CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Also building tools for UX researchers and consultants. Currently in beta: Clipses.ai. Turn user interview transcripts into shareable video clips in minutes. Helping teams eliminate hours of rewatching footage.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

I'm over 40. I still play on a travel basketball team. But not for nostalgia. It's survival.

Running a business means carrying stress you can't physically release.

You can't outwork a client who ghosts you. You can't fight a bad quarter. The competitive energy builds up... and you just absorb it.

For 16 years, I've needed somewhere to put that pressure.

The basketball court is mine.

After my hardest days, I lace up and forget everything else. I have to. When someone's driving to the basket, I can't think about the deal that fell through or the hire who didn't work out.

The game forces me into the present moment. Nothing else exists.

Win or lose, my company is fine the next morning.

That mental separation is the point.

Exercise alone won't do this. Running doesn't reset my brain the same way. But real competition, with real stakes and real opponents, flips a switch.

The buildup releases. Perspective returns.

Every founder I know who's lasted 15+ years has something like this. A place where competitive energy goes and business stress can't follow.

Find yours.

Digital Experience Optimization + AI Browser Agent Optimization + Entrepreneurship Lessons | 3x Author | Speaker | Founder @ The Good – helping Adobe, Nike, The Economist & more increase revenue for 16+ years

I've been reading r/Entrepreneur all month. The burnout is relentless.

Founders doing everything right. Exercise. Sleep. Healthy eating. Still completely exhausted.

One CEO just closed a funding round and doubled their team. Should feel great. Instead, lower than ever.

Another said they can't afford extended time away. Too much to do.

2026 is starting heavy.

The common thread: isolation.

Carrying the weight of employees' mortgages. Investors' expectations. Making decisions that affect everyone while having no one to process it with.

I know this spiral. I've been running The Good for 16 years.

Working less didn't help me. Optimizing my morning routine didn't either. Finding people who actually understand the weight did.

Entrepreneurs' Organization. Smaller mastermind groups and forums. People who've faced the same decisions and will tell me when I'm being an idiot.

Not for networking. Not for referrals. For reality checks when I've been too deep in my own head for too long.

The founders burning out aren't weak. They're just alone.

If that's you right now, find your people. It's the best investment you'll make this year.

Trevor Lawrence failed spectacularly. But still scored a touchdown.

Watch the play.

He stumbles. Crashes to the turf. Gets back up. Runs it into the end zone.

That's optimization in seven seconds.

Your biggest wins hide behind your worst failures.

Failure is the engine of optimization. Yet most companies treat it like a disease. They punish mistakes. Hide poor results. Celebrate only wins.

They're optimizing for the wrong metric.

Every failed test reveals what customers actually want. Not what we assumed they wanted.

Jeff Bezos put it simply: "Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day."

Research confirms less than 50% of experiments at Amazon, Microsoft, and similar companies improve the metrics they're designed to improve.

Most experiments fail. Even at the best companies.

The difference is they don't treat failure as defeat. They treat it as data.

Google cancels most new products. Netflix tests hundreds of features you'll never see. Booking.com runs over 1,000 experiments at any given moment.

They fail fast, learn faster, and win biggest.

The magic happens when you systematize failure.

Make it cheap. Make it frequent. Make it expected.

Run that risky play. Test boldly. Document everything.

Because the only real failure is never running the experiment at all.

Claude has made half of my authority playbook worthless.

I've spent 16+ years building credibility as an entrepreneur. Published 3 books. Spoke at conferences. Built a content engine.

Half of those signals mean nothing now.

Books? Anyone can have AI write one in a weekend.

Conference keynotes? The audience can ask Claude the same questions afterward and get a more detailed answer.

Thought leadership content? We're all drowning in it.

The old authority formula (credentials + content = trust) is breaking.

But here's what I've noticed still works:

Original frameworks. The thinking you've done that nobody else has.

Specific results. Numbers from real work, not just case studies, with specifics on how you got there.

Relationships built over years. The people who've seen you perform.

Decision-making under uncertainty. AI can synthesize information. It can't (yet) make the final call.

The entrepreneurs building real authority in 2026 aren't collecting credentials.

They're demonstrating judgment.

I'm considering writing another book. Not for the "author" credential.

For the thinking it forces me to do. For the frameworks that come out of it. For the conversations it starts.

The credential is worthless. But the process... that is still invaluable.

You can improve conversion rate while making customers hate you.

I've seen it happen.

The dashboard showed green. Time on site up. Funnel flowing. Revenue growing.

But support tickets told a different story.

Customers weren't happy. They were confused. The extra time on site was people hunting for answers they couldn't find.

Analytics can't see suffering. But AI can scale the search.

So, use AI to cluster your qualitative data.

Feed it support tickets, on-site search queries, call transcripts, negative reviews.

Look for repeated phrases that predict churn:

"I thought it would..."
"I can't find..."
"Why is it asking for..."
"I already entered that..."

These patterns reveal friction your funnel metrics hide completely.

If your team only reviews numbers, you'll keep shipping silent damage.

Here's a prompt you can copy to get started:

"Analyze these [500] support tickets. Group them by common user frustration themes. For each theme, provide: 1) the specific phrases users repeat, 2) estimated frequency, 3) which part of the product/journey it relates to. Rank by potential business impact."

Paste your data. See what your dashboard can't show you.

I found a client's bestseller buried in a 47 item dropdown. But it drove 90% of their sales.

This is choice overload in action.

Psychologist Barry Schwartz proved that too many options paralyze decisions. When faced with overwhelming choices, customers don't choose better. They choose nothing.

Our client had exactly this problem.

Their "Shop" dropdown listed dozens of products with no hierarchy. Just an alphabetical wall of text.

Their flagship product sat somewhere in the middle. Invisible.

The serial positioning effect explains why this matters. We remember the first and last items in any list. Everything in the middle blurs together.

So we restructured their navigation.

Core products moved to the first and last positions. Secondary items organized by customer intent, not internal categories.

Result: $1.4 million in additional annual revenue.

Same products, same traffic, and same checkout.

The only change was removing a psychological barrier customers couldn't articulate.

Your customers make 35,000 decisions daily. By the time they reach your site, they're already exhausted.

The fix is simpler than you think:

Limit top-level nav to 7 items (the brain's processing limit).
Put your most important items first and last. 
Structure around customer goals, not internal departments.

Don't ask them to work harder. Guide them to what they need.

I poured 15 years of hard-earned lessons into Behind The Click. None of them were "the big idea."

First-time authors think they need one transformative insight to justify a book.

That's backwards.

A book isn't one idea explained at length. It's dozens of smaller ideas organized into a coherent argument.

Behind The Click has 4 main sections: Discovery, Information-Gathering, Decision-Making, and Post-Purchase.

Each section answers different questions customers ask along their journey. Each question required its own chapter of tactics and psychology.

That's not one big idea. That's a system of interconnected insights.

Here's the test I use: if you can explain your expertise in one conversation, you don't have a book yet. If explaining it takes 20 different conversations, you do.

My first book started as one simple belief: companies should sell, not just market. That belief required exploring awareness strategies, sales psychology, digital journeys, and conversion principles.

One belief. Dozens of supporting ideas.

Your "big idea" isn't a book.

It's the thesis that ties your smaller ideas together.

Our best product ideas never came from market research.

They came from watching clients struggle with the same problem over and over.

At The Good, we've run thousands of customer interviews across 16+ years. The analysis was always valuable. The video editing to create highlight reels was always... painful.

Researchers spending entire afternoons hunting through footage to find one quote. And, we heard the same complaint from internal teams at client after client.

So our team built Clipses. Interview footage to highlight reels in minutes, not hours.

This is how The Good Ventures portfolio works. UserInput, CommerceCritiques, now Clipses. All born from patterns we saw repeatedly in client work.

Consultants have an unfair advantage for building products.

You see problems dozens of times across different industries, team sizes, and budgets. That pattern recognition is more valuable than surveys or focus groups.

You're not guessing what people need. You're watching them struggle with it in real time.

If you've seen the same frustration 10+ times across different clients, pay attention.

That's a product signal hiding in plain sight.

Time is money, but in SaaS, it's also the key to success.

Over half of downloaded apps are uninstalled within 30 days. Why? Users aren't experiencing value quickly enough.

Accelerating time-to-value isn't just about faster onboarding. It's about creating those "Aha!" moments that turn casual users into loyal customers.

The best SaaS companies are mastering this art through personalized experiences, optimized registration processes, and strategic quick wins.

They're not just building products. They're crafting journeys that lead users to value faster than ever before.

Are you still making users wait to see your product's true potential?

Learn how to speed up your time-to-value and reduce churn in our latest article. Your users (and your bottom line) will thank you.

Click through to discover the strategies that are transforming user experiences and driving SaaS success.

View newsletter: Digital Journey Insights

Learn how strategies like optimizing onboarding, personalizing the user experience, and implementing quick wins can improve SaaS product time-to-value

Open article: Accelerating Time-to-Value: How SaaS Products Get Users to ‘Aha!’ Moments Faster by Jon MacDonald • 8 min read

Accelerating Time-to-Value: How SaaS Products Get Users to ‘Aha!’ Moments Faster

Most SaaS leaders get trial cancellations wrong.

They think users leave because the product isn't good enough. So they add more features. Build more capabilities. Polish the UI.

But the data tells a different story.

Users rarely cancel because your product lacks value. They cancel because they didn't experience that value quickly enough, clearly enough, or in a way that made sense for their specific needs.

The distinction matters more than you think. Because if you're solving the wrong problem, no amount of product development will move your conversion rate.

Here's what actually reduces trial cancellations: systematic optimization of the experience itself.

Our latest article breaks down the five-step framework we use to audit trial experiences and identify exactly where users encounter friction.

Learn about trial optimization and get the five-step audit framework to optimize your SaaS free-trial experience, reduce cancellations, and improve co

Open article: How Do You Reduce Cancellations During SaaS Free Trials? by Jon MacDonald • 11 min read

How Do You Reduce Cancellations During SaaS Free Trials?

The #1 Done-For-You LinkedIn Growth System for Execs & Visionaries | We Don’t Just Advise, We Execute | Clients Gained 1M+ Followers in 2024 & 6-7 Figure Deals with Nike, NASA, US Army & More | Book Your Strategy Call 👇

After 10+ years building 15+ award-winning brands, and fueling 8-figure exits, I realized I was playing too small..

I craved a bigger impact.

So I launched Brain Apes to serve visionary founders and execs who want real traction and more influence, without endless trial and error.

What we do:

→ We blend real-world business development and social media expertise, no “copy/paste” course nonsense here.

→ We live in the trenches, delivering presence, strategy, and results that speak for themselves:

🥇 Scaled an org to 200+ employees
🥇 Got a franchise acquired for 8 figures
🥇 Built 37 award-winning brands in 2024
🥇 Added 1M+ followers to clients in 2024 alone
🥇 Fundraised $300K+ in wellness tech pre-seed
🥇 Built a portfolio of award-winning cannabis brands
🥇 Elevated 20+ coaches to 4-5-figure offers that sell
🥇 Managed and monetized 6, 7 and 8-figure audiences
🥇 Helped a local biz win 85+ awards (most in the state)
🥇 Scaled multiple retail & service-based businesses to 7/8+ figures and win awards 

What clients say:

“Working with you in 2024 was so helpful for account growth for my co-founder and me. In total, we added over 40,000 followers and generated millions of impressions. It also helped us raise funds for Prescribe Life—we’re over halfway through our $500K pre-seed raise. You and your team were awesome!”
– Oli J., Co-Founder of Prescribe Health

“Thanks to the offer stack you helped me build, I’ve been closing $20K offers. Also, I can’t believe how quickly you grew my LinkedIn: 0 to 8K in just a few months! You seriously delivered.”
– XK, Founder & Master Coach

“One of THE BEST decisions for my business and life! It’s only been seven days and my LinkedIn is exploding: at least 10X reach, more high-quality interactions, and tons more calls booked for my publishing services!”
– Ben Gioa, Founder of Leadership Awake LLC

Our formula:

1. Nail your positioning and offer
2. Boost content performance
3. Go on offense and get attention

You could spend 120+ hours a week to figure it all out…

Or let us handle everything for you.

(Our Strategy + Your Expertise) x Our Team = Audience Growth & Revenue.

→ We don’t work with everyone.
→ We always have a waitlist.
→ We’re not cheap, but we deliver on our promises (and then some).

Ready for massive results and unstoppable growth?

Book a free executive strategy call with me. 
I’ll give you clarity, no punches pulled.. 

And if we’re a good fit, we’ll craft an offer to work together.

Ready to see what’s possible for your brand in the next 90 days?

Claim your spot here:
brainapes.com/strategy

Jordan Murphy 🧠🦍

He's Not Working Harder. He's Working Smarter.

A solo landscaper. Affixes a self-propelling mower to a rope tied to a post.

Sends it on its way. It wraps around the post, pulling closer with each lap.

Covers the whole inner field.

While it works, he jumps on his ride-on mower. Zips around covering other areas.

Weed wacker comes out. Polishing the work as the mower finishes the innermost area.

Boom. Job done.

He's not working harder. He's working smarter.

This is what leverage actually looks like.

One guy. The right system. The right tools.

Maximum output. Minimal input.

He figured out how to do more with less.

But here's what most people miss:

It's not just about working smarter.
↳ It's about having the right tools for the job.

That mower doesn't work without the rope system.

The rope system doesn't work without the self-propelling mower.

The ride-on doesn't replace the system. It complements it.

The right tools, working together, create the leverage.

Most executives think they just need information.

"Tell me what to do and I'll do it."

"Give me the strategy and I'll execute."

But information isn't enough.

You can know exactly what to do to build executive visibility.

Post consistently. Share your expertise. Build your network.

But without the right tools, you're still working too hard.

You're manually creating every post. Manually tracking every interaction. Manually managing every piece of content.

You're the guy mowing the entire field by hand.

That's why we built the Executive Visibility OS™.

Not just information. Not just strategy.

The complete operating system with the right tools built for this exact mission.

Because here's the truth:

→ Information tells you what to do.

→ Systems show you how to do it.

→ But the right tools let you actually do it without burning out.

The Executive Visibility OS™ gives you:

The frameworks. The systems. The playbooks.

And the custom platforms built specifically for executive visibility.

Not generic tools you have to hack together.

Not information you have to figure out how to implement.

The right tools, working together, creating leverage.

So you can build visibility like that landscaper:

Set the system in motion. Let it work.

While you focus on the high-value work only you can do and have a team member run the OS.

Because here's what we know:

You don't need to work harder.
You don't need more hours.
You don't need to do everything manually.

You need the right tools for the job.

The Executive Visibility OS™ is the right tool.

Built specifically for executives who want to build visibility without burning out or looking bad when a team member runs the engine.

The system that works while you work on other things.

Information isn't enough.
You need the operating system.

Ready to work smarter?

DM me "OS" and let's get you the right tools for the job.

シ

📹 e_scapes33

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💬 Are you working harder, or are you working smarter?

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LinkedIn executive visibility for impact‑driven founders & execs who want steady, warm, high‑value pipeline and real authority in their market | 40+ award‑winning brands & 2M+ followers | Book your strategy call ↓

Alexandra Murphy

Stop. You're Solving the Wrong Problem.

A guy moving a cone behind someone's car.

The driver backs up. Sees the cone. Gets out. Moves it.

Gets back in. Backs up. The cone's back.

Gets out. Moves it again. Gets back in.

The cone's back. Again.

Back and forth. Over and over. Confused.

He can't solve what he can't see.

This is what solving the wrong problem looks like.

You fix it. You check. It's still there.

You fix it again. You check. Still there.

Because you're solving the symptom, not the constraint.

I see this with executives constantly:

Can't hire top talent. So they improve the job posting. Offer more money. Refine the interview process.

Check back. Still can't hire top talent.

Can't close deals. So they improve the pitch. Refine the product. Lower the price.

Check back. Still can't close deals.

Can't get funding. So they polish the deck. Add more traction. Improve the numbers.

Check back. Still can't get funding.

They keep solving it. It keeps coming back.

Because they're moving the cone.

But the cone isn't the problem.

The problem is invisible.

Here's how to identify the right constraint:

Ask: What's the one thing that, if solved, would make everything else easier or unnecessary?

Not "what's the most obvious problem?"

Not "what's the loudest problem?"

What's the constraint that's creating all the other problems?

For most executives, the constraint is invisible:

Executive visibility.

You can't hire top talent because they don't know who you are.

You can't close deals because buyers don't trust you.

You can't get funding because investors haven't been watching you.

The cone keeps coming back because you're not solving the real constraint.

Here's how weak executive visibility shows up:

You post job ads but top talent doesn't apply. They don't know you exist.

You reach out to buyers but they don't respond. They don't trust you.

You pitch investors but they pass. They haven't been following your journey.

You keep solving the hiring problem, the sales problem, the funding problem.

But the real problem is visibility.

Showing up as pipeline issues.

And here's why it keeps coming back:

Because you're not addressing the constraint.

So here's the question:

What problem keeps coming back no matter how many times you solve it?

Are you moving the cone? Or are you identifying the real constraint?

Because you can't solve what you can't see.

Stop moving the cone. Solve the constraint.

Ready to identify your real constraint?

Hit my profile and book your Executive Visibility Strategy Call.

(normally $527 - free while spots are available)

シ

📹 woodyandkleiny

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💬 What problem keeps coming back for you?

He Doesn't Know Every Detail. He Knows the Next Step.

A kid builds a trick shot.

But he's not planning the whole thing upfront.

He sets up one piece. Tests it. Watches what happens.

Then uses that information to set up the next piece guiding toward the end goal.

Each attempt tells him what to do next.

He's not guessing. He's building step by step.

This is how you actually build something.

Not with a perfect plan.

Not with a five-year roadmap that accounts for every variable.

Not by figuring out the entire thing before you start.

You build by knowing the next step.

Most founders waste months (at best) trying to see the whole path.

They want to know exactly how the product will scale before they build v1.

They want to map out year three before they've closed their first customer.

They want certainty about the end before they're willing to start.

And while they're planning, someone else is testing.

Someone else is setting up the first piece, watching what happens, and adjusting.

Someone else is building step by step.

And by the time the planners are ready to start, the builders are already three steps ahead.

Here's what that kid understands that most people don't:

You can't know the end until you start.

The trick shot reveals itself as you build it.

Each attempt gives you information you didn't have before.

The path forward only becomes clear when you take the step.

This is iterative strategy.

You don't need to see the whole staircase. You just need to see the next step.

You don't need perfect information. You need enough information to move forward.

You don't need certainty about the outcome. You need clarity about the next move.

And then you move.

You test. You learn. You adjust. You build the next piece based on what the last piece taught you.

The best companies I know were built this way.

They didn't start with the master plan.

They started with a hypothesis and a first step.

They shipped. They watched. They learned.

And then they built the next step based on what they learned.

The strategy emerged through building, not before it.

Because what you learn is:

The market will teach you things no amount of planning can predict.

Your customers will show you paths you never saw coming.

Your product will evolve in ways you didn't expect.

You can't plan for that. You can only respond to it.

And the only way to respond is to be in motion.

To be testing. To be building. To be learning from each step.

So here's the question:

What are you waiting to have figured out before you start?

What's the next step you already know, but you're not taking because you can't see the whole path?

Because you don't need to know the end.

You just need to know the next step.

And then take it.

シ

📹 littlebroslegit

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💬 What's one thing you're overplanning that you could just start testing?

You see someone crushing it with their brand.

Consistent posts. Engaged audience. Deals closing.

And you think: "They just showed up and it worked."

Wrong.

What you're watching is the final stretch.

The 6,000th patio block being laid.

You don't see the foundation that was poured months ago. You don't see the vision they held when no one was watching. You don't see the strategy sessions at 11 PM. You don't see the phases.. the intentional action, day after day, bringing it all to reality.

You see the shine. You miss the grind.

Here's what I know about playing the long game:

Consistency isn't sexy.

It's not the viral post. It's not the big launch.

It's showing up when you don't feel like it. It's being present with your audience, aware of your state, grounded in the moment. It's smiling through the doubt, relaxing into the process, trusting the foundation you're building.

Every curve. Every angle. Every block.

Most people quit before they see the track take shape.

They want the result without the reps. The visibility without the foundation. The brand without the consistency.

Truth is..

The executives who dominate their space?

They didn't get there by accident.

They built systems. They stayed consistent. They played the long game while everyone else chased quick wins.

And they didn't do it alone.

We make consistency simple.

Our systems and fractional full marketing team handle the foundation - so you can focus on being the visionary while we lay every block.

Strategy. Execution. Phases of intentional action.

You bring the vision. We build the track.

Ready to stop chasing and start building?

Let's talk.

Hit my profile and book your Executive Visibility Strategy Call.

(normally $527 - free while spots are available)

シ

📹 mattjonesmtb

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💬 Name one executive’s personal brand you admire?

He Slows It Down to See What Everyone Else Misses.

An artist named Gaosu Sheying. High-speed photography turned into slow-motion visual art.

Splashing water. Shattering glass. Cause and effect mastered.

He visualizes. Executes based on hypothesis. Tests. Adapts to feedback.

He slows it down to see what everyone else misses.

This is what most executives miss about building visibility.

They're moving too fast.

Executing. Shipping. Solving. Building.

But they're not capturing it..

Here's what happens when you slow down:

You see the micro considerations. The small decisions. The process.

You see the beauty in how you think. How you execute. How your team works.

How you build for your clients.

You see the moments that work out better than expected.

And those moments? That's your content.

Most executives think content is:

A polished announcement. A big win. A final result.

But the best content is in the process.

The hypothesis you're testing. The feedback you're adapting to. The way you think through problems.

The small decisions that compound. The moments that reveal how you operate.

That's what builds trust. That's what creates visibility.

Because truth is..
People don't just want to see your results.

They want to see how you think. How you execute. How you handle the unexpected.

They want to see the process.

When you slow down and capture it:

↳ You document the micro considerations that show your expertise.

↳ You capture the moments that showcase how your team thinks.

↳ You reveal the process that makes people trust you.

And that becomes the content that builds your visibility.

This is what we do with executives:

We help them slow down enough to capture what they're already doing.

Not create content from scratch. Not manufacture stories.

Capture the process. Document the execution. Share how they think.

Because the beauty is in the process, not just the outcome.

The way you approached the problem. The hypothesis you tested. The feedback you adapted to.

The moment it worked better than expected. The decision that made the difference.

That's the content that builds trust and visibility.

Most executives are moving too fast to capture it.

They execute brilliantly. But they don't document it.
They solve problems. But they don't share how.
They create value. But they don't show the process.

And they wonder why no one sees their expertise.

So here's the question:

What are you missing by moving too fast?

What moments in your process could become content?

What micro considerations could showcase how you think?

Slow down. Capture it. Share it.

Your process is your content.
Your execution is your visibility.
Your thinking is what builds trust.

But only if you slow down enough to capture it.

シ

📹 artistsuniversum

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💬 What's one moment from your process this week that you didn't capture?

Everyone Has the Recipe. Not Everyone Has the Right Tools.

These guys made a massive lasagna using only construction tools and equipment.

Cement mixer. Power tools. Heavy machinery.

It's crazy. It looks delicious.

But would you eat it?

Here's the problem:

The equipment can't be perfectly clean. The tools aren't made for food.

They got it done. But not done right.

Because the wrong tools affect the quality.

Executive visibility works the same way.

Everyone has a general recipe.

Post consistently. Share your expertise. Build your presence.

But not everyone has the right tools.

Most executives are using construction equipment to make lasagna.

Generic scheduling tools. Basic content platforms. Duct-taped solutions.

They're getting content out. It looks like it's working.

But the quality is off.

Because truth is:
You can make content with any tools.

But without the right tools, it won't build real trust. It won't attract the right people. It won't sound like you.

The tools determine the quality.

That's why we built the EVOS Stack™.

The right tools. Built specifically for executive visibility.

Three components:

1. Beacon™

The physical device you plug in at home or office.

So your team can safely run your LinkedIn as if they're sitting at your desk.

No sketchy VPNs. No weird IP flags. No security issues.

Your team operates your account. Safely. Seamlessly.

No one has anything like this.

2. Content Studio

Your digital clone. Interview workflows. Planning. Media generation. Trend tracking.

We train a digital version of you so your EA or marketer can create posts, threads, and assets that actually sound like you and say what you mean.

Your nuances. Your values. Your perspective. Never lost.

Quality content without needing your time.

3. Outreach Hub

Sales Nav imports. Connection requests. Drip DMs. Inbox tags. CRM integrations. Distribution and community.

The place your operator runs outreach, replies, and relationship-building in one spot.

Instead of duct-taping tools together.

Everything in one place. Built for executive visibility.

Even if you know the recipe for executive visibility..

Without the right tools, you're making lasagna with a cement mixer.

It gets done. But not done right.

↓

Our Stack is built specifically for executives who want quality visibility.

Not just content. Quality content that builds trust and attracts the right people.

Not just presence. Strategic presence that sounds like you and works without your time.

The right tools for the right job.

So..
Are you duct-taping generic tools together and hoping for quality?

Or are you ready for the right systems + right tools?

Hit my profile and book your Executive Visibility Strategy Call now. 

(normally $527 - free while spots are available)

シ

📹 haus.plans

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↓

💬 Are you making quality content, or are you using construction equipment?

The Gold Was Always There. He Could See It.

A guy standing in a river. Precisely strikes a rock with his tool.

A few precise hits. It breaks open.

He pulls it away. Reveals gold.

The gold was always there. He could see it.

This is what most people don't understand about opportunities.

They're always there.

The talent. The deals. The partnerships.

But your state determines whether you can see them.

When you're scattered, anxious, operating from lack, you can't see the gold.

You're looking at the same river everyone else sees. The same rocks. The same opportunities.

You can't see where to strike.

When you're present, aware, operating from abundance, the gold reveals itself.

You know exactly where to strike.

A few precise actions. The breakthrough happens.

Executive visibility works the same way.

The opportunities are always there.

Top talent is looking for leaders to follow.
Buyers are looking for experts to trust.
Partners are looking for people to work with.

The gold is always there.

But if you're invisible, if you're not present on LinkedIn, if you're not showing up with awareness and intention, you can't see the opportunities.

And they can't see you.

When you build visibility from the right state:

You're present. You're aware. You're operating from abundance.

And suddenly, you see the opportunities that were always there.

→ The comment from someone who becomes your next hire.

→ The DM from someone who becomes your next client.

→ The connection request from someone who becomes your next partner.

The gold was always there. Now you can see it.

Most executives know they should be visible.

They know they should be on LinkedIn.

But they're not in the right state to do it effectively.

They're scattered. They're inconsistent. They're operating from "I should post" but push it off.

And the opportunities stay hidden.

This is what we do:

We build your executive visibility from the right state.

Not scattered posting. Not anxious content. Not "I hope this works."

Strategic, intentional, abundant visibility that reveals the opportunities.

Our fractional marketing team handles the execution.

You stay present. You stay in the right state.

We make sure you're visible, consistent, and positioned to see the gold on LinkedIn and beyond.

The opportunities are always there.

The right talent. The right business. The right partnerships.

But your state determines whether you can see them.

And your visibility determines whether they can see you.

↓

Ready to see the gold that's always been there?

Hit my profile and book your Executive Visibility Strategy Call.

We'll build your visibility. Our fractional marketing team handles the execution.

You stay present. We make sure the opportunities can find you.

(normally $527 - free while spots are available)

シ

📹 goldrinn.prospector

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↓

💬 What opportunities are you missing because you're not in the right state?

Same Problem. Better Packaging.

A lady doing dishes. A man adds another dirty dish to the sink.

She looks disappointed.

He taps her. She turns reluctantly.

A Louis Vuitton box.
She gets excited. Opens it.
Another dirty dish inside.

She snaps.

This is what hiring feels like right now.

You're drowning in work. You need help.
You hire someone. Great resume. Strong interview.
You're excited. Finally, someone who can execute.

Then they start..

Same problem. Better packaging.

Here's what's happening:

AI is making everyone look more capable on paper than they actually are.

Resumes are polished. Cover letters are perfect. Interview answers are rehearsed.

They look like the Louis V box.

But when you open it? Another dirty dish.

The pattern:

..Can't execute without hand-holding.
..Create more work than they solve.
..Need constant direction. Can't think strategically.

You thought this one was different.
It's more of the same.

Because you're solving the wrong problem.

The problem isn't finding better hires.

The problem is that the best talent doesn't know who you are.

Top talent isn't on job boards.
They're not actively looking.

They're being recruited by leaders they already know and trust.

Leaders who are visible. Who share their thinking. Who've built credibility publicly.

The best talent goes to the best known leaders.

So you're left with:

- People who need a job. People who are great at interviewing.

- Not people who are great at executing.

And now with AI, everyone looks impressive on paper.

But execution? That's where the Louis box opens.

You can keep hiring. Keep hoping this one is different. Keep opening boxes.

Or you can solve the actual problem.

The actual problem: Top talent doesn't know who you are.

Executive visibility solves this.

When you're visible, top talent sees how you think. They see your leadership. They see the problems you're solving.

They want to work with you. They come to you.

This is what we do:

Executive Visibility Advisory 
+ Fractional Marketing Team.

We build your visibility so top talent finds you.

We handle the execution so you're not drowning.

You get the talent and the team that makes it work.

Stop opening Louis V boxes and finding dirty dishes.

Build your visibility. Attract the talent.

Make yourself the obvious choice for the best talent.

Ready to stop the cycle?

Hit my profile and book your Executive Visibility Strategy Call.

(normally $527 - free while spots are available)

シ

📹 ponyatowskiy

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↓

💬 How many disappointing boxes have you opened?

He Built the Momentum Before the Wave Came.

Running from shore. Throws the skim board. Jumps on.

Pumping to keep momentum. The wave forms. Picks him up.

Rides it back to shore. Flawless. He built the momentum before the wave came.

This is how opportunity actually works.

Most people wait for the wave.

They wait for the perfect moment. The right opportunity. The big break.

And when it comes, they're not ready.

Because the reality is:
You can't ride a wave without momentum first.

The wave doesn't create your momentum. It amplifies it.

If you're not already moving, the wave passes you by.

I see this with executives constantly.

They wait for the right time to build visibility.

"I'll start posting when I have more time."

"I'll build my presence when the business is more stable."

"I'll get visible when I need it."

And then the opportunity comes.

The investor who could have funded them. The buyer who could have changed everything. The top talent who would have joined.

But they're invisible.. No momentum. No presence.

And the wave passes them by.

The executives who catch the wave?

They built momentum before it arrived.

They were already visible. Already building trust. Already showing up.

So when the opportunity came, they were ready.

The wave didn't create their success. It amplified the momentum they already had.

Executive visibility is building momentum before the wave.

You don't build it when you need it. You build it before you need it.

You don't wait for the opportunity. 

You prepare for it.

You create momentum now so the wave can amplify it later.

Because here's what happens when you have momentum:

↳ When the investor checks you out, they see months of thought leadership. They trust you.

↳ When top talent researches you, they see how you think. They want to work with you.

↳ When the buyer finds you, they see your expertise. You're the obvious choice.

The opportunity amplifies the momentum you already built.

But if you're waiting to build visibility until you need it?

You're standing on the shore watching waves pass.

No momentum. No preparation. No way to catch it.

And the opportunity goes to someone who was already moving.

So here's the question:

Are you building momentum now?
Or are you waiting for the wave?
Because the wave is coming.

The opportunity. The investor. The talent. The buyer.

But if you don't have momentum when it arrives, you can't ride it.

Build your visibility now.
Build your network now.
Build your trust in the market now.

So when the wave comes, you're ready.

シ

📹 jlskim

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↓

💬 Are you building momentum, or are you waiting for the wave?

I train founders & execs to turn LinkedIn into a warm, high‑value pipeline their team converts into deals | Executive visibility systems | 40+ award‑winning brands & 2M+ followers | Book your strategy call ↓

High performers earn more because they work smarter and own their impact zone.

It’s like using a magnifying glass and the sun..

→ Same energy.
→ 100× more powerful when focused.

Here’s the 3-step strategy that unlocked massive leverage in my business and life:

1. 𝗭𝗲𝗿𝗼 𝗜𝗻 𝗼𝗻 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀

Ever felt like you're juggling too much, only to realize half of it doesn't really move the needle? It hit me hard one day. It's about nailing down where you truly shine.. your real impact zone.

Think about what you love, what you're really good at, and where you can make the biggest waves. That's your sweet spot.

➠ Take a beat to reflect on your skills and what lights you up.

➠ Evaluate how each project or task contributes to your big picture.

➠ Focus fiercely on what aligns with your impact zone.

This is about maximizing impact to create leverage over your time.

2. 𝗕𝘂𝗶𝗹𝗱 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 𝗦𝗰𝗮𝗹𝗲

I learned the hard way you can't do it all. Embracing systems and automation was a game-changer for me. It's about freeing up your headspace to focus on the big plays only you can make.

➠ Automate the mundane. Trust me, it's liberating.

➠ Outsource like a boss. There are people who can do things better and faster.

➠ Systemize your operations. This was my aha moment for real growth.

It's about working smarter, not harder.

3. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗛𝘂𝘀𝘁𝗹𝗲... 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆

Balance? It's more like juggling. But here's the thing.. sometimes, you gotta throw all your balls in one direction. That's what I did with Brain Apes. We went all-in, and it was nuts.. but it paid off big time.

➠ There's a time for sprinting, and a time for chilling. Know when to hit the gas.

➠ Proven systems (info + tools) and live expert support? Lifesavers. They help you build the engine that runs while you’re executing the next big move.

➠ It's about making bold moves, but also knowing when to take a step back and recharge.

I’ve been on a SPRINT building out something special that’s getting -[ANNOUNCED]- tomorrow,, after getting back from some travel and having some family visiting through the new year! 

And I’ll be slowing down and savoring some family time this weekend.❤

Find your tactical imbalance and go beyond limits!

↓

P.S. Tell me (really, drop a comment):

Where do you make the biggest waves? 💬

What’s your impact zone? 💬

シ

📹 Robert C.K.

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He's recording every step and you should be too.. I’ll explain.

Every step. Every shift in momentum. Every decision is captured and visible.

He's not just completing the course.

He's documenting the journey.

You see how he thinks. How he responds when balance shifts. What he does when the next platform isn't where he expected.

He gets an abundance of data to improve from and leverage..

His values show up in real-time. His beliefs drive every move. His energy either pulls you in.. or pushes you away.

And that's the point.

This is what executive visibility actually looks like.

You're not hiding behind the company logo. You're not letting the brand do the talking.

You're showing up. Sharing your experience. Your lessons. Your energy.

Every step of the journey.

People don't buy what you do.

They buy why you do it.

Simon Sinek nailed that.

But here's what most executives miss..

Your "why" doesn't live in a mission statement on your website.

It lives in how you show up. What you share. How you think through problems. The values you demonstrate when no one's watching.. except everyone is watching.

That's how you attract the right partners. The right talent. The right business.

And just as importantly.. that's how you repel the ones who would never resonate.

Your executive personal brand isn't about being liked by everyone.

It's about building connection and trust with the right ones.

The ones who see your journey and think: "That's someone I want to work with."

For me, it's all about being a compounder of impact.

Helping impact-driven leaders attract more of the right business, talent, and partners through their executive visibility.

Because when you document the journey.. when you share how you think, what you value, and why you do what you do..

You're not just building a brand.

You're building a magnet.

Ready to turn your executive presence into a compounding asset?

Let's talk.

Hit my profile and book your Executive Visibility Strategy Call.

(normally $527, free while spots are available)

シ

📹 parkourtangqi

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↓

💬 What's one lesson you learned by documenting your journey?

If you want to break free, you need a strong skill stack.

The problem is you don't know what you don't know.

But I've got your back.

Here's how to build a skill stack around your core skill:

𝟭. 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗿𝗲:

Flashback to my first career → At Sprint, I started from the bottom, rapidly climbing to head of training and development.

My core skill? Connecting with people and simplifying complex problems.

𝟮. 𝗖𝗼𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝗿𝘆 𝗦𝗸𝗶𝗹𝗹𝘀:

As I grew, I didn't just focus on one aspect.

I built a wide foundation, learning everything from operational management to strategic planning, all complementing my core.

𝟯. 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆:

Mastery of natural talents is crucial, but so is adaptability.

I piloted new roles, embraced the unknown, and honed a range of skills that made me versatile and resilient.

𝟰. 𝗚𝗲𝘁 𝗖𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝗕𝗲𝗶𝗻𝗴 𝗨𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲:

Adopting this mantra changed everything.

It pushed me to keep learning, keep improving, and never settle.

This mindset is key to expanding your skill stack.

𝟱. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝘀 𝗮 𝗞𝗲𝘆𝘀𝘁𝗼𝗻𝗲:

Effective communication amplified my impact.

It's a skill that connects all others, turning a group of skills into a cohesive, powerful stack.

𝟲. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺-𝗦𝗼𝗹𝘃𝗶𝗻𝗴 𝗣𝗼𝘄𝗲𝗿:

With a solid base in communication, I deepened my problem-solving abilities.

Each challenge became an opportunity to add another layer to my skill pyramid.

𝟳. 𝗧𝗵𝗲 𝗦𝘆𝗻𝗲𝗿𝗴𝘆 𝗘𝗳𝗳𝗲𝗰𝘁:

Each new skill didn't just add, it multiplied the effectiveness of existing ones.

This is the power of building a skill stack - the whole becomes much greater than the sum of its parts.

𝟴. 𝗦𝘁𝗮𝗿𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗼𝗱𝗮𝘆:

Identify your core skill, then start layering complementary skills.

Stay curious, embrace discomfort, and continually seek ways to combine and refine your abilities.

But don’t get distracted trying to learn and do everything.

The next level is about leveraging other people’s skill stacks..

If you're building an audience on LinkedIn and want to go faster (without having to develop and manage a team) I'll be opening up one new spot soon.

We’ll run our proven playbook.

(And do all the hard work for you)

Or we can install our playbook with your team and give you access to our internal platforms.

Grab Your Executive Visibility Strategy Call.

Hit my profile and book an appointment.

(normally $527)

シ

📹 _ryan.bean_

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↓

💬 Do you prefer to manage a team or work with an agency?

The Right Setup Changes Everything.

A bunch of friends. Crazy slip and slide.

Thick plastic sheets in a huge loop. Lathered up.

An excavator in the middle. Ropes strapped to the end.

They're grabbing the ropes. Getting swung around. Jumping each other. Creating ramps. Launching each other.

Pure chaos. But it works.

Because they built the right setup.

This is what an unfair advantage looks like.

Not just effort. Not just commitment.

The right setup. The right tools. The advantage no one else has.

Most people trying to build executive visibility?

They're doing it with basic tools. Generic advice. Trial and error.

Figuring it out as they go. Wasting time on what doesn't work.

They don't have the setup.

The Executive Visibility OS™ is the setup.

20,000+ hours of experience baked in.

From scaling startups. Leveraging social media for brand and business visibility. Running some of the biggest personal brands on social.

That's the setup.

But it's not just experience.

It's the processes that work on first principles.

The advantages we've built over time.

And the combined tool stack that no one has public access to.

This is what brings the resources of a whole team to one person.

You're not figuring it out alone.

You're not using generic tools everyone else has.

You're getting the setup that creates an unfair advantage.

Because the harsh reality is:

You can work hard with the wrong setup and get nowhere.

Or you can work smart with the right setup and get ahead faster.

The setup changes everything.

The Executive Visibility OS™ gives you:

The frameworks from 20,000+ hours of experience.

The processes built on first principles.

The proprietary tool stack no one else has access to.

The setup that makes executive visibility actually work.

This is the unfair advantage.

Not just information. Not just strategy.

The complete setup that gets you ahead faster.

Ready for the right setup?

DM me "OS" and let's give you the advantage.

シ

📹 lukesowby

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↓

💬 Are you building with the right setup, or are you figuring it out alone?

Balance. Momentum. Control. In That Order.

A dude on a longboard. Finesse footwork. Flips and tricks.

Making it look easy. Natural flow.

Balance. Momentum. Control. In that order.

Here's how this actually works.

It's not random. It's not just talent.

It's three principles. In a specific sequence.

→ First: Balance

Before he does anything fancy, he's balanced on the board.

Centered. Stable. Grounded.

Without balance, nothing else works.

You can't build momentum if you're not balanced first.

→ Second: Momentum

Once he's balanced, he creates forward motion.

Not jerky. Not forced. Smooth and continuous.

The momentum makes the tricks possible.

You can't have control without momentum.

→ Third: Control

With balance and momentum, now he can control the board.

The flips. The tricks. The finesse.

It looks effortless because the foundation is solid.

Control is the result of balance and momentum.

Executive visibility works the same way.

Three principles. Same sequence.

Balance. Momentum. Control.

↳ First: Balance (your message)

Before you build visibility, you need balance.

What are you known for? What's your positioning? What's your unique perspective?

Not everything. Not random topics. Balanced and clear.

Without message balance, visibility is just noise.

↳ Second: Momentum (your consistency)

Once your message is balanced, you create momentum.

Showing up. Sharing consistently. Building presence.

Not sporadic. Not forced. Smooth and continuous.

Momentum makes everything else easier.

↳ Third: Control (your results)

With balanced message and consistent momentum, now you have control.

The right people find you. The opportunities come to you. The results compound.

It looks effortless because the foundation is solid.

Control is the result of balance and momentum.

Most executives skip the sequence.

They want control (results) without momentum (consistency).

They want momentum without balance (clear message).

And they wonder why it feels hard.

But when you follow the sequence:

Balance your message first. Get clear on what you're known for.

Build momentum through consistency. Show up. Share. Be present. Nail distribution.

Control follows naturally. The right people find you. The results compound.

It looks effortless because you built the foundation.

This is the system.

Not random. Not hoping. Not guessing.

Balance. Momentum. Control. In that order.

So here's the question:

Where are you in the sequence?
Do you have balance (clear message)?
Do you have momentum (consistent presence)?
Are you trying to force control without the foundation?

Follow the sequence. The results follow.

Balance. Momentum. Control.

That's how executive visibility actually works.

シ

📹 jeff__corsi

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↓

💬 Which principle do you need to focus on right now?

You Built a Prison. Here's How to Escape.

A guy in a prison cell. Draws on the wall. Materializes what he draws.

Removes a can of black paint. Throws it on the wall. Creates an escape path.

Climbs through.

The guard sees it. Runs in. Confronts the black hole.

It's just wet paint.

The prisoner appears on the other side. Slams the door. Traps the guard.

He's free.

You built a prison. Here's how to escape.

This is what success feels like for most executives.

You built a business. It's making money. Revenue's good.

But you're trapped.

The business that was supposed to give you freedom became your prison.

You can't step away. You can't scale. You can't grow past the plateau.

You need better talent to run better systems.

But the talent you need doesn't know you exist.

The money's great. The freedom's not.

And here's what most executives do:

They try to escape by working harder.

Hiring more. Building more systems. Optimizing operations.

But that's the guard running into the wet paint.

It looks like the escape. But it just traps you more.

Because here’s the harsh reality:

You can't hire your way out of a growth plateau if top talent doesn't know who you are.

You can't build better systems if you can't attract the people who build them.

You can't scale if the market doesn't see you as the obvious choice.

The escape isn't more operations. It's visibility.

Executive visibility is how you escape.

Not by working harder in the prison.

By becoming visible enough that the right people find you.

When you have executive visibility:

Top talent sees how you think and wants to work with you.

They come to you. You're not chasing them.

Better talent means better systems. Better systems mean you can step away.

That's the escape.

But most executives are looking in the wrong place.

They think the escape is hiring another person.

Building another process.

Fixing another operational issue.

That's the wet paint. It looks like the exit. But it traps you more.

The real escape?

Build your visibility. Attract the talent. Let them build the systems.

Then you're free.

Because here's what happens when you have visibility:

1. The talent you need finds you.

2. The systems you need get built by people who know how.

3. The business runs without you being the bottleneck.

You're on the other side of the door. The prison is behind you.

So here's the question:

Are you trapped in the business you built?

Is the money great but the freedom's not?

Are you stuck at a growth plateau needing better talent and systems?

The escape isn't where you're looking.

Stop running into the wet paint.

Stop thinking more operations will free you.

Build your executive visibility. Attract the talent. Escape the prison.

Ready to escape?

DM me "ESCAPE" and let's get you out.

シ

📹 zachking

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↓

💬 Are you trapped in what you built, or are you free?

Here's How This Actually Works.

A guy with a soccer ball. Kicking it off the wall with precision.

Ball comes back. Complete control. Every time.

Looks effortless.

Here's how this actually works.

Three things make this possible:

1. The angle

He's not just kicking randomly. He's choosing the exact angle that brings the ball back to him.

Cause and effect. Predictable. Repeatable.

The angle determines the return.

2. The force

Too hard and the ball flies past him. Too soft and it doesn't come back.

He's calibrated the exact force needed.

Consistent force creates consistent results.

3. The position

He's standing exactly where the ball will return.

Not guessing. Not chasing. Already there.

He knows where it's going before it gets there.

That's the system.

Angle. Force. Position.

Master those three things and it looks effortless.

But it takes practice to make it look this easy.

Executive visibility works the same way.

There's a system. Three core principles.

Get them right and it looks effortless.

But most executives are guessing.

Here's the system for executive visibility:

1. The angle (your positioning)

What you're known for. Your niche. Your unique perspective.

Not random topics. Strategic positioning that brings the right people back to you.

Your angle determines who finds you.

2. The force (your consistency)

Too much and you burn out. Too little and nothing happens.

The right cadence. The right effort. Sustainable momentum.

Consistent force creates consistent visibility.

3. The position (where you show up)

You're not chasing opportunities. You're already where they'll find you.

LinkedIn. Your network. Your presence.

You're there before they need you.

That's the system.

Angle. Force. Position.

But here's the problem:

Most executives don't know the system.

They're kicking randomly. Hoping something works. Chasing the ball.

And it looks hard because they don't have the system.

The Executive Visibility OS™ gives you the system.

The exact angle to position yourself.

The exact force to maintain momentum without burning out.

The exact position to be where opportunities find you.

Plus some unfair advantages only for insiders.

Not guessing. Not trial and error. The system that works.

Because truth is:

Executive visibility looks effortless when you have the system.

But without it, you're just kicking balls and hoping they come back.

The system makes it repeatable. Predictable. Effortless.

Ready for the system?

DM me "OS" and let's give you the angle, force, and position that makes executive visibility work.

Or hit my profile and book your executive strategy call.

シ

📹 thesoccersamurai

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↓

💬 Are you guessing, or do you have the system?

He Committed Before He Knew Where He'd Land.

Rolling on his onewheel. Right to the curb.

Finesse launch. The onewheel stops. He flies.

Hands in his pockets. Into the water.

He committed before he knew where he'd land.

This is what leadership actually requires.

Commitment before certainty.

Taking the leap before you see the landing. Moving forward when you don't have all the answers.

Most executives wait for certainty before they commit.

They wait to see the full plan. The guaranteed outcome. The safe landing.

And while they're waiting, the moment passes.

Your competition gains ground while you’re indecisive..

The leaders who actually break through?

They commit before they know where they'll land.

They launch the product before it's perfect.
They hire the person before they're 100% sure.
They make the pivot before they have all the data.

They commit. Then they figure it out.

Because typically..

You never have full certainty.
You never see the complete picture.
You never know exactly where you'll land.

But you have to commit anyway.

I see this with executive visibility constantly.

Executives waiting for the perfect time to start.

"I'll build visibility when I have more clarity on my message."

"I'll start posting when I know exactly what to say."

"I'll get visible when I'm sure it will work."

And they never start.

Because they're waiting for certainty that doesn't exist.

You don't know how the market will respond until you show up. You don't know what will resonate until you share it.

You don't know where you'll land until you commit.

But you have to commit first.

The executives who build visibility that attracts top talent, funding, buyers, and partners?

They committed before they knew where they'd land. They started posting before they had it all figured out.

They showed up before they felt ready.
They built momentum before they saw the results.
They committed. Then they figured it out.

And here's what happens when you commit:

You learn faster. You adapt quicker. You build momentum.

The landing becomes clear as you're in the air.

But only if you jump.

So here's the question:

What are you waiting for certainty on before you commit?

What leap are you not taking because you can't see the landing?

What would change if you committed first and figured it out in the air?

Because the leaders who win aren't the ones with the most certainty.

They're the ones with the most commitment.

They commit before they know where they'll land.

Hands in their pockets. Full confidence. No hesitation.

シ

📹 colbe891.edits

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💬 Are you waiting for certainty, or are you ready to commit?

The safe approach wasn't working.

Guy's trying to cut and clear a downed tree that’s blocking his boat from passing through..

He jumps on it from the safe side. Nothing happens.

Keeps jumping. Still hanging by a thread.

So he walks out onto the risky side.. the part that's about to fall.

Jumps once. Keeps jumping..

It snaps. He drops with it into the water.

As execs, we do this all the time.

Most always try the safe play first.

Test the market. Run the pilot. Stay conservative.

But when it doesn't work, most executives just.. stay there.

They keep trying the same safe approach, hoping something changes.

The best ones? They read the signals. They move to the risky side when it's time.

Not reckless. Calculated.

They test first. Then they commit.

Here's what nobody tells you..

Not having your personal brand dialed in? That's actually the risky side.

You just don't see it until it's too late.

The cost of weak visibility is always compounding, same as the value that compounds for you with strong visibility.

When the market shifts. When your role changes. When you need options.

If nobody knows who you are, you're already falling.

Executive visibility is the safe play.

It's building your platform before you need it. Testing the market while you're still stable. Creating options before you're forced to choose.

So when the moment comes to pivot or double down..

You're not scrambling. You're ready.

We help impact-driven leaders build that foundation.

Systems. Strategy. Execution.

You bring the vision. We build the visibility.

Ready to stop playing it risky by staying invisible?

Let's talk.

Hit my profile and book your Executive Visibility Strategy Call.

(normally $527, free while spots are available)

シ

📹 will_mcadam

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💬 What's one decision where you had to move from safe to risky?

Science confirms your nervous system's immediate impact.

Your state transfers to others in under 200 milliseconds.

Before you speak a word, your nervous system broadcasts. Calm or chaos. Confidence or doubt. People feel it before they hear it.

This is why some leaders walk into a room and the energy shifts.

Research from universities across the globe shows mirror neurons fire faster than conscious thought. Your team reads your tension, your presence, your groundedness.

The best leaders I work with understand this.

They manage their internal state first. They know a rushed, restless energy creates rushed, restless teams. A grounded presence creates space for clear thinking.

You can't fake it. Your physiology speaks louder than your words.

When you enter a meeting stressed, your team's heart rates sync to yours. When you pause before responding, you give everyone permission to think.

This is leadership at the biological level.

Most people focus on what they say. The real work happens in the 30 to 90 seconds before you open your mouth.

Breathe. Ground yourself. Let your nervous system settle.

Then speak.

In high pressure moments, I smile and relax. Sounds simple, but it works.

If my mind won't quiet, I use 4-7-8 breathing. Inhale through my nose for 4 seconds. Hold it for 7 seconds. Exhale for 8 seconds.

It slows my heart rate, calms my nervous system. Paired with smiling and relaxing, it brings me back to center.

Try it before your next big moment.

Heck, try it any time just to chill out..

シ

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💬 What’s one thing you do to reset your energy?

The Goalie Knew It Was Over.

A soccer player juggling the ball through the air. Complete control.

Making progress down the field.

Slows down in the goal box. Teammate ready.

Draws the goalie out. Finesses around him.

The goalie knows he's beat. His face says it all.

The goalie knew it was over.

This is what mastery looks like.

Not just winning. Making the outcome inevitable.

The goalie knew before the ball hit the net.

Because when you have complete control, the result isn't in question.

Executive visibility creates this.

When you're visible, when you've built trust, when the market knows how you think, the outcome becomes inevitable.

Top talent knows they want to work with you before they apply.

Buyers know they're choosing you before the pitch.

Investors know they're funding you before the meeting.

The goalie knows he's beat before you score.

Here's what creates inevitability:

Control. You're not scrambling. You're not chasing. You're in complete command.

Patience. You slow down at the critical moment. You don't rush. You let them come to you.

Execution. When the moment comes, you finesse. No force. Just precision.

And they know. Before it's over, they know.

Most executives are chasing.

Chasing talent. Chasing deals. Chasing funding.

Scrambling. Hoping. Pushing.

And the outcome’s always uncertain.

But when you have executive visibility:

You're not chasing. You're drawing them out.
You're not hoping. You're executing with precision.
You're not uncertain. The outcome is inevitable.

Because they already know. They've been watching you. They've been learning from you. They trust you.

This is the difference..

Without visibility, every deal is a fight. Every hire is a gamble. Every pitch is uncertain.

With visibility, the outcome is inevitable. They know they're choosing you. You're just finishing what's already decided.

That soccer player didn't hope he'd score.

He knew. The goalie knew. Everyone watching knew.

Because mastery creates inevitability.
Executive visibility shows your mastery.

Build it. watch outcomes become inevitable.

Top talent knows they want to work with you.
Buyers know they're choosing you.
Investors know they're funding you.

Ready to make your outcomes inevitable?

Hit my profile and book your Executive Visibility Strategy Call.

(normally $527 - free while spots are available)

シ

📹 kingofpov80

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💬 Are you chasing outcomes, or are they inevitable?

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