeptly translated these skills to a new country and the digital age, innovating strategies that resonate with the modern landscape.

🚀 Trailblazing Ventures
My entrepreneurial spirit gave birth to trailblazing initiatives: Canadian Immigrant Magazine, Top 25 Canadian Immigrant Awards, Prepare for Canada, and the pandemic-born Immigrant Networks—each a pioneering effort that has stood the test of time.

🤝 Corporate Collaborations
I've collaborated with prominent corporations such as RBC, Scotiabank, BMO, HSBC, and Rogers, bridging the gap between them and newcomers for mutual growth.

🍁Authoritative Voice
My journey led me to become a bestselling author with "Arrival Survival Canada." I also had the privilege of crafting the official Government of Canada handbook, "Welcome to Canada," entrusted to every newcomer.

🍁Empowerment through Volunteering
Dedicated to serving, I've actively engaged with the RCMP Commissioner’s Advisory Committee on Visible Minorities (Federal), Vancouver Mayor's Task Force on Immigration, Vancouver Olympics, and more.

🎤 Speaking Engagements
I've taken the stage as a public speaker, sharing insights on immigrant integration, 7 Success Secrets for Canadian Immigrants, and critical soft skills for newcomers.

🔥 Passion & Purpose
Above all, I'm an immigrant advocate rallying against barriers, championing fair pathways to positive outcomes for my fellow newcomers.

💪 Key Strengths
🚀 Strategic Content Development
🔍 Marketing Intelligence & Competitive Analysis
👥 Effective Leadership & Management

🏆 Awards & Recognitions
🌟 HM Queen Elizabeth II Diamond Jubilee Medal (2012)
🌟 Canada's Top 25 Immigrants of 2011
🌟 Canadian Ethnic Media Association's Best Editorial (2008)
🌟 Honoree by the North American Association of Asian Professionals (2007)

🌐 Connect with Purpose
Join me on LinkedIn, the nexus of my journey and where impactful connections are forged.

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The Battle

Jordana Matsos

Nick (Naeem) 🍁 Noorani

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The Battle

Jordana Matsos

Nick (Naeem) 🍁 Noorani

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordana Matsos's LinkedIn Performance

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