Jordana Matsos

Recruiter

#TheSalesRecruiter | 5x Sales Leader 👩‍💼 | $1M💰 Startup Founder -Sales Advisor & Mentor -HR Consultant | Inspiring A New Way of Hiring 🙌 | Do Something Different Today!📱

After years in Sales Leadership, I walked away from a Corporate Sales Career path to fix a problem that plagued me in every role, at every company I worked for.

Hiring the right Sales Talent. Why did this have to be so difficult? So political and painful?

I started a niche Recruitment agency, finding top sales talent for companies exactly like the ones I used to work at! 

Before this?
1998-2003 - You name it, I did it. Call Center work, Grocery stores, Door-to-Door sales, Funeral Services - I wanted to sell, connect with people and make money!

2003: Graduated from McMaster University in Human Resources Management.

2004-2009: Decided that Sales offered me better career options. Worked for startups, media, telco and newspaper companies honing my sales craft as a Rep.

2010-2019 - Started and scaled my Sales Leadership Career from Manager - Director - VP in tech, media, supply chain, advertising, consulting and startups. Focused most of my energy on building profitable Sales Divisions in North America.

2020 - Left Corporate Sales to help companies hire the best Talent by Recruiting and Consulting

2021 - Founded hirequity Recruitment Agency to niche-down recruiting Sales Talent for North American companies needing entry-level, mid-level and executive level Sales roles.

✅ 2024 - Founded "Recruiter Secrets Revealed" 
A Platform, Resource Centre and Courses to give you Recruiter insider knowledge to crack the code on how recruiters and hiring managers FIND YOU, VET YOU, and HIRE YOU. 

 ➡️ 30-Day Dealbreaker Program - how to succeed in your new role in the first 30 days!

✔️ Built and hired sales teams that consistently blew past targets as a 5x Sales Leader

✔️ Recruited CROs and Directors who drove massive profitability

✔️ Constructed high-performing sales divisions that connected with customers and satisfied shareholders using my HR knowledge and education

✔️ Speaker, Advisor, Consultant  - inspiring thousands of salespeople to crush their goals despite setbacks (because I got fired a few times and faced discrimination that created a resilient attitude)

“The Sales Recruiter”—because when it comes to finding and hiring top-tier sales talent, there’s no room for guesswork. 

I’ve lived your Sales Career challenges. 
I'm sharing free content and knowledge to help you solve them!

Founder & Managing Director

hirequity is a Sales-focused hiring practice and Recruitment Agency.  We source Sale Talent and are a consultancy formed to practice ethical hiring practices. 
Our recruiters have "lived" sales experiences to bring your Sales Division talent that other agencies who haven't worked a day in corporate, simply can't!

Grow your business, your vision, your team and your community. 

Accountability, an authentic and consultative, cutting-edge approach to recruitment and hiring. Everyone deserves the opportunity to prove their unique value!

Don't simply transform your work. Transform your hiring.

The 15 Minute Trend: Why Hiring Managers are cutting your first interview down to brief introduction.

The 15-minute interview invite feels like a slap in the face. 👋

You have 20 years of experience. 
You’ve led teams. 
You’ve sold millions in revenue.

And a Hiring Manager sends you a calendar invite for... 15 minutes.

It feels disrespectful. It feels rushed. 

But as a former VP of Sales turned Recruiter, I’m going to tell you the truth HR won't:
It’s not an introduction. It’s an elimination round. It's about Risk Assessment.

They aren't looking for a reason to hire you yet. They are looking for one single reason to delete you.
If you spend the first 5 minutes on small talk and the next 5 on your chronological life story... Congratulations, you just wasted your time.

Stop "interviewing." Start pitching. 

You need to condense two decades of experience into a 2-minute hook that screams value, not history.

If you can't explain your ROI in under 120 seconds, you won't get the second call.

If you are a sales professional over 40, this is where you are likely getting stuck. 

Why? Because you have too much experience to fit into a 15-minute box. 

So you rush. You ramble. Or you try to be polite and "warm up" the interviewer.

To survive it, you have to abandon the old way of interviewing.
❌ Don't: Walk them through your resume from 2005 to now. 
✅ Do: Hit them with a "Pro Pitch" in the first 2 minutes.

Your pitch needs to answer three things immediately:
👉🏻Who you help.
👉🏻How you made money for your last company.
👉🏻Why you are at this table right now.

If you are getting the first call but never the second... it’s not your experience. It’s your pitch. 

#JobSearch #CareerAdvice #RecruiterSecrets

Recruiter & Headhunter | Helping Companies Find Sales Talent | 5X Sales Leader | COURSE OUT NOW: “Recruiter Secrets Revealed 🤫How to Get Your Next Sales Role”

If we agree on everything, one of us is probably lying. 🤝

When I see this Interview mistake, I cringe. 

A CEO rejects a killer Sales VP because they "didn't vibe" on a personal level. 

Or a candidate tanks an interview because they were too afraid to challenge the Founder’s worldview.

Agreement is cheap. Alignment is expensive.

We confuse the two constantly. 

And it’s costing you time, money and clients.

10 years ago, I interviewed for a Sales Manager role. The CEO was obsessed with Relationship Based Selling.

It was THE only way to sell in his mind. He asked me what I believed in.

I could have lied.
I could have nodded and said, "Oh yeah, I love teaching, tailoring, and taking control." 
Instead, I told him the truth. 
I told him I believed in Consultative Selling. 

I told him that in his specific industry, being aggressive would burn his territory and drive his prospects away.

He went silent accept for the frustrated look on his face. 
The HR lady looked nervous. I thought I blew it.

I was called back for another interview. 😳 

Why? 

He said, "I think you'll come to see that my way is the best way and I want to give you another chance."

No thank you.

We didn't believe the same things. But we could have been aligned on the outcome.

There is a big difference between Values and Beliefs.

Values are non-negotiable: Integrity. Work ethic. Treating people with respect. If we don't share these, we can't work together.

Beliefs are negotiable: Which sales methodology is best. How to run a Monday morning meeting. Politics, religion, or the best football team. If we don't share these, we absolutely CAN work together.

In fact, the friction usually creates a better strategy.

To the Candidates: Stop trying to be a mirror. If you have a conviction about how to lead sales, say it. If they don't hire you for it, you dodged a bullet.

To the Founders: Stop looking for a "Culture Fit" (someone you want to have a beer with). Start looking for a "Culture Add" (someone who covers your blind spots).

I’ve been doing this for 20 years. The best partnerships I’ve ever seen were between two people who viewed the world differently but walked in the same direction.

👇 
#TheSalesRecruiter #CultureFit  #Recruiting

Founder Interview Cheat Sheet 

How can I get a new Sales job in 2026?
If you're invisible to hiring managers, it's likely not because you're not good enough. 

It's likely because you're playing by rules that were designed to eliminate you.

I've spent 20 years as a Sales Leader with an HR Degree, built teams of 50+, and generated $100M+ in revenue. Then I formally became a Recruiter, started an Agency and saw the system from the inside.

There are strategies to get hired.
And most people don't understand them. 

So, I created: "Recruiter Secrets Revealed"

A unique experience that guides you though: What to Send, Say, and Show to Get Hired in Sales in 2026 from a Sales Recruiter’s perspective. 

Most job seekers don’t need another webinar. 

They need a clear system and direct answers: what to fix on their resume, how to message a recruiter, which roles to target, and how to prep and what to display so interviews convert. 

I've helped 200+ sales professionals land $100K+ roles using this system.

Not because I'm magic or I’m the best at what I do. 

Because I know how the system works.

These candidates accepted change  - used the guidance and got traction, and asked for one place to access it. 

That’s this simple program

10 hours of content. 
REGULARLY: $150
For the month of January it’s 49.

That’s what this gives you - straightforward guidance.

I built a simple toolkit that fixes these problems:
🫣Why Can’t I get hired?
😳Why aren’t I getting the interviews I want?
😭Why aren’t I getting the callbacks?
And why do I get into these jobs only to find that I hate it within the first 30-90 days?

For $49 you get:
 • A resume framework that passes the “so what?” test (with examples)
 • Multiple Resume Formats: ATS-friendly and human-friendly
 • Recruiter DM scripts (apply + follow-up templates)
 • A 5-company targeting playbook (outreach steps + timing)
 • Interview prep sheets (role fit, numbers, objection handling)
 • A 30/60/90 outline you can tailor in under an hour
 • LinkedIn headline formulas that attract recruiter searches
 • A metrics menu to quantify your wins (quota %, new logos, ARR, retention)
And so much more. 

No jargon. Learn. Copy, adjust, deploy.

If $49 gets you one interview you weren’t getting before, it paid for itself. 
Enroll here:

Open article: Hirequity Academy | Master the Sales Hiring Process by hirequityacademy.com

Hirequity Academy | Master the Sales Hiring Process

Mistakes happen, but what if it’s a bad first sales hire?

I’ve helped over 50 startups hire their first salesperson.

It’s a repeatable process that is tailored to the specific clients’ business.

When it goes well, the company thrives with predictable revenue, a well defined ICP, and you start to build a blueprint to scale. 

But when it goes wrong 😫:
You lose momentum, reputational damage, morale, your time gets hijacked for nothing, you burn through cash, your runway evaporates and you get wrong market intelligence leading to bad decisions. 

Join me and a panel of experts to learn How to Hire Your First Salesperson. 

I spent 20 years building sales teams. The first hire is always the hardest—and the most critical.
I’m joining a free webinar on getting it right.

It’s being presented by Innovation Factory where we will discuss important topics like: 

➡️When you’re actually ready to hire (it’s not when you think)
➡️The 3 profiles that work (and which one you need)
➡️How to structure comp with no benchmark
➡️The onboarding mistakes that kill momentum in week one

This is for founders about to make their most expensive hiring decision.

Link in the comments to join. See you there! 
#TheSalesRecruiter

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Diana YK Chan, MBA

Business Coach for 6 & 7 Figure Coaches🌟Mastermind & Retreat Facilitator🌟Top Authentic Marketing, Personal Branding & LinkedIn Expert💎UN & F500 Speaker🎤LinkedIn Top Voice & Instructor🤝13 YOE in career coaching

You’ve built something real. You’re an experienced coach or expert whose work changes people’s lives.

And now you’re ready for your next evolution — one that feels elevated, aligned, and sustainable.

Your expertise is undeniable. But your current positioning, offers, or business model still aren’t reflecting the leader you’ve become.

Maybe you’re:
👉 Rebuilding momentum after a transition
👉 Wanting consistent $20K–$80K+ months without more hours
👉 Ready to sell $5K–$100K offers with confidence
👉 Expanding into hybrid or group programs
👉 Seeking speaking, partnerships & visibility
👉 Wanting a multi-6 or 7-figure business that gives you more freedom, not less

You’re not seeking hustle.
You want a business that grows with clarity, alignment, and intentional energy.

Hi, I’m Diana YK Chan, Mastermind Retreat Facilitator, Business Growth Strategist & Premium Positioning Expert.

I help experienced coaches and experts scale to multi-6 and 7 figures by elevating their identity, positioning, and energy so they attract premium clients and grow sustainably.

My story isn’t traditional.

I grew up with the softest voice in the room, navigating identity between Hong Kong and Canada. 

Later, motherhood shifted everything again, forcing me to rebuild my business with intention, alignment and self-trust.

When I stopped hustling and started honoring my energy, everything changed.

I created multiple six-figure days, weeks & months while working 20–25 hours/week and taking 10+ weeks off — living my mantra: the more time off I take, the more I make.

It’s the transformation I help my clients create.

My clients have:
🔥 Built 6-figure businesses in under 6 months
🔥 Doubled revenue in 90 days
🔥 Scaled to multi-6 & 7 figures
🔥 Closed $10K–$100K offers
🔥 Sold out premium programs
🔥 Become LinkedIn Learning Instructors
🔥 Landed corporate speaking & brand deals

I help you:
💎 Position your brand as a category of one
💎 Package & sell premium $5K–$100K offers
💎 Scale through authenticity, invitations & connection
💎 Grow with clarity, alignment & elevated energy

My background:
🌟 Former Executive MBA Recruitment Manager — closed $12M+ in high-ticket enrollment & sold $100K+ offers in my 20s
🌟 7× UN Speaker, 500+ talks
🌟 11 LinkedIn Learning courses (200,000+ learners)
🌟 #1 Rated (2024) & Top 10 (2025) Speaker at Coaching.com
🌟 Top 20 Marketing Influencer & Top 20 LinkedIn Top Voices in Canada

If you’re ready to elevate your identity, strengthen your positioning, and scale to multi-6 or 7 figures with more ease, message me.

Executive Career Coach & Personal Branding Strategist - Coached 1000+ clients land competitive jobs

Book a consultation call: https://mymarketability.com/call

💎 𝗕𝗨𝗜𝗟𝗗 𝗬𝗢𝗨𝗥 𝗕𝗥𝗔𝗡𝗗. 𝗠𝗔𝗫𝗜𝗠𝗜𝗭𝗘 𝗬𝗢𝗨𝗥 𝗠𝗔𝗥𝗞𝗘𝗧𝗔𝗕𝗜𝗟𝗜𝗧𝗬. 𝗜𝗡𝗖𝗥𝗘𝗔𝗦𝗘 𝗬𝗢𝗨𝗥 𝗜𝗡𝗖𝗢𝗠𝗘.

Fulfilling work is so much more than a job that you like, but is a well-defined career path that is closely aligned with your values, passions, and strengths.

My career experience and personal mission led to me to start My Marketability in 2011, to empower individuals to reclaim control of their careers and confidently move towards their future.

Since launching my career coaching practice, I’ve worked with 1000+ clients from around the world, representing 20+ industries, and countless professions in Accounting, Business Development, Communications, Digital, Data Analytics, Engineering, Finance, HR, IT, Legal, Marketing, Operations, Product, Recruiting, Sales, Supply Chain, Training and many more.

After working with me, my clients have gone on to get hired, and make more money, at renowned companies including Amazon, Apple, Google, Microsoft, LinkedIn, Deloitte, PwC, TD, RBC, Nestlé, and Pepsi to name a few.

All my clients have one thing in common, and it has helped them to be successful: A strong commitment to taking ACTION! They weren’t applying for hundreds of jobs online, and just waiting for the phone to ring. They did the work to land the job that they’re passionate about, that gives them purpose, and allows them to live to their full potential.

If you’re ready to invest in your career, I’d love to chat. DM me.

I celebrated my 15 years in business in the most “me” way. 

Dim sum.
Great conversation.
Lots of laughter.

And yes,
some of us even went for a foot massage afterward to slow down and actually enjoy the moment.

What made it special wasn’t just the food (though it was delicious with over 20 dishes😄).

It was the people who took the time to come out, show support, and celebrate this milestone with me.

I was also deeply touched by the thoughtful cards and gifts.

One that really stayed with me was two picture frames filled with photos from the events and gatherings I’ve hosted over the years.

Seeing those moments captured of the rooms, the conversations, the shared laughter, was such a powerful reminder that at the center of what I do, it’s really about connection, conversation, and impact.

As I read the cards and reflected on the conversations from the week, I noticed a common thread in how people experience me:
💖 generosity, care, and presence.

A shared belief that rest and success don’t have to be opposites - that the more rest I take, the more I make.

And a reminder that becoming a more aligned, empowered version of yourself is always possible.

After 15 years in business, one thing is very clear to me:
success is meant to be shared.

Shared over meals.
Shared in conversations.
Shared in moments where you pause, reflect, and appreciate how far you’ve come.

And if I’m being honest…
lunch followed by a foot massage might just be my new monthly ritual.
Highly recommend. 😉

Feeling incredibly grateful for the support, the presence, and the memories we created.

Here’s to celebrating the journey, not just the destination. 💛

Diana Yuen Kei Chan

Elevate Brand Authority to Close 5 & 6 Figure Deals👉Mentor to Established Coaches & Experts Ready for Premium Clients, Paid Stages & Events🌟Top Branding➕Marketing Influencer🌟7X UN Speaker🎤11 LinkedIn Learning Courses

This is the story of stepping into your power

(It's a beautiful reminder to us all)

Dr. Jasmine Escalera is a Life Reinvention Strategist.

She helps women find clarity and courage.

But 2 years ago, she felt stuck.

She had big dreams but was confused about next steps.

Too many strategies, too much noise.

She needed answers, not more confusion.

That’s when I invited her to my Mastermind Retreat in Cancun.

"Take 5 days away with us"

She immediately said "heck yes" as she knew she needed this.

She stepped in. Five days. A new beginning.

What she found?

→ She stopped doubting herself and took action.
Surrounded by leaders, she found her voice.

→ She gained clarity in her business model.
No more chasing trends that led nowhere.

→ She built relationships that changed her life.
Not just networking, real support, real trust.

→ She learned from women she once admired.
Now, she was in the room with them.

She got the exact tools she needed.

No fluff. No wasted energy. Just results.

This wasn’t just another retreat.

For Jasmine, it was a turning point.

The kind that changes everything.

Building a business that aligns with the life she desires. 

PS: If you’re feeling like Jasmine and want to hit the reset button at my Mastermind Retreat, DM me and let's chat.

Over 80 people have already signed up to celebrate 15 years in business with me.

And that alone feels really special. 🥰

I’m celebrating the only way I know how:
by bringing people together.

Last week, we gathered in person.

This week, we’re continuing the celebration virtually.

After 15 years, here’s what I know for sure:
building a seven-figure business that lasts isn’t about chasing tactics.

It’s about building something:
🌟 aligned
🌟 sustainable
🌟 deeply rooted

During this virtual Business Growth Circle, you’ll gain:
💎 Clarity on what your next level truly requires
💎 Perspective on how believing, becoming, and building evolve as you grow
💎 A more grounded way to think about growth, money, and relationships
💎 Permission to build a business that supports your life not consumes it

This isn’t a training.
It’s a conversation.
A celebration.

And a space to reflect on what you’re building and who you’re becoming.

📌 Join me on Thursday, January 29, 12:00–1:30pm ET and come ask me anything.

👉 Sign up here: https://lnkd.in/gigHXEZn

If you’d love to celebrate with us and be part of the room, I’d truly love to have you.

This month marks 15 years in business.
And I want to celebrate it with you!

Along the way, this is what’s become clear to me:
- Brand attracts.
- Relationships deepen.
- Business foundations sustain.

And identity determines what your business can actually hold.

To mark this milestone, I’m hosting a Business Growth Circle online, a space to reflect, share, and have real conversations about building a business that lasts.

Join us on Thursday, January 29, 12:00–1:30 PM ET

I’ll be sharing my journey, the highs, the lows, and the lessons that shaped how I lead today.

Plus, many of my awesome friends, peers, and clients who’ve been part of the journey will be there.

If you’re building something meaningful and want to celebrate, learn, and be in the room together, I’d love to have you join us.

RSVP here: https://lnkd.in/gigHXEZn

15 Years in Business Lessons

The rooms you choose shape the year you create. ✨

Next week, I’m hosting a mastermind retreat day at a spa with a group of amazing humans to celebrate 15 years in business.

I’ll be there for 15 hours, fully present and in service, helping everyone design their best year yet.

What makes this even more special?

It all came together within one week of curating the invites.

Pure alignment, ease, and the power of relationships.

I’m intentional about the rooms I create and the rooms I enter.

Right people. 
Shared values. 
Elevated energy.

We’re gathering to slow down.
Have rich conversations.
Reflect, rest, and connect deeply.

This is how I choose to lead.
This is how I choose to build.
More rest. More success.

More rooms like this coming.

This chapter of my life is about alignment, impact, and aliveness. 

After 15 years in business, I’ve learned this:
success isn’t about doing more, it’s about building a life that can actually hold it.

My mission is clearer than ever:
to help people own their value, their voice, and their visibility with confidence.

And I’m choosing to build this life with intention.

With people I adore.

People who lift each other up, celebrate wins, and create meaningful impact together.

The more time off I take, the more I make.

And honestly? I feel like I’m just getting started.

In 2017, I had two kids under two. Life felt impossible. I didn’t have control over my schedule. 

I faced postpartum depression and honestly, it was one of the darkest periods of my life.

But here’s what I learned: you can have it all, but you cannot do it all. Asking for help is not weakness. It’s essential.

I hired a nanny to help for just 12 hours a week. I shifted my work to short focused blocks. I recorded videos in my car when the baby slept.

That tiny adjustment saved my business, my energy, and my sanity. True success comes from knowing what matters most and building a life that aligns with your core values.

🎥 In this video, I share how I structured my life and business during that season and why asking for help is a game-changer.

PS: If you are ready to scale with support and focus on aligned growth in 2026, DM me.

When you’re aligned with the right clients, the work becomes richer, more expansive, and more rewarding.

Today, I want to celebrate one of those star clients and an extraordinary human.

Happy Birthday, Jackie Simon, PCC! 🎉

Jackie is a world-class certified executive leadership coach serving C-level leaders. 

She’s coached thousands of executives, built deep credibility in her field, and brings a level of depth, presence, and integrity that is truly rare.

And this past year? A powerful new chapter.

Since working together, Jackie didn’t just experience business growth, she experienced an identity shift.

✨ An immediate 3X ROI (within 6 weeks working together with async coaching)
✨ Closed the largest deal of her career (near six figures)
✨ Built a six-figure pipeline
✨ Gained crystal-clear positioning and differentiation
✨ Shows up with even more confidence, authority, and ease
✨ Doubled her revenue growth

What I admire most isn’t just the results, it’s how she stepped into them.

By owning her expertise more fully.
By valuing her work at the level it deserves.
By leading from clarity instead of hesitation.

That confidence hasn’t just elevated her business, it’s deepened the impact she creates for her executive clients.

Jackie, it’s been such a joy supporting you through this season of growth!

And I’m genuinely excited to continue building alongside you in the year ahead. 

Thank you for your trust, your generosity, and the incredibly kind way you speak about our work together.

Working with clients like you is what makes this work so meaningful. 💛

Many $200K to $500K coaches are not stuck because they lack strategy.

They are stuck because they are still operating from an outdated definition of success.

One that says:
If I am not doing it myself, it will fall apart.
If I slow down, I will lose momentum.
If I ask for support, I am getting ahead too easily.

This is the hustle mindset dressed up as ambition.

What I have seen again and again in my own journey and with my clients is this:
The leap to $1M+ does not come from more effort.
It comes from a new identity.

When I first crossed multiple $100K weeks, it looked impressive from the outside.
But internally, I was exhausted.
And despite the revenue, I could feel my growth starting to plateau.

That moment forced an honest question:
Is this the version of success I actually want to sustain?

That is when I began redefining how I lead and how I coach.

→ I stopped glorifying overwork.
→ I started designing my business around spaciousness, clarity, and premium leadership.
→ I delegated everything that did not require my voice, vision, or decision-making.
→ I invested in rooms where I was not the smartest person, but the most supported.
→ I protected my energy like it was my most valuable asset, because it is.

This is what I now refer to as “spacious success”. 

A true CEO mindset looks like this:

• You focus on high-leverage decisions, not busy work
• You build support before burnout forces you to
• You choose proximity to the right people over chasing more tactics
• You scale with calm, not chaos

This is the transformation my work is designed to create.

Scaling does not have to feel heavy.
Success does not have to cost you your health, presence, or joy.
And leadership does not require you to carry it all alone.

If this version of growth resonates with you, that is not by accident.
It usually means you are ready to lead differently. 

PS: Curious about how you can build a six-figure biz that lasts? Join me on the 29th for the Business Growth Circle. RSVP here: https://lnkd.in/gcTZDdbu

I see so many brilliant healers, coaches, and experts making this mistake: They are amazing at providing inspiration, but they are terrified of providing the invitation.

They have deep networking conversations, they provide massive breakthroughs on coffee calls, and they leave the other person feeling "uplifted."

But they never invite them to the next step.

I recently worked with a client—a gifted human design healer—who was stuck in this exact cycle. She was serving everyone, but her numbers didn't reflect her impact.

The shift that changed everything? Moving from "Selling as Taking" to "Selling as Serving."

When she realized that withholding her invitation was actually a disservice to the people she helped, her energy shifted instantly. She stopped focusing on the outcome and started focusing on the transformation.

The results were staggering:

→ She stopped "chasing" and started attracting.
→ She closed her biggest sales ever ($2k, then $5k).
→ She had her first record-breaking 5-figure sales week.

It felt like the easiest thing she had ever done.

When you shift from pressure to pure service, three things happen:

→ You stop gripping the sale and start trusting your value.
→ Sales calls become connection calls. The "pitch" disappears because you are simply leading a person to the solution they already need.
→ You no longer need to convince. The right people say "yes" with ease because they feel your presence, not your pressure.

Selling is leading with service. If you have the solution to someone’s problem, it is your responsibility to invite them in.

Stop just being the "inspiration" and start being the "invitation."

If you’re ready to unlock this level of ease and impact in your own sales process, I’d love to support you.

Ready to shift your energy and your results? 👇 Send me a DM and let’s talk about your next level.

Business gets better and more meaningful when you're surrounded by people who genuinely support you.

Today feels like the perfect day to celebrate someone who has done exactly that. 💛

Happy Birthday, Lisa McPhee! 🎉

Lisa, thank you for showing up to so many of the spaces I hosted last year:
✨ multiple mastermind retreat days at the spa
✨ multiple in-person lunch mixers
✨ multiple online business events

You don’t just attend rooms.
You elevate them.

Just over a year ago, multiple mutual connections said, “You two need to meet.”

A few LinkedIn DMs turned into voice notes… and we hit it off right away.

Recently, Lisa shared something that deeply moved me.
“Being in Diana’s spaces helped me own my confidence and fully step into who I am.”

What stood out most to her wasn’t just the content, it was the intentionality.

How the space is curated.
How people are personally invited.
How the conversations are elevated, honest, and real.

She said it’s hard to explain how transformational those rooms are.
 “You really have to be in the room to understand it.”

And when she shared how much it meant to receive a personal invitation,
that I reached out directly, said her name, and made her feel seen,
that’s when everything clicked.

This is the work I love.
This is how rich relationships are built.
This is what creates trust, belonging, and real transformation.

Lisa, thank you for your belief, your presence, and your unwavering support.

Wishing you the happiest birthday and a year filled with love, celebration, and everything you give coming back to you tenfold. 🎂

Grateful for you, today and always. 💫

Most content I see from coaches is aggressive, “bro-marketing” style:

→ Constantly hyping their success
→ Showing off lifestyle without context
→ Pushing “follow me or miss out” tactics

It’s exhausting. And for high-level clients, it’s ineffective.

Your audience isn’t impressed by theatrics—they want clarity, strategy, and trust.

Here’s how I market without performing or posting for the algorithm:

→ Share real-life experiences and stories. Both successes and challenges.  
→ Engage with thought provoking questions and ideas. 
→ Offer subtle invitations to join a vibrant and supportive community (DMs, retreats, mastermind rooms) instead of hard-sell posts

The result? High-value clients engage naturally, and I scale without the bro-marketing stress.

PS: Curious about how you can build a seven-figure biz that lasts? Join me on the 29th for the Business Growth Circle. RSVP here: https://lnkd.in/gigHXEZn

This client didn’t start the year expecting 4x growth.
She started it wondering if she could juggle business, motherhood, and a demanding job.

But she made a bold decision: to stop winging it and start leading like a CEO.

In just a few months, we:

→ Repackaged her offers and raised her rates
→ Built a summer promo that filled her calendar
→ Used simple video content to grow trust fast
→ Cleaned up her messaging to speak with clarity
→ Balanced growth with time off and real rest

The result?

✔️ 2 new high-ticket clients in one week
✔️ 5-figure month
✔️ Double her 2024 revenue already
✔️ A brand presence that finally matches her impact

Most importantly:
She believes in her business now.
And that shift changed everything.

Let this be your reminder:

✨ Confidence compounds.
✨ Rest is a strategy.
✨ And your business won’t grow if you keep playing small.

PS: Want to create results like this without the hustle?
Let’s talk. Comment “CEO” or send me a DM.

My Client Stopped Playing Small (and 4x'd Her Revenue)

Most coaches treat sales as a transactional process. Send a DM, offer a call, hope they buy. It doesn’t work.

Here’s what I do differently:

→ Humanize outreach. Stop sending automated messages. Make your leads feel seen and heard.
→ Invite-only approach. Invite prospects to exclusive events. The attendance and conversion rates are dramatically higher.
→ Host live connection experiences. People engage and commit when they feel part of a conversation.
→ Prioritize aligned sales conversations. Focus on alignment and commitment, not pushing your offer.

I’ve seen this approach work for clients scaling to seven-figure businesses. It turns the dreaded sales process into a transformational experience.

🎥 In the video, I break down each strategy and show examples from my own business.

PS: Curious about how you can build a seven-figure biz that lasts? Join me on the 29th for the Business Growth Circle. RSVP here: https://lnkd.in/gigHXEZn

If I gave you 100 leads today, would you know what to do with them? Most coaches don’t.

Without a system, leads get lost. They don’t convert. Trust needs to be built across multiple touch points. Research shows buyers interact with 5 to 8 touch points before buying.

Here’s my approach:

Map out all touch points: posts, DMs, calls, events

Guide leads step by step

Build trust intentionally, not randomly

I’ve helped clients implement this system and they see significantly higher conversions. Your leads are not numbers, they are relationships that need nurturing.

🎥 Watch the video to see how I structure lead nurturing systems that work.

PS: If you want to build a system that converts leads into clients consistently, join the Business Growth Circle on January 29. RSVP here: https://lnkd.in/gcTZDdbu

The biggest lie in business is that your best year requires more hustle.

2025 was my best year yet.
And it came from simplifying, not stacking.

I stopped chasing more - more activity, more visibility, more vanity metrics.
And doubled down on a core, relationship-driven strategy that compounds.

Less noise.
More clarity.
Higher standards.

That shift changed how I think, lead, sell.
And what I say yes (and no) to.

The result:
- best year yet
- multiple 6-figure weeks and months
- highest cash-collected months
- And more space than ever.

Not by pushing harder, but by choosing better.
I broke down the strategy in the carousel below 👇

If you’re building toward your next level and know “more” isn’t the answer, this will resonate.

How I Built My Best Year Yet

People often ask me why I run retreats instead of just coaching online or hosting virtual programs.

Here’s what I’ve learned over 15 years as a coach and entrepreneur:

True transformation happens when you are not just learning strategies, but when you are experiencing them in space that supports your growth.

As a believer of spacious successes, I want to help people design businesses aligned to their life and your values. 

And there is something magical about experiencing it in the presence of others who are also building high-level businesses.

When I host a Retreat Day or a Luxury Retreat, what I love most is witnessing the transformation that comes from being together in a room built for reflection, connection, and calm.

I have seen women arrive overstretched, unsure, or stuck in the day-to-day. And I have watched them leave:

• Clear on what they truly want to create next
• Confident in their ability to scale without sacrificing their life
• Energized by the room, by conversations, and by seeing themselves reflected in peers
• Anchored in decisions they’ve been putting off

Because unlike online programs, retreats allow space for:

• Real connection, not comments and likes
• Conversations that uncover mindset blocks and opportunities
• Clarity to emerge without force
• Energy to reset and align

This January 2026, I’m running the next Mastermind Retreat Day at GoPlace for coaches and entrepreneurs. It will be a day to step out of your inbox, out of the constant doing, and into your next level of Spacious Success.

If you feel like you’ve been running fast without pause, or if you want to experience what growth feels like when it is elegant, aligned, and spacious, DM me. I keep a few spots for people who are ready to show up fully in future events and retreats.

Because the truth is, success doesn’t have to be exhausting. It can be elegant, supported, and revealed when you create space for it.

Why do so many capable coaches struggle to sustain six-figure growth?

Because they believe more effort equals more growth.

Here’s what I’ve learned after 15 years in coaching and working with hundreds of entrepreneurs:

The problem isn’t motivation.
The problem is misaligned strategy.

The secret lies in strengthening your marketability and authority, not adding more offers or working longer hours.

Benefits of this approach include:

→ More aligned, higher-level clients
→ Clearer positioning in a crowded market
→ Growth that feels calmer and more intentional

Here’s how to think about it:

→ Growth doesn’t require urgency
→ Authority beats visibility
→ Simplicity scales better than complexity

So when you plan your next stage of growth, consider:

→ Your positioning, not just your content
→ Your systems, not just your effort
→ Your energy, not just your goals

Instead of:

→ More launches
→ More platforms
→ More noise

Try this:
→ Clear messaging
→ Strategic visibility
→ Strong foundations that hold growth

This is exactly what we’ll work through inside the January Business Growth Circle.

🗓 January 29 | 12:00 PM EST
🎯 Theme: Building a Multi Six Figure Business That Lasts

👉 Save your seat here
https://lnkd.in/gpwj5XxN

Most seven-figure businesses don’t fail because of lack of skill.

Most stall because the business becomes too complex to sustain.

This explains why so many coaches hit a plateau, even when things look “successful” from the outside.

But because growth wasn’t built intentionally, burnout, inconsistency, or frustration follows.

The consequence?

You start questioning your business instead of fixing the structure.

So how do you build a seven-figure business that actually lasts?

You slow down to scale smarter.

That’s the purpose of the Business Growth Circle—a live, intentional space for established coaches and entrepreneurs who want aligned growth.

Here are 4 ways to start thinking differently:

→ Build authority before chasing more visibility
→ Fix systems before adding more offers
→ Plan long-term instead of reacting short-term
→ Protect your energy as part of your strategy

Take time to step back and strengthen your foundation—and you unlock growth that feels stable, not stressful.

🗓 January 29 | 12:00 PM EST
Business Growth Circle: Building a Seven Figure Business That Lasts

👉 Join the circle here
https://lnkd.in/gigHXEZn

When I first started my business, I wanted to do everything for everyone. 

I was on every platform, every type of offer, and working 50–60 hour weeks. 

The result?

Exhaustion and inconsistent revenue.

My breakthrough came when I simplified my approach. I committed to one audience, one core offer, and one channel for 90 days. 

That focused energy amplified results.

If you are a coach or entrepreneur feeling scattered, ask yourself: 
→ Where am I spreading my energy too thin? 
→ What one thing could I double down on this quarter to get consistent growth?

🎥 Watch the video to see how I use the one-one-one rule to go from hustle to strategic CEO and consistent results.

PS: Curious about how you can build a six-figure biz that lasts? Join me on the 29th for the Business Growth Circle. RSVP here: https://lnkd.in/gigHXEZn

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Jordana Matsos

Diana YK Chan, MBA

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The Battle

Jordana Matsos

Diana YK Chan, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordana Matsos's LinkedIn Performance

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