Tired of wasting your hard-earned cash into marketing strategies that just don't deliver? 

Frustrated with lacklustre leads that lead to dead ends? 

I get it. I’ve been there.

At SocialTap, we’ve generated over £200M in tracked revenue and 500k leads, we hold the key to digital marketing success.

We've spent the last six years perfecting the art of turning digital chaos into cold, hard cash.

We can help. 

Drop me a message and let's chat strategy.

Jon Wilson

In July 2024, a guy called Guy pitched me an idea.

A community for founders, business owners and exited entrepreneurs — with wellbeing at its core.

At the time, it landed perfectly.

I’d already started making some positive lifestyle changes personally. Training more. Looking after my head. Saying no to things that no longer served me.

At the same time, I was going through a big professional shift.
I’d started SocialTap with the support of three experienced entrepreneurs, but I’d decided it was time to buy them out and go it alone.

Both of those decisions created gaps.

My lifestyle changes created a void in my social circle.
The buyout created a gap in terms of professional support.

I’d been to plenty of “traditional” networking events before.
If I’m honest, I hated them. They always felt like something I should do as a business owner, not something I wanted to do.

Function turned out to be exactly what I needed — at exactly the right time.

A carefully curated group of like-minded people.
All founders, business owners or exited founders.
People who care about fitness, wellbeing, personal progression and building meaningful businesses.

Since joining, it’s led me to:
– Wellness sessions at The Farm Club
– Retreat in Andalucía
– HIIT sessions with other business owners
– A bit of Padel
– And some very honest conversations as part of the peer groups

I regularly feel like the least smart person in the room — which tells me I’m in the right room.

What I value most is that I genuinely look forward to each event.
It’s time away from the business, time for myself, and time spent with people doing inspiring things.

And just as importantly, I know I can pick up the phone to any of them for advice — and they can do the same with me.

They say your network is your net worth.

For that reason alone, Function has delivered an infinite return on investment — both professionally and personally.

Building a business can be lonely.
Building one alongside people who genuinely want to see you win changes everything.

Founder @ SocialTap | £200m Sales Generated for Clients | Get quality leads, drive more sales, make more profit

If you’re currently exploring Meta as a new marketing channel, one of the first questions you’ll be asking is:

“How much budget do I actually need to start?”

The honest answer?
It’s less about daily spend and more about how quickly you can get through the learning phase.

Meta needs data.
You need data.
And that only really starts to become meaningful once you’re hitting ~50 conversions in a short period of time. 

That volume gives:

You enough performance signal to judge what’s working
Meta enough signal to optimise delivery properly

Where it gets tricky is high-ticket businesses. It may be easy to get 50 leads in a week, but what about 50 converted sales?

If a sale costs £500 to acquire, you’re looking at £25,000 just to reach 50 sales.
That’s not always realistic early on.

So the smarter move is often to optimise earlier in the journey, whilst not compromising on lead quality:

Lender approvals in finance
Booked appointments
Qualified leads with a strong likelihood of converting

You’re still feeding Meta high-quality signals, but at a much lower cost, allowing you to reach that 50+ event threshold faster.

Once the data’s there?
You can then progressively move optimisation closer to the sale.

The final (and most important) piece of the puzzle 👇
You must understand what you can afford to pay per converted client — and how that looks at volume, not just one-off wins.

Meta doesn’t reward impatience.
It rewards clear economics, good signals, and enough data to learn.

If you get those right, the budgets start to make a lot more sense. 💡

When Meta ads get expensive, most people fix the wrong thing.

Rising costs aren’t random — they’re a signal that something in the system has changed.

But instead of diagnosing that change, most advertisers panic and start “doing stuff”:
👉 swapping creatives
👉 broadening audiences
👉 resetting campaigns
👉 blaming the algorithm

The reality? There are only a handful of things that usually drive cost inflation:
• Seasonality
• Ad fatigue
• Slower landing pages
• Shifts in user intent
• Broken follow-up

The mistake is treating all of these the same.

Performance issues need a process, not a knee-jerk reaction.

If you don’t know why costs have gone up, any “fix” is basically guesswork.

I build at the edges of culture and technology, where old industries crack open and new ones take shape.

Most of my work starts with brands.

In my early twenties, I exited my first business. That experience shaped how I think about brand building, not as marketing, but as the foundation of long-term value.

I’m the founder of Z MEDIA®, a creator-led social commerce firm built around one belief. Great brands are built through culture first, systems second.

At my core, I understand brand building. How attention is earned. How culture compounds. How systems turn momentum into revenue. Z MEDIA exists because I care deeply about how brands are built, not just how they sell.

I work hands-on with brands, often extending beyond a traditional agency role and acting as an entrepreneur in residence. I’m deeply involved in positioning, creative direction, commercial strategy, and the operating systems that sit underneath growth.

Z MEDIA was one of the earliest TikTok Shop partners in the Western world. To date, we have driven over $100M in TikTok-led revenue, helping brands scale across the UK, US, and EU through creator, affiliate, content, paid media, and shop infrastructure.

Alongside Z MEDIA, I also build businesses that sit behind modern commerce, where transformation is taking place and the infrastructure has not caught up yet.

CRSSBRDR was built from first-hand exposure to how broken cross-border expansion actually is. 

Brands want to scale internationally, but instead hit regulatory complexity, tax risk, fragmented providers, and operational drag that slows everything down. Merchant of Record infrastructure should remove weight, not add it. CRSSBRDR exists to make global expansion accessible, compliant, and commercially viable, so founders can focus on growth instead of paperwork and risk.

Estaita came from a similar place.

Property management is full of friction caused by outdated systems, unclear ownership, and disconnected workflows. Residents are frustrated. Property managers are overloaded. Developers and contractors lack visibility. Estaita exists to centralise communication, restore clarity, and remove unnecessary operational strain across the entire ecosystem.

I build businesses where pain points are discovered through direct involvement, not theory. I design infrastructure that simplifies complexity and raises the standard of how entire industries operate.

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Jon Wilson

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The Battle

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