Tired of wasting your hard-earned cash into marketing strategies that just don't deliver? 

Frustrated with lacklustre leads that lead to dead ends? 

I get it. I’ve been there.

At SocialTap, we’ve generated over £200M in tracked revenue and 500k leads, we hold the key to digital marketing success.

We've spent the last six years perfecting the art of turning digital chaos into cold, hard cash.

We can help. 

Drop me a message and let's chat strategy.

Jon Wilson

In July 2024, a guy called Guy pitched me an idea.

A community for founders, business owners and exited entrepreneurs — with wellbeing at its core.

At the time, it landed perfectly.

I’d already started making some positive lifestyle changes personally. Training more. Looking after my head. Saying no to things that no longer served me.

At the same time, I was going through a big professional shift.
I’d started SocialTap with the support of three experienced entrepreneurs, but I’d decided it was time to buy them out and go it alone.

Both of those decisions created gaps.

My lifestyle changes created a void in my social circle.
The buyout created a gap in terms of professional support.

I’d been to plenty of “traditional” networking events before.
If I’m honest, I hated them. They always felt like something I should do as a business owner, not something I wanted to do.

Function turned out to be exactly what I needed — at exactly the right time.

A carefully curated group of like-minded people.
All founders, business owners or exited founders.
People who care about fitness, wellbeing, personal progression and building meaningful businesses.

Since joining, it’s led me to:
– Wellness sessions at The Farm Club
– Retreat in Andalucía
– HIIT sessions with other business owners
– A bit of Padel
– And some very honest conversations as part of the peer groups

I regularly feel like the least smart person in the room — which tells me I’m in the right room.

What I value most is that I genuinely look forward to each event.
It’s time away from the business, time for myself, and time spent with people doing inspiring things.

And just as importantly, I know I can pick up the phone to any of them for advice — and they can do the same with me.

They say your network is your net worth.

For that reason alone, Function has delivered an infinite return on investment — both professionally and personally.

Building a business can be lonely.
Building one alongside people who genuinely want to see you win changes everything.

Founder @ SocialTap | £200m Sales Generated for Clients | Get quality leads, drive more sales, make more profit

If you’re currently exploring Meta as a new marketing channel, one of the first questions you’ll be asking is:

“How much budget do I actually need to start?”

The honest answer?
It’s less about daily spend and more about how quickly you can get through the learning phase.

Meta needs data.
You need data.
And that only really starts to become meaningful once you’re hitting ~50 conversions in a short period of time. 

That volume gives:

You enough performance signal to judge what’s working
Meta enough signal to optimise delivery properly

Where it gets tricky is high-ticket businesses. It may be easy to get 50 leads in a week, but what about 50 converted sales?

If a sale costs £500 to acquire, you’re looking at £25,000 just to reach 50 sales.
That’s not always realistic early on.

So the smarter move is often to optimise earlier in the journey, whilst not compromising on lead quality:

Lender approvals in finance
Booked appointments
Qualified leads with a strong likelihood of converting

You’re still feeding Meta high-quality signals, but at a much lower cost, allowing you to reach that 50+ event threshold faster.

Once the data’s there?
You can then progressively move optimisation closer to the sale.

The final (and most important) piece of the puzzle 👇
You must understand what you can afford to pay per converted client — and how that looks at volume, not just one-off wins.

Meta doesn’t reward impatience.
It rewards clear economics, good signals, and enough data to learn.

If you get those right, the budgets start to make a lot more sense. 💡

When Meta ads get expensive, most people fix the wrong thing.

Rising costs aren’t random — they’re a signal that something in the system has changed.

But instead of diagnosing that change, most advertisers panic and start “doing stuff”:
👉 swapping creatives
👉 broadening audiences
👉 resetting campaigns
👉 blaming the algorithm

The reality? There are only a handful of things that usually drive cost inflation:
• Seasonality
• Ad fatigue
• Slower landing pages
• Shifts in user intent
• Broken follow-up

The mistake is treating all of these the same.

Performance issues need a process, not a knee-jerk reaction.

If you don’t know why costs have gone up, any “fix” is basically guesswork.

Building BRAND that reflects you with premium design and strategy | Personal Brand Designer

LinkedIn is not working for me.

I hear that from coaches and executives all the time.

And I get it:

- You post, but no one engages
- You're consistent but not getting leads
- You don’t have time (or design) that actually grabs attention

But the truth is,

It’s not LinkedIn. It’s how you look on LinkedIn.

- Your profile doesn't position you as an expert
- Your content isn’t designed to stand out
- Your brands look forgettable (so Clients ignore you)

Meanwhile, your competitors?

They’re not better than you. They just look like the obvious choice.

That’s where Iconic LinkedIn Brand Design™ comes in.

It’s my system for transforming your LinkedIn into a premium brand that attracts, convinces, and converts:

→ Carousels that get attention and respect
→ Infographics that turn complex expertise into clarity
→ Profile rebranding that proves your authority in 5 seconds

When your presence looks iconic, business gets easier:

- Inbound leads roll in
- Clients take you seriously
- You stand out instead of blending in
- Your brand speaks before you even say a word

You already have the expertise. Now it’s time to brand it so you look like the obvious choice.

DM me “Brand” or book a 1:1 call from my Featured section ↓

Muhammad Husnain

90% of coaches change their design every week.

Visual identity creates the first judgment.

Because your audience judges what they can see:

- They cannot see your thinking.
- They cannot see your intentions.
- They cannot see your strategy.

They only see your design.

Design is the visible proof of your identity.

Without it, your brand exists only in your head.

Not in their memory.

Imagine two executive coaches ↓

Coach A:

- Has deep ideas (but post looks different)
- Random colors (Wife's choice)
- Random design layout

Coach B:

- Has average ideas
- But every post looks consistent
- Same structure with the same visual identity.

People trust Coach B because the signals are clearer.

Humans trust what feels stable.

Design creates that stability.

It tells the brain:

“This person has experience.”
“This person has control.”
“This person has direction.”

High-ticket clients don’t analyze deeply.

They scan quickly.

Design helps them decide in seconds.

Without design, they feel uncertainty.

And uncertainty kills trust.

That’s why design is not decoration.

It is recognition ↓

Muhammad Husnain Khalid

Helping you look like the obvious choice with iconic LinkedIn brand design™.

I bet you think clients choose with logic.

They don’t.

They choose with feeling first.

Then they use logic to justify it later.

This happens in seconds:

- Before they read your words.
- Before they check your profile.
- Before they understand your ideas.

Their brain already decides:

“Feels clear.” Or “Feels messy.”

Clear feels safe. Messy feels risky.

High-ticket clients avoid risk fast:

- They don’t want surprises.
- They don’t want confusion.
- They don’t want uncertainty.

They move toward what feels structured.

Consistency in visuals creates that structure.

It makes your presence easy to understand and easy to trust.

This is why design shapes decisions early.

Long before conversations begin.

PS. How many color you have for your brand?

Clients buy consistency in design

90 days.

LinkedIn needs time.

Look, you are not a beginner anymore.

Your:

- Skills
- Experience
- Network
- Voice

All of these want one thing from you,

And that is your time.

- You log in to LinkedIn (Excitedly)
- Post 1 time a day per month (Randomly)
- Expect to get results fast (Hopefully)

But LinkedIn doesn't work like that.

You can’t test LinkedIn for 30 days and call it a failure.

You can’t plant a seed and dig it up next week to check if it’s growing.

- If you want momentum → stay longer.
- If you want results → stay longer.
- If you want clients → stay longer.

And remember: Keep going.

PS. Are you in or you out?

According to 99.9% business standards,

You're losing.

- People aren’t asking about your service.
- People aren’t paying attention today.
- People aren’t making decisions yet.
- People aren’t ready to commit.
- People aren’t buying from you.
- People aren’t messaging you.

It looks like nothing is happening.

And that can feel like failure.

But it isn’t.

You know, people buy the moment their problem shows up.

And in that moment, they don’t search for the best option.

They remember the familiar one:

- The one that felt clear.
- The one they’ve seen before.
- The one that stayed in their mind.

Most people focus on being seen.

Few people focus on being remembered.

Visibility gets attention.

Memory gets clients.

About 87 days ago, I watched a movie called Fighting.

There’s a scene that stuck with me.

The hero of the movie needs an opportunity for a fight to make some money.

He was wearing a full-sleeved white shirt with no collar.

The guy standing next to him said:

“You want opportunity? Let me give you one.”

First, wear my coat.”

Hero said, “I don’t want your coat, man.”

And the guy replied?

“First rule: Presentation is everything.”

That line hit me.

Because the same thing happens here on LinkedIn.

Everyone wants opportunity, clients, visibility, and recognition.

But they show up in the same plain “coat” as others.

- Unclear profiles
- Random visuals
- Messy content structure
- Zero design personality

And then no one cares about them.

You know what? People decide if they’ll trust you before they read a single word.

And that decision comes from what they see.

Your “coat” is your branding.

And it silently tells people if you’re ready for the room you want to walk into.

Here’s how to make sure it says the right thing:

→ Design a banner that shows what you do.
→ Use the same colors, fonts, and style always.
→ Make your posts look premium and clear.
→ Write your headline as you speak to your client.

Because on LinkedIn, opportunity doesn’t knock.

It scrolls, and it stops only when you look ready for it.

PS. Do you believe presentation decides who gets the opportunity (and who doesn’t)?

“I wish I tried that.”
“I wish I worried less.”
“I wish I outsourced that task earlier.”
“I wish I spent more time with them.”

Most people realize the important things too late.

Usually near the end, but:

Life doesn’t suddenly become meaningful at the end.

It was always meaningful.

We were just too busy to notice.

Simple things in life matter more than we think:

- A quiet walk outside
- A long talk with family
- Laughing with friends
- A calm evening without rushing

Nothing marvelous. Just moments we often skip.

You chase big milestones.

But life is mostly made of small days.

If you miss those, you miss most of it.

We rarely give ourselves permission to slow down.

It’s okay to:

→ End the day without one more email
→ Step away from work and take a quiet walk
→ Sit with family without checking your phone
→ Laugh with friends without rushing back to tasks

So here’s a simple reminder:

Slow down sometimes.

Look around.

Appreciate what is already here.

One day, these normal days will be the ones you wish to enjoy the most.

-------

P.S. When was the last time you just sat with your family and did nothing?

taplio

The Battle

Jon Wilson

Muhammad Husnain

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Performance ScoreJon Wilson's LinkedIn Performance

Performance ScoreMuhammad Husnain's LinkedIn Performance

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taplio

The Battle

Jon Wilson

Muhammad Husnain

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jon Wilson's LinkedIn Performance

Performance ScoreMuhammad Husnain's LinkedIn Performance

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Performance ScoreJon Wilson's LinkedIn Performance