Tired of wasting your hard-earned cash into marketing strategies that just don't deliver? 

Frustrated with lacklustre leads that lead to dead ends? 

I get it. I’ve been there.

At SocialTap, we’ve generated over £200M in tracked revenue and 500k leads, we hold the key to digital marketing success.

We've spent the last six years perfecting the art of turning digital chaos into cold, hard cash.

We can help. 

Drop me a message and let's chat strategy.

Jon Wilson

In July 2024, a guy called Guy pitched me an idea.

A community for founders, business owners and exited entrepreneurs — with wellbeing at its core.

At the time, it landed perfectly.

I’d already started making some positive lifestyle changes personally. Training more. Looking after my head. Saying no to things that no longer served me.

At the same time, I was going through a big professional shift.
I’d started SocialTap with the support of three experienced entrepreneurs, but I’d decided it was time to buy them out and go it alone.

Both of those decisions created gaps.

My lifestyle changes created a void in my social circle.
The buyout created a gap in terms of professional support.

I’d been to plenty of “traditional” networking events before.
If I’m honest, I hated them. They always felt like something I should do as a business owner, not something I wanted to do.

Function turned out to be exactly what I needed — at exactly the right time.

A carefully curated group of like-minded people.
All founders, business owners or exited founders.
People who care about fitness, wellbeing, personal progression and building meaningful businesses.

Since joining, it’s led me to:
– Wellness sessions at The Farm Club
– Retreat in Andalucía
– HIIT sessions with other business owners
– A bit of Padel
– And some very honest conversations as part of the peer groups

I regularly feel like the least smart person in the room — which tells me I’m in the right room.

What I value most is that I genuinely look forward to each event.
It’s time away from the business, time for myself, and time spent with people doing inspiring things.

And just as importantly, I know I can pick up the phone to any of them for advice — and they can do the same with me.

They say your network is your net worth.

For that reason alone, Function has delivered an infinite return on investment — both professionally and personally.

Building a business can be lonely.
Building one alongside people who genuinely want to see you win changes everything.

Founder @ SocialTap | £200m Sales Generated for Clients | Get quality leads, drive more sales, make more profit

If you’re currently exploring Meta as a new marketing channel, one of the first questions you’ll be asking is:

“How much budget do I actually need to start?”

The honest answer?
It’s less about daily spend and more about how quickly you can get through the learning phase.

Meta needs data.
You need data.
And that only really starts to become meaningful once you’re hitting ~50 conversions in a short period of time. 

That volume gives:

You enough performance signal to judge what’s working
Meta enough signal to optimise delivery properly

Where it gets tricky is high-ticket businesses. It may be easy to get 50 leads in a week, but what about 50 converted sales?

If a sale costs £500 to acquire, you’re looking at £25,000 just to reach 50 sales.
That’s not always realistic early on.

So the smarter move is often to optimise earlier in the journey, whilst not compromising on lead quality:

Lender approvals in finance
Booked appointments
Qualified leads with a strong likelihood of converting

You’re still feeding Meta high-quality signals, but at a much lower cost, allowing you to reach that 50+ event threshold faster.

Once the data’s there?
You can then progressively move optimisation closer to the sale.

The final (and most important) piece of the puzzle 👇
You must understand what you can afford to pay per converted client — and how that looks at volume, not just one-off wins.

Meta doesn’t reward impatience.
It rewards clear economics, good signals, and enough data to learn.

If you get those right, the budgets start to make a lot more sense. 💡

When Meta ads get expensive, most people fix the wrong thing.

Rising costs aren’t random — they’re a signal that something in the system has changed.

But instead of diagnosing that change, most advertisers panic and start “doing stuff”:
👉 swapping creatives
👉 broadening audiences
👉 resetting campaigns
👉 blaming the algorithm

The reality? There are only a handful of things that usually drive cost inflation:
• Seasonality
• Ad fatigue
• Slower landing pages
• Shifts in user intent
• Broken follow-up

The mistake is treating all of these the same.

Performance issues need a process, not a knee-jerk reaction.

If you don’t know why costs have gone up, any “fix” is basically guesswork.

Darshak Dhami - Founder and COO ChemStride

ChemStride - Global Sourcing and Marketing Chemical Company

ChemStride : A Global Sourcing & Marketing Chemicals Company.
Helping reputed overseas Chemicals Suppliers Export / Sell their Products to large India & other markets. 

Expert in helping Overseas Suppliers to enter, expand & succeed into huge India Chemical & allied Industries. We can help in Marketing, Selling, appointing Distribution Network across India. 

International Sourcing & Marketing Specialist for Products like :

Acetone, Acetonitrile, Acrylamide, Acrylonitrile, Adipic Acid, Acrylic Acid, Aniline Oil, Antimony Trioxide. Benzene, Benzoic Acid, Bishphenol A, Butyl Acrylate Monomer, Butyl Carbtiol, Butyl Cellosolve, Butylated Hydroxy Toluene, Calcium Formate, Carbon Black, Carbon Black, Caustic Soda, Chlorinated Paraffin/ CPW Powder, Citric Acid, Decabromodiphenyl Oxide, Dicyclohexylamine (DCHA), Diisononyl Phthalate (DINP), Dimethyl Carbonate (DMC), Dimethyl Formamide (DMF), Dimethyl Sulphate (DMS), Dioctyl Phthalate (DOP), Di ethylene Glycol (DEG), Dicydiamide (DCDA), 
Ethyl Acrylate, 2- Ethyl Hexyl Acrylate, Epichlorohydrin, Formic Acid, Fumaric Acid, Glycerine, Gum Rosin, Glycidyl Metha Acrylate (GMA), Hydroquinone, Isophthalic Acid, Linear Alkyl Benzene (LAB), Maleic Anhydride, Melamine, 
Methacrylic Acid (MAA), Methanol, Methyl Methacrylate (MMA). Methylene Chloride (MDC)
Mix Xylene, Mono Ethylene Glycol (MEG), Mono Sodium Glutamate (MSG), Naphthalene (Crude/Refine)
Normal Paraffin (NP), OrthoXylene, Phthalic Anhydride, Propylene Glycol (PG), PVC Resin, Soda Ash
Sodium Formate, Sodium Gluconate, Sodium Sulfide, Solvent C9, Starch (Maize/ Modified/ Oxidized), Styrene Monomer, Sulphur, Tetra Hydro Phthalic Anhydride (THPA), Titanium Dioxide, Toluene, Trehalose/ GDL, Trimellitic Anhydride (TMA), Vinyl Acetate Monomer etc.

Founder & COO

ChemStride Consulting

Empowering global chemical suppliers to export chemicals to the huge Indian Market. Making your processes easier, reliable, and just a tap away. 

Helping you start exporting chemicals from the comfort of your home. Consulting chemical suppliers, delivering value-packed information, tips and steps to make it happen.

CEO & Cheif Export Consultant

Export To Excellence

As the author of Export to Excellence, I draw on over 21 years of hands-on experience in international trade and export consulting, specifically within the chemical, polymer, pharmaceutical, and food raw materials sectors. This practical guide is designed for both international suppliers entering the Indian market and Indian companies looking to enhance their industry presence.

The book addresses the challenges, strategies, and success stories we've encountered while helping overseas suppliers navigate the complexities of the Indian market. It features insights into the local regulatory landscape, case studies showcasing the growth of Indian companies, and exclusive interviews with industry leaders.

My goal with Export to Excellence is to equip businesses with the essential knowledge and tools needed to thrive in India's $269 billion chemicals and allied sectors, empowering them to achieve success in this dynamic market.

Author

World Business Angels Investment Forum

- Fintech Companies
- Proptech Start-Ups
- International Trade
- Commercial Investment
- B2B & B2C

Seed Investor 

Angel Investor

📈 Helping Start-Up, Founders, Individuals, Youth, Students, and the SME owners with actionable Business Idea. To scale-up & mentor them to achieve their focused goal/dreams, as a successful Entrepreneur!

- Ideation stage 
- Early stage start-up

Angle Investor for Start-Up & Founders 

JP Dyechem Private Limited

Handling all the Branches and Sales Network: 

Ahmedabad, Gujarat
Bangalore, Karnataka 
Chennai, Tamil Nadu 
Kolkata, West Bengal

Country Manager

Leading a very reputed Importers & Distributors of Chemicals, Solvents, Intermediates & Flame Retardants. 
Having All India presence with strong Branch Network at Gujarat, Maharashtra, Karnataka, Tamilnadu & West Bengal. 

Specialized in Raw material for :
Unsaturated Polyester Resins & FRP, Plasticizers & Polymers. Paints & Coatings, PU & Adhesives, Printing Inks & Varnishes, Wires & Cables, Textile Auxiliaries & Binders, Plywood & Laminates, Rubber & Tyre, Pesticides & Agro Chemicals, Glass & Ceramics, Metal Treatment & Mining, Pesticides & Agro Chemicals, Leather Chemicals & Tanneries, Soaps & Detergent, Lubricants, Pharma Intermediates & Bulk Drugs, Perfumeries & Essences, Dyes & Pigments etc. 

Distributors of M/s. Supreme Petrochem Ltd. for Styrene Monomer. Handling monthly 1000 MT+ volume.

Also specialist in wide range of Acrylates & Monomers, Anhydrides & Glycols, Solvents and Industrial Raw materials.

Global Sourcing Specialist

Sales Manager

Trainee

With 24+ years of experience in International trade,
I help Overseas suppliers to Export and succeed in India's $269 Billion Chemicals, Polymers & Pharma raw material market from the comfort of your country. 

And Helping India becoming $ 5 Trillion economy.

I’ll help you with my proprietary STRAADA formula and by sharing:
- Proven strategies & effective techniques.
- Scientific formulas & real time data 
- Step by step process to make you enter and expand in India. 

With my in-depth expertise, rich experience, large network & deep insight on market trends. 
We will guide you every step of the way.  From finding the right buyers to ensuring compliance with all necessary laws and regulations, till getting payment safely, as per your terms.

In last 11+ years, I’ve exclusively helped 100s of Overseas Suppliers, export & grow their business in the Indian market. 
- Few of them started for first time and now, selling more than 5 FCL per month.
- Few of them were exporting but irregular and now selling consistently 15 to 25 FCL per month. 
- And some of them even expanded beyond 50, 100 to 500 FCL per month!! 

If you also want to grow and succeed your business in India, then book a Discovery call with me.
- Link in featured section.

ChemStride : A Global Sourcing & Marketing Chemicals Company.
Helping reputed overseas Chemicals Suppliers Export / Sell their Products to large India & other markets. 

Expert in helping Suppliers to enter, expand & succeed into huge India Chemical & allied Industries. We can help in Marketing, Selling, appointing Distribution Network across India. 

International Sourcing & Marketing Specialist for Products like :

Acetone, Acetonitrile, Acrylamide, Acrylonitrile, Adipic Acid, Acrylic Acid, Aniline Oil, Antimony Trioxide. Benzene, Benzoic Acid, Bishphenol A, Butyl Acrylate Monomer, Butyl Carbtiol, Butyl Cellosolve, Butylated Hydroxy Toluene, Calcium Formate, Carbon Black, Carbon Black, Caustic Soda, Chlorinated Paraffin/ CPW Powder, Citric Acid, Decabromodiphenyl Oxide, Dicyclohexylamine (DCHA), Diisononyl Phthalate (DINP), Dimethyl Carbonate (DMC), Dimethyl Formamide (DMF), Dimethyl Sulphate (DMS), Dioctyl Phthalate (DOP), Di ethylene Glycol (DEG), Dicydiamide (DCDA), 
Ethyl Acrylate, 2- Ethyl Hexyl Acrylate, Epichlorohydrin, Formic Acid, Fumaric Acid, Glycerine, Gum Rosin, Glycidyl Metha Acrylate (GMA), Hydroquinone, Isophthalic Acid, Linear Alkyl Benzene (LAB), Maleic Anhydride, Melamine, 
Methacrylic Acid (MAA), Methanol, Methyl Methacrylate (MMA). Methylene Chloride (MDC)
Mix Xylene, Mono Ethylene Glycol (MEG), Mono Sodium Glutamate (MSG), Naphthalene (Crude/Refine)
Normal Paraffin (NP), OrthoXylene, Phthalic Anhydride, Propylene Glycol (PG), PVC Resin, Soda Ash
Sodium Formate, Sodium Gluconate, Sodium Sulfide, Solvent C9, Starch (Maize/ Modified/ Oxidized), Styrene Monomer, Sulphur, Tetra Hydro Phthalic Anhydride (THPA), Titanium Dioxide, Toluene, Trehalose/ GDL, Trimellitic Anhydride (TMA), Vinyl Acetate Monomer etc.

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The Battle

Jon Wilson

Darshak Dhami - Founder and COO ChemStride

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The Battle

Jon Wilson

Darshak Dhami - Founder and COO ChemStride

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jon Wilson's LinkedIn Performance

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