Tired of wasting your hard-earned cash into marketing strategies that just don't deliver? 

Frustrated with lacklustre leads that lead to dead ends? 

I get it. I’ve been there.

At SocialTap, we’ve generated over £200M in tracked revenue and 500k leads, we hold the key to digital marketing success.

We've spent the last six years perfecting the art of turning digital chaos into cold, hard cash.

We can help. 

Drop me a message and let's chat strategy.

Jon Wilson

I build at the edges of culture and technology, where old industries crack open and new ones take shape.

Most of my work starts with brands.

In my early twenties, I exited my first business. That experience shaped how I think about brand building, not as marketing, but as the foundation of long-term value.

I’m the founder of Z MEDIA®, a creator-led social commerce firm built around one belief. Great brands are built through culture first, systems second.

At my core, I understand brand building. How attention is earned. How culture compounds. How systems turn momentum into revenue. Z MEDIA exists because I care deeply about how brands are built, not just how they sell.

I work hands-on with brands, often extending beyond a traditional agency role and acting as an entrepreneur in residence. I’m deeply involved in positioning, creative direction, commercial strategy, and the operating systems that sit underneath growth.

Z MEDIA was one of the earliest TikTok Shop partners in the Western world. To date, we have driven over $100M in TikTok-led revenue, helping brands scale across the UK, US, and EU through creator, affiliate, content, paid media, and shop infrastructure.

Alongside Z MEDIA, I also build businesses that sit behind modern commerce, where transformation is taking place and the infrastructure has not caught up yet.

CRSSBRDR was built from first-hand exposure to how broken cross-border expansion actually is. 

Brands want to scale internationally, but instead hit regulatory complexity, tax risk, fragmented providers, and operational drag that slows everything down. Merchant of Record infrastructure should remove weight, not add it. CRSSBRDR exists to make global expansion accessible, compliant, and commercially viable, so founders can focus on growth instead of paperwork and risk.

Estaita came from a similar place.

Property management is full of friction caused by outdated systems, unclear ownership, and disconnected workflows. Residents are frustrated. Property managers are overloaded. Developers and contractors lack visibility. Estaita exists to centralise communication, restore clarity, and remove unnecessary operational strain across the entire ecosystem.

I build businesses where pain points are discovered through direct involvement, not theory. I design infrastructure that simplifies complexity and raises the standard of how entire industries operate.

Remy Beaumont

I met George Gazzard in 2020.
Yesterday, we planned 2026 together.

Back then, it was my first proper business meeting.
No results.
No credibility.

Just two founders, building our own things.

Our businesses didn’t align at the time.
So we didn’t force anything.

We stayed loosely in touch.
Occasional messages.
Mutual respect.

No pressure.
No agenda.

A few months ago, George brought SOLSKIN to us.
We got to work.

Three months later, we’ve tripled their TikTok Shop GMV. 📈

Yesterday the Z MEDIA® GROUP team was in their office planning long-term growth.
Not quick wins.

This applies to more than business.
The best relationships start without an agenda.
And compound when the timing’s right.

Worth remembering when nothing feels immediately “worth it.”

Building the Social Commerce Ecosystem for the Next Era of Retail | $100m+ GMV on TikTok Shop | TikTok Shop Partner | 1x Exit

Everyone says they can do TikTok Shop.
Very few have actually lived inside it.

Zoe McCarthy and I are two of the longest-standing TikTok Shop operators outside of Asia.

We met at the first ever TikTok Shop event outside of Asia, in 2022.
Back when the UI was still in Mandarin.

You could fit everyone who knew how to run TikTok Shop into one room.
We were two of them.

Since then, Zoe’s gone on to scale brands to 8-figure TikTok Shop GMV.

Today, we’re joining forces as she joins the Z MEDIA® GROUP team!

Anyone can copy a framework.
But very few understand why it exists.
And almost no one understands what happens next.

We didn’t add TikTok Shop as a service.
We helped build it before anyone was selling it.

That depth creates an unfair advantage most teams simply can’t replicate.

If you’re serious about TikTok Shop,
and want operators who’ve been here since the beginning,
DM me and we’ll see if it makes sense to work together.

taplio

The Battle

Jon Wilson

Remy Beaumont

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taplio

The Battle

Jon Wilson

Remy Beaumont

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Remy Beaumont's LinkedIn Performance

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