Jordana Matsos

Recruiter

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After years in Sales Leadership, I walked away from a Corporate Sales Career path to fix a problem that plagued me in every role, at every company I worked for.

Hiring the right Sales Talent. Why did this have to be so difficult? So political and painful?

I started a niche Recruitment agency, finding top sales talent for companies exactly like the ones I used to work at! 

Before this?
1998-2003 - You name it, I did it. Call Center work, Grocery stores, Door-to-Door sales, Funeral Services - I wanted to sell, connect with people and make money!

2003: Graduated from McMaster University in Human Resources Management.

2004-2009: Decided that Sales offered me better career options. Worked for startups, media, telco and newspaper companies honing my sales craft as a Rep.

2010-2019 - Started and scaled my Sales Leadership Career from Manager - Director - VP in tech, media, supply chain, advertising, consulting and startups. Focused most of my energy on building profitable Sales Divisions in North America.

2020 - Left Corporate Sales to help companies hire the best Talent by Recruiting and Consulting

2021 - Founded hirequity Recruitment Agency to niche-down recruiting Sales Talent for North American companies needing entry-level, mid-level and executive level Sales roles.

✅ 2024 - Founded "Recruiter Secrets Revealed" 
A Platform, Resource Centre and Courses to give you Recruiter insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

 ➡️ 30-Day Dealbreaker Program - how to succeed in your new role in the first 30 days!

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader

✔️ Recruited CROs and Directors who drove massive profitability

✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders using my HR knowledge and education

✔️ Speaker, Advisor, Consultant  - inspiring thousands of salespeople to crush their goals despite setbacks (because I got fired a few times and faced discrimination that created a resilient attitude)

“The Sales Recruiter”—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your Sales Career challenges. 
I'm sharing free content and knowledge to help you solve them!

Founder & Managing Director

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

CIO‑level operator advising CIOs and private equity on turning deals into cash flow. I lead diligence and carve‑out/integration programs, modernize tech and operating models, and stand up commercial engines that lift EBITDA. Enrolled: HBS Exec Ed — Competing in the Age of AI (Sep–Nov 2025)

Two decades across startups, SMEs, and global enterprises. Sweet spots: carve‑outs, M&A Day‑1/100, GTM and RevOps enablement, ERP/CRM modernization, data & AI adoption, cloud and cyber baselines, and PMO/OKRs. 

I work as a fractional executive, strategic advisor, or hands‑on coach—de‑risking timelines, aligning stakeholders, and hard‑wiring value capture. Former executive search consultant; I also coach senior leaders and teams. If you need a clear plan, an accountable owner, and measurable outcomes, let’s talk.

Experience and Achievements:

• Strategic Leadership: As Vice President of Corporate Operations at Livingston International and Director of Strategic Programs at Lone Wolf Technologies, I led value creation plans, achieving significant cost reductions, optimizing procurement functions, and enhancing customer interactions.

• Operational Excellence: I have consistently driven operational improvements and streamlined business processes, resulting in enhanced performance and customer satisfaction.

• Industry Versatility: My consulting experience includes leading roles at Booz & Company (now Strategy&), A.T. Kearney, and Partners in Performance, where I advised clients across Telecom, Media, Healthcare, Construction, Real Estate, Government, and Mining sectors.

• Global Impact: I have successfully managed projects across four continents, navigating complex market dynamics and delivering impactful results in regions that represent nearly half of the global GDP.

I am passionate about creating value and driving change that resonates and persists. So if you are looking for a seasoned guide to navigate transformative growth, let’s connect!

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Jordana Matsos

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