Jordan West

E-Com Investor & Podcast Host | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host

My Journey 
When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha) 
For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰)

The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door. 

Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets. 

I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!

Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us!

In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.

I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.) 

I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.

Chief Executive Officer

I made this post a few months ago... and this HAS CHANGED MY LIFE. 
I have an airport hack for ALL OF YOU! (that may just change your life) 

Lately... at the airport I've been doing something kind of weird. 

You probably wouldn't peg me for this kind of person but here it is. 

I've been...

1. Putting my phone in my pocket 
2. Not having airpods in. 
3. Talking to whoever is around me that looks interesting and doesn't have their head buried in their phone. 

And HERE'S the WILD THING! 

Today alone I made 2 insane connections... 

the first was a nice couple that was sitting beside me in the emergency exit row. 

They turned out to own (with another group) a bunch of motel properties that I had been eyeing for a MASSIVE RESORT that i think could be an insanely huge attraction for the city I live in. I had been thinking about it for a while and it's crazy that they just happened to be beside me on a random flight. Many more other connections too... but I digress. 

The second was a random guy who runs point for one of the largest inference chip companies in the world helping put in data centres... 

Well I just happen to have a local data centre deal that I've been dreaming up for my town. 

The first convo actualy helped steer me in a totally different LIFE direction than I was thinking about for the next 5-10 years TBH (not exaggerating) 

So... the lesson. 

Get off your effing phone 
Talk to people. 
The universe/god/life wants to give you good things... but you won't get them staring at your phone or sitting in your office. 

they are out there! 
Anyone else ever have moments like these?

I AM HIRING NA-BASED SOCIAL COMMERCE STRATEGISTS AT Social Commerce Club! 
We are opening two pods a month right now and not slowing down any time soon. 

If you have TikTok shop experience and/or can learn fast and consider yourself a fast learner and have DTC experience, PLEASE DM ME! 

Our core values 

Low ego learners 
High agency executers
Move with competitive speed 

If this sounds like you... 
DM ME 
We're on a rocketship.

Our culture is amazing. 
Our people are amazing. 
Come join us! (or if you know anyone let me know!)

Most brands still think TikTok Shop and Amazon are competing channels...

They're not.

Heres what we're seeing at SCC 👇

TikTok content goes viral → product gets discovered by Hundreds of THOUSANDS of new buyers

Those buyers go to Amazon to "check reviews" before they buy then some buy on amazon.

Amazon ranking jumps because of the search volume spike and search, find, buy. (the holy grail of Amazon rankings)

Higher Amazon ranking = more organic Amazon sales

More Amazon sales = more budget to put back into TikTok creators

Round and round it goes...

The brands that figured this out are printing. 

The ones treating each channel separately are leaving MASSIVE money on the table 💰

HIRING AT Social Commerce Club (sales people!) 
WE ARE HIRING NA Based sales people who can be up and running within 2 weeks! (yes FAST!)

If you have TikTok shop experience and/or can learn fast and consider yourself a fast learner and have DTC experience, PLEASE DM ME! 

Our core values 

Low ego learners 
High agency executers
Move with competitive speed 

If this sounds like you... 
DM ME 
We're on a rocketship.

Our culture is amazing. 
Our people are amazing. 
Come join us! (or if you know anyone let me know!)

I had our TikTok Shop OS mastermind call yesterday and I'm genuinely blown away. 👇 

The people in this group are operating at a level I don't see anywhere else. 🤩 

Yesterday someone broke down their entire process for going viral every single day on TikTok - the research, the system, the execution. 

It was one of the best breakdowns I've ever heard. The kind of stuff you don't find in a course.

I will legit amke an SOP just from hearing what she had to say.

That's what this group is. Real operators sharing what's actually working right now.

If you're serious about scaling on TikTok Shop in 2026, applications are open.

here's the link to apply (serious operators only) 

https://lnkd.in/gmBiHerZ

🔥 close to 100M of revenue driven on TikTok Shop and we’ve noticed one correlation that is staggering 

At scale 
32 views = $1 of on platform sales 
Plus halo 

Our mission is to drive 1b of social commerce revenue for brands in 2026
That’s a LOT of video views! 💰💰🙌🏻

Anyone else seeing a similar correlation?

Another day... another screenshot win for the team at SCC (this is why we're platinum at TT)

TikTok Shop
Still the most underrated  TOFchannel opportunity for brands in 2026 

Lower CAC on all other channels
Massive HALO 
WINNING

AMA

Every other TTS agency we talk in 2026 to is set up like this… 

1 strategist 
1 VA 
6-8 clients 
Job? 
Don’t get fired 
Results 💸
Cost 💰

Social Commerce Club 👇 

1 senior strategist 
1 associate TTS strategist (level of everyone else’s senior strat) 
1 full time sampler + creator recruiter 
1 community manager 
1 ops/compliance specialist 
1 media buyer 
1 designer 
Job? 
Scale massive accounts as a Tiktok shop platinum partner 🔥

Results? 
Huge scale for our brands 💰💰💰💰
Cost 💰💰💰

Just sayin…

Something interesting that we are starting to see on TikTok shop... It's something that you would only see or notice if you've been in the e-commerce space long enough! 👇👇

Here’s what I’m seeing!! 

At the beginning of scaling on TikTok shop, it seemed as though there was some sort of upper limit that you would hit where you couldn't scale beyond that. You could have super high return on ad spend, but essentially you wouldn't be able to scale beyond a certain point and start to get some of those really big economies of scale that you can see on Meta 

What I’m seeing now is the maturity of the channel and how fast this maturity is coming about! 

Way faster than meta. 

But... this all comes with one big thing that happens on every amazing platform, and that is competition! We have seen what that looks like!

The amount of enterprise brands that are coming to us at Social Commerce Club is staggering! 

Why? 

Because we have to be one of the only platinum partners in North America!

Big brands are flocking over because when you can spend $30,000 to $50,000 a day profitably with a massive halo on two other channels and top of all things get really, really interesting!

I'm very interested to see what the next year is going to look like in the space. 

Everything is changing so fast. What do you think?

Every person that has any sense of the brand and ecommerce market knows this one thing... 

TikTok shop and social commerce is the next HUGE TOF growth lever. 

It's the awareness machine. 
The content machine 
The revenue machine 
The R & D machine 
The customer feedback machine. 

EVERYTHING 

This is why brands need to look at it compeltely differently. 
It will take a paradigm shift from the classic "meta ads" world you've been used to. 

Questions?

Biggest mistake brands are making in 2026 on TikTok Shop

Tiktok Shop being in your marketplace division. 

Why? 
Marketplaces are inherintly demand capture 

TikTok Shop is demand gen. 
Treat it close to DTC + performance, not PPC 

The brands that get this perform WAYYYY better. 

It matters how you look at the channel. 

Paradigms matter.

How TikTok Shop feeds your other sales channels in 2026. 👇 (it's not what you think)
It's super obvious to me that TikTok Shop is going to be the absolute breakout channel of 2026 for a lot of brands! but...

At the end of the day, the brands that we work with care about one thing and one thing only: profitability on all channels combined and how they all work together.

I'm constantly surprised at the amount of new agencies that have popped up who don't realize the hundreds of millions of dollars that most brands are doing on other channels already, and that TikTok Shop is the ultimate top-of-funnel awareness channel that yes, can make money, but also drives to these other channels. 

I've talked constantly over the last couple of years about the halo effect that we see from TikTok shop over to Amazon. 

But let me tell you a little bit more. 

For us, it's not just the actual sales halo that we are seeing. 

What is even more interesting is the massive amount of content Halo that we are seeing. The biggest issue that we saw early on was that we needed to capture all of that content and be able to deploy it easily over on Meta. That's where our friends at Refunnel came in. T

hey were able to help us do that across the agency at scale, and it has definitely been a game changer. If you are not capturing that content and repurposing it over on Meta at scale, you are playing on hard mode this year! 

This is why I'm obsessed with the idea of unified commerce at Social Commerce Club, even when people have said, "Don't you guys just do TikTok shop...?" 

No! We came from the DTC world. I

t's what we know, and we believe that it all works incredibly well together. And then we also love to use Amazon as the final product capture in the whole omni-channel strategy! 

If you have no idea how all of this works together or how to launch, and your brand does over $10M a year on other channels, send me a DM or get ahold of my team at Social Commerce Club! 

This is what we think about every day.

We spend multiple 7 figures on GMV max every month!
Here's the GMV Max playbook as of today on TikTok Shop...

FIRST!!! Most brands are still overcomplicating it.

The ones winning usually do a few simple things really well

1. Keep the campaign structure simple

-Run one consolidated GMV Max campaign
-Don’t split budget across a bunch of “smart” campaigns
-TikTok rewards signal density... not account complexity

2. Narrow the product focus

-Give the campaign a clean lane
-Don’t dump in a random mix of SKUs
-A focused set like new arrivals gives the algorithm better inputs

3. Stop treating this like a media buying problem

-GMV Max is heavily influenced by content volume
-The more relevant creator content a product has, the easier it is for TikTok to scale it
-Better content inputs usually matter more than fancy account structure

4. Use target ROI as your main lever

-If performance is beating target, raise the ROI goal
-Force more efficiency before just spending harder
-This is one of the few real optimization levers that actually matters

5. Use the grace period strategically

-Don’t rush to force all the spend in the main campaign window
-If you can hit targets efficiently early, you create flexibility later
-The extra runway can help you scale cleaner

6. Build around content momentum

-TikTok will naturally push the products with the strongest content ecosystem
-More creators, more relevant videos, more proof
-That’s what gives the machine something to optimize against

That’s really the playbook right now!!!!

Less segmentation
Less manual control
Less account hacking

More focused inputs
More creator content
More trust in the algorithm

GMV Max is rewarding brands that simplify the structure... (and us at Social Commerce Club lol)

ABOVE ALL... stregthen your content engine - let the robot do the rest!

Most enterprise brands think TikTok Shop is a demand capture channel.
They're wrong!! (let me tell you the stats why)

After 2+ years all-in on TikTok Shop for enterprise brands, we've seen the opposite at Social Commerce Club

TikTok Shop is the ultimate demand gen engine!!

creating halo effects that boost sales everywhere else.

Key stats brands miss across our data sets

Viral campaigns drive 33%+ uplift in Amazon sales from halo alone (branded search spikes, traffic explodes, velocity up: no links needed). 

A TikTok Shop sale is worth 3x a DTC sale in ecosystem impact. 

62% of TikTok's incremental impact occurs on Amazon. 

According to a recent forbes study... coordinating with Amazon drives 40% YoY new customer growth (we have seen this at SCC)

What we've seen... 

TikTok Shop creates net-new demand via discovery, creators, virality: halo spills to Amazon, DTC, retail.

Don't treat it like an Amazon clone or any marketplace - it's much closer to DTC

“Our customers aren’t on TikTok.”
What they mean… 👇 

“I personally haven’t seen them there… so the app must be for kids.”

Reality?

You’re confusing your For You Page with reality.

TikTok isn’t “just kids.”

It’s literally an algorithm.

And the fastest-growing segments are adult buyers…

Here’s the data that makes the objection fall apart:
About 1 in 3 U.S. adults use TikTok.

Even more important…
40% of ages 30–49 are on it.
26% of ages 50–64 are on it.

Also…

The adult base grew FAST.

Now the part most founders miss:

You don’t “see” buyers on TikTok because buyers + adults are quiet.

About half of U.S. adult TikTok users have never posted a video…

They’re consumers, not creators.

They scroll.
And discovery > intent…

People buy what they didn’t wake up planning to buy.

Globally (TikTok ad planning data, Jan 2026), the ad audience breakdown looks like:

25–34: 35.3%
35–44: 16.4%
45–54: 9.2%
55+: 8.4%
25–44 is literally the “action” age band.

Even better…
An Edison Research survey (Oct 2025) found TikTok users 25–44 lead all age groups in taking action after ads:

54% seek more info
47% make purchases

And if you still think it’s “teen money”…

TikTok Shop did $15.82B in U.S. sales in 2025 (EMARKETER).

Your customers are on TikTok.
You just don’t see them yet.

Want our SCC systems but don't want to commit to a retainer? 

Ok... here you go! 
The TikTok Shop OS 
in 30 days we install our systems for scale. 
And you grow. (with or without us) 

Apply here  

https://lnkd.in/gp3Trhxv

When I owned my brands... I despised influencer marketing!! Why?? 
Because it always felt like gambling! (don't worry i found a fix) 👇 

One big creator deal. $10k. Hope it converts.

It doesn't. 10K wasted. 

I figured something out though... 

Here's the model that actually prints 💰

Product seeding → affiliate conversion → retainer investment

Here's how it works 👇

Seed 50-100 micro creators with your product
No upfront fees. Just product cost.

Track who actually converts!

You can do this all with an army of spreadsheets... 

or you can use SARAL - The Influencer OS's performance dashboard that shows you exactly who's driving sales, not just views 

Double down on the ones that work

Affiliate → retainer. Now you're paying ONLY for proven performance

Repeat. Scale. Compound.
Your best creators become long-term brand partners

This is exactly what I preach with TikTok Shop! 

Most brands skip steps 1 and 2.
They go straight to expensive retainers with unproven creators.

SARAL - The Influencer OS is the operational engine behind this whole system.

Inbox keeps your creator outreach organized
Performance dashboard shows you who's actually selling
SIA (their AI) manages relationships so nothing falls through the cracks

I've been advising the SARAL team and helping them build this for brands over the last year.

The brands printing with influencers right now(off TikTok Shop)?  They're running this playbook.

Go check them out at 

https://lnkd.in/gYXKru7y

#saralpartner

Hottest 2026 take in e-commerce (brand world) 👇👇


In the next five years we will be talking about social commerce, including Tiktok shop, but not limited to Tiktok shop, as the central driving factor for the top of funnel of almost every brand on the planet! 

I saw this coming two years ago, which is why I went all in. 

We are still so incredibly early.

Brands have no idea. 

The big enterprise brands that are coming to us still don't understand what it is doing in the funnel, the insane amount of halo that it is creating on every single other channel. 

The thing is... every other channel will start to understand how they can build it out for themselves.

You think that Meta is done testing this? Absolutely not! 

They are going to be losing a tonne of market share until they figure this out. 

You think Amazon won't figure something out? 

You think there won't be a new competitor in the space?

The problem is, you need to build the muscles now in your organisation. 

You need to not waste time working with agencies who don't get it. 

You cannot hand this off to your Meta agency; they just don't understand! 

This might be the most pivotal and important time for brands of the next five to ten years. 

Agree? Disagree?

Booked shoptalk 🙌🏻
But… 

Decided not get tix this year. 
All I want is to talk to interesting people this year (maybe a SAAS partner or two, maybe a cool brand or two) 

Who’s going and wants to hang with Parker Kump and I? 

Dm me 🙌🏻

No alternative text description for this image

K all (brand owners) - I have an ask... (and a give) THIS IS CRAZY POST BE WARNED lol
When I was a multi-brand owner, I would get invited to talk at events and podcasts etc ALL THE TIME. 

I would argue as a large agency owner I HAVE WAYYYYYY more to talk about now and a way bigger view on commerce in general... (we are aiming to drive 1 billion in social commerce revenue this year after all) 

but... most events make agency owners pay BIG MONEY to keynote (also WTF??) 

So here's my thought... 

I am a REALLY good advisor 
had 5 of my advisory clients exit last year
every consumer brand I worked with grew at least 2X profitably. 

So... here's my thought
LET ME GET BACK IN THE BRAND GAME HAHAH 

I will advise your brand
Take a small amount of equity only if we grow 
Will be public facing and one of the faces of the brand online 

Here's what the brand needs to have 

1. Minimum 5 Mill sales (be at PMF) 
2. Wants to grow huge 
3. has appetite for Tiktok shop 
4. Wants someone to be the face 
5. No supplements sorry 

If that's you... DM me and we can chat

What do I get out of it? 

1. I get to speak at more events as a brand owner. 
2. I get to see growth of a brand again as an owner. 

I know... crazy idea right? 
But I know there is someone out there right now looking for help JUST LIKE THIS and we could create a win-win! 

DMs open!

Converting DTC eCom Poverty into Profit 💰 $50M+ in Revenue | Meta, Google & Paid Ads Architect

Focused on impact & mastery.

Check my posts to find out more.

Felix Dragoi 🔥

eCom operators always ask themselves
“What’s the best ad platform for eCom right now❓”

Well, there is no one right answer to it

Let’s simplify it and break it down

Top 5 platforms for most brands:

1️⃣ Meta

Still the volume king

Best balance of scale + targeting

For most brands, this takes 40–50%+ of budget

2️⃣ Google

High intent

Catches people already searching

Usually 10-50% of spend if demand exists

3️⃣ TikTok

Creative driven

Great for discovery and new angles

Not so much for conversions

4️⃣ Pinterest

Underrated for certain niches

Especially female-skewed audiences

But can be a hit or miss

5️⃣ Snapchat

Strong for younger demos

Cheap reach when creative hits

But let’s be honest

You don’t start with all five

You start with foundation

Meta first for scale
Google when search intent is there
Then expand once the system works
Most brands try to diversify too early

Build depth before width

If someone you know is spreading $1000/day across five platforms…

Send them this

It might save their budget

I Help eCom Brands with Paid Media 💰 $50M+ in Revenue | Meta, Google & Paid Ads Architect

If I removed ROAS from your dashboard today…
Would you actually know what’s wrong with your ads 👀

Or would you just guess❓

Most brands look at the final number

Here are 5 signals to watch before judging sales 👇

1️⃣ Thumb-stop ratio

If they don’t stop

They don’t click

If they don’t click

Nothing else matters

Weak hook = burning money quietly

2️⃣ Engagement rate

Comments
Shares
Saves

This tells you how the ad feels

Is it resonating

Or just being politely ignored?

3️⃣ Hold rate

If viewers drop in 2 seconds

Your message never landed

Attention is earned

Retention proves it

4️⃣ Add-to-cart %

Clicks are easy

Intent is different

If ATC is strong but purchases lag

It’s probably product, price, or UX

Not your ad

5️⃣ ROAS

Yes, it matters

But it’s the result

Not the diagnosis

When ROAS drops

One of the upstream signals was already warning you

Great media buying isn’t just about spending more

It’s about reading the system deeper than everyone else

If someone on your team only talks about ROAS

Send them this….

It might change how they look at the data

CBO vs ABO
Let’s stop pretending this is complicated ❌

Both work

But they don’t work for the same reasons

Here’s the honest breakdown 👇

1️⃣ Why most people default to CBO

Meta controls the budget

It shifts spend to what’s working

Less manual effort
Less decision fatigue

If you’re new

Or you don’t have time to monitor daily

CBO keeps things simple

2️⃣ Where ABO becomes better

You control the budget per ad set

You decide what gets spend

Not the algorithm

This matters when

➡️ You actually know what you’re testing
➡️ You want clean data per audience
➡️ You don’t want Meta starving a test too early

Granular data = sharper decisions

3️⃣ The uncomfortable truth

Most beginners say they want control

But they don’t have the data discipline to use it

Most advanced buyers say CBO is enough

But the best still use ABO when precision matters

ABO forces structure

Equal budget splits
Cleaner comparisons
Clearer winners

CBO optimizes
ABO trains you to think

In most cases

If you don’t have time or budget

Use CBO

If you know what you’re doing

And you want precision

ABO wins

Simple

If someone on your team is still debating this without understanding the tradeoffs

Send them this

It might clarify their entire strategy

Most brands ask for the sale immediately

Discount
Urgency
Countdown

But let me ask you this

Why should they trust you yet 👀

The brands that win long term don’t just extract

They give something first

Here’s how reciprocity actually drives growth 👇

1️⃣ Free samples or trials

Remove the risk

Let them experience the product

Trust built fast beats persuasion forced

2️⃣ Exclusive content for email or SMS

Don’t make your list just a promo channel

Give value
Early access
Behind the scenes

Make joining feel like a privilege

3️⃣ Surprise loyal customers

Random gift
Unexpected upgrade
Personal note

Unexpected = memorable

Memorable = repeat revenue

4️⃣ Thank you notes in every order

It’s simple

But in a world of automation

Personal effort stands out

People remember how you made them feel

5️⃣ Giveaways for engaged followers

Reward attention

Reward loyalty

People who feel valued
Stay longer

Most brands look for hacks

Better funnels
More ads
New platforms

The best brands understand one thing

When you give more than your competitors

You earn more than your competitors

If someone you know only focuses on taking…..

Send them this

It might change how they grow

Scaling ads feels exciting
Until your ROAS drops

And suddenly you’re questioning everything

Here’s the truth most brands don’t want to hear 👇

ROAS goes down when you scale

Because scaling changes the game

1️⃣ You leave the “easy audience”

At $100/day
You’re hitting the warmest, most primed buyers

That’s why 4–5 ROAS can happen early

But when you move to $1,000/day

You expand

Colder pockets

Broader reach

Higher competition

Now a 2–3 ROAS is completely normal

2️⃣ Costs rise as you scale

More spend = more exposure

More exposure = higher CPMs

You’re not just buying the low-hanging fruit anymore

You’re buying the whole tree

3️⃣ Your business has to be built for lower ROAS

If you can’t survive at 2 ROAS

You don’t have a scaling problem

You have a margin or funnel problem

Stop chasing high ROAS

Start building a business that can win at lower ROAS

That’s how real brands scale

If this helped you rethink scaling

Save it

Or send it to someone still chasing 5x forever 🚀

Retargeting isn’t a box to tick

It’s where you make your money back 💸💸💸

Most brands treat it like an afterthought

Small budget
Generic ad
Hope it works

Then complain about ROAS

Here’s the simple structure that actually closes sales

1️⃣ Target last 7-day visitors

They’re warm

Still thinking about you

Don’t let them cool off and buy from someone else

2️⃣ Use carousel ads

Show the exact products they viewed

Or similar ones

Let them self-select again

Remind them why they clicked in the first place

3️⃣ Offer a small incentive

10% is usually enough

You don’t need 30% off
You need a nudge

If someone you know is wasting traffic without closing the loop….

Send this to them

It might be the cheapest revenue they’re ignoring

Ad performance dropping again? 📉

Before you blame the algorithm…
Look in the mirror
(the digital one)

Sometimes it’s not Meta

It’s your setup

Here are 3 silent killers I see all the time

1️⃣ Ad fatigue

Same visuals
Same hook
Same angle

You think it’s “still good”

While your audience is already bored

Engagement drops first

Then CPM goes up

Then conversions die

2️⃣ Audience saturation

You’re hitting the same pocket of people

Over and over

Frequency climbs

Relevance drops

At some point they’re not ignoring you

They’re actively avoiding you

3️⃣ Fake testing

Changing a headline color isn’t testing

That’s decoration

Real testing = new angles

New positioning

New emotional triggers

If all your ads say the same thing

Just with different backgrounds

Good ads don’t last forever

Creative cycles are real

Fresh angles = fresh revenue

If someone you know keeps blaming “the algorithm” every month….

Send them this

It might save their next campaign 🚀

Most brands say they “test” ads
But honestly? 

It more so like flipping coins, rather than structured testing

Random headline

Random creative

Turning it off after 2 days

Then blaming the algorithm

Here’s what real testing actually looks like 👇

1️⃣ One variable at a time

New headline? Keep the image

New image? Keep the copy

If you change everything

You learn nothing

2️⃣ Equal audience split

Don’t let one ad get 80% of the spend

Clean budget split = clean data

Bias kills clarity

3️⃣ Minimum 7 days

The algo needs time

So does buyer behavior

Killing ads too early isn’t discipline

It’s impatience

4️⃣ Track the right metrics

CTR tells you if it hooks

CVR tells you if it convinces

AOV tells you if it scales

ROAS alone hides the truth

5️⃣ Scale with intention

When something wins, don’t just increase budget

Extract the angle

Replicate the psychology

Build it into future creatives

Testing isn’t luck
- It’s structure
- It’s patience
- It’s method

That’s how good accounts grow

If someone on your team “tests” without a system…

Send them this

It might save your next scaling phase

Is retargeting on Meta dead in 2026❓
Or are people just doing it wrong 👀

This might trigger some media buyers

But here’s my take

Yes, Meta can retarget

Yes, AI is powerful

But no, I wouldn’t build classic retargeting campaigns for most eCom brands

Here’s why 👇

1️⃣ Meta already retargets inside broad campaigns

You don’t need 17 custom audiences

The algorithm sees behavior

Site visits
Engagement
Add to carts

It adjusts automatically

The platform is smarter than your manual 30 day ATC stack

2️⃣ Creative does the targeting

Your hook decides who stops

Your message decides who feels seen

Your angle decides who converts

If your creative speaks directly to buyers

You don’t need to “force” retargeting

The ad filters for you

3️⃣ Manual retargeting can limit scale

Small audiences
High frequency
CPMs climb

Now you’re squeezing the same 5,000 people

Instead of letting the system expand

Control feels safe

But scale lives in broad

4️⃣ Where humans still win

Offer positioning
Angle selection
Understanding niche buyers

AI distributes

Humans decide what’s worth distributing

That’s the real blend

Not splitting budgets into 12 micro audiences

So is retargeting effective

Yes

Would I build my strategy around it

No

Creative is the real retargeting engine

End of story

If someone on your team is still obsessing over audience stacks….

Send them this

It might simplify their whole account

If your ads aren’t converting ❌
Look at the system

Somewhere, something is leaking

And when you scale a leaking system

You just lose faster

Here’s where I’d look first 👇

1️⃣ Audience is too cold

No trust

No awareness

No real reason to care

You’re asking strangers to marry you on the first date

Warm them up

Or shift the message

2️⃣ Landing page feels off

Slow load
Cluttered layout
Bad mobile UX

You paid for the click

Then killed the momentum

3️⃣ Offer isn’t clear

If they don’t get it in 3 seconds

They bounce

Confusion kills conversions faster than price ever will

4️⃣ Creative misses the mark

Wrong hook

Wrong angle

Wrong emotional trigger

Impressions don’t matter if the message doesn’t land

5️⃣ CPMs keep climbing

Now you’re paying more
For the same broken funnel

You’re just accelerating waste

Before you touch the budget

Fix the leaks

Then scale

If someone on your team keeps pushing spend 

Without fixing fundamentals

Send them this

It might save your next campaign

Your ad isn’t dead
It’s tired

And it’s trying to tell you something 👀

Most brands panic when sales dip

They touch budgets

They touch targeting

They touch bids

But they ignore the real problem

Creative fatigue

Here’s how you know it’s time to refresh 👇

1️⃣ CTR is dropping

People aren’t stopping anymore

Your hook lost its edge

If they scroll

You pay

2️⃣ Frequency is 3+

Same ad
Same people

Over and over

Attention turns into irritation

Irritation turns into avoidance

3️⃣ Comments feel negative or repetitive

“I’ve seen this 10 times”
“Again?”

That’s not engagement

That’s fatigue talking

Creative cycles are real

No ad lasts forever.

Ignore the signals

And you’ll slowly bleed spend with no scale

If someone on your team keeps increasing budget 

Instead of refreshing creative

Send them this

It might save your next campaign

I’ve seen brands change copy 10 times…
But keep the same weak color structures

And then wonder why CTR is flat

And no, colors won't solve any problem
But they need to be tested and used properly as well

Here’s the truth about colors👇

🔴 Red

Pushes action

Great for urgency

Bad if you overuse it and look desperate

🔵 Blue

Builds trust

If your product needs reassurance, use it

Especially on product pages and guarantees

🟡 Yellow

Interrupts the scroll

High attention

But too much = chaos

🟢 Green

Signals savings or health

Works well for natural brands or value angles

⚫ Black

Feels premium

But only works if your offer actually matches the vibe

Color sets the mood before your copy even gets read

Your buyer feels first
Then they justify with logic

Color psychology isn’t theory

If you know someone still not leveraging on colors…

Send this to them

It might save their next creative or lander

Most brands blame the ads
But let me ask you something

If traffic is coming in…

Why isn’t it converting 👀

It’s usually not the ads

It’s the funnel

When conversions stall, this is what we fix first 👇

1️⃣ Landing page

Slow load
Cluttered layout
Feels sketchy

Trust dies in seconds

You paid for the click

Don’t waste it on bad UX

2️⃣ Stronger creatives

Scroll stopping hook
Clear value
Native to the platform

If it feels like an ad

It performs like one

3️⃣ New offers

Same product
Different framing

Price
Bundles
Urgency

Sometimes it’s not traffic
It’s positioning

4️⃣ Mobile first optimization

Most traffic is thumbs

If your site isn’t built for thumbs

You’re leaking revenue quietly

5️⃣ Retarget cart abandoners

They almost bought

Something stopped them

Finish the conversation

Most scaling problems aren’t scaling problems

They’re conversion problems

Small tweaks

Big difference

That’s how you scale profitably

If someone on your team keeps increasing budget instead of fixing the funnel

Send them this

It might change how they grow

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Jordan West

Felix Dragoi 🔥

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The Battle

Jordan West

Felix Dragoi 🔥

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan West's LinkedIn Performance

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