Jordan West

E-Com Investor & Podcast Host | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host

My Journey 
When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha) 
For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰)

The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door. 

Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets. 

I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!

Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us!

In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.

I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.) 

I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.

Chief Executive Officer

We just helped a brand pass $3,000,000/month on TikTok Shop LAST MONTH and it wasn’t luck!!

We’re now ranked as one of the Top 5 TikTok agencies in North America at Social Commerce Club!!

What I've seen is... 

Most brands have no clue what the investment into TikTok Shop ACTUALLY LOOKS LIKE!

They guess when to spend, when to restock, or when they’ll hit break-even.

We don’t guess.

We plan every move using a forecasting system we built in-house. 

It shows exactly:

 📈 When to scale and how fast
 💸 When you’ll hit break-even
 📊 How much to invest in creators, inventory, and ad spend
 ⚙️ When to pull back or double down

That system is the same one we use daily to manage multi-million-dollar TikTok Shop brands.

And now, we’ve decided to make it available to other operators.

If you want the same forecasting tool we use to plan, invest, and measure scale... comment “Forecast” and I’ll DM it to you. 

(must be connected)

Let me know what you think!

Another random day 
Another random screenshot from TikTok Shop at Social Commerce Club 

This is ALL incremental as fas as we can measure!

PLUS HALO 

Once you nail this channel things het WILD 

But... 

You really have to invest in the beginning. 

It's not facebook ads 

The bar to breaking even is higher thann you think. 

I just built a forecasting tool that keeps EVERY SINGLE NUMBER in mind. 

Send me a DM and I'll connect you with my team to walk you through it for your brand to see where break-even happens on platform.

I want to be clear 🫠 
These daily random TikTok Shop GMV MAX screenshots that I share are from ADS driven results ONLY 🤩 

This doesn't include organic affiliate driven content 

I feel like the guy in 2015 trying to tell his friends that Facebook ads work (I was that guy lol) while the majoirty of people were waiting...

I realize that if you haven't gone HARD on TikTok shop you won't be able to to before BFCM 

But... 2026 will be the BIGGEST SHIFT into social commerce that we have seen. 

As AI content becomes more prevalent, HUMANS will crave human connection 

Which is why I believe that LIVE SHOPPING + Afilliate driven content will be the two biggest levers any brand can add to their arsensal. 

So what is my recomendation for bransnds in 2026? 

1. Talk to my team NOW to get in line at Social Commerce Club
2. If you can't afford us... I'll send you recommendations for cheaper agencies
3. If you're just trying to dip your toes in the water of TikTok shop join my skool group here https://lnkd.in/gMAu-gDZ

Me: “If you had one controversial take on what brands get wrong on TikTok Shop… what is it?”
Zohaib Rattu 🤳: “Over-subsidizing their products.”

Me: “Not could be cannibalizing your other channels… you ARE.”

That moment hit hard!!!

Because here’s what a lot of brands are doing right now:

They take their main hero SKU
Sell it full price everywhere else

Then make it stupid cheap on TikTok Shop “just to get sales” + get momentum

And then they’re shocked when

Amazon flatlines

TOTAL MER blows up

Retail partners start asking questions
TikTok didn’t break your unit economics.

You did!!

The way I think about TikTok Shop:

It’s the only channel that will pay you (even breakeven) to give you insane impressions.
If you even make $1 profit there

And you’re getting a $30 CPM worth of awareness for free
You’re winning.

The problem...

Most brands aren’t tracking the halo.
So they see “low-margin TikTok orders”

Instead of “cheap reach that lifts Amazon / Shopify / retail”.

If I were rebuilding your TikTok Shop strategy from scratch, I’d do 3 things:

1️⃣ Protect the hero
 
No more “fire sale” pricing on the SKU that drives your brand.
 Use:

 – Smaller bundles
 – Trial sizes
 – TikTok-only variants
 
And keep price architecture consistent across channels.

2️⃣ Define your blended model
 
Decide up front:
 – What MER are you happy with including TikTok
 – How you’ll measure halo (Amazon, Shopify, retail lift)
 – What CPM you’re effectively getting from organic + creator content

If TikTok is breakeven but blended MER is up and CPMs are down… keep going.

3️⃣ Make TikTok the awareness engine, not the profit center (at first) 
 
Creators get you reach.
 
Reach fills retargeting pools on Meta, Google, Amazon, retail.
 
Your job is to:

 – Seed a ton of creators
 – Let TikTok Shop break even
 – Harvest the profit off-platform

TikTok Shop doesn’t have to be “super profitable”. (at first)

It has to be super scalable.

Curious where you’re at...
 Are you still discounting your main hero SKU heavily on TikTok Shop? 

Or have you already pulled that back?

You’re talented?
Great! Let me tell you what matters more… 
And why talent is the thing that I look for last 👇👇 

Are you complainer? 
Are you a victim?
Do you not have a growth mindset?
Can you not take criticism?
Do you have a fragile Ego? 
Is it everything everybody else’s fault?


 if you answered, yes to any of the above, I don’t want you in any of my organizations.

If you are thinking to yourself, oh man, I have these people in my organization… do everything in your power to first coach and correct, but most likely you need to remove them. 

It’s incredible What will happen when you do! 

Anyone else with me?

Big ask LinkedIn 🙏
We’re looking for a head of live shopping at Social Commerce Club 

Will be insane growth over the next 5 years 

Maybe one of the biggest ops that I can think of TBH 

Will be sooooooo much work

But you will help us build something HUGE! 

NA based only 

Message me if you think it’s you. 

This role will report directly to the CEO btw

Yes yes yes 

We have been thinking more about what this role looks like from the agency perspective.

How we train fast

Who’s base knowledge makes them a good fit etc. 

And I will tell you what I know. 

99% of people don’t get it. 

They haven’t had the paradigm shift yet. 

It’s a new muscle 

It’s a new way of thinking. 

Working with creators is HARD! 

They don’t perform like ads do 😆

But this role is really big in terms of impact and responsibility 

Seems like more brands are catching on. 

But tbh I still feel like guy in 2014 telling their friends to invest as much as they can into Facebook ads and they laugh at me 🤷‍♂️🫤 when it comes to how big social commerce really is going to be!

Here’s how I look at this…

At Social Commerce Club we… 

1. take the highest performing tiktok shop content

2. Offer a percentage of ad spend (capped) to the creator to use their content on Meta 

3. Print brands cash with these ads omnichannel 

This is the 2025 playbook imo

Yesterday I was driving with my son who’s 6… 

We saw a bunch of billboards and he was asking about the messages on each

It reminded me of the classic Tim Ferris question… so I decided to ask him

“If you could put one message on a Billboard, what would it be?” 

He took about 3 seconds and said 

“My message would be “I love you””

This kid gets it ❤️

No alternative text description for this image

Antler

Entrepreneur in Residence

Boltd Solutions

Advising tech startups and enterprises on AI/ML product strategy and digital transformation

• Generated $600K+ annual revenue with focus on health tech and B2B SaaS sectors
• Developed AI agent trained on 10K+ solar/battery specifications, reducing commercial off-grid system quoting time by 80%
• Drove 60% revenue increase for health tech client through product-market fit optimization
• Delivered $500K annual savings for HVAC enterprise through digital transformation
• Identified $300MM market opportunity through TAM/SAM/SOM analysis influencing Seed strategy
• Helped 3 portfolio companies secure $2MM+ funding through product vision refinement
• Developing health AI platform connecting wearables/biomarkers to behavior change; targeting B2C wellness market

Strategy Product Manager | AI Agent & Business Transformation

Stan

Creator Economy B2C SaaS Platform ($35MM ARR, 65K+ Creators) - Brought in to drive rapid results

• Architected AI-powered customer reactivation system, recovering $600K ARR in 30-day sprint
• Built multi-agent AI system using Claude and GPT-4 APIs for personalized journey optimization, improving engagement 34%
• Led cross-functional initiative with engineers and product managers to build Spotify + LinkedIn partnership integration
• Designed PLG features enabling creator niche expansion, driving 40% adoption increase
• Ran 12 A/B tests in 8 weeks with average 15% conversion improvement

Lead Growth Product Manager | GTM & Partnerships channels

Branch Energy

Series A Clean Energy Startup ($10MM raised, $42MM valuation) - Company pivoted to B2B model post-departure

Employee #1 who built and scaled consumer product from zero to $7MM revenue, leading team of 15.


As Founding PM (Nov 2020 - oct 2021):
• Scaled product from idea to $7MM revenue achieving PMF with 1,000 customers in first 90 days
• Built platform architecture serving 6,000 customers with 3-person ops team (2000:1 efficiency)
• Built proprietary AI pricing algorithm and recommendation engine processing 100K+ data points daily
• Shipped 3 products: B2C energy marketplace, automated audit tool, B2B hardware/software solution
• Designed automated systems handling 80% of customer inquiries, achieving industry-leading NPS

As Head of Product & Growth (Oct 2021 - Apr 2023):
• Scaled B2B SaaS product from beta to $200K MRR in 5 months
• Managed $500K acquisition budget achieving CAC:LTV of 1:4 (industry standard 1:2.5)
• Built viral referral program generating 30% of new customer acquisitions
• Hired and managed 6 Product Managers across 5 squads, implementing 30-60-90 day onboarding playbooks
• Positioned company for strategic pivot with scalable systems enabling smooth B2B transition

Founding Product Manager → Head of Product & Operations → Head of Growth

Just Energy

$4B revenue energy retailer | 1M+ customers (residential & commercial) - Executive product leadership role.

Led enterprise-wide business systems transformation and product strategy across 10+ product lines, managing 30 direct reports and 50+ cross-functional team members.

• Drove $30MM impact through product optimization and digital transformation
• Migrated 1M+ customers and 1000+ employees from legacy systems to modern stack (Amazon Connect, Salesforce), with zero downtime, reducing operational costs by 70%
• Managed product strategy across residential and commercial segments serving 1MM+ customers globally
• Aligned 3 VPs and 8 Senior Directors on unified product vision, accelerating roadmap delivery from 2 years to 3 months

Chief of Staff to President | Group Product Manager

Amaris

Global Technology Consulting (6,000+ employees)

Rose from IC to partner track in 18 months, leading North American engineering center and strategic client engagements.

• Generated $1MM+ monthly revenue through 6 new product/service offerings and strategic partnerships
• Managed 20-30 engineers across Fortune 500 implementations (Zimmer Biomet, PointClickCare)
• Influenced critical decisions in $85M acquisition through technical due diligence
• Established partnerships with SAP, Salesforce, Oracle driving $3MM+ annual revenue
• Launched North American delivery center achieving $60K monthly revenue from day one

Technical Product Manager → Associate Partner

Engagement Manager - Lead Consultant

Technical Product Manager

Engineer IT Consultant

McKinsey & Company

- Contributed to digital transformation strategies for Fortune 500 clients
- Developed analytical frameworks still used in current product work

Consultant Internship

Rugby Club Toulonnais

- Developed elite performance mindset and discipline that directly translates to leadership

Professional Rugby Player

Product & Business Leader | Scaling Growth & Digital Transformation | Ex-Pro Athlete Applying Sports Principles to Drive Business Excellence | Leadership & Peak Performance Advocate

Product Manager with 8+ years building AI/ML, digital and SaaS products from 0→1, and scaling product and teams from 1→10, with proven ability to scale operations 1000%+ while maintaining lean teams. Track record includes $600K ARR recovery in 30 days, scaling from 0 to $7MM revenue with 3-person ops team, and driving $30MM+ enterprise impact.

Specializing in product-led growth, operational excellence, and AI-powered solutions for health tech, B2B SaaS, and Utilities Industry.

Known for systems thinking, collaborative leadership, and high-velocity execution. I bring customer obsession to every product decision, with proven platform thinking that scales from startup to enterprise.

Currently: Building AI-powered health and longevity products to gain hands on experience with Agentic products.

Let's connect - I specialize in making the impossible look inevitable.

Robin Ayme

Most health founders I know are unhealthy.
Sounds crazy. But it's true.
Was joking about this with Scott Marcaccio the founder of Myo recently.

We're building companies to help millions get healthier.
While burning ourselves out in the process.

The irony isn't lost on me.
When I coached founders and CEOs, I saw the same pattern every time:
They'd come to me wanting to optimize performance, high achievement and pro-athlete mindset level. Get that last 1%.

Then a few weeks in:
"Robin, I actually have two problems:

1 - My health is falling apart
2 - My relationship with my wife and kids is broken"

My answer was always honest: "I can help with #1. Still figuring out #2 myself."

Here's what I learned from working with top performers (people advising Meta executives):

Congruence is everything.

If you sleep 4 hours, run on stress, but your company preaches wellness?
You're not building a brand. You're building a lie.

Now I'm back in the builder seat with my own longevity venture.
And I'm doing it differently this time.

My bet? I need to be my hardest customer.
I need to build this company while:
-> Running a startup
-> Training for Hyrox (Yes, moving away from Rugby ...)
-> Trying to be the best dad and husband possible 
-> Actually having a life

If my product can't work for me when life is chaos, it won't work for anyone else.
Most health products are built for perfect conditions.
But we're human. Life is messy.
I focus on the human behind the body.

Because what's the point of winning if in 20 years I'm asking someone:

1 - Can you help me with my health?
2 - Can you help me save my relationships?

That's not ambition. That's insanity.
I'm building this company the right way. Or not at all.

-------
BTW - If you're near a Myo clinic. 100% worth your time.

Building AI Health & Longevity Products | Cross-functional Leader | 0→1 + Scale Expert | Ex-Pro-Athlete

More data doesn't make you healthier.
As a pro athlete, and then in my business career, I learned something important:
We collected tons of data. But we only obsessed over metrics that had:

-> High leverage/correlation to the outcome
-> Clear action we could take

Everything else? Ignored.

Now I see health tech making the opposite bet—collect ALL the data, figure it out later.

But that's backwards.

Data without a clear path to action is just noise.

People chase the 143rd biomarker when they don’t do anything about their lack of sleep, and eat processed food like candies … 

I’m not here to sugarcoat the truth: the next biomarker will not change anything in your life, you’re just procrastinating. 

Same concept as people chasing the next information, waiting to “be ready” to start. 

Start with what you have, the basics will already bring you to the top 5%.

That's what I'm building into my next venture. 

Ruthless focus on what moves the needle. Cut the rest.

Already in closed beta with longevity clinics and high-end gyms.

Consumer launch coming soon.

Want early access? Drop a comment or DM me to join the waitlist.

For years, people told me I was “too scattered.”

Journalist. Coach. Athlete. Founder. Systems nerd.

“Pick a lane, Robin.”

Then AI happened.

And suddenly, being a polymath became my edge.

Here’s my morning now:
☕ Coffee
📋 Assign Notion tickets to my Claude Code agent
🚶 Walk to office (20 min)
💬 Arrive to Slack: “Done. Tests passing.”

Code written. Reviewed. Ready to ship.
Before my first meeting.

All those years going deep on productivity systems, automation, research methods?

Felt like procrastination at the time.

Now it’s the foundation for orchestrating AI agents.

The new leverage isn’t being specialized.
It’s knowing enough about everything to direct AI that does the rest.

Polymaths used to be scattered.
Now we’re dangerous.

If you're in the top 1% of health ... read this.
If you're tired of them ... read this.

Ever talked to someone obsessed with fishing?
They hit you with line weights, drag systems, tippet sizes, moon phases...

And suddenly, you have zero interest in trying it.
Health is the same.

You're passionate. You love the deep dive. 
You spend weekends reading studies on NAD+ and Zone 2 training.
That's great ... for you.

But here's the problem: most people don't want a PhD in longevity. 
They just want to feel good and live longer.

When you overwhelm them with details, you lose them.
Your job isn't to show how much you know.

It's to make health fun and approachable.
Teach people how to fish - and make them actually want to do it.

I'm sure you once loved a subject because the professor teaching it made it fun and approachable - I did (Quantum Mechanics - nerdy on paper, one of my professor made it memorable .. a story for later). 

PS - I consider myself in the top 1% of health. So that's a letter to myself ;)

taplio

The Battle

Jordan West

Robin Ayme

Followers

Posts

Engagements

Likes

Performance ScoreJordan West's LinkedIn Performance

Performance ScoreRobin Ayme's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jordan West

Robin Ayme

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan West's LinkedIn Performance

Performance ScoreRobin Ayme's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJordan West's LinkedIn Performance