Simply Scale

We scale tech companies from $3M to $100M by automating Salesforce.

Founder & CEO

Talent Stacker | Salesforce Career Development Program

Talent Stacker has helped 1000+ members learn Salesforce and get hired in the industry.

Dedicated Salesforce Consultant Coach

Salesforce Consultant Coach 

Apex Hours

Global platform to learn and upskill in Salesforce

Salesforce Author

Salesforce Ben

Author for the largest dedicated Salesforce news site in the world

Vercel

Sr. Salesforce Admin

HealthEquity

Sr. Applications Admin

Divvy

Podium

Salesforce Admin

Walmart eCommerce

Business Analyst / Salesforce Admin

Senior Business Specialist

Partner Operations

Member Services

Founder @ Simple Salesforce • Automating Salesforce to make your business more money

Over the past 2+ years, we've built over 37 Salesforce orgs in the tech industry for our clients.

The best part?

Every single one of these companies one saw:

→ Time saved
→ Increase in revenue
→ A simplified Salesforce they could use to scale

In other words -- their businesses skyrocketed.

RECENT GOOGLE REVIEW:

"Jordan has been incredible to work with - he has played a major role in building the foundations of our Salesforce GTM engine, both on the Marketing and CS sides, and the impact he has made has been significant. His Salesforce and Pardot experience runs deep and his knowledgeable experience, in addition to patient and communicative style, has enabled us to move fast with high quality. Thank you Jordan for all of your partnership - hope our paths cross again!" - Carol, VP of Operations


HOW WE WILL HELP YOU:

• Automate Your Data Entry: We specialize in setting up Salesforce to automatically handle data entry tasks. This means less manual work for your team and more time for important tasks.

• Ensure Accurate Data: We make sure that the information in your Salesforce system is correct and up-to-date. Accurate data is key for making good business decisions.

• Deliver Projects on Time: We know how important deadlines are for the business. This is why we pride myself on maintaining a 98% on-time delivery date for my clients. 

• Instant Feedback: We integrate myself into your team's workflow by joining your preferred communication platform, whether it's Slack or Microsoft Teams. You'll receive regular updates, can ask questions anytime, and get immediate responses, ensuring that everyone is always on the same page.

• Provide Clear Documentation: After setting up your system, We'll give you easy-to-understand guides and recorded videos. This way, your team can use Salesforce effectively and make the most of the new tools.

WHO AM I?

My Portfolio:
→ I'm the Founder & CEO @ Simply Scale, consulting for MM high growth companies.
→ I mentor aspiring salesforce admins via my social platforms, newsletter, & DMs. 
→ I send a private Salesforce career growth newsletter to 6,000+ subscribers.
→ I've built an online audience around Salesforce of 100,000+ followers.
→ I'm an author at SalesforceBen, world's largest salesforce resource.

My Salesforce Credentials:
→ Salesforce Administrator Certified
→ Security Specialist
→ Trailhead Ranger (265+)
→ Business Admin Specialist
→ App Customization Specialist
→ Lightning Experience Reports & Dashboards Specialist

Jordan Nelson

When the client says "It should be easy, it’s just Salesforce."

Founder & CEO @ Simply Scale • Grow Faster by Automating Salesforce

After working with 5 tech unicorns, I’ve noticed something.

The happiest companies? The ones with clean Salesforce orgs, consistent reporting, and reps who actually follow process... 

All do one simple thing:

They think before they build.

Every. Single. Time.

Unhappy companies?
They react to a problem and build immediately.

• Random fields. 
• Random automations. 
• Random dashboards.

And randomness eventually becomes revenue loss.
Here’s the habit that fixes everything:

1. Define the problem on paper
2. Map the steps of the process
3. Decide who owns each step
4. Decide when automation matters
5. Only then open Salesforce

It’s not a fancy tool.
It’s not a huge project.
It’s a discipline.

And in some cases takes you like 30 mins to do.

But that 30 minutes saves you:
• 6 wasted months
• 10 broken automations
• Hundreds of manual tasks
• Thousands in consultant fees
• And millions in lost pipeline

Salesforce is powerful BUT only if you give it a brain.

The brain comes first.
The build comes second.

JSESSIONID

Taplio

li_at

Talks about #consulting, #salesforce, and #careergrowth

CEO @ Simply Scale • Automating Salesforce for B2B Tech

I never planned on working in Salesforce.
It found me by accident.

Here’s how it happened:

I wasn’t technical.
I wasn’t “business savvy.”
I was making $15 an hour in customer service at Jet(dot)com.

Then I moved into partner operations.
Then a business analyst role.
And one day…

The entire legacy Salesforce team got cut.

My manager looks at me and says,
“Guess what. We own Salesforce now. Time to learn it.”

So I dove in.

Trailhead at night.
Resetting passwords during the day.
Breaking things.
Fixing things.
Repeating.

And when I realized what Salesforce pros were earning
I thought...
This might be my way out.

I didn’t have deep experience.
I had a stack of Trailhead badges,
a few buzzwords
and a willingness to move faster than anyone else.

I applied for a Salesforce role @ a tech company

And I got it.

That job changed my entire trajectory.
Not because I was special.
But because I finally backed myself
long before anyone else did.

Today, we help mid-market tech companies turn Salesforce into the growth engine it was meant to be - not the messy & frustrating system most teams live with.

If your CRM is slowing down your business, DM me “CRM” and we’ll talk.

Short list of life-changing Salesforce habits:


1) Decide with data, not assumptions.

2) Clean your org weekly, not yearly.

3) Don't be "too good" for trailhead.

4) Customize when needed, not wanted.

5) Sandbox is where you live, not visit.


Your business changes when you give more than you take.

Just spoke with the head of sales at an $8M ARR company who told me: "Salesforce is broken". I hear this all the time and the problem is almost never Salesforce. It's how it's set up & how people think about it.

Here’s what’s actually broken:

Data entry → reps double type instead of selling
Integrations → tools don’t talk, so leader flies blind
Reporting → generic dashboards hide the real problems

These aren’t Salesforce problems. They are people and process problems.

Fix the setup.
Trust the system.
Grow faster.

Most companies think the choice is simple:

1. Hire a Salesforce Admin
2. Hire a Consulting Team

But the right answer depends on what your business actually needs.

Here is why so many companies choose a consultant:

• You get senior experts on day one
• You can start and stop whenever you want
• No extra costs like benefits, training, or insurance
• You avoid expensive mistakes that slow teams down
• You use proven playbooks from dozens of other companies

But here is the other side:

• They cost more per hour than a full time hire
• Consultants are not inside your company every day
• They need time to learn your people and your processes

So what should you do?

If your system is built and you need steady care...
→ Go with an Admin.

If you need new systems built & strategy...
→ Go with a Consultant.

There is no universal winner.
There is only the right fit for the stage your business is in.

Most companies choose wrong because they do not match the hire to the problem. Get that part right and everything else gets easier.

Admin vs. Consultant

After 8 years of Salesforce exp

Here are 3 crucial lessons learned:

→ It's impossible to know everything
→ Learn to accept and be honest about it
→ Hire teammates who can fill the gaps

Everyone has something to bring to the table.

10 Big Businesses You Didn't Know Use Salesforce:

Salesforce powers some of the biggest names in business.

It's not just for tech-savvy startups—the names on this list will surprise you.

10 big businesses that rely on Salesforce to fuel their success:

1) Coca-Cola

You think they have it all figured out on their own, right? 

But even this beverage giant trusts Salesforce to keep its sales flowing. 

25,000 Coca-Cola employees use Salesforce to manage strong customer relationships worldwide.

2) Adidas

From soccer fields to city streets, Adidas crushes their sales goals with Salesforce. 

Over 80% of Adidas' global salesforce uses Salesforce to engage with their customers.

3) T-Mobile

Keeping us connected on the go, T-Mobile relies on Salesforce to manage its customer base. 

72,000 T-Mobile employees use it to keep the lines clear and the deals rolling in.

4) Spotify

Ever wondered how Spotify knows exactly what song to recommend? 

It's all thanks to Salesforce analyzing user data. 

They have over 345 million active users, and use it to fine-tune their marketing efforts.

5) Amazon Web Services (AWS)

The internet's backbone, AWS trusts Salesforce to maintain its customer relationships. 

3.1 million AWS employees use Salesforce to keep the cloud running strong.

6) Marriott International

Checking into a Marriott hotel? 

You're in for a personalized experience, courtesy of Salesforce. 

They use Salesforce to tailor guest interactions and manage their sales pipeline. 

And with over 7,000 properties worldwide, it's quite the production.

7) American Express

This US credit card titan relies on Salesforce to deliver top-notch customer service. 

They have more than 21,000 employees using it to ensure that every transaction is a smooth one. 

8) Unilever

From your morning routine to your afternoon snack, Unilever brands are everywhere. 

They have over 200,000 employees using Salesforce. 

They use it to manage their entire portfolio of consumer goods.

9) Schneider Electric

Powering progress and sustainability, Schneider Electric leverages Salesforce to manage its sales pipeline. 

With over 10,000 users, they use it to stay ahead of the game in the energy management sector.

10) Toyota

Driving innovation in the automotive industry and optimizing its sales operations with Salesforce. 

Toyota has over 5,000 users assisting customers and ensuring an exceptional experience.

These are a handful of the big businesses worldwide that trust Salesforce. 

From beverages to technology, Salesforce is their secret ingredient for growth.

So why not join the ranks of these industry leaders? 

Reach the full potential of your business with Salesforce. 

Let's take your business to new heights.

Shoot me a DM to scale your Salesforce

10 Big Businesses Using Salesforce

99% of struggling businesses we help have 1 thing in common...

They don't have a "brain" for the company.

Here's a scenario:

Everyone’s in their own silo.

• Marketing’s in HubSpot.
• Sales is using Google Sheets.
• Support lives in Slack threads.
• Finance runs through QuickBooks.

Information’s scattered.
Nothing talks to each other.
The whole system slows down.

THIS is why Salesforce exists!

You can store all your business data here.

But here’s the thing most companies miss:

Salesforce only works well if you wire it for the business you’re building. 

Not the one you used to be.

If your team’s stuck:

• Missing follow-ups
• manually pulling data
• OR relying on memory…

That’s not a team problem.
That’s a systems problem.

Fix the system, fix the business.

What I’ve seen work in Salesforce over and over, is less AI & more human.
It's Ops Managers sitting w/ stakeholders.

Not a kickoff meeting.
Not a requirements doc.

Real time. Real work.

They listen to:

• Where reps get stuck
• How sales actually qualify a lead
• What support does when things go sideways
• How renewals really happen, not how the slide says they do

Because the truth is, the raw process lives in people’s heads.
And in Slack...
And in side conversations after meetings...

If you don’t see that, you’ll build the wrong thing in Salesforce.

Here’s a simple way to think about it:

Salesforce should mirror reality.
Not aspiration.

Before building anything, strong Ops leaders do discovery by asking:

• What happens first
• What usually breaks
• Where people create workarounds
• What decisions feel slow or unclear

Only then do they touch Salesforce.

And when they do, the system finally sticks.

Because every field has a reason.
Every workflow removes friction.
Every dashboard answers a real question someone already has.

This is why the best Salesforce setups feel boring.
They don’t show off features.
They quietly make work easier.

Salesforce isn’t an Ops tool.
It’s a translation layer.

Your job isn’t to build software.
It’s to understand people well enough to encode how the business actually works.

Get that part right, and Salesforce becomes much less complicated.

Learning Salesforce is 80% figuring things out.

And 20% screaming “WHEN DID THIS CHANGE?!”

When I first started Simply Scale

It was just me.
I wore every hat.
Sales. Delivery. Support. Billing.

If I wasn’t working, nothing was moving.
Every hour I billed was tied directly to my own time.

That worked for a while.
But eventually… I hit a wall.

Because you can’t scale a business
when everything depends on 1 person.

So I made a choice

Stop being a freelancer.
Start building a company.

And that meant…
Hiring people I could trust.
Handing off work I thought only I could do.
Building systems so clients got consistency no matter who delivered.

Today, Simply Scale isn’t just me anymore.
 It’s a group of professionals who bring skills, experience,
 and perspectives I don’t have on my own.

And honestly?
That’s one of the things I’m most proud of.

Because now Simply Scale isn’t just my effort.
It’s a business that stands on its own.

Scaling hasn’t been easy.
Far from it actually.

But building something bigger than myself
has been worth every lesson along the way.

7 essential soft skills every good employer looks for in a candidate:


McKinsey & Company ran studies.

They found that companies with a diverse workforce are 35% more profitable.

But being diverse at heart means more than having one “diversity hire” on your team.

Here are the 7 soft skills you should look for in all your employees:


1) Changeability

Changeability involves being receptive to feedback.

This is someone who seeks opportunities for growth.

They adapt their approach and mindset when needed.

They stay agile and responsive in a rapidly changing world.

But this isn't just good for their personal development...

It also adds to your organizational resilience as a company.


2) Conflict resolution

This includes:

• Listening to all parties, 

• Identifying underlying issues, 

• Finding mutually agreeable solutions

People who can resolve conflicts are super important for your team.

They help to create a positive work environment with less disruptions for everyone. 


3) Attentiveness

Someone who is attentive is an active listener and pays close attention to details.

Whether they're working on a task or having a discussion, they're fully engaged. 

As a team, this makes for better communication and understanding. 

And leads to more accurate work and completed tasks.


4) Empathy

This is understanding and sharing the feelings, thoughts, and perspectives of others.

Someone with empathy listens to their colleagues. They show compassion and support.

It leads to a workplace where people can collaborate—which is essential for growth as a company.


5) Fostering a positive work environment

The ideal workplace is one where open communication, respect are commonplace. 

It's a place where your team can recognize each other's achievements in a genuine way.

It leads to boosted morale and better employee engagement.

Your team will be more creative and satisfied as a result.

This is what makes your company a great place to work.


6) Ease in working in diverse environments

You're looking for a person who can respecting and value other people's differences.

Someone who can accept different cultural perspectives.

A team member who can work well with individuals from varied backgrounds.

Companies who have this type of work culture are unstoppable.


7) Team work

The ability to collaborate well with others.

You want someone who is a great communicator. 

Someone who can contribute towards shared goals and projects.

This is THE most requested soft skill.

It's essential because it allows people to work with others without causing drama. 

If your team can't work together, you have a huge problem at hand.

7 Soft Skills Needed

4 simple steps to be a Salesforce hero:


Step #1: Sit @ your desk

Step #2: Grab your keyboard

Step #3: Type what you did on your ticket

Step #4: Click save


Here’s the secret...

Document your work & they will build shrines for you.

I failed my 1st business.

Not a glamorous “learned a billion lessons and exited gracefully” way.

I mean I actually failed it.

I spent 4 years running a car wrap company in my early 20's.

I had no clue how to:

• Say no
• Price work
• Lead people
• Manage legalities
• Or scale something to 6 figures.

Was I working hard? Yes.
Was I working hard in circles? Also yes.

Some weeks we’d crush it. 
Other weeks I didn't want to look at our spend.

• Undercharged constantly.
• I took jobs I shouldn’t have.
• Tried to be everything to everyone.

And eventually… the math stopped working. 
The stress piled up. And I shut it down.

That decision felt like a punch to the gut. 
Like admitting I wasn’t cut out for entrepreneurship. 
Like I "wasted" 4 years of my life.

But looking back?

It was one of the most important chapters of my life.

Here’s what it taught me:

• Passion isn’t a business model. 
Loving what you do is great but if you don't know how to operate, manage
employees, or invest money you may never see again... it ain't gonna work.


• Failure isn’t final. No one moment defines you. 
Closing that business cleared the path for the one that actually worked.


• Risk is unavoidable. Stupid risk is optional. You don’t have to bet the house. You just have to bet enough to learn something.


• Every mistake compounds into wisdom later. I didn’t know it at the time… but those lessons became the foundation for the business I run today.


If you’re in your 1st (or 2nd… or 10th) venture and it feels like everything’s breaking...You’re not broken. You’re learning the part nobody puts on Instagram.

Keep going. You’ll be shocked how the failures you hate now become the building blocks of the life you want later.


PS. Here's one of first videos I paid a videographer to make of a car I wrapped

When you start the task you said you were almost done with

CEOs after creating 1 custom field in Salesforce:

Sales Manager: Did you update your notes in Salesforce?

Sales Rep:

Andy Mewborn

Distribute

🔥 NEW: AI SALES TOOL TRAINED ON 10,000+ CLOSED DEALS 🔥

Generate 1-Pagers From Any Sales Call in 30 Seconds

Turn your sales calls into 1-page business cases, proposals, and account plans that help close deals faster. One trackable link replaces 55 slides and 27 attachments.

Founder & Customer Support

Co-Founder

Outreach

Enterprise Sales

Sales Engineering Lead

Scaled the early success team to 14 people.

Manager - Customer Success

Early Employee.
Specialties: Data Sync, API, Onboarding, Platform Integrations, Partner Ecosystem

Product 

Start-Up Chile

Our team was selected for Generation 11 of Start-Up Chile (the YC of South America). We provided solar energy services and installed solar power systems.

Gridlee - Co-founder & Sales

Progress Chef

Sales Development Representative

Muhuru Bay Community Microgrid Project

Designed 3kW off-grid power system
Modeled renewable energy resources at remote site
Implemented system in Kenya
Tested and installed 11-channel GSM telemetry system

Electrical Engineer

Seattle City Light

Power Systems Engineer

Distribute.so

I use to be young & cool. Now I do b2b SaaS. 

Husband. Dad. Ironman. Pilot. Taco lover. 

Founder of Distribute // Co-founder of Taplio (acq. by Lemlist) // Early @ Outreach.io.

Creator

A community of over 4,000+ B2B professionals growing together on Linkedin.

• "Brand30 absolutely did wonders for my business." -Maritha Koortzen

• "Brand30 changed the trajectory of my life...To say it’s opening doors for me is an understatement" - Amanda Stern

• "Brand30 provided the group accountability and expert advice I needed to more than double my LinkedIn engagement in just one month" 

🚀 Start Building An Audience Of Potential Buyers On LinkedIn In 30 Days👇

• https://www.brand30.io/

8 months ago, we had 0 users. Today, Distribute.so has 15,000+ users. I’ve helped build a $250M company before, but this feels different.

Building a startup is glamorized on social media. But the reality is messy. Here are the 7 ugly truths about building fast in 2025 that nobody talks about:

1. Hitting a wall is normal 
I've been stuck at revenue plateaus multiple times. It feels terrible. But you can get moving again if you don't freeze.

2. You will mess up 
I've hired the wrong people. I've built the wrong features. I've spent money on things I didn't need. It's part of the game.

3. People will copy you 
We just beat 4 competitors for a deal. They are going to look at our product and copy it. Let them. By the time they copy us, we will be onto the next thing.

4. Saying "No" is painful 
To close those 18 killer logos, we had to say "no" to hundreds of other ideas. It hurts to say no to customers. But if you try to please everyone, you please no one.

5. Cash flow is everything 
It doesn't matter how cool your idea is. If you run out of money, you die. We watch every dollar.

6. It takes longer than you think 
People overestimate what they can do in a year. And underestimate what they can do in a decade. We are playing the long game.

7. Just start 
Every successful founder started with nothing. No revenue. No customers. No audience. The only difference is they didn't quit.

I’m documenting the whole ride here. The wins. The losses. And the lessons.

Follow along if you want to see how we get to the next level. Just keep building.

Andrew Mewborn

7 ugly truths about building fast in 2025

head honcho @ distribute.so / building the PowerPoint killer

Everyone told me I was crazy. "You can't sell to Enterprise logos without a massive sales team." "You can't be Product-Led and Sales-Led at the same time."

I disagreed. We have 15,000+ users on our self-serve app. But we also just closed 18 massive killer logos in 3 months.

Here is the 7-step playbook we used to move upmarket without losing our soul:

1. We stayed lean intentionally 
Most founders hire 10 reps the moment they get traction. We didn't. We used our own product to handle the volume.

2. We looked at our own backyard 
We didn't buy cold lists. We looked at our 15,000 free users. We found the ones who were using the product every day. Then we asked them: "Who is your boss?"

3. We sold the Result, not the Method killer 
Buyers don't care how your tech works. They care about the problem disappearing. We showed them exactly how Distribute would solve their problem in week 1.

4. We gave before we asked 
We didn't try to trap them in long contracts immediately. We let them use the product. We let them see the value. Trust is built by giving, not taking.

5. We stopped chasing shortcuts 
We didn't use clever tricks. We just focused on making the product 1% better every day. Word of mouth is the only growth strategy that lasts.

6. We kept the team tiny 
We are doing millions in revenue potential with a team that fits in a minivan. This keeps us profitable. And it keeps us hungry.

7. We worked in public 
I shared the wins and the losses on LinkedIn. This built trust with buyers before we ever spoke to them. They felt like they knew us.

TAKEAWAY: You don't need to follow the Silicon Valley rules. You don't need to raise $100M. You don't need a fancy office. You just need a product that people love. And the guts to do it your way.

They said you can't sell Enterprise without a suit.

I helped build Outreach to $250M in revenue. I helped over 4,000 people grow on LinkedIn. Now, I have 15,000+ users on my new company, Distribute.so

I have seen the movie before. And I can tell you that the sequel is very different from the original.

Back in 2015, the playbook was simple: Force the sale. Hire an army of BDRs. Buy a massive list of emails. Send thousands of messages a day. It worked then. It doesn't work now.

Here are the 6 things that have changed in the last 10 years:

1. Buyers ignore the noise 
Email open rates have tanked. Sending more messages doesn't work anymore. You have to earn their attention, not demand it.

2. Don't push, attract 
You can't force a sale anymore. You have to create interest through content and brand. Then you capture that interest when they are ready.

3. Small teams are winning 
We closed 18 killer deals with a tiny team. You don't need 50 reps. You need a few seniors who know what they are doing.

4. Reputation is the new advantage 
Features get copied in a week. But they can't copy who you are. Your personal brand is the most efficient sales channel that exists.

5. Easy beats Powerful 
killer software used to be clunky and expensive. Now, the best tools feel like consumer apps. If it feels like work, they won't use it.

6. Speed over Forecasts 
We don't try to predict every dollar. We try to move fast. We launch, we test, we fix. Speed is the only advantage a startup really has.

TAKEAWAY: If you are still running the 2015 playbook, you are working too hard. The game has changed. You can either complain about it, or you can adapt. We chose to adapt. And it's working.

I helped build Outreach.io to $250M in revenue

I canceled my gym membership this month.

People ask how I stay lean while running a SaaS. It’s simple: I talk.

Stop wasting 45 minutes on a treadmill. Just book 8 back-to-back demos. If you pitch with enough intensity, your BMR skyrockets.

If you aren't sweating during your discovery call, you aren't closing.

Follow me for more fitness secrets.

I just beat 4 competitors to win a killer contract. We didn't have the most features. We didn't have the biggest sales team. But we have 15,000+ users and just closed our 18th killer logo in 3 months.

How did we do it? We realized that the old way of selling software is broken. Most founders try to build everything for everyone. They add buttons, settings, and complex workflows. They think "more features" equals "more value."

They are wrong. In 2025, buyers are overwhelmed. They don't want another tool they have to learn. They want something that just works.

Here is the 7-step playbook we used to win on Simplicity:

1. Go where the big fish swim 
We didn't wait for them to come to us. We found where they were hanging out and showed up.

2. Prove it, don't pitch it 
Our competitors sent 40-page slide decks. We sent a link to the product. If you have to explain how it works, it's too complicated.

3. The "Zero-Training" Standard 
We built Distribute so a 5th grader could use it. If a user needs a certification to use your tool, you have already lost. Simplicity is the ultimate sophistication.

4. Escape the "Feature Trap" 
Customers will ask for a million things. We said "no" to 90% of them. We only built the things that made the core product faster and easier.

5. Sell it yourself 
I didn't hire a VP of Sales to figure this out. I did it myself. Founders should sell until at least $500K ARR because nobody knows the product like you do.

6. Find the "Aha!" instantly 
We found the one specific thing that made users say "wow." Then we made that experience happen in under 60 seconds.

7. Let the product drive the deal 
When the product is simple, the champion can sell it internally for you. They don't need you to fly in for a demo. They just show their boss, and the boss gets it.

TAKEAWAY: Startups are hard. But in 2025, complex startups are impossible. Stop building more. Start building simpler. That is how you win.

I just beat 4 competitors to win a killer contract

intern: "should I add my phone number to my email signature?"

CEO: "absolutely, we're accessible"

intern: "what about my LinkedIn?"

CEO: "yes, we're modern"

intern: "calendar booking link?"

CEO: "of course, we're efficient"

intern: "headshot?"

CEO: "why not, we're human"

intern sends first email

signature is 47 lines long

includes:

• 3 phone numbers
• 4 social media links
• calendar link
• company tagline
• legal disclaimer
• "Sent from my iPhone"
• sustainability notice about not printing emails
• AI-generated motivational quote

the actual email says "sounds good"

we promoted them to Head of Email Excellence

55 slides.

That's what a rep sent as a follow-up.

Fifty-five.

I asked him how long it took.

"About a week."

I asked if the prospect responded.

"Not yet."


Here's the truth:

No one is reading your 55-slide deck.
They're not reading your 30-slide deck either.
Or your 15-slide deck.

They're skimming. 
They're scrolling. 
They're forwarding it to their boss with zero context.


Your follow-up isn't a book report.

It's a decision document.

The buyer has one question:

"Should I keep talking to this person or not?"

Answer that.

Nothing more.


That's why I built Distribute.so

One link. 
Everything they need. 
Nothing they don't.

Agree?

I spent 3 hours on a crap ton of follow-ups at Outreach while we scaled to $250M. Now our 15,000+ Distribute users do better follow-ups in 30 seconds. After closing 18 deals in the past few months, I learned something most founders miss: complexity kills deals, simplicity closes them.

Here's why the best salespeople are deleting tools, not adding them:

1// YOUR BUYERS DON’T WANT YOUR 55-SLIDE DECK

They want one page with what you discussed, the ROI, and next steps.

We tracked 10,000+ deals.

Average time on slide decks? 47 seconds.

Average time on simple deal pages? 8 minutes.


2// YOUR CHAMPION CAN’T SELL INTERNALLY WITH MEETING NOTES

They need a business case, ROI calculator, and executive summary.

Not a transcript.

When we switched from sending 27 attachments to one link, deal velocity increased MUCHO.


3// EVERY TOOL YOU ADD CREATES ANOTHER PLACE TO LOSE

The average rep uses 10+ tools for follow-ups.

Fathom for notes. Loom for demos. Google Docs for emails. Canva for slides.

The winners? They use one tool that does it all.


4// SIMPLICITY SPREADS FASTER THAN FEATURES

When we made Distribute dead simple, word-of-mouth exploded.

No training needed. No change management.

Just send your follow-up in 30 seconds and move on.


TAKEAWAY:

I watched Outreach grow because it simplified prospecting.

Now I'm watching Distribute grow because it simplifies follow-ups.

The pattern is clear.

Simplicity isn't just a feature.

It's a moat.

We beat 4 competitors  with 90% fewer features

Last week I asked 4,000+ sellers how long they spend on follow-ups. 73% said 2-3 hours. That's 750 hours per year writing emails nobody reads. I helped build Outreach to $250M, and even we were wasting time on follow-ups.

Here's the math that'll make you sick:

Let's say you close 20 deals per year. Each deal takes 5 calls. Each call needs a 3-hour follow-up. That's 300 hours. Or 37.5 work days. You're spending 2 months per year on admin work.

**screams at sky***

While you write follow-ups, your competitors are on their next call.

Here's what actually works in 2025:

1// Stop crafting. Start automating.

AI can write better follow-ups than you.
It remembers everything. Never forgets the ROI discussion.
Includes the right case studies.
Our 15,000 users proved this.

2// Stop sending files. Send experiences.

PDFs get lost.
Attachments get ignored.
But a personalized page? That gets shared with the CFO.
We see 3x higher engagement on deal pages vs traditional follow-ups.

3// Stop hoping. Start tracking.

You need to know when the CFO views pricing. When legal downloads the contract. When your deal goes cold.

Email can't tell you this. 

The sellers crushing quota aren't working harder.

They're working different.

They turned 3-hour follow-ups into 30 seconds.

And their buyers actually engage.

Holy sh*t, right?

You waste 37.5 days per year on follow-ups

Step by step ↓

Let me tell you what's really going on…

When a prospect says "we don't have budget"…

They're not broke.

They just spent $47 on DoorDash last night. They've got budget for a new CRM. Budget for that conference in Miami.

What they DON'T have?

A reason to fight for YOUR deal.

See… right now, they're sitting in some internal meeting. Your proposal is open on their screen. And their CFO asks:

"Why do we need this?"

And your prospect?

They freeze.

They fumble.

They can't remember what you said. Can't articulate the ROI. Can't justify the spend.

So the deal dies. Not because of "budget." Because you made THEM do the selling.

That's on you.

Here's the fix:

Send them a Deal Summary BEFORE they go dark.

One page. One link. Everything they need to sell this deal internally:

→ The bleeding-neck problem you're solving 
→ The cost of doing NOTHING (this is the killer) 
→ Exactly what you're proposing 
→ What happens next

You do the selling. They just forward the link.

Takes 2 minutes. Saves you from chasing ghosts for 3 weeks.

💬 Comment "TACO"

I'll send you the exact Deal Summary template I use to close deals without begging for follow-ups.

💬 Comment "TACO"

I helped scale Outreach to $250M. Then I started my own company and made every mistake I swore I never would. Here are the 6 dumbest things I did building Distribute to 15,000 users:

1// I spent 3 months building features nobody asked for

We had a roadmap. It was beautiful. Customers wanted something else entirely. I should have talked to 50 more people before writing a single line of code.


2// I chased logos instead of problems

Early on, I got excited when big names showed interest. I bent the product to fit them. They churned anyway. The customers who stayed were the ones whose problem we actually solved.


3// I wrote follow-up copy like a robot

I'm embarrassed to show you our early emails. Corporate garbage. The moment I started writing like a human, reply rates doubled.


4// I ignored my own LinkedIn audience for 6 months

I had built a following. I knew how to create content. But I thought "real companies" needed paid ads and SDR teams. Wrong. My posts still drive more pipeline than anything else.


5// I hired before I had a repeatable process

Brought on help too early. They failed. It wasn't their fault. I didn't have a playbook to hand them yet.


6// I thought the product would sell itself

It doesn't. Nothing does. Even great products need someone to explain why they matter.


TAKEAWAY:

Building a startup is just a series of mistakes.

The winners aren't the ones who avoid them.

They're the ones who make them faster and don't repeat them.

I'm still making mistakes every week.

But at least they're new ones.

I made every mistake I swore I never would

15,000 users. Zero salespeople. After building at Outreach for 8 years and helping 1000s of sales teams, I learned something: word-of-mouth only happens when your product creates "holy sh*t" moments. Here's how to engineer them.

Our "holy sh*t" moment for Distribute.so:

Seller hangs up from call.

30 seconds later, follow-up is done.

Not notes. The actual follow-up email and deal page.

With recordings, ROI calculator, next steps.

One click.

***chef's kiss***

That's when they Slack their team.

Most founders think word-of-mouth is random.

It's not.

It's engineered.

Here's the formula that actually works:

1>> Time to value: Under 60 seconds

If it takes an hour to see value, nobody talks about you.
Our users see their first follow-up created in 30 seconds.
That's when they message their sales buddies.


2>> The result must be 10x better

Not 2x. Not 3x.
Has to be 10x.
Our follow-ups get 2x higher engagement than traditional ones.
Deals close 40% faster.
That's worth talking about.


3>> Make them look good to others

Your users become heroes when they share your tool.
"Check out what I just sent to that enterprise deal" beats "look at this cool software."


4>> Remove ALL friction

No IT approval.
No integration project.
No training.
Chrome extension. Click. Magic happens.
The end.
7 months ago, we had zero users.
Now we have 15,000.
Not from ads. Not from SDRs.
From one seller telling another: "Dude, you have to see this."


TAKEAWAY:

Stop trying to convince people your product is good.

Build something so simple and powerful they can't shut up about it.

Word-of-mouth isn't a growth channel.

It's the only growth channel that matters.

And if you don't have it?

You're just another tool in the stack yall.

word of mouth

We just won a deal against 4 established competitors. They had 10X the funding, bigger brands, and fancier demos. But we won all 4 times. After helping 4,000+ people grow on LinkedIn and scaling Outreach to $250M, I knew exactly why: buyers don't want more tools, they want less work.

Here's how we beat everyone:

Competitor 1: 55 features, 3-hour onboarding
Us: 3 features that actually matter, 5-minute setup

Competitor 2: "AI-powered intelligence platform"
Us: "Your follow-up in 30 seconds"

Competitor 3: 47-page implementation guide
Us: Chrome extension. Click. Done.

Competitor 4: $500/month per user
Us: $49/month. Everything included.

**drops mic**

Here's what I learned closing our first big deals:

1// FEATURES ARE A TAX ON YOUR BUYERS

Every feature needs explaining.
Every option needs deciding.
Every setting needs configuring.
We do one thing perfect instead of 50 things okay.

2// COMPLEXITY IS WHERE DEALS GO TO DIE

The moment a buyer says "let me check with IT," you lost.
The moment they need training, you lost.
Make it so simple they can start now.

3// YOUR CHAMPION NEEDS TO LOOK SMART

They don't win by showing a complex tool.
They win by solving a problem fast.
Give them a quick win, not a science project.

We have 15,000+ users not because we're the best.

But because we're the simplest.

And in 2025, simple beats everything.

Every. Single. Time. YALL.

"Just wanted to follow up…"
"Circling back on this…"
"Do you have 15 minutes this week?"

Trash. Trash. Trash.

Your hottest prospect isn't ghosting you because they're "busy."

They're ghosting you because your follow-up looks EXACTLY like the 47 other desperate emails rotting in their inbox.

Same template. Same energy. Same trash folder.

Here's what nobody tells you:

That prospect DOES remember you. They're just not compelled to respond.
Because you're making it about YOU.

They don't care about your calendar. They care about their PROBLEMS.

So flip it.

Send them a personalized page that says:

"I remember what you told me. Here's why it matters. Here's exactly how I can help."

→ Their name on it 
→ Their problem front and center 
→ The cost of ignoring it 
→ A clear next step

One link. Takes 10 minutes to build.

Lands completely different than everything else in their inbox.

High effort signal = high response rate.

Especially for enterprise prospects who've gone dark.

💬 Comment "FOLLOWUP"

I'll send you the exact template I use to resurrect dead deals and get responses from prospects who've been ghosting for weeks.

💬 Comment "FOLLOWUP"

muchas gracias,
Andrew

3 days.

That's how long it took me to build a follow-up for one deal.

Customized deck. 
Pricing breakdown. 
Case studies. 
ROI calculator. 
Recording of the call.

Packaged it all up. 
Sent the email.

Never heard back.

3 days of work. 
0 response.


Here's what I learned:

The problem wasn't the content.

It was the process.

If it takes you 3 days to follow up, you've already lost.

The buyer's moved on. 
Their boss has new priorities. 
Your competitor replied in 30 minutes.


Speed wins deals.

Not perfection.

That's why I built Distribute.so

Agree?

brand30

limeliteapp

digital-sales-collective

(4) LinkedIn

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Talks about #saas, #marketing, and #contentmarketing

Sellers 

Your pipeline is thin. What do you do?

A) Outbound blitz
B) Revisit closed-lost
C) Ask for marketing help
D) Work referrals harder

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

"We don't have budget."
Translation: "I can't justify this to my boss."
Bigger translation: "I forgot what you do and I'm too embarrassed to ask."

Here's what's actually killing your deals:

Silence.

Prospect goes dark. You follow up. Nothing. Another email. Crickets.

Meanwhile they're sitting in a meeting trying to remember why they even talked to you.

And you're over here:

Sending "just checking in" emails.

Refreshing your inbox like a psycho.

Rewriting follow-ups at 11pm.

Wondering if your product even works.

***Long sigh***

Here's the fix:

Stop making them remember.

Send them a single page that sells when you're not in the room.

We call it a Deal Summary.

One link. Everything they need to say yes (or get their boss to say yes):

→ The problem you solve 
→ What you're proposing 
→ What happens if they do nothing 
→ What it costs 
→ What to do next

Takes 2 minutes to build.

Saves you from the follow-up abyss.

Don't believe me?

Here's the stats:

💰 $100M+ in deals closed using Distribute 
📄 5,000+ deal pages created per month 
👀 1,000+ people already stole this template 
🚀 15,000+ users and counting

We made you a free template. Steal it:

👉 https://lnkd.in/gNbZ_Ts6

Copy it. Customize it. Send it before your next deal ghosts you.

muchas gracias,
Andrew

P.S. The "no budget" objection? Usually means "I can't justify this internally." This page fixes that.

👉 https://lnkd.in/gNbZ_Ts6

Year 1: "we're pre-product-market fit, iterating rapidly"
Translation: nobody wants this

Year 2: "we're finding early signals of PMF"
Translation: 2 customers didn't churn

Year 3: "we've achieved strong product-market fit"
Translation: we stopped pivoting because we're tired

Year 4: "we're scaling past PMF into market domination"
Translation: we hired a VP of Sales who convinced us we're doing great

Year 5: "we're exploring strategic alternatives"
Translation: acquisition talks because we never actually found PMF

Year 6: got acquired for $8M by a company that will shut us down in 9 months

called it a "successful exit"

changed LinkedIn title to "Founder & CEO (Exited)"

already working on the next one

Sellers

What’s more dangerous for sales teams: bad managers or bad AI tools?

A) Bad managers – morale killer
B) Bad AI – data chaos
C) Both – one demotivates, the other misleads
D) Neither – blame the process, not the tools

P.S. - My AI handles 90% of my sales process now—prospecting, follow-ups, closing. Set it up in 90 seconds: https://lnkd.in/eNYQ3DeQ

Sellers

Biggest time waster for sellers?

A) Internal meetings
B) CRM updates
C) Chasing bad-fit deals
D) Waiting on legal/procurement

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

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