Jordana Matsos

Recruiter

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After years in Sales Leadership, I walked away from a Corporate Sales Career path to fix a problem that plagued me in every role, at every company I worked for.

Hiring the right Sales Talent. Why did this have to be so difficult? So political and painful?

I started a niche Recruitment agency, finding top sales talent for companies exactly like the ones I used to work at! 

Before this?
1998-2003 - You name it, I did it. Call Center work, Grocery stores, Door-to-Door sales, Funeral Services - I wanted to sell, connect with people and make money!

2003: Graduated from McMaster University in Human Resources Management.

2004-2009: Decided that Sales offered me better career options. Worked for startups, media, telco and newspaper companies honing my sales craft as a Rep.

2010-2019 - Started and scaled my Sales Leadership Career from Manager - Director - VP in tech, media, supply chain, advertising, consulting and startups. Focused most of my energy on building profitable Sales Divisions in North America.

2020 - Left Corporate Sales to help companies hire the best Talent by Recruiting and Consulting

2021 - Founded hirequity Recruitment Agency to niche-down recruiting Sales Talent for North American companies needing entry-level, mid-level and executive level Sales roles.

✅ 2024 - Founded "Recruiter Secrets Revealed" 
A Platform, Resource Centre and Courses to give you Recruiter insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

 ➡️ 30-Day Dealbreaker Program - how to succeed in your new role in the first 30 days!

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader

✔️ Recruited CROs and Directors who drove massive profitability

✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders using my HR knowledge and education

✔️ Speaker, Advisor, Consultant  - inspiring thousands of salespeople to crush their goals despite setbacks (because I got fired a few times and faced discrimination that created a resilient attitude)

“The Sales Recruiter”—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your Sales Career challenges. 
I'm sharing free content and knowledge to help you solve them!

Founder & Managing Director

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

Diana YK Chan, MBA

Business Coach for 6 & 7 Figure Coaches🌟Mastermind & Retreat Facilitator🌟Top Authentic Marketing, Personal Branding & LinkedIn Expert💎UN & F500 Speaker🎤LinkedIn Top Voice & Instructor🤝13 YOE in career coaching

You’ve built something real. You’re an experienced coach or expert whose work changes people’s lives.

And now you’re ready for your next evolution — one that feels elevated, aligned, and sustainable.

Your expertise is undeniable. But your current positioning, offers, or business model still aren’t reflecting the leader you’ve become.

Maybe you’re:
👉 Rebuilding momentum after a transition
👉 Wanting consistent $20K–$80K+ months without more hours
👉 Ready to sell $5K–$100K offers with confidence
👉 Expanding into hybrid or group programs
👉 Seeking speaking, partnerships & visibility
👉 Wanting a multi-6 or 7-figure business that gives you more freedom, not less

You’re not seeking hustle.
You want a business that grows with clarity, alignment, and intentional energy.

Hi, I’m Diana YK Chan, Mastermind Retreat Facilitator, Business Growth Strategist & Premium Positioning Expert.

I help experienced coaches and experts scale to multi-6 and 7 figures by elevating their identity, positioning, and energy so they attract premium clients and grow sustainably.

My story isn’t traditional.

I grew up with the softest voice in the room, navigating identity between Hong Kong and Canada. 

Later, motherhood shifted everything again, forcing me to rebuild my business with intention, alignment and self-trust.

When I stopped hustling and started honoring my energy, everything changed.

I created multiple six-figure days, weeks & months while working 20–25 hours/week and taking 10+ weeks off — living my mantra: the more time off I take, the more I make.

It’s the transformation I help my clients create.

My clients have:
🔥 Built 6-figure businesses in under 6 months
🔥 Doubled revenue in 90 days
🔥 Scaled to multi-6 & 7 figures
🔥 Closed $10K–$100K offers
🔥 Sold out premium programs
🔥 Become LinkedIn Learning Instructors
🔥 Landed corporate speaking & brand deals

I help you:
💎 Position your brand as a category of one
💎 Package & sell premium $5K–$100K offers
💎 Scale through authenticity, invitations & connection
💎 Grow with clarity, alignment & elevated energy

My background:
🌟 Former Executive MBA Recruitment Manager — closed $12M+ in high-ticket enrollment & sold $100K+ offers in my 20s
🌟 7× UN Speaker, 500+ talks
🌟 11 LinkedIn Learning courses (200,000+ learners)
🌟 #1 Rated (2024) & Top 10 (2025) Speaker at Coaching.com
🌟 Top 20 Marketing Influencer & Top 20 LinkedIn Top Voices in Canada

If you’re ready to elevate your identity, strengthen your positioning, and scale to multi-6 or 7 figures with more ease, message me.

Executive Career Coach & Personal Branding Strategist - Coached 1000+ clients land competitive jobs

Book a consultation call: https://mymarketability.com/call

💎 𝗕𝗨𝗜𝗟𝗗 𝗬𝗢𝗨𝗥 𝗕𝗥𝗔𝗡𝗗. 𝗠𝗔𝗫𝗜𝗠𝗜𝗭𝗘 𝗬𝗢𝗨𝗥 𝗠𝗔𝗥𝗞𝗘𝗧𝗔𝗕𝗜𝗟𝗜𝗧𝗬. 𝗜𝗡𝗖𝗥𝗘𝗔𝗦𝗘 𝗬𝗢𝗨𝗥 𝗜𝗡𝗖𝗢𝗠𝗘.

Fulfilling work is so much more than a job that you like, but is a well-defined career path that is closely aligned with your values, passions, and strengths.

My career experience and personal mission led to me to start My Marketability in 2011, to empower individuals to reclaim control of their careers and confidently move towards their future.

Since launching my career coaching practice, I’ve worked with 1000+ clients from around the world, representing 20+ industries, and countless professions in Accounting, Business Development, Communications, Digital, Data Analytics, Engineering, Finance, HR, IT, Legal, Marketing, Operations, Product, Recruiting, Sales, Supply Chain, Training and many more.

After working with me, my clients have gone on to get hired, and make more money, at renowned companies including Amazon, Apple, Google, Microsoft, LinkedIn, Deloitte, PwC, TD, RBC, Nestlé, and Pepsi to name a few.

All my clients have one thing in common, and it has helped them to be successful: A strong commitment to taking ACTION! They weren’t applying for hundreds of jobs online, and just waiting for the phone to ring. They did the work to land the job that they’re passionate about, that gives them purpose, and allows them to live to their full potential.

If you’re ready to invest in your career, I’d love to chat. DM me.

From underestimated to undeniable, her book is finally here.

Ten years in the making.
And worth the wait.

I’m so proud to celebrate my client Aileen M. Edwards on the launch of “Black Skin, Bold Heart.”

From the first time I met Aileen, she had a commanding presence.

She walks into a room with energy and light.
She holds space.
She makes people feel seen.

And when she speaks, people lean in.

This book captures her journey from humble beginnings to the executive suite, rising in rooms where she was often underestimated and choosing to lead anyway.

But what makes this moment even more powerful is the evolution behind it.

Over the past year, I’ve had the privilege of supporting Aileen as she stepped into a bigger game.

Not just as a leadership coach.
But as an author.
A speaker.
A bold authority.

I’ve watched her:

🔥 Own her value at a deeper level
🔥 Raise her standards and rates 
🔥 Expand into bigger rooms
🔥 Step into higher-level conversations

That’s not an accident.

That’s what happens when someone stops shrinking and starts positioning themselves accordingly.

When you truly believe your voice matters, the market responds differently.

Black Skin, Bold Heart is more than a memoir.

It’s a call forward for anyone who has ever felt underestimated, and a reminder that you don’t need permission to lead.

Aileen, I am so proud of your courage, your vulnerability, and your bold heart.

If you’re a CHRO, Head of Talent, or executive leader looking for a keynote speaker who can command a room, hold space with depth, and empower your leaders to rise, Aileen should be on your shortlist.

And if you believe in women playing a bigger game, grab a copy on Amazon and share it forward: https://lnkd.in/g_RPtTFg

This is what it looks like to own your story.

And scale your impact.

Diana Yuen Kei Chan

Grow to Multi-6 & 7 Figures Without Overworking👉Premium Positioning & Relationship-Led Sales for Coaches & Experts With $5K-$250K Offers🌟Brand➕Growth Strategist🌟7X UN Speaker🎤11 LinkedIn Learning Courses🌟$15M+ Sales

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My client achieved $40K+ USD in sales within 15 days.

And made her full ROI back in just 2 weeks.

This is what happened in our first month together when a driven client paired momentum with proximity to experience.
👉 Swipe to see the timeline.

Highlights:
 ✔ 5 days: added a new offer tier, nearly doubled rates
 ✔ 7 days: $10K closed
 ✔ 2 weeks: ROI achieved
 ✔ 15 days: $40K+ in sales
 ✔ Day before masterclass launch: took a day off for self-care

We hadn’t even had our first strategy call yet.

These results came from real-time refinement with on-demand access via text and voice, with fast course correction when decisions mattered.

This wasn’t about learning from scratch.

It was about refining what was already working.

High-proximity, on-demand access to a seasoned coach accelerates results.

If you’re an experienced coach and want to quantum leap growth, this is the fastest path.

DM “FAST TRACK.”

Client Achieved $40K+ Sales in 15 Days

You’ve been told that “real” entrepreneurs hire fast and scale big.

But what if scaling doesn’t mean building a team?

I met Pia Silva last year in Austin, and I loved how she challenged the traditional growth narrative.

Today she launches Scale Solo: For Experts Who Want to Profit More, Deliver Faster, and Cut the BS

And it’s the book so many solo experts didn’t realize they were waiting for.

It’s about:
• Positioning yourself properly
• Getting paid for thinking
• Delivering high-value work efficiently
• Hitting strong profit without building bureaucracy

Get your copy on Amazon: https://lnkd.in/gv_ctrM9

As someone who deeply believes in scaling with intention and not overworking to prove your worth, I appreciate this perspective.

Not everyone wants to run an agency.
Not everyone wants 15 employees.
Not everyone wants complexity.

Some of us want freedom, authority, and clean profit.

If that’s you, this belongs on your reading list.

Big congrats Pia!! Woohoo!🎉 

This is a powerful contribution to the solo expert economy.

You don’t celebrate wins just to feel good.

You celebrate them to recognize the level you’re now operating at.

And if you’re a high achiever, this is often the hardest part.

Because when your standards are high,
progress rarely feels like progress.

You’re already focused on what’s next, what’s missing, what could be better.

But here’s the truth most high performers don’t hear often enough:
💎 If you don’t name the win, your nervous system never learns that success is safe and repeatable.

Here are some client wins I’m incredibly proud to be celebrating:

🔥 6 clients closed in 15 days with $40k+ sales 
🔥 $15K week after inconsistency
🔥 $75K in four weeks - best yet 
🔥 Made a bold pivot, increased rates 4.5×, and closed 3 clients in one week
🔥 Revenue more than doubled in a year
🔥 Best year yet after 10+ years in business

🔥 Fees raised by $7K and closed a $25K client in one week
🔥 Speaking fees doubled and pitched a bundle package 
🔥 Multiple sales calls booked after taking a break with 1 client closed in 3 days 
🔥 24 sales calls booked in two weeks
🔥 90%+ attendance rate in a masterclass
🔥 A book being published next month — 10 years in the making

And here’s what many of these clients had in common:

They didn’t think their wins were “enough” yet.

Not because they weren’t real,
but because excellence kept moving the goalpost.

Celebration is how you anchor the identity required to operate at this level consistently.

It’s how you stop fearing that success was a fluke
and start trusting that this is who you are now.

So pause for a moment:
what are you proud of right now, and what win are you finally ready to acknowledge?

✨ I help high-achievers create quantum leaps in growth and fully own the level they’re stepping into so success becomes repeatable, not fragile.

Comment “NEXT” or DM me “NEXT” if this resonated.

The right room can turn a successful coach into a global leader.

When Sweta Regmi joined my mastermind retreat in Cancun, she was already a top expert in her field.

But she was stuck in a model that did not allow her to scale.
She was playing a smaller game than she deserved.

During our Mastermind we looked at the real numbers.
I shared my own pricing strategies and structures to show her what was possible.
The transformation was instant.

She did not just change her business.
She changed her belief in herself.
She realized she could lead a global brand with ease.

She rebuilt her entire approach with a winning mindset.

Now her business runs with incredible flow.
Clients come to her naturally.
Her revenue and reach have expanded beyond her wildest dreams.

The Mastermind Retreat was her moment of total transformation.

She grew in ways she did not know were possible.

This is what happens when you step out of the grind and into a high-level room.

We look at your model and we expand your vision of what you can achieve.

You arrive as a coach.
You leave as a CEO with a global reach.

The next breakthrough is waiting for you in Mexico.

Apply for the Cancun Retreat here: https://lnkd.in/gBkz72zR

Most people see luxury as a reward for success. I see it as a strategic tool to create it.

High-level strategy requires a calm mind. 

You cannot build a million-dollar vision while your nervous system is in survival mode. When you are surrounded by noise and small tasks, your brain stays small too.

Luxury is really about removing friction. 

When your surroundings are curated and your needs are met, your brain stops worrying about the details. 

This opens up the space you need to solve big problems and see new opportunities.

When you step into a five-star environment, your internal standards shift. 
You stop tolerating average results. 
You begin to make decisions that match the quality of the room you are in. 

Proximity to excellence changes how you view your own value.

This is exactly why I host the Wealthy and Worthy Mastermind in Cancun. 

We use a high-end environment to pull you out of the daily grind and into your CEO identity. 

It is not just a trip. It is a strategic reset designed to help you think bigger and move faster.

If you are ready to elevate your surroundings and your strategy, this is your invitation to join us.

Apply for your seat in Cancun here: https://lnkd.in/gBkz72zR

Have you ever had to lead your business through something deeply personal?

The loss of a loved one.
A spouse losing their job.
Burnout you didn’t see coming.
A child facing health challenges.
Mental health dips that affected your energy.

Or even broader…

A slow quarter.
Economic uncertainty.
Market shifts that made you question your projections.

And at the same time…

You’re still running your business.
Carrying responsibility for revenue.
Making financial decisions.
Serving clients.

I have seen clients navigating all of this.

And what I notice is this:

When you’re operating in fear or constant worry, you can’t make clean decisions.

Worry narrows strategy.
Fear compresses thinking.
Stress shortens your long-term vision.

You start reacting instead of leading.

That doesn’t mean you’re incapable.

It means your nervous system is overloaded.

Your business cannot outperform your internal state.

This is why inside my year-long program, I offer up to a 3-month pause for unexpected life situations.

No shame.
No penalty.
No “you’re behind.”

Because sustainable leadership requires stability.

Sometimes the most strategic move isn’t pushing harder.

It’s pausing long enough to think clearly again.

If you’re in a heavy season right now personally or economically…

This isn’t the end of your momentum.

It may be the recalibration that strengthens it.

It’s creating enough space to think regain clarity.

Ambition and humanity can coexist.

Resilience isn’t about ignoring fear.

It’s about regulating it so you can lead from clarity instead of survival.

Stabilize first.

Take care of the leader.

The business will follow.

Growth doesn’t always come from doing more.

Last week, I hosted my Reset Retreat Day at a spa and we practiced something different:

Slowing down.

In a room of high-achieving women, we created space to:

✨ reflect
✨ receive support
✨ reconnect
✨ and regulate before the next level

Because bold leadership isn’t constant momentum.

It’s grounded momentum.

We didn’t just mastermind.

We rested.
We journaled.
We had honest conversations.
We allowed ourselves space.

And that’s where clarity expands.

Imagine what becomes possible when you give yourself even more space.

My biggest breakthroughs didn’t come from pushing harder, they came after I paused.

That’s why I create these rooms.

And why my signature mastermind retreats are intentionally designed with both depth and restoration.

More rest.
More alignment.
More success.

Grateful for every woman who showed up fully.

Want to join the next one in April? DM me.

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The Battle

Jordana Matsos

Diana YK Chan, MBA

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The Battle

Jordana Matsos

Diana YK Chan, MBA

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