Jordana Matsos

Recruiter

hirequity

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Founder & Managing Director

Match and Fable

The Future of Work is Changing. So is Recruitment. 
My job? Enable you to tell your story to companies that are hiring.

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I led a sales/customer success division selling content, media and technology solutions.
-Restructured a newly acquired tech start-up into the sales org into 3 segments to better serve our ideal client, creating competencies and a hiring strategy to attract top talent

-By identifying predictive churn indicators of the top 20% of clients, reduced attrition by 5 %  
- Created a funnel resource plan with marketing to increase the percentage of lead consumption. 
- A workforce reduction plan was created to manage departmental costs and hire in some key geographical areas

Director of Sales

Foodee (tech startup) 

I led a sales/customer success division with a 6-month consultancy.
Created a 3-year comprehensive sales/marketing, operational and financial Go-To-Market plan to reach $100 million in ARR for Board approval and funding. 

Online food-tech startup serving office catering from the best local restaurants with quick team & business food delivery and world-class ordering support.

VP of Sales

Pethealth Inc. - a Fairfax Company

I led a multi-national sales/customer success division selling SaaS and insurance solutions.
-Co-led a National Adopter Survey for 2018 that utilized adopter data to create insights into why people adopt and how to reduce euthanasia, while increasing customer experience.
- Built the North American Sales Strategy for software sales and retention

Vice President of Strategy and Sales, North America

Purolator Inc.

I led a multi-national sales team selling retail/e-commerce and healthcare supply chain solutions.
- Recruited to drive complex, enterprise sales individuals to grow revenues and target new client spend. 
 - Responsible for revenues in excess of $200 million.

Senior Manager of Strategy and Sales; Retailers, eCommerce

Cintas

I led a regional sales division selling facility services and uniform services.
Methodology and process-driven management role of a team of divided acquisition and development sales representatives promoting uniforms, healthcare, restaurant and hospitality supplies

Selling into global, regional and national businesses with a team of 9 sales representatives that grew to 14. 
Helped secure $270,000 in new major weekly installments and developed baseline for prospect research.
Increased sales volume by adding $500,000 in new growth only selling underutilized programs

Market Sales Manager

autoTRADER.ca

I led a sales division selling SEO/SEM, digital media, SaaS solutions into the automotive industry.
- Managed a team of 15 sales reps covering the Southern Ontario, revenues exceeded $20 million annually in 2011 from $16 million in 2010.

Selected to work on a high-profile organizational review team (being sold by Yellow Pages to a private equity firm, Apex) tasked with transforming the organization from a people, process and infrastructure perspective in preparation for Yellow Pages Media’s acquisition.

Senior Sales Manager

RGM Group or Rive Gauche Media (Tech Startup)

Startup; Digital and Print Publishing and Advertising: hired to lead the sales and marketing division

Leading with its verticals-Epicurean, Luxury, Style and Travel--RGM Group provides a unique set of resources for its partners to fully maximize their online advertising spends and generate revenue.
-Provides access to more than 197 million unique visitors and 7 billion page views per month across mobile and desktop

Director Of Business Development

Torstar Corporation

I led a sales division selling subscription based services.
 - Led an integrated sales and marketing initiative designed to penetrate and grow targeted markets to $250,000.
 - Increased sales by 4% through process selling, a partnership with the Industry Education Council of Hamilton to hire students and bundling the products into promotional package.

District Manager

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After too many years in sales leadership, it hit me like a lightning bolt: there’s a BIG problem every company and candidate faces—but few are solving it right. Recruitment and Hiring.

I walked away from a corporate career to fix what no one else could: finding and hiring top sales talent. The three biggest obstacles?

 - No urgency. Poor communication. (Ever felt that frustration?)
 - Generalist recruiters with zero expertise in your industry.
 - A complete lack of skill in identifying the right candidate for the job.

Sound familiar?

Here’s the truth: If you want top sales talent that drives results, you need a different approach—one that’s Direct, relatable, and distinct. That’s what I deliver for companies hiring sales teams and what I teach job seekers navigating the hiring maze.

Here’s how we solve your hiring problems:

1) For Companies:
I specialize in working with organizations that are serious about building powerhouse sales divisions—and I bring 20+ years of leadership experience to the table. As a former Sales Leader and HR Grad, I get your hiring struggles because I’ve been there.

2) For HR Teams and Hiring Managers:
I train your team on how to interview, vet, and hire like a pro—ensuring you never miss out on the best talent again.

3) For Candidates:
Our “hirequity Academy” mentorship gives you the insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

It’s not just a training—it’s a game changer with our 30-Day Dealbreaker program.

https://www.hirequityacademy.com/

What have I done?

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader
✔️ Recruited CROs and Directors who drove massive profitability
✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders
✔️ Coached and inspired thousands of salespeople to crush their goals
✔️ Earned my HR Degree from McMaster and gained rave reviews from clients, candidates, and customers alike

They call me The Sales Recruiter—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your challenges. I’ve solved them.

ifeel - Humanising Growth

Head of Sales

CoachHub - La plataforma de coaching digital

At CoachHub I have the pleasure of talking to HR executives and business leaders of the largest global companies on a daily basis. Helping to transform their organizations by scaling behavior change and capability development through democratizing access to world-class coaching through CoachHub's digital platform, including 3.000+ Coaches, from 60+ countries covering 50+ languages. CoachHub has raised 130M funding in 3 years.

CoachHub.io is the European market leader in digital leadership coaching. With our online platform and mobile app, we provide companies of all sizes with the ability to scale coaching globally throughout the organisation, to finally make it available to the middle/lower management and high potentials as well. Connecting your talents to the best coaches in the world effortlessly, whilst providing data on learning progress and ROI. Bringing up to 8X the return on investment of other people development measures. CoachHub reduced costs and time spent on organising coaching to a minimum.

Working with the likes of Amazon, Fujitsu, Schneider Electric and many more, we strive to end the idea that coaching is only a tool for the Bill Gates' of this world. CoachHub - makes coaching simple. Our rating is at 4,9/5 and our NPS higher than the one from Apple.

Connect with me on Linkedin or reach out to elena.vargas@coachhub.com or +34 652 53 75 94 for more information.

Enterprise Transformation Consultant

Gamelearn

First Enterprise AE in 15 years. I became the first Top performer very quickly thanks to my clients vision and effective team.

At Gamelearn we create state-of-the-art learning video games and simulators for soft skills development.
Gamelearn is the world-leading company in soft skills training through video games and a pioneer in the 
development of game-based learning solutions. With over 15 years of experience, we have developed the most awarded game-based learning platform worldwide, which has been used by more than 3,000 companies and organizations around the world.
We have revolutionized corporate training by creating the 'game-based learning' methodology. We take learning to the next level by ensuring greater effectiveness of the training by integrating theoretical content of the highest quality, advanced simulators and gamification elements in a unique format: a course-video game, also known as Serious Game.
Thanks to our methodology we have overcome the dropout issue of e-learning: only 25% of students who start an online course complete it; Gamelearn has a completion rate of 93%

Enterprise sales

Account Executive

MoveWORK Group

First employee in Spain. I started the commercial activity of the Spanish subsidiary of a SaaS company for the Facility Services industry. First alone, then with a wonderful team of 2 people, with whom we managed to go from having 7 clients to 70 and x10 the turnover.

Sales Manager

Sales and Customer Resp.

Retail Beauty Company

I was in charge of the international development of two brands mainly in Middle East, Europe, USA & India. Achievements: 2 distribution contracts in the UK and UAE +a Spanish retailer. Unfortunately, it was not enough to restore the financial stability from the company.

Sales Development Associate

Red-On-Line

Operaciones España/LATAM

Jefe de Proyecto España

Novotec Consultores, S.A.

Consultant in international Environmental Law

With over 15 years of experience in sales in the HR and IT industries, and together with a wonderful team, I have successfully launched three SaaS companies in several countries.
My motivator is and will always be the success and impact of my teams & clients' projects. 
Instead of talking about me, let's talk about you. +34652537594

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Jordana Matsos

Elena Vargas López

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