Tired of wasting your hard-earned cash into marketing strategies that just don't deliver? 

Frustrated with lacklustre leads that lead to dead ends? 

I get it. I’ve been there.

At SocialTap, we’ve generated over £200M in tracked revenue and 500k leads, we hold the key to digital marketing success.

We've spent the last six years perfecting the art of turning digital chaos into cold, hard cash.

We can help. 

Drop me a message and let's chat strategy.

Jon Wilson

In July 2024, a guy called Guy pitched me an idea.

A community for founders, business owners and exited entrepreneurs — with wellbeing at its core.

At the time, it landed perfectly.

I’d already started making some positive lifestyle changes personally. Training more. Looking after my head. Saying no to things that no longer served me.

At the same time, I was going through a big professional shift.
I’d started SocialTap with the support of three experienced entrepreneurs, but I’d decided it was time to buy them out and go it alone.

Both of those decisions created gaps.

My lifestyle changes created a void in my social circle.
The buyout created a gap in terms of professional support.

I’d been to plenty of “traditional” networking events before.
If I’m honest, I hated them. They always felt like something I should do as a business owner, not something I wanted to do.

Function turned out to be exactly what I needed — at exactly the right time.

A carefully curated group of like-minded people.
All founders, business owners or exited founders.
People who care about fitness, wellbeing, personal progression and building meaningful businesses.

Since joining, it’s led me to:
– Wellness sessions at The Farm Club
– Retreat in Andalucía
– HIIT sessions with other business owners
– A bit of Padel
– And some very honest conversations as part of the peer groups

I regularly feel like the least smart person in the room — which tells me I’m in the right room.

What I value most is that I genuinely look forward to each event.
It’s time away from the business, time for myself, and time spent with people doing inspiring things.

And just as importantly, I know I can pick up the phone to any of them for advice — and they can do the same with me.

They say your network is your net worth.

For that reason alone, Function has delivered an infinite return on investment — both professionally and personally.

Building a business can be lonely.
Building one alongside people who genuinely want to see you win changes everything.

Founder @ SocialTap | £200m Sales Generated for Clients | Get quality leads, drive more sales, make more profit

If you’re currently exploring Meta as a new marketing channel, one of the first questions you’ll be asking is:

“How much budget do I actually need to start?”

The honest answer?
It’s less about daily spend and more about how quickly you can get through the learning phase.

Meta needs data.
You need data.
And that only really starts to become meaningful once you’re hitting ~50 conversions in a short period of time. 

That volume gives:

You enough performance signal to judge what’s working
Meta enough signal to optimise delivery properly

Where it gets tricky is high-ticket businesses. It may be easy to get 50 leads in a week, but what about 50 converted sales?

If a sale costs £500 to acquire, you’re looking at £25,000 just to reach 50 sales.
That’s not always realistic early on.

So the smarter move is often to optimise earlier in the journey, whilst not compromising on lead quality:

Lender approvals in finance
Booked appointments
Qualified leads with a strong likelihood of converting

You’re still feeding Meta high-quality signals, but at a much lower cost, allowing you to reach that 50+ event threshold faster.

Once the data’s there?
You can then progressively move optimisation closer to the sale.

The final (and most important) piece of the puzzle 👇
You must understand what you can afford to pay per converted client — and how that looks at volume, not just one-off wins.

Meta doesn’t reward impatience.
It rewards clear economics, good signals, and enough data to learn.

If you get those right, the budgets start to make a lot more sense. 💡

When Meta ads get expensive, most people fix the wrong thing.

Rising costs aren’t random — they’re a signal that something in the system has changed.

But instead of diagnosing that change, most advertisers panic and start “doing stuff”:
👉 swapping creatives
👉 broadening audiences
👉 resetting campaigns
👉 blaming the algorithm

The reality? There are only a handful of things that usually drive cost inflation:
• Seasonality
• Ad fatigue
• Slower landing pages
• Shifts in user intent
• Broken follow-up

The mistake is treating all of these the same.

Performance issues need a process, not a knee-jerk reaction.

If you don’t know why costs have gone up, any “fix” is basically guesswork.

At The Compliance Guys, we’re excited by compliance. Yes that’s weird, but we see it as an opportunity to underpin innovation and growth with foundations that you can trust. Whether you need authorisation, audit, support, training or advice, we will deliver it and you’ll feel the value immediately. We lead the way in Consumer Credit and also work heavily in insurance, data, debt, claims and mortgages. 

Personally, integrity and continuous learning have been the cornerstones of my career and will always be the things that drive me. My other business interests are bringing new and innovative services to the motor, retail and insurance industries as I continue to support independent businesses with true value added offerings and raving fans service.

Nick McDonald

Just a little bit excited about our logo being on a Red Bull race suit! 

We support those with humble beginnings and see them through to success, in business, in our team and on the track.

Go Alisha Palmowski ! 🏎️🏁

Giving businesses confidence with FCA compliance. Clear guidance, ongoing support & audit. A partnership you can rely on. | Co-Founder @ The Compliance Guys

We are incredibly proud to announce that The Compliance Guys will be sponsoring Alisha Palmowski as she competes in her second season of F1 Academy with Red Bull Racing.

We have supported Alisha throughout her journey in the Ginetta and GB4 series, and watching her progress from national competition to the F1 Academy grid has been nothing short of exceptional. Talent, discipline and relentless work ethic have taken her to this stage, and this upcoming season represents another major step forward in what is already a hugely impressive career.

Sponsorship, at its best, is about backing ambition and recognising potential long before the spotlight gets brighter. Alisha embodies focus, professionalism and the drive to improve constantly, qualities that resonate strongly with how we operate in the world of FCA financial compliance. Success at this level is never accidental, and neither is building a business that stands up to scrutiny.

You will see The Compliance Guys proudly displayed on her sleeve this season as she competes on an international stage, and we could not be more excited to be part of the journey.

Please join us in wishing Alisha every success for the season ahead. We will be cheering her on at every turn.

☎️ 01792 926040
💻 Link in bio
📧 sales@thecomplianceguys.co.uk

📱 Message this page⁠
💬 Join The Compliance Guys Whatsapp channel

#f1academy #alishapalmowski #redbullracing

Delighted to welcome Andy McMorine to our business to be Head of Partnerships. 

Working closely with lenders, brokers and other partners will deliver the best outcomes for all mutual customers and growth for our business.

Today marks an important moment for The Compliance Guys as we officially welcome Andy McMorine as our new Head of Partnerships.

Andy joins us with more than 30 years of experience spanning sales, motor finance, consumer credit and the wider banking sector, having held senior roles at organisations including GE, Moneyway, Marsh, Santander and Zopa. Across each of these roles he has consistently delivered growth by combining strong commercial strategy with meaningful, long-term partnerships that create real value rather than short-term wins.

Within the industry, Andy is widely recognised for his relationship-led approach and for building trusted connections across lenders, brokers and key stakeholders. His ability to identify opportunity, align commercial objectives and drive collaboration makes him a natural fit for the next phase of TCG’s expansion. As regulatory expectations continue to evolve across motor finance and consumer credit, strong partnerships grounded in compliance and commercial clarity have never been more important.

Andy will join our Senior Leadership Team, working closely alongside the directors and reporting into Nick and Jon, with a clear focus on developing and strengthening strategic partnerships as we scale. This appointment reflects our commitment to investing in experience, credibility and long-term growth within FCA-regulated markets.

Please join us in welcoming Andy to The Compliance Guys as he starts his first day with us. The next chapter starts now.

☎️ 01792 926040
💻 Link in bio
📧 sales@thecomplianceguys.co.uk
📱 Message this page⁠
💬 Join The Compliance Guys Whatsapp channel

#welcometotheteam #fcacompliance #financialservices

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The Battle

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Nick McDonald

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The Battle

Jon Wilson

Nick McDonald

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jon Wilson's LinkedIn Performance

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