Founder @ Simple Salesforce • Automating Salesforce to make your business more money

Over the past 3+ years, we've built over 50+ Salesforce orgs in the tech industry for our clients.

The best part?

Every single one of these companies one saw:

→ Time saved
→ Increase in revenue
→ A simplified Salesforce they could use to scale

In other words -- their businesses skyrocketed.

RECENT GOOGLE REVIEW:

"Jordan has been incredible to work with - he has played a major role in building the foundations of our Salesforce GTM engine, both on the Marketing and CS sides, and the impact he has made has been significant. His Salesforce and Pardot experience runs deep and his knowledgeable experience, in addition to patient and communicative style, has enabled us to move fast with high quality. Thank you Jordan for all of your partnership - hope our paths cross again!" - Carol, VP of Operations


HOW WE WILL HELP YOU:

• Automate Your Data Entry: We specialize in setting up Salesforce to automatically handle data entry tasks. This means less manual work for your team and more time for important tasks.

• Ensure Accurate Data: We make sure that the information in your Salesforce system is correct and up-to-date. Accurate data is key for making good business decisions.

• Deliver Projects on Time: We know how important deadlines are for the business. This is why we pride myself on maintaining a 98% on-time delivery date for my clients. 

• Instant Feedback: We integrate myself into your team's workflow by joining your preferred communication platform, whether it's Slack or Microsoft Teams. You'll receive regular updates, can ask questions anytime, and get immediate responses, ensuring that everyone is always on the same page.

• Provide Clear Documentation: After setting up your system, We'll give you easy-to-understand guides and recorded videos. This way, your team can use Salesforce effectively and make the most of the new tools.

WHO AM I?

My Portfolio:
→ I'm the Founder & CEO @ Simply Scale, consulting for MM high growth companies.
→ I mentor aspiring salesforce admins via my social platforms, newsletter, & DMs. 
→ I send a private Salesforce career growth newsletter to 6,000+ subscribers.
→ I've built an online audience around Salesforce of 100,000+ followers.
→ I'm an author at SalesforceBen, world's largest salesforce resource.

My Salesforce Credentials:
→ Salesforce Administrator Certified
→ Security Specialist
→ Trailhead Ranger (265+)
→ Business Admin Specialist
→ App Customization Specialist
→ Lightning Experience Reports & Dashboards Specialist

Jordan Nelson

I can tell in 10 minutes if your Salesforce hire will fail.

Last year, a founder ignored me & learned the hard way.

He told me:

“We’ve hired 2 Salesforce consultants. Neither of them worked.”

He was about to hire a 3rd.

And within 10 minutes, I knew what the real problem was.

It wasn’t the consultants.

It was the setup.

Over the last 4 years running a Salesforce firm...

I’ve seen this pattern over and over.

When projects fail, people blame talent.

But most of the time?

The warning signs show up before the consultant ever logs in.

Here are the 5 I look for:

(And how you can avoid them)

👇

1. There’s no clear process

If I ask, “How does a hot lead move from marketing to sales?”
And the answer starts with, “I think…"

That’s a problem.

If the process isn’t clear in the business, it won’t be clear in Salesforce.


2. Too many decision makers

6 stakeholders.
Conflicting opinions.
No final owner.

The consultant builds what they’re told.

Then someone says, “That’s not what we wanted.”

Trust drops. Deadlines are missed.


3. No backlog or priorities

Everything feels urgent.

So the consultant stays busy…

But nothing that creates revenue gets done.

If everything is a priority, nothing is.


4. No definition of success

Features get built.

But no one agreed on the metric that matters.

Was this supposed to:
– Improve lead response time?
– Shorten the sales cycle?
– Increase renewal rates?

If you don’t define the outcome, you can’t measure success.


5. You hired a builder when you needed a partner

A builder does exactly what you ask

A partner challenges you
Brings industry playbooks
Ties work to revenue

Most growing tech companies don’t need more configuration.

They need alignment, ownership, and clarity.

Before you hire another Salesforce consultant, do this first:

• Document the process
• Assign one owner
• Rank your priorities
• Pick one success metric
• Decide if you need strategy or just execution

Prep + fit = results.

Skip it, and you’ll keep hiring a 4th… and a 5th.

--
If you enjoyed this post, you'd also like my weekly newsletter

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undefined undefined

App Customization Specialist

Business Administration Specialist

Lightning Experience Reports & Dashboards Specialist

Salesforce Certified Administrator

Salesforce Ranger

Security Specialist

Founder & CEO @ Simply Scale • Grow Faster by Automating Salesforce

Over the past 2+ years, we've built over 21 Salesforce orgs in the tech industry for our clients.

The best part?

Every single one of these companies one saw:

→ Time saved
→ Increase in revenue
→ A simplified Salesforce they could use to scale

In other words -- their businesses skyrocketed.

RECENT GOOGLE REVIEW:

"Jordan has been incredible to work with - he has played a major role in building the foundations of our Salesforce GTM engine, both on the Marketing and CS sides, and the impact he has made has been significant. His Salesforce and Pardot experience runs deep and his knowledgeable experience, in addition to patient and communicative style, has enabled us to move fast with high quality. Thank you Jordan for all of your partnership - hope our paths cross again!" - Carol, VP of Operations


HOW WE WILL HELP YOU:

• Automate Your Data Entry: We specialize in setting up Salesforce to automatically handle data entry tasks. This means less manual work for your team and more time for important tasks.

• Ensure Accurate Data: We make sure that the information in your Salesforce system is correct and up-to-date. Accurate data is key for making good business decisions.

• Deliver Projects on Time: We know how important deadlines are for the business. This is why we pride myself on maintaining a 98% on-time delivery date for my clients. 

• Instant Feedback: We integrate myself into your team's workflow by joining your preferred communication platform, whether it's Slack or Microsoft Teams. You'll receive regular updates, can ask questions anytime, and get immediate responses, ensuring that everyone is always on the same page.

• Provide Clear Documentation: After setting up your system, We'll give you easy-to-understand guides and recorded videos. This way, your team can use Salesforce effectively and make the most of the new tools.

WHO AM I?

My Portfolio:
→ I'm the Founder & CEO @ Simply Scale, consulting for MM high growth companies.
→ I mentor aspiring salesforce admins via my social platforms, newsletter, & DMs. 
→ I send a private Salesforce career growth newsletter to 6,000+ subscribers.
→ I've built an online audience around Salesforce of 98,000+ followers.
→ I'm an author at SalesforceBen, world's largest salesforce resource.

My Salesforce Credentials:
→ Salesforce Administrator Certified
→ Security Specialist
→ Trailhead Ranger (265+)
→ Business Admin Specialist
→ App Customization Specialist
→ Lightning Experience Reports & Dashboards Specialist

Save $32,000+ in 30 days, or you pay nothing.

Book a call with us

Voluntary Spanish Speaking Mission -
Greater Houston, TX Area

CEO @ Simply Scale • Automating Salesforce for B2B Tech

Company: We have to build salesforce from scratch, we just need 1 guy.

What they expect that 1 guy to be like:

I thought my Salesforce skills would be my biggest asset.

I was wrong.

People skills matter just as much.

Because clients don’t hire you for Salesforce.

They hire you to feel:
• safe
• understood
• confident the project won’t go sideways

And that has almost nothing to do with how fast you can build a flow.

I’ve seen really talented consultants fail.

Not because they lacked technical skill…

But because they lacked empathy and communication.

They’d say things like:

“Yeah, we can do that.”

Then disappear for a week.

Or they’d deliver something “correct”…

…but ignore the fear behind the request.

(Usually: “Am I about to look bad in front of my boss?”)

Here’s the part most people miss:

Clients don’t just want outputs.

They want to trust the person producing them.

So the best consultants do small things consistently:

1. They repeat the problem back 3rd grade language
2. They ask the uncomfortable question early (“What happens if this fails?”)
3. They narrate progress before anyone has to chase them
4. They don’t make people feel dumb
5. They treat “confusion” like their responsibility, not the client’s

Because clients remember how you make them feel…

Not just what you deliver.

Be great at Salesforce.

Be even better with people.

Because the real differentiator isn’t your config.

It’s your clarity.

Most tech teams ask this after Salesforce starts hurting:
“Do we need a Salesforce admin… or a consultant?”

They’re not the same.

They’re not competing.

They’re two different tools.

Here’s how to decide in 60 seconds:

A consultant is for change.
Big build. Big rebuild. Big new process.
They’ve done it before, so it ships faster with less risk.

An admin is for consistency.
Day-to-day Salesforce health.
Small fixes. Clean data. Fewer fire drills.
They’re on it daily, so work keeps moving.

A simple test:

If the question is “How should this work?” → consultant.
If the question is “Can you fix this today?” → admin.

Admin DO:
- Keep Salesforce running
- Fix small stuff fast
- Keep data clean

Admin DON’T:
- Big rebuilds/migrations
- Heavy integrations/custom dev
- Be the workaround for broken process

Best-case setup at a growing company:

Consultant builds it.
Admin keeps it healthy.

Because the real killer isn’t a bad project…

It’s what happens after the project ships:

- no owner
- messy data returns
- definitions drift
- “Salesforce is wrong” becomes normal

That’s when pipeline turns into opinions.

---

If you liked this post, you'd also like my free newsletter:

👉 www.gosimplyscale.com/blog

Consultant OR Admin?

4 simple steps to be a Salesforce hero:


Step #1: Sit @ your desk

Step #2: Grab your keyboard

Step #3: Type what you did on your ticket

Step #4: Click save


Here’s the secret...

Document your work & they will build shrines for you.

I have 6 weeks to get my 💩 together.

9 weeks ago I decided to train for a marathon.

I've never ran one before.

Last official race was a half marathon in April 2022.
But I run and walk all the time.

Why?

I have two Basenjis.
African hunting dogs. 20 lbs each.
They run like an energizer bunny that never stops.

Since I started training, they've been on 99% of my runs.
Pretty much every single day.

They love it.

So between walks & runs = 550 miles this year.

I'm gonna try to blow out my knee.

• For me that means < 8:00 minute miles for 26.2 miles straight.
• Sub 3:30 marathon.
• First one ever.

I think I can do it.

But I've never done this before.

Any tips for a first timer?

10 Big Businesses You Didn't Know Use Salesforce:

Salesforce powers some of the biggest names in business.

It's not just for tech-savvy startups—the names on this list will surprise you.

10 big businesses that rely on Salesforce to fuel their success:

1) Coca-Cola

You think they have it all figured out on their own, right? 

But even this beverage giant trusts Salesforce to keep its sales flowing. 

25,000 Coca-Cola employees use Salesforce to manage strong customer relationships worldwide.

2) Adidas

From soccer fields to city streets, Adidas crushes their sales goals with Salesforce. 

Over 80% of Adidas' global salesforce uses Salesforce to engage with their customers.

3) T-Mobile

Keeping us connected on the go, T-Mobile relies on Salesforce to manage its customer base. 

72,000 T-Mobile employees use it to keep the lines clear and the deals rolling in.

4) Spotify

Ever wondered how Spotify knows exactly what song to recommend? 

It's all thanks to Salesforce analyzing user data. 

They have over 345 million active users, and use it to fine-tune their marketing efforts.

5) Amazon Web Services (AWS)

The internet's backbone, AWS trusts Salesforce to maintain its customer relationships. 

3.1 million AWS employees use Salesforce to keep the cloud running strong.

6) Marriott International

Checking into a Marriott hotel? 

You're in for a personalized experience, courtesy of Salesforce. 

They use Salesforce to tailor guest interactions and manage their sales pipeline. 

And with over 7,000 properties worldwide, it's quite the production.

7) American Express

This US credit card titan relies on Salesforce to deliver top-notch customer service. 

They have more than 21,000 employees using it to ensure that every transaction is a smooth one. 

8) Unilever

From your morning routine to your afternoon snack, Unilever brands are everywhere. 

They have over 200,000 employees using Salesforce. 

They use it to manage their entire portfolio of consumer goods.

9) Schneider Electric

Powering progress and sustainability, Schneider Electric leverages Salesforce to manage its sales pipeline. 

With over 10,000 users, they use it to stay ahead of the game in the energy management sector.

10) Toyota

Driving innovation in the automotive industry and optimizing its sales operations with Salesforce. 

Toyota has over 5,000 users assisting customers and ensuring an exceptional experience.

10 Massive Companies Using Salesforce

POV: Salesforce consultants on their way to update the flow that's been at the company longer than anyone currently there

If I were in Ops right now, I’d be frustrated.

Not because Salesforce is hard.

But because leadership doesn’t trust the numbers.

And when leadership doesn’t trust the numbers…

They don’t trust you.

I’ve worked with dozens of tech companies between $3M and $100M ARR.

Here’s what almost all of them get wrong:

They think Salesforce is a tool.

It’s not.

It’s a credibility engine.

When it’s messy, you become a data janitor:
• Exporting reports
• Fixing dashboards
• Arguing in meetings
• Defending numbers

When it’s built properly, you become a revenue engineer.

Here are the 5 metrics leadership actually expects Salesforce to deliver:

1) Sales Velocity
How fast pipeline turns into revenue.

If close dates are wrong and stages are skipped, forecasting is fiction.

2) Stage Conversion Rates
Where deals actually die.

If reps can jump stages or leave fields blank, you’ll never find the 
bottleneck.

3) Revenue Attribution
What marketing actually drives.

If contact roles and UTMs aren’t enforced, marketing ROI becomes a debate instead of a report.

4) Net Revenue Retention
Is growth coming from acquisition or expansion?

If renewals, upsells, and new business aren’t structured correctly, your NRR is lying to you.

5) Time to Value
How quickly customers see results.

If onboarding and handoffs are manual, churn risk increases immediately.

Notice something?

None of these are “advanced.”

They’re fundamentals.

But most companies skip the definitions:
• What qualifies as a stage?
• What counts as expansion?
• When is something truly closed?
• What triggers a handoff?

If you never define the rules, Salesforce can’t enforce them.

And if Salesforce can’t enforce them, leadership won’t believe the output.

Clean inputs → Reliable metrics → Confident decisions → Predictable growth.

That’s what we want.

Reactive to strategic.
Janitor to operator.
Opinions to math.

If you’re in Ops and feel like meetings turn into arguments, it’s probably not you.

It’s the system.

And systems can be fixed.

Every Friday I share 1 system tip on my newsletter on how these systems get fixed to make your business grow. Join free below 👇

www.gosimplyscale.com/blog

I'd say most tech teams don’t “break” salesforce...

they more just, outgrow it.

the business will change as you grow:

• you add a second sales motion
• marketing starts driving more volume
• cs needs better handoffs
• revops adds more rules
• leadership wants forecasting + attribution

and suddenly the system feels busted.

and no it's not because people are incompetent.

it's because what you built salesforce to do at $1M ARR
doesn't work for the business at $10M ARR

that’s why audits matter.

they catch these problems early:

• messy objects + fields
• duplicate automation
• broken ownership rules
• inconsistent lifecycle stages
• reporting built on shaky foundations

don't treat "planning" as a backlogged ticket

set a time to do it regularly so you can actively grow.

If your reps "won’t use Salesforce" your sales process is broken. Full stop.

Broken process creates broken behavior.

Here’s what’s usually happening:

👇

Problem #1: Your stages don’t match real conversations
Reps move deals forward in real life…
…but Salesforce asks them to pretend.
So they stop updating it.


Problem #2: Your fields have no purpose
You’re collecting data “just in case.”
Reps feel it instantly:
"If nobody uses this, why am I doing it?”


Problem #3: Managers inspect… instead of coach
If Salesforce is only used to catch mistakes...
it becomes a punishment tool.
And adoption dies.

The fix is simple (not easy):

Build Salesforce around the way your team actually sells.

When the process fits, reps follow.

Here’s the playbook I use with Series B teams trying to scale ARR fast:

Step #1: Define “exit criteria” for every stage
Not vague stuff like “good call.”
Real stuff like:
• Confirmed pain + impact
• Identified buyer + champion
• Next meeting scheduled with agenda

Step #2: Delete fields until it hurts. Then delete 5 more
If a field doesn’t drive:
• a decision
• a handoff
• a forecast
• or a dashboard someone checks weekly
 …it doesn’t belong.

Step #3: Make Salesforce help the rep
 The CRM should answer:
• “What do I do next?”
• “What’s stuck?”
• “What matters this week?”

Not:
“Fill out 27 boxes so ops can guess what’s happening.”

Stop blaming the reps.
Fix the system.

---

If this was helpful, you'd like my weekly newsletter
👉 www.gosimplyscale.com/blog

Reps Hate Salesforce For a Reason

POV: The client says your salesforce build was wrong

210 videos posted on youtube. Here's what I've learned so far:

1) i’m still in the beginning. nobody watches what i put out. that’s okay. yeaaaah... i want my ideal clients to watch but i also know i’m learning a lot of skills i didn’t have. how to be on camera, how to make a thumbnail, how to format an outline, how to come up with hooks that actually land.

2) setting a consistency goal has helped the most. i always feel like i can do “more.” the weeks i push to do a video every day, i feel incredibly unmotivated the next week. consistently doing 3 videos a week gives me room for “busy days.” if i get caught up with other parts of the business, it’s okay. i know i have a couple buffer days. that’s what’s helped me keep making them even though (right now) hardly anyone will see them.

3) learning how to make thumbnails introduced me to a whole new side of ai... the art side. nano banana, higgsfield, seedance, kling, freepik, spline… stuff i would’ve never known existed. it’s been really cool to learn, and it’s shown me more ways to leverage ai. it’s also made me better at prompting just by seeing how professionals do it for art.

4) it’s helped on sales calls. all the repetition, recording, re-recording, writing scripts, and ad libbing through videos... all that has helped me handle objections better. i have way more top of mind around what problems my team and i solve, so i’m clearer and quicker when i explain it.

5) when i first started “marketing” in 2020, i’d post on linkedin and people would buy my stuff or i’d get hired. that was it. no real formula. doing this now, getting no views, and realizing it’s probably a slow burn has forced me to learn the tactical pieces of marketing. things i knew about but never really did for myself like funnels, landing page copy, landing page design, attribution, marketing tools. it’s been helpful to see how it plays into long-term business goals… and how it only works if you keep at it.

overall... i think if you go in with a mindset that you'll achieve X by Y day... it's gonna be hard to start anything. most ppl on here don't know me from when i had 0 followers. it's been 6+ years of me posting 1-2 times a day. commenting 30-60 mins a day on ppl's post. trying a bunch of stuff that failed and NOW i'mm at 100k followers. freaking ton of work.

Youtube isn't gonna be any different. Love it or hate it, it's the game to be played to get attention to get jobs, get clients, prove you know how to do stuff... so in a weird way knowing it's a lot of work to do it all it's freeing. you no longer have to complain about how it's not working in 20 days.

thought i'd mix up my usual posts and share something a little different.

hopefully this helped someone.

and if you wanna see what I have on youtube it's here:
https://lnkd.in/gmXyVvmG

1 sentence founders say on 99% of every discovery call with me... “We just need someone to clean up Salesforce.” 🤦‍♂️


And 99% of the time...
I know that’s not the problem.

They actually mean:

• Leads aren’t getting followed up
• Support is always reacting
• Reporting doesn’t match reality
• No one trusts the numbers
• Everything feels manual

☝️ This is a strategy issue.

Salesforce just reflects how the business runs.

If the process is unclear...
Salesforce will be unclear.

If ownership is messy...
Salesforce will be messy.

If priorities are scattered...
the system will feel scattered.

Most startups don’t need “cleanup.”

They need:

• One clear owner
• One defined process
• One success metric
• A prioritized backlog

You don’t fix that with more fields.

You fix that with alignment.

That’s why hiring a random admin rarely works.

--

If you enjoyed this post, you'd also like my free newsletter

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POV: Walking into a VC backed Tech startup with no HR department

One of my favorite recent wins came from a smaller startup we onboarded.

They hated Salesforce.
Said it was clunky, hard to use, and frustrating.
And they were on the verge of bailing.

Instead of convincing them otherwise, I leaned into it:

“Yeah. It does suck…
And you know what’s worse?
Eventually having to hire admins, devs, & managers at $100K+ a year.”

That got their attention.

Then I told them something most consultants wouldn’t:
“Don’t pay us $200/hour for field creation or reports.
You can hire someone for $40/hour to handle that stuff or use your existing team.”

And something clicked.

Next week, they brought in a team member internally to handle the grunt work.

And asked us to stay focused on high-level strategy and guidance.

That’s the win.

Not just saving them money.

But helping them actually understand Salesforce.
And earning long-term trust by telling the truth. 
Even if it means less cash in the short term.

Be real.
Build relationships.
Play the long game.

That’s how this stuff actually works.

If you want to build smarter systems and make Salesforce actually work for your team sign up for my FREE weekly newsletter 👇

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I've worked 10,000 hours as a Salesforce Consultant.

Here's 10 things every ops manager gets wrong.

👇

1) Building directly in production before testing Sandbox. Sandbox is where you prove it works. This helps you avoid those "salesforce is broken" slacks.

2) Building for today, not for scale. What works at $1M breaks at $10M. Every decision you make now has a future cost. You MUST think long-term.

3) Giving everyone admin access "Just in case they need it" is how you end up with 12 people who can break everything. And no one who can fix it. Avoid it.

4) Skipping documentation... if it's not written down, it doesn't exist. The next person who touches this thing (including you in 6 months) will have no idea what you were thinking. Help the future you!

5) Building automations on top of broken data. Garbage in, garbage out. Automating a broken process just breaks it faster & makes it worse.

6) Reporting on fields nobody maintains. A dashboard is only as good as the data feeding it. If reps aren't filling in the fields, the report is as true as Harry Potter.

7) Treating Salesforce like a CRM instead of a system. It's not a contact database. It's your entire revenue operation. Use it as one.

8) Fixing symptoms instead of causes. Leads aren't getting followed up on? That's not a people problem. That's a routing and automation problem.

9) Waiting until something breaks to ask for help. By the time it's broken... the damage is already done. The best orgs I've seen get help before the fire starts.

10) Thinking they have to figure this out alone You were hired to run ops. Not to become a Salesforce architect by accident. That's what we're here for.

--

If you're an ops manager staring at a Salesforce org that wasn't built right, wasn't built by you, and isn't working the way it should..... join our newsletter. I send out 1 actionable tip every week to help you avoid these very mistakes.

www.gosimplyscale.com/blog

I've posted on Linkedin for 6 years straight. I still have no idea what to do BUT here are 5 trends I've seen work over the last 6 months:

1) Back in the day (2020-2022) you could just post some platitude like "work hard, ppl remember your ethic" and it'd get like 1 million impressions. That seems to be now sarcastic joke posts as the new wave. My best posts over the last 6 months have all been a meme.

2) Comments are kicking. When I make a post that hits my "ICP" I get like 2-6k impressions total. Could argue a few reasons why it's so low but that's what I get. Comments? To back up the "joke posts win" idea, I post sarcastic comments on sarcastic posts I find every single day. Those comments have surpassed as many as 100,000+ impression. 1 single comment. That's 50 average posts to get that attention on 1 single comment.

3) Because educational content is so easy with AI now... it's appearing you need to be great with design or you need to write real authentic stuff. I wrote a post just like this a couple days ago and the engagement was low but the impressions were better than average.

4) Your connections have to play some role in it all. I mainly have connected with salesforce ppl over the last 6 years. That's what I did to get better jobs. Now I don't talk to that group as often and so my daily content seems to suffer. If I do post a salesforce related piece of content it does much better than average but it's not directed at my ICP. I've been removing connections with random ppl and reconnecting with ICP people to see if this improves it.

5) Those who overthink the platform seem to do worse. All the accounts I see that do well just post stuff. Authentic notes, random memes, jokes, some story of their life, etc. Makes me wonder if making super great content only on the ICP matter or not. If you get all the attention, ppl click you profile and look at who you are. You pop up often for them? They remember that's X person who does Y but talks about Z on here. Idk... that's my opinion on that one.

Did I get anything wrong?

How your tech startup can get a 1-min response time TODAY👇




Lead Assignment Playbook: 5 Easy Steps

Here’s how we set this up in Salesforce.

Step 1: A website form creates the lead automatically

When someone clicks “Get Started” on your website, they fill out a form.

Salesforce immediately creates a lead record.

No one needs to manually enter anything.

The information goes directly into Salesforce.


Step 2: Salesforce checks for duplicate leads

Before doing anything else, the system checks if the lead already exists.

This prevents duplicate records and keeps your data clean.

Clean data matters because:

• reporting stays accurate
• sales reps don’t contact the same person twice
• your pipeline numbers stay trustworthy


Step 3: The lead is assigned automatically

Next, Salesforce routes the lead to the correct sales rep.

You can assign leads based on things like:

• country or region
• territory
• company size
• product interest
• industry

Example:

USA → Sales Rep A
Europe → Sales Rep B
Asia → Sales Rep C

Now ownership is clear immediately.

No one needs to manually decide who should handle the lead.


Step 4: The rep gets notified instantly

Once the lead is assigned, Salesforce sends a notification.

This can be through:

• Email
• Slack
• Microsoft Teams
• Or all three if you want

The rep immediately knows:

“You’ve been assigned a new lead.”

The faster they call, the higher the chance of winning the deal.


Step 5: Follow-up tasks are created automatically

This is the step that keeps the process consistent.

Salesforce automatically creates follow-up tasks for the rep.

Example outreach plan:

Day 1 → Call the lead
Day 1 → Send an introduction email
Day 3 → Follow up again
Day 7 → Final outreach attempt

The rep simply checks tasks off as they complete them.

Sales managers can easily see:

• Who followed up
• How quickly outreach happened
• What actions were taken

This creates accountability across the team.


Why this system works so well

This automation removes three common problems.

Speed
→ Leads get contacted immediately.

Accuracy
→ Information comes directly from the form submission.

Accountability
→ Managers can see exactly what follow-up happened.

Instead of a slow manual process…

You get a repeatable system that works every time.


The Takeaway

When someone fills out your contact form
They’re showing buying intent.

The worst thing you can do is make them wait.

A simple lead auto-assignment system ensures:

• Leads enter your CRM instantly
• Right rep owns the lead immediately
• Follow-up happens consistently

And in all industries…

The company that responds first usually wins the deal.

---

Every Friday morning I send out a free newsletter.

Today I broke this entire process down step-by-step

Want to read it? 

👉 www.gosimplyscale.com/blog

Most tech startups treat Salesforce like a glorified spreadsheet.

They log all the deals.
They pull all the reports.
And then complain why growing feels so manual.

SALESFORCE IS SUPPOSED TO DO MUCH MORE THAN THAT!

8 rules for using Salesforce:
(make it the heartbeat of the company)

1) Automate your lead routing from day one.

Stop letting reps cherry-pick them leads. Set up assignment rules so every lead gets to the right person instantly. Speed to lead wins deals. Google it, it's true.

2) Build your sales process into Salesforce, not around it.

If your team is following steps outside the CRM, you don't have a process. You have Mad Max. Map every stage directly into your opportunity pipeline. Mad Max is a bad business plan.

3) Use workflows to kill repetitive tasks.

Follow-up emails, task creation, field updates. Automate the things your reps do 10 times a day so they can do what you hired them to do... sell stuff. 100% of the time you sell more stuff when your sales reps are trying to sell stuff. Crazy, right?

4) Connect your marketing tools directly to Salesforce.

Your CRM should know what campaigns are driving pipeline. If marketing and sales data live in different places, you're flying blind. And that doesn't work well.

5) Set up alerts that drive action, not just awareness.

Notifications should tell your team what to do next. A deal has been stuck for 14 days? Trigger a task. A lead just hit your pricing page? Alert the owner. When ppl know signals like this, you get more deals done.

6) Keep your data clean with validation rules.

💩 data kills everything downstream. Require the fields that matter and block the entries that don't make sense. Your future self will thank you.

7) Build dashboards that answer KPI questions.

Not vanity metrics. Dashboards should tell you where deals are stalling, which reps need coaching, and what's actually closing this quarter. Who cares about fancy. As a business we just want to sell more of our stuff.

8) Treat Salesforce as a living system, not a set-it-and-forget-it tool.

Revisit your setup every quarter. Your business changes fast. Your CRM should keep up. Nothing worse than a dusty ol' crm.

These 8 rules will transform Salesforce from a reporting tool into something that actually drives your revenue. Shocking, but it will. Scout's honor 🐻.

So stop just logging data. Start building a real growth engine.

--

Liked this post? Cool. You'd like my weekly newsletter too.

👉 www.gosimplyscale.com/blog

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

I help brands make more money with email marketing.

I’m a Co-Founder of Structured, an ecommerce email marketing agency. Since launching in 2018, our team has helped brands send billions of emails and generate over $200M in email-attributable revenue.

We’re a top agency partner for platforms like Omnisend and Klaviyo.

Shopify featured me as a top email marketing influencer. I’ve also received LinkedIn’s Top Voice Award for Email Marketing, and Favikon has ranked me as the top email marketer across social media.

Some of the brands we’ve worked with include:

Poo~Pourri
Eight Sleep
Health-Ade
Mixtiles
Vessi

If you’re looking to hire an experienced email marketing agency, you can reach me here:

chase@chasedimond.com

——

Outside my agency, I run a number of other fast-growing businesses. I’m fortunate to have over 750,000+ followers and subscribers across my social channels and email newsletter.

I’ve worked with companies including:

LinkedIn
Amazon
TikTok
Gamma
Alibaba
Zapier
ClickUp

I work with a small number of paid sponsors and partners each year.

If you’re interested in exploring a potential fit, please email me with details:

chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Leadership isn't climbing the ladder. 

It's pulling others up with you.

But here's what most managers get backwards:

They serve upward, not downward. 
They protect their own reputation, not their team's. 
They take credit for wins and deflect blame for losses.

The best leaders flip this entirely.

Here's how to lead from beside, not above:

1️⃣ Share the risk, not just the reward 
↳ Put your reputation on the line for their ideas 
↳ Take accountability when experiments fail

2️⃣ Learn in public alongside your team 
↳ Admit when you don't know something 
↳ Show growth happens at every level

3️⃣ Fight battles together, not for them 
↳ Teach them to advocate for themselves 
↳ Stand shoulder-to-shoulder in tough conversations

4️⃣ Celebrate their wins as team victories 
↳ Amplify their voices in leadership meetings 
↳ Make their success the team's success

5️⃣ Build their confidence, not dependence 
↳ Ask "What do you think?" before giving answers 
↳ Help them trust their own judgment

Great leaders don't just reach the top.

They clear the path for their team to get there too.

Defend your people. Develop your legacy.

♻️ Repost to inspire someone 

Сredit: Carmen Morin ( go follow her )

Top Ecommerce Email Marketer | $200M+ Generated via Email

Take the risk.

Because here’s the math:

If it works → Happiness.
If it fails → Wisdom.

If you do nothing → Stagnation.

Why smart founders take bets:

• Action produces data
• Data reduces fear
• Experience builds judgment
• Judgment compounds

Example:

Apply for the stretch role.
Pitch the bigger client.
Ship the imperfect version.

Worst case?
You gain feedback most people never see.

Best case?
You change your trajectory.

Risk is a teacher.

Silence is not.

Next time you hesitate, ask:

What do I gain if I try?

Credit: TheArtidote on Twitter/X

Most people quit right before it works.

Because effort and reward do not move at the same speed.

Years 1 to 2:

You are bad.
You know it.
Everyone else knows it.

Good.

You are building muscle.

Year 3:

You are decent.
Still invisible.
Doubt gets louder.

This is the danger zone.
Most people exit here.

Year 4:

Your skill is real.
Your voice is clear.
Your network trusts you.

Now one catalyst matters.

A post.
A partnership.
A product launch.

And it looks sudden.

But here’s what really happened:

You compressed 4 years of learning into 30 days of output.

Example:

Builder ships 50 small tools over 4 years.
None break 1k users.

Tool #51 solves the right pain at the right time.
Hits 100k users in 2 months.

People call it overnight.

They did not see the first 50.

The playbook:

1. Treat early years as paid training.
2. Ship in public.
3. Build assets, not moments.
4. Stay until the math flips.

The lag is the price.

Pay it.

If you are in year 2 or 3, this is your sign to keep going.

Great leaders don’t need fans. 
They need challengers.
Fans protect ego. Challengers protect future.

(Credit: Mike Leber)
(Image credit: Eric Partaker)

Early in my leadership journey,
I mistook quiet rooms for strong alignment.

No pushback.
No friction.
Nodding heads.

I thought I was leading well.
I wasn’t.

People weren’t aligned.
They were careful.

And careful teams don’t build bold companies.

If no one challenges you,
you might not be respected.
You might be avoided.

That’s not leadership.
That’s authority on paper.

The higher you rise,
the less truth you automatically hear.

People filter.
They soften.
They protect ego instead of mission.

And slowly ...
you start believing your own narrative.

That’s how smart leaders become stagnant.
And confident leaders become fragile.

Strong leaders design for challenge 👇

1. Seek truth, not comfort
→ Surround yourself with thinkers, not echo chambers.

2. Ask open questions
→ “What am I missing?” is a power move.

3. Stay curious, not defensive
→ Curiosity signals strength. Ego signals fear.

4. Reward dissent
→ Publicly thank the person who challenges you.

5. Model vulnerability
→ Admit mistakes. It opens the door for honesty.

6. Celebrate better ideas
→ Especially when they replace yours.

7. Promote the brave, not the agreeable
→ Advance the voice that risks friction for progress.

8. Hire for courage
→ Skills matter. So does backbone.

9. Put data above hierarchy
→ Let evidence outrank seniority.

Policies shape culture.
But your reaction reveals it.

Here’s the real test:

When someone challenges you,
does your body tense ...
or does your curiosity rise?

Great leadership isn’t about agreement.

It’s about being brave enough to be wrong.
And smart enough to grow from it.

If no one challenges you, 
you’re not leading. 
you’re just managing an echo.

Be the leader who can handle the truth.
And build teams brave enough to offer it.

Perfection is just fear in a nice outfit.

Make it exist first.
Make it better later.

Image credit: itsme_urstruly on Twitter/X

Most of what you fear will never happen.

And what does happen is survivable.

Break fear down:

Fear of death
Out of your control.

Fear of shame
People forget fast. They move on to their own lives.

Fear of losing everything
You rebuild. Humans are wired to adapt.

Here is the 3 Step Fear Audit:

1. Define the worst case clearly
Not vaguely. Specifically.

2. Ask, can I recover?
In most business and career decisions, yes.

3. Calculate the cost of inaction
Regret compounds. Avoidance compounds.

Example:

Launch the idea.

Worst case
Low traction. Public flop.

Reality
You gain feedback. Improve. Try again.

Fear says permanent damage.

Reality says temporary discomfort.

Keep climbing.

Most ceilings are mental.

Image credit: iamfearlesssoul on Twitter/X

A fake caring culture is worse than a toxic one.
At least with toxicity, you know where you stand.

Fake caring hides behind smiles.
It says "we care", but means "please don’t make this uncomfortable".
It praises your work in meetings...then ignores your feedback after.

It’s leadership with empathy in words,
and apathy in action.

Here’s how fake caring shows up at work:

1️⃣ "We hear you" → but nothing changes.
2️⃣ "We’re like a family" → until KPIs drop.
3️⃣ "We value feedback" → unless it’s critical.

The result?
Distrust. Burnout. Quiet quitting.

Because pretending to care kills trust faster than open conflict ever could.

Real care isn’t a slogan.
It’s honesty, follow-through, and doing the right thing even when it’s inconvenient.

What’s one small action leaders can take this week to show they genuinely care? 👇


Image credit: Lorenzo D.

Sometimes we underestimate the quiet power within us.

We look at challenges and think
this might be too much.
Too difficult.
Too far beyond what we can handle.

But often the real limit is not the challenge.

It is the story we tell ourselves about what we are capable of.

(Credit: Christian Kampf)

Courage rarely arrives as a loud moment of strength.

More often it is something quieter.
A small inner voice that says
try one more time.
take one more step.
keep going.

And step by step we discover something remarkable.

We are far more resilient.
Far more capable.
Far stronger than we ever believed.

Sometimes courage is simply the decision to believe in that possibility.

Can I share something uncomfortable?

Doubt is louder than effort.

I’ve seen talented people stall
because they kept second-guessing every move.

And I’ve seen average ideas succeed
because the person behind them believed hard enough to execute fully.

Belief doesn’t guarantee results.

But hesitation guarantees small ones.

Here’s the shift:

Stop asking, “What if it fails?”
Start asking, “How would I move if it succeeds?”

Because you make different choices from belief:

• You follow up.
• You raise your rates.
• You apply anyway.
• You speak up in the room.

Momentum favors the committed.

Not the cautious.

You don’t need blind faith.

You need aligned action.

Are you building from belief…
or protecting yourself from disappointment?

Quote Credit: Leadersonlyco

Marketing is the most difficult profession that looks “easy”

Which is dangerous. Why?

Credit: Authority

Because bad marketing can make great products fail.

👀 Marketing is easy to have an opinion on

❌ But difficult to execute the details well

Marketing sits at the intersection of art, science, and emotion.

Marketers spend years studying:

Conversion Rate Optimization
Value Proposition Design
Positioning & Messaging
Persona Development
Behavioral Analytics
Demand Generation
Campaign Strategy
Creative Direction
Journey Mapping
Content Strategy
User Psychology
Visual Systems
Copywriting
Storytelling
Branding

👆That’s why it looks “easy.”

The same way you wouldn’t tell an engineer how to build a car,
Let marketers do their thing.

The most influential leaders aren’t the loudest in the room.

They’re the ones who make others feel seen and respected.

Your communication style, empathy, and respect for others don't just shape your reputation.

They build bridges, foster collaboration, and create a positive work environment for everyone.

Active listening makes others feel valued.
Constructive feedback shows you care about growth.
Kindness and respect build trust and rapport.

It’s in the words you choose and the way you treat people.

That’s where real influence starts.

The best headline ever written wasn't written.

In 1958, David Ogilvy won the Rolls-Royce account. Tiny budget. Two ad placements. It had to work.

He spent three weeks doing nothing but research. Engineering reports. Technical reviews. Factory specs.

Then he found it. Buried in a British car magazine, a quote from the technical editor:

"At 60 miles an hour, the loudest noise comes from the electric clock."

He used it word-for-word.

Sales rose 50% that year. Ogilvy later called it the best headline he ever wrote.

But he didn't write it. He found it.

The best copy is already out there - in reviews, in specs, in customer language. Your job isn't to invent. It's to notice.

Quick thought:

The dream isn’t the hard part.

The discipline is.

Anyone can imagine the outcome.

Few commit to the inputs.

Big results are built quietly.

Early mornings.
Tight standards.
Consistent reps.

And humility?

That’s the anchor.

It keeps you learning.
It keeps you improving.
It keeps you coachable.

Ego stalls growth.

Humility accelerates it.

Dream big.

But work in silence.

Image credit: Daily__wisdom_ on Twitter/X

Most people treat Claude like a writing partner.

I’ve started treating it like a proposal team.

Once Gamma is connected, you can build full presentations without leaving the conversation.

Here’s the flow I’m running:
• connect Gamma
• connect Gmail
• connect Notion

Then prompt:

“Pull the discovery call. Grab the project brief. Create a campaign proposal.”

Claude finds the context.

Gamma outputs the deck.

Budget, milestones, deliverables. All there.

If I refine the strategy in chat, the slides will evolve as well.

No copy-pasting.
No version chaos.
No losing momentum between idea and output.

One more thing that makes a big difference:

Set up your brand style in Gamma and tell Claude to use it.

Now, everything generated is already client-ready.

This is what AI should feel like.
You think, it builds.

Give Gamma a spin inside Claude. 

https://lnkd.in/eUJ-Skh3

Brand partnership • Top Ecommerce Email Marketer | $200M+ Generated via Email

How to turn emails into client decks

Most ads fail for one simple reason:

They focus on the product instead of the person.

Great copywriting flips that.

It’s not about sounding clever.
It’s about making people feel understood.

Here are a few timeless copywriting principles that still drive results today:

1️⃣ Sell what people want. Deliver what they need.
People buy the promise first.
But they stay for the real value.

2️⃣ Features tell. Stories sell. Emotion closes.
Listing features informs people.
Stories help them see themselves using it.

3️⃣ Every word should connect to the customer’s problem.
Your product isn’t the hero.
Your customer is.

4️⃣ Good copy pulls, it doesn’t push.
Curiosity is one of the most powerful marketing tools.
Make people want to keep reading.

5️⃣ Your CTA should feel like a reward.
Instead of: “Submit form.”
Try: “Get your free strategy.”

6️⃣ People don’t read ads.
They read what interests them.
Your job is to make the message about them.

There are also proven frameworks that simplify writing:

• AIDA – Attention → Interest → Desire → Action
• PAS – Problem → Agitate → Solution
• FAB – Features → Advantages → Benefits
• 4Cs – Clear, Concise, Compelling, Credible

You don’t need to reinvent marketing.

You just need to understand how people think and decide.

Because the best copy doesn’t feel like marketing.

It feels like someone finally understood your problem.

👉 Which copywriting framework do you use most often?

taplio

The Battle

Jordan Nelson

Chase Dimond

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan Nelson's LinkedIn Performance

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