Jordan West

E-Com Investor & Podcast Host | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host

My Journey 
When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha) 
For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰)

The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door. 

Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets. 

I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!

Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us!

In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.

I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.) 

I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.

Chief Executive Officer

We just helped a brand pass $3,000,000/month on TikTok Shop LAST MONTH and it wasn’t luck!!

We’re now ranked as one of the Top 5 TikTok agencies in North America at Social Commerce Club!!

What I've seen is... 

Most brands have no clue what the investment into TikTok Shop ACTUALLY LOOKS LIKE!

They guess when to spend, when to restock, or when they’ll hit break-even.

We don’t guess.

We plan every move using a forecasting system we built in-house. 

It shows exactly:

 📈 When to scale and how fast
 💸 When you’ll hit break-even
 📊 How much to invest in creators, inventory, and ad spend
 ⚙️ When to pull back or double down

That system is the same one we use daily to manage multi-million-dollar TikTok Shop brands.

And now, we’ve decided to make it available to other operators.

If you want the same forecasting tool we use to plan, invest, and measure scale... comment “Forecast” and I’ll DM it to you. 

(must be connected)

Let me know what you think!

Another random day 
Another random screenshot from TikTok Shop at Social Commerce Club 

This is ALL incremental as fas as we can measure!

PLUS HALO 

Once you nail this channel things het WILD 

But... 

You really have to invest in the beginning. 

It's not facebook ads 

The bar to breaking even is higher thann you think. 

I just built a forecasting tool that keeps EVERY SINGLE NUMBER in mind. 

Send me a DM and I'll connect you with my team to walk you through it for your brand to see where break-even happens on platform.

I want to be clear 🫠 
These daily random TikTok Shop GMV MAX screenshots that I share are from ADS driven results ONLY 🤩 

This doesn't include organic affiliate driven content 

I feel like the guy in 2015 trying to tell his friends that Facebook ads work (I was that guy lol) while the majoirty of people were waiting...

I realize that if you haven't gone HARD on TikTok shop you won't be able to to before BFCM 

But... 2026 will be the BIGGEST SHIFT into social commerce that we have seen. 

As AI content becomes more prevalent, HUMANS will crave human connection 

Which is why I believe that LIVE SHOPPING + Afilliate driven content will be the two biggest levers any brand can add to their arsensal. 

So what is my recomendation for bransnds in 2026? 

1. Talk to my team NOW to get in line at Social Commerce Club
2. If you can't afford us... I'll send you recommendations for cheaper agencies
3. If you're just trying to dip your toes in the water of TikTok shop join my skool group here https://lnkd.in/gMAu-gDZ

Me: “If you had one controversial take on what brands get wrong on TikTok Shop… what is it?”
Zohaib Rattu 🤳: “Over-subsidizing their products.”

Me: “Not could be cannibalizing your other channels… you ARE.”

That moment hit hard!!!

Because here’s what a lot of brands are doing right now:

They take their main hero SKU
Sell it full price everywhere else

Then make it stupid cheap on TikTok Shop “just to get sales” + get momentum

And then they’re shocked when

Amazon flatlines

TOTAL MER blows up

Retail partners start asking questions
TikTok didn’t break your unit economics.

You did!!

The way I think about TikTok Shop:

It’s the only channel that will pay you (even breakeven) to give you insane impressions.
If you even make $1 profit there

And you’re getting a $30 CPM worth of awareness for free
You’re winning.

The problem...

Most brands aren’t tracking the halo.
So they see “low-margin TikTok orders”

Instead of “cheap reach that lifts Amazon / Shopify / retail”.

If I were rebuilding your TikTok Shop strategy from scratch, I’d do 3 things:

1️⃣ Protect the hero
 
No more “fire sale” pricing on the SKU that drives your brand.
 Use:

 – Smaller bundles
 – Trial sizes
 – TikTok-only variants
 
And keep price architecture consistent across channels.

2️⃣ Define your blended model
 
Decide up front:
 – What MER are you happy with including TikTok
 – How you’ll measure halo (Amazon, Shopify, retail lift)
 – What CPM you’re effectively getting from organic + creator content

If TikTok is breakeven but blended MER is up and CPMs are down… keep going.

3️⃣ Make TikTok the awareness engine, not the profit center (at first) 
 
Creators get you reach.
 
Reach fills retargeting pools on Meta, Google, Amazon, retail.
 
Your job is to:

 – Seed a ton of creators
 – Let TikTok Shop break even
 – Harvest the profit off-platform

TikTok Shop doesn’t have to be “super profitable”. (at first)

It has to be super scalable.

Curious where you’re at...
 Are you still discounting your main hero SKU heavily on TikTok Shop? 

Or have you already pulled that back?

You’re talented?
Great! Let me tell you what matters more… 
And why talent is the thing that I look for last 👇👇 

Are you complainer? 
Are you a victim?
Do you not have a growth mindset?
Can you not take criticism?
Do you have a fragile Ego? 
Is it everything everybody else’s fault?


 if you answered, yes to any of the above, I don’t want you in any of my organizations.

If you are thinking to yourself, oh man, I have these people in my organization… do everything in your power to first coach and correct, but most likely you need to remove them. 

It’s incredible What will happen when you do! 

Anyone else with me?

Big ask LinkedIn 🙏
We’re looking for a head of live shopping at Social Commerce Club 

Will be insane growth over the next 5 years 

Maybe one of the biggest ops that I can think of TBH 

Will be sooooooo much work

But you will help us build something HUGE! 

NA based only 

Message me if you think it’s you. 

This role will report directly to the CEO btw

Yes yes yes 

We have been thinking more about what this role looks like from the agency perspective.

How we train fast

Who’s base knowledge makes them a good fit etc. 

And I will tell you what I know. 

99% of people don’t get it. 

They haven’t had the paradigm shift yet. 

It’s a new muscle 

It’s a new way of thinking. 

Working with creators is HARD! 

They don’t perform like ads do 😆

But this role is really big in terms of impact and responsibility 

Seems like more brands are catching on. 

But tbh I still feel like guy in 2014 telling their friends to invest as much as they can into Facebook ads and they laugh at me 🤷‍♂️🫤 when it comes to how big social commerce really is going to be!

Here’s how I look at this…

At Social Commerce Club we… 

1. take the highest performing tiktok shop content

2. Offer a percentage of ad spend (capped) to the creator to use their content on Meta 

3. Print brands cash with these ads omnichannel 

This is the 2025 playbook imo

Yesterday I was driving with my son who’s 6… 

We saw a bunch of billboards and he was asking about the messages on each

It reminded me of the classic Tim Ferris question… so I decided to ask him

“If you could put one message on a Billboard, what would it be?” 

He took about 3 seconds and said 

“My message would be “I love you””

This kid gets it ❤️

No alternative text description for this image

AdsLux

We help 7- and 8-figures purpose-driven ecommerce brands grow to $50M+ a year by using the profit-first SCALE5 ecommerce scaling system, Scrum, and cutting edge marketing technologies.

GrowthMentor

eCommerce Growth Mentor

AdVenture Media Group

• Brands I've helped grow: Slinger Bag, Grown Brilliance, Baketivity, WoodSpoon, Picture Frames, Motiv-Art, AccuQuilt, MemoryStitch, KetoKrate, Sports Illustrate's 888, Sofamania, NYF Advertising Awards, Mednax, Michael Aram, LifePro, Orthodox Auto, MakeStickers, PDF Extra, AIRVIA, NockNock, Prestige Time, M. Shanken Communications, Jacquie Aiche.
• Developed advertising strategies and creative concepts
• Consulted other media buyers on strategy for their own accounts
• Created Madgicx strategy playbook
• Managed Facebook and Google ads accounts for multiple ecommerce clients.
• Created detailed guidelines for copywriters and creative specialists
• Recruited other media buyers, copywriters, and creative specialists.
• Analyzed and recommended productivity tools as well as design agencies for collaboration purposes

Senior Paid Social Strategist/Head of Facebook Strategy

Chappell Digital Marketing

• Brands I've helped grow: Power Crunch, Angel's Skates, Sprinkle Pop, Waterboy, Element Wheels, Variant Wheels, VIP Preferred, Octi, Shop House Company.
• Oversaw omni-channel strategy for ecommerce brands.
• Managed Facebook and Google Ads media buying team.
• Created an Ultimate Black Friday & Holiday Advertising Strategies ebook.

Head Of Digital

Atelierele ILBAH

• Developed full Facebook ads course material for the largest professional training company in Romania
• Held live class training for business owners and digital marketers who passed committee-supervised exams and got certifications accredited by the local Ministry of Education

Facebook Ads Professional Trainer

Bunty SomRoy

• Managed Facebook ads accounts for TimeDoctor.com and Recess.io (one of Ryan Deiss's/DigitalMarketer.com's SaaS companies).
• Created ads funnel and strategy for the accounts.
• Developed copy and creative concepts and strategy.
• Assigned creative briefs to creative specialists
• Assigned copy to copywriters

Facebook Ads Account Manager

Augmen Digital

• Created Facebook ads campaign strategies for another agency's clients based on on-boarding questionnaire and further market research (competitor research, buyer personas, copy angles, creatives ideas, etc).
• Delegated tasks to Junior Media Buyer, Copywriter, and Creative Specialist for the purpose of building coherent Facebook ads campaigns.
• Created weekly reports for the on-going campaigns.
•  Audited account performance and came up with new strategies to improve KPIs.

Senior Facebook Media Buyer

Miravelli

• Created digital marketing strategy for women's fashion accessories store.
• Implemented Google Search Ads, Google Display Ads, Google Shopping, and Facebook ads campaigns.
• Lowered ad cost per purchase by more than 50% through advanced optimization techniques for all the main digital marketing channels.
• Created effective email list building strategies to collect leads as low as 3 cents/lead.
• Improved website UX and average conversion rate from 0.5% to 2.2%.

Founder & Digital Marketing Manager

Tom's Hardware

• Wrote security and technology news articles
• Wrote reviews for security software and hardware, smartphones, processors and cryptocurrencies
• Interviewed technologists from large companies such as Intel, IBM, Google, BMW, Volkswagen, and more.

Contributing Writer

TechDomino.com

• Managed a team of 9 contributors
• Created website architecture and designed the site's user experience.
• Created content marketing strategies and campaigns that increased revenues by more than 3X.
• Drove cheap traffic with good conversion rates to affiliate offers.

CEO at Adslux.com - We help health & supplement brands scale to $50M+ through profit-focused growth marketing strategies.

Experienced digital marketing specialist for over 15 years with studies in business administration and marketing. Passion for creating business and marketing strategies and always optimizing advertising campaigns for efficiency and performance. Have an analytical mind that's always looking to find patterns and trends even in small data sets. Love traveling to new countries I've never visited before and discover their rich histories.

Lucian Armasu

Nobody’s ready for how AI cinematic commercials are about to disrupt TV advertising.

This is the latest TV commercial we made for a SaaS partner of ours.

CEO, Adslux | I help subscription businesses find direct and predictable paths to scale without spending all of their time on marketing.

Jason’s success with Zigpoll lies in his simple belief: help every user reach their goal when using his app, and the rest will follow.

CEO @Noosa Labs where we buy and grow small profitable SaaS businesses | Venture Partner @LongJourney | Host of the Indie Board Session podcast

Every Indie founder dreams of freedom.
Building alone, shipping fast, and answering to no one.

But what happens when your success starts to depend on others?

That’s where Jason Zigelbaum, founder of Zigpoll, found himself.

After building a post-purchase feedback app for Shopify merchants, Zigpoll grew to $68K MRR, all managed by Jason alone.

No employees.
No meetings.
Just one founder doing it all: code, support, growth, operations.

But before Zigpoll, Jason had already built one Shopify app, until Shopify launched MetaFields and killed his product overnight.

That moment forced him to rethink everything: instead of chasing new ideas, he doubled down on feedback, iteration, and focus.

Today, Zigpoll thrives because Jason built it around his users.

Every feature, every update, every decision starts in his inbox.

And yet, growth brings new questions:
👉 When do you start delegating?
👉 How do you keep freedom while scaling?
👉 What happens when “doing everything yourself” stops working?

In this new episode of Indie Board Session, we unpack that shift, from solo hustle to sustainable systems, with Jason and co-host Elston Baretto of Tiiny Host.

Here’s what you’ll learn:
✅ How Zigpoll turned customer feedback into its growth engine
✅ When to delegate without losing control
✅ Why AI can’t replace intuition (yet)
✅ How to scale solo while protecting your freedom

🎧 Links in the comment below.

ChatGPT said I should use this as my positioning. Is it working?

“I’m super smart and I can help your business grow, even from a short conversation, call, or post.”

taplio

The Battle

Jordan West

Lucian Armasu

Followers

Posts

Engagements

Likes

Performance ScoreJordan West's LinkedIn Performance

Performance ScoreLucian Armasu's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jordan West

Lucian Armasu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan West's LinkedIn Performance

Performance ScoreLucian Armasu's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJordan West's LinkedIn Performance