Norders

Norders is a demand system as a service for B2B startups, designed to help brands stand out and make more money.

We help your B2B startup execute ABM level international multichannel campaigns, get from 10 to 40 new quality leads per month, become the thought leader, and close more pipeline with faster sales cycles.

See how it works and book demand at www.norders.agency
Or give us a call or WhatsApp us at ‭+358 44 248 4817‬

Co-Founder & CEO

Driim Oy

The leading Nordic online self-development platform.

Co-Founder

Ränch Markkinointi

Ränch tekee tyylikästä ja merkityksellistä markkinointia.

Lucid Helsinki

Lucid is the dangerous strategic creative agency that makes kickass creative work for us brave marketers who want to stand out and win the day.

I work with fellow marketers to together build brands that last and deliver messages that create change.

Sales Director

Brink Helsinki

Brink Helsinki is a creative illustration and animation studio.

We believe that the happiest artists make the best work, loved by our clients. That's why we're making Brink a better workplace every day.

My contribution is to bring the best work for our artists to make them even happier. This I do by helping ambitious companies tell their stories without limitations.

Sales & Marketing Director

Wippii Work Oy

Midpointed Oy

Helping to ease the transition to cloud and to get the most out of technology in business.

Key Account Manager

Lexmark Nordic

Working with selected channel partners in Finland to together generate Lexmark solutions sales. Planning and executing partner programs and campaigns.

Channel Account Manager

Luonnotar

Working for an ecological product based import, retail and wholesale company in account management, customer service, webdesign, online marketing, SEO, sales, and strategy development.

Operations Manager

Sokos Helsinki

Working as a department store salesperson first at sports department, and later at cosmetics department.

Salesperson

CEO at Norders | 1st Nordic RevOps Agency

I exist and show up every day to build Norders into the undisputed growth system for ambitious brands and leaders that elevate me and my family into happiness and generational wealth.

WHATEVER IT TAKES

Joonas Kylliäinen

Fenerum

Fenerum on taloushallinnon palvelu yrityksille, jotka pyörittävät tilauspohjaista liiketoimintaa. Automatisoimme laskutuksen, maksujen seurannan ja asiakkuuksien hallinnan, jotta yrityksesi voi keskittyä kasvuun ilman hallinnollista kuormaa. 

Olipa kyse SaaS-palvelusta, jäsenyyksistä tai muusta toistuvaislaskutuksesta, Fenerum varmistaa, että raha liikkuu sujuvasti – ja oikein.

Country Manager Finland 

ChangeSales Oy

I help companies clarify their sales strategies. I have a practical approach to analyzing the state of your sales and help you achieve more with less. Digitalizing your sales process can be difficult, but if I can do it for a bank, I can help your business!

Solutions: analysis in a day, consulting services, coaching & training, interim manager

B2B sales book available: "To be or not to be a B2B expert: selling tools and tactics for B2B sales", by Tove Zilliacus (digital download available at changesales.fi/shop )

CEO and founder

See the Good!

- Accountable for all new sales on the Swedish market, as well as the swedish speaking market in Finland
- Building the sales process from scratch in a new, near-virgin market
- Creating and executing demand generation strategy
- Creating and executing lead generation strategy
- Building marketing automation processes
- Building sales playbook for both Swedish and Finnish markets
- Building new website
- Direct sales, prospecting, contacting, engaging, and closing
- Target group educational leaders, school leaders, principals

Achievements:
- Successful entry to market with increased sales by 150%+
- Creation of Sales Playbook resulted in better pipeline management

Sales Manager

SEB Kort

- Customer segment consisting of small & midsized companies in Finland, Sweden, Norway and Denmark, customer pool 50.000+
- Co-headed a team of 8 Key Account Managers and 2 analysts (main focus coaching, sales support)
- Created a Sales Operational Excellence Framework for our sales team, where we established rules and routines to make sales more efficient. Framework helped our department grow during pandemic.
- Created a Revenue Operations framework for generating revenue. Created a Demand Generation and Demand Capture strategy to help customers, to generate faster sales and to onboard our customers
- Managing Lead Generation campaigns, such as webinars, ABM programs etc

Achievements:
- Faster sales cycles
- Growth despite of pandemic

Lead Generation Manager & co-head, Digital & Remote Sales, Corporate Segment (Eurocard)

- Accountable for realizing the commercial goals for the small and midsize segment (50.000+) for Eurocard services.
- Team of 4 Key Account Managers
- Planning campaigns for sales teams
- Reporting
- Launching of new expense management solution in Finland, Sweden, Norway and Denmark

Sales Team Lead, Nordic SME segment (Eurocard)

- New business sales
- Helping customers with their business by providing them with state-of-the-art payment solutions for Travel & Entertainment, indirect sourcing payment solution, virtual payment solutions etc.
- Top 100 companies in Finland.

Top achievements: signing of a four new large corporations (TOP 20 on Helsinki Stock Exchange)

Sales Executive (Eurocard)

Xerox

- Sales Director for Large Enterprise Operations in Xerox Finland, budget 25 MEUR
- Accountable for all direct business solutions sales into top 100 companies in Finland
- Managing a team of 3 Key Account Managers and 3 sales support staff

Achievements: Exceeding sales budgets 2 out of 3 years.

Managing the largest Alliance Partner of Xerox Oy, pipeline planning, account strategy, partner training & motivation, sales and budgeting.

Alliance Manager

- Developing and managing the strategic alliances of Xerox
- Managing marketing efforts including social media platforms
- Business development

Alliance & Business Support Manager

Global Document Outsourcing division, Key Account Management
- Selling large outsourcing deals to TOP 100 companies in Finland, deal size > 1 -10 MEUR, contract lengths >36 - 60 months
- Account planning, budgeting and sourcing
- Building business cases involving technology, process and people

Top Sales Person 2010

Large Account Manager

AGO Finland Oy

•	Managing the whole Outokumpu account, set-up of account, driving through the processes from idea to creation, building the team consisting of 8 people, including design, sales, physical retail store and procurement (2’nd largest account in Finland)
•	Managing the whole Finnair Account, set-up of account, driving through the processes from idea to creation, building the team consisting of 7 people, including design, sales, physical retail store and procurement (3’rd largest account in Finland)
•	Reporting to business unit director and the client, sales reporting, profit calculation, budgeting, planning of marketing activities

Cision

[Note: Romeike International is now known as Cision International)
•	Responsible for circa 30 international client prospects (Fortune 500 and FTFS 100 companies) in this start-up business
•	Developed complex international media analysis solutions by using both internal (part of Cision (formally Observer) Group) and external partners as resources
•	Managed virtual client teams with 4-10 people for project cycles of 6-12 months
•	Successes: “Salesman of the year 2002” award  and signing three of the largest client contracts of the Observer Group, and 100% of Romeike International clients

Global Account Manager

[Note: known then as Waymaker Finland)
•	Responsible for ca 150 clients of which 10% were developed into partners
•	Developed and implemented marketing strategies for the sales office, which were paramount for bringing in some of the new clients and developing existing relationships
•	Planned, designed and executed the production of marketing material
•	Successes: Increased the sales office’s turnover by 100 % by the end of the employment, and sigining 10 new clients during this period, equalling 65% of all new clients

Canon Oy

Direct sales to SMB market, appr. 100 customers

Sales Negotiator

I am a highly experienced B2B Sales Professional and Leader with over 20 years of success in hands-on sales, leading high-performing teams, and optimizing sales operations. My passion lies in driving growth by combining customer-centric selling with operational excellence—helping businesses scale and succeed.

My Approach:
🔵 Customer Value: I focus on understanding how solutions create success for customers and delivering that value effectively.
🔵 Sales Engine Optimization: I streamline processes to maximize efficiency, eliminate unnecessary work, and reduce risks.
🔵 Empowering Teams: I coach, train, and support sales teams to reach their full potential while achieving exceptional results.

Key Achievements:
🟡 Consistently exceeded individual and team sales targets in solution selling, value-based sales, and SaaS sales.
🟡 Successfully launched innovative solutions across the Nordics, engaging 50,000+ customers.
🟡 Built scalable lead generation and sales processes, improving customer acquisition and conversion rates.
🟡 Designed operational frameworks for startups and established organizations, reducing sales cycles and increasing efficiency.

Whether driving sales directly or optimizing the systems behind them, I thrive on “cranking up the sales engine” to deliver growth. My experience spans solution selling, SaaS sales, and operational excellence, with a proven track record in international markets.

taplio

The Battle

Joonas Kylliäinen

Tove Zilliacus

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