CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

Revenue Ranch

I help founders and executive teams transform the chaos of business into a system of consistent growth.

Chief Revenue Boss

AMA San Diego

President

Digitopia Agency 

San Diego AMA

Secretary

VP of Communications

MedSeek

Develop unique marketing programs, brand identity development and management, eMarketing tools, tradeshows/events/conferences, interface with sales, marketing collateral, budget management, product development participation

Director of Marketing

Frank Cowell is a speaker, best-selling author, entrepreneur, and Chief Revenue Boss at Revenue Ranch, a coaching and training organization for professional service firms. With 20 years of entrepreneurial experience, Frank works regularly with founders who want predictable revenue, more profit, and, most importantly, personal freedom.

When Frank founded his first agency in early 2004, his primary focus was website development and Internet marketing. He started by developing a successful website content management system (CMS) from the ground up, and over the past 15 years has helped his agency morph into a digital marketing agency that works in the areas of digital strategy and execution.

Frank is author of Building Your Digital Utopia, which details a concept he pioneered to help brands create digital experiences that systematically accelerate growth.

A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to strategy, sales, and marketing.

With his agencies, his efforts have resulted in numerous nominations for awards and recognition, including being named 2012’s “American Marketer of the Year” by the San Diego Chapter of the American Marketing Association (AMA). He has helped clients grow their businesses by guiding them through the process of optimizing their brand experiences through human engagement and connectedness.

Prior to founding his first agency, Frank worked in Sales and Marketing with Tandy, AT&T, and other technology companies. He is a Veteran of the United States Marine Corps and regularly volunteers his talents to the San Diego AMA, while mentoring young people in the areas of strategy, sales, and marketing.

Frank loves to travel, BBQ, is a martial artist, and addicted to pickleball. He is married and has four children and one grandchild.

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The Battle

Jon MacDonald

Frank Cowell

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