Jonny Longden

Speero

I spearhead and evangelise a global experimentation-led-growth movement, building a thriving community around associated media platforms with the Speero brand/agency as the driving force.

Chief Growth Officer

Boohoo Group PLC

Led the product management, strategy, development, and execution for the front-end websites and apps of four major fashion retail brands (Boohoo, Boohoo Man, Pretty Little Thing, Karen Millen), overseeing a team of 180+ product owners, delivery managers, UX designers, engineers, and analysts.

> Transformation from a traditional IT model to an Agile product operating model fueled by product discovery and experimentation, fostering a culture of data-driven decision-making.

> Complex re-platforming project to a unified headless architecture, enhancing scalability and performance.

Group Digital Product Director

Journey Further

Built and led a high-performing team of 20+ product managers, digital experience/UX, experimentation  and front-end development professionals, delivering over £1.6m in annual recurring revenue (ARR). Provided strategic consulting and hands-on execution for a diverse portfolio of clients, including eCommerce, technology, travel, B2B, SAAS and others

> Developed and implemented product, experimentation and ideation programs for leading brands such as GHD, La Mesa RV, Bookshop.org, ECCO Shoes, Intuit (Quickbooks), and BigChange.

> Advised C-level executives at major companies like Intuit, O2, Flutter/Sky Bet, Zalora, and Trainline on product operating model transformation, product discovery methodologies, and experimentation strategies.

Digital Experience Product Director

Principal Hotel Company

Owned the P&L and product leadership for the website and all digital marketing activities, with a focus on driving direct bookings and reducing reliance on online travel agents (OTAs). Led the digital transformation of the company, championing a data-driven and experimentation-led approach.

> Achieved a 60% increase in direct booking revenue within two years and a 26% improvement in loyalty member bookings, through digital experience innovation and improvement. 

> Instigated full re-platforming of the website and booking engine, enhancing user experience and conversion rates, including new development agency resources.

> Pioneered new methods for measuring and optimizing media spend, maximizing return on investment (ROI).

Head of Ecommerce, Digital Product & Analytics

Built and led a team responsible for product discovery, analytics, and experimentation within a newly established technology center of excellence, supporting all aspects of Sky's commercial operations, including Sky Sport and Sky News. Overseeing product strategy and discovery for a team of over 600 software engineers. 

> Developed and implemented a pioneering methodology for embedding product discovery and experimentation within Agile development processes.

> Transformed the optimization and eCommerce capabilities to support a 100% ReactJS technology policy across Sky.com.

> Designed innovative methods for optimizing digital transformation objectives, leveraging data and experimentation to drive customer self-service and reduce assisted interactions.

Head of Digital Product Experimentation

Visa Europe

Led the development and implementation of the commercial product planning, analytics and experimentation strategy for the V.me digital wallet (now Visa Checkout) across 22 European markets. Built and managed a multi-disciplinary team responsible for measuring product performance, identifying opportunities for improvement, and driving adoption among merchants and consumers.

> Developed a comprehensive performance framework, KPIs, and operating model to track and optimize the product's commercial success.

> Defined the roadmap for the evolution of the data technology infrastructure, including the integration of online and offline data sources and the use of big data technologies.

> Collaborated with merchant clients to implement experimentation programs and optimize their integration with the digital wallet.

Head of Digital Product Analytics & Experimentation (Visa Checkout)

R/GA

Led digital transformation initiatives for Fortune 500 clients across diverse sectors, including telecommunications, retail, FMCG, and financial services. Provided strategic consulting services, leveraging data and analytics to drive business growth and improve customer experience.

> Developed and implemented digital product strategies for key clients, including O2, Mastercard, and eBay, focusing on customer acquisition, engagement, and retention.

> Led the development of a £2 million ecommerce and optimization technology stack for Manchester United, enabling data-driven decision-making and personalized customer experiences.

> Defined and executed data-driven product strategies for clients like MVideo, resulting in significant improvements in online conversion rates and revenue generation.

> Grew from scratch and led a team of digital analysts and CRO experts delivering against all digital and creative clients.

Group Director - Strategy, Analytics & Optimisation

Syzygy

Syzygy is a full-service digital agency and web-design company. I built and grew the analytics and optimisation capability, offering a range of services to all agency clients. My team were responsible for: measurement strategy and consulting; customer and behavioural insights feeding into development work; measurement and analysis of delivered work; A/B testing and continuous optimisation of live content; digital marketing and SEO.

Web Analytics & Optimisation Director

Marketing Metrix

Lead analytics consultant and data planner for both Marketing Metrix Ltd (data analysis consultancy) and sister company WPN (direct marketing agency). Responsible for all DM forecasting, testing and performance analytics as well as customer segmentation; propensity modelling; and database development. Key clients include Direct Wines, Which?, NCH, Direct Line Insurance

Senior Analytics Consultant & Data Planner

CACI Ltd

Consulting both new and existing financial services clients in data and analytics. Project management and delivery of large projects covering customer insight analysis & profiling; propensity modelling; data tagging; cluster analysis; prospect pool building; and spatial analysis.

Senior Analytics Consultant, Financial Services

Digital Experience Director | Helping you put experimentation at the heart of your business | Top Experimentation Influencer

Grow your business with data, not opinions

I've been pioneering and leading the field of experimentation-led-growth since the dawn of A/B testing. I've helped companies like Sky, Boohoo, Intuit, O2, GHD, Zalora and many more achieve remarkable growth through data- and experiment-driven digital experience development.

Speero is the world's most progressive and cutting-edge experimentation agency & consultancy. We empower eCommerce and SaaS businesses, at all stages of maturity, to drive game-changing growth and innovation through experimentation and evidence-based product strategy.

Our clients include Decathlon, Gympass, RS Group, ADP, Charles Tyrwhitt, Nasdaq, Miro, Codeacadaemy & Cisco.

We are the experts in experimentation and can help with everything from assisting with components such as research, design and development, through to full-service programme management and transformation consultancy.

Contact me at jonny@speero.com or +44 777 909 6222 to find out how we can help you grow.

Director, Digital Experience Services

90% of all changes made to websites are based on opinion and are a waste of time and money because…

It is impossible to know 1000s of customers
Your opinion is deeply biased
You can’t rationalise the irrational

Regardless of the size of your business, the answer is to put data and experimentation at the heart of your development operations. 

We help you do that. 

We take the guesswork out of decision making and provide consultancy and training, systems and frameworks, and experimentation agency services to help you reach your full growth potential.

Email me to learn how to put experimentation at the heart of your business: jonny@journeyfurther.com
Subscribe to my newsletter: jonnylongden.com/newsletter

PEG Inc.

I help smart ecommerce brands grow their business *and* improve their bottom line through systematic, data-driven experimentation across the customer journey.

Profitable Ecommerce Growth (PEG) Consultant

ConversionWise

Responsibilities:

- Increasing the average revenue per user (conversion rate, average order value, customer lifetime value) of ConversionWise's Shopify clients through quantitative and qualitative research, website and customer analytics, UX design, copywriting, landing page optimization and A/B testing

Conversion Rate Optimization Specialist

Maksimer

Responsibilities:

- Increasing the average revenue per user (conversion rate, average order value, customer lifetime value) of Maksimer's Woo Commerce clients through quantitative and qualitative research, website and customer analytics, UX design, copywriting, landing page optimization and A/B testing

Gen™

Responsibilities:

- Increasing the online sales of our global cybersecurity brands - Avast, Norton / LifeLock, AVG and Avira - through conversion rate optimization (CRO) and A/B testing

- Managing and owning the entire desktop and mobile experience from a CRO standpoint for all of our brands mentioned above

- Ensuring our web pages are optimized for performance, while providing an outstanding user experience 

- Proposing, defining, executing and evaluating A/B tests aimed at improving website conversion rates and optimizing our key acquisition funnels

- Project managing and coordinating global website launches, campaigns and content updates end-to-end, working closely with Marketing, Creative, SEO and Coding teams to collect inputs and to ensure high-quality, on-time delivery

- Creating documentation aimed at improving team processes, optimizing the team's performance as well as increasing the visibility of results to upper management and broader stakeholder groups in the company

- Tracking and evaluating all initiatives, and communicating results to management

Web Optimization Specialist

Better Collective

Responsibilities:

- Conducting quantitative and qualitative research to gather data needed to drive optimization efforts

- Analyzing data and page content from CRO and UX perspectives to identify performance opportunities, primarily using tools such as Google Analytics, Google Tag Manager, Google Optimize and Hotjar

- Channeling insights into new designs and copy that have the potential to improve the user experience and ultimately increase the conversion rate across BC's portfolio of websites

- Outlining clear and measurable hypotheses, executing and monitoring A/B tests and managing the testing roadmap

- Reporting on the outcomes of optimizations and communicating recommendations for next steps to a wide range of audiences and stakeholders

Conversion Rate Optimization Analyst

HORISEN

Responsibilities:

- Developing and improving product features in collaboration with the Senior Product Manager

- Wireframing and UX writing for complex software applications in the SMS marketing industry, specifically the bulk trading of global SMS routes in the B2B space

- Working closely with sales and marketing to deeply understand, document, analyze and synthesize user needs into product priorities, roadmap plans and product specifications

- Translating technical language into business requirements and customer value

- Building cross-functional relationships and managing cross-functional projects across multiple teams

Junior Product Manager for Software Applications

MLADOST IGM

Responsibilities:

- Generating and qualifying new leads

- Developing and maintaining customer relationships

- Negotiating contracts with key customer accounts

- Promoting the company's products and services

- Communicating with all levels of the organization

Sales Development Representative

CRO Specialist @ Maksimer

I help smart ecommerce brands grow their business *and* improve their bottom line through systematic, data-driven experimentation across the customer journey.

My creativity and analytical thinking skills are my greatest assets alongside an unrelenting focus on why actual humans behave the way they do in the digital realm - particularly when making purchase decisions online.

I have a background in business studies and hold a postgraduate degree in Management, Organizations and Governance from the London School of Economics and Political Science. 

I'm a lifelong learner with an unquenchable thirst for knowledge as my primary driving force.

"Rerum Cognoscere Causas" /// "To Know the Causes of Things"

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Jonny Longden

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