Jonny Longden

Speero

I spearhead and evangelise a global experimentation-led-growth movement, building a thriving community around associated media platforms with the Speero brand/agency as the driving force.

Chief Growth Officer

Boohoo Group PLC

Led the product management, strategy, development, and execution for the front-end websites and apps of four major fashion retail brands (Boohoo, Boohoo Man, Pretty Little Thing, Karen Millen), overseeing a team of 180+ product owners, delivery managers, UX designers, engineers, and analysts.

> Transformation from a traditional IT model to an Agile product operating model fueled by product discovery and experimentation, fostering a culture of data-driven decision-making.

> Complex re-platforming project to a unified headless architecture, enhancing scalability and performance.

Group Digital Product Director

Journey Further

Built and led a high-performing team of 20+ product managers, digital experience/UX, experimentation  and front-end development professionals, delivering over £1.6m in annual recurring revenue (ARR). Provided strategic consulting and hands-on execution for a diverse portfolio of clients, including eCommerce, technology, travel, B2B, SAAS and others

> Developed and implemented product, experimentation and ideation programs for leading brands such as GHD, La Mesa RV, Bookshop.org, ECCO Shoes, Intuit (Quickbooks), and BigChange.

> Advised C-level executives at major companies like Intuit, O2, Flutter/Sky Bet, Zalora, and Trainline on product operating model transformation, product discovery methodologies, and experimentation strategies.

Digital Experience Product Director

Principal Hotel Company

Owned the P&L and product leadership for the website and all digital marketing activities, with a focus on driving direct bookings and reducing reliance on online travel agents (OTAs). Led the digital transformation of the company, championing a data-driven and experimentation-led approach.

> Achieved a 60% increase in direct booking revenue within two years and a 26% improvement in loyalty member bookings, through digital experience innovation and improvement. 

> Instigated full re-platforming of the website and booking engine, enhancing user experience and conversion rates, including new development agency resources.

> Pioneered new methods for measuring and optimizing media spend, maximizing return on investment (ROI).

Head of Ecommerce, Digital Product & Analytics

Built and led a team responsible for product discovery, analytics, and experimentation within a newly established technology center of excellence, supporting all aspects of Sky's commercial operations, including Sky Sport and Sky News. Overseeing product strategy and discovery for a team of over 600 software engineers. 

> Developed and implemented a pioneering methodology for embedding product discovery and experimentation within Agile development processes.

> Transformed the optimization and eCommerce capabilities to support a 100% ReactJS technology policy across Sky.com.

> Designed innovative methods for optimizing digital transformation objectives, leveraging data and experimentation to drive customer self-service and reduce assisted interactions.

Head of Digital Product Experimentation

Visa Europe

Led the development and implementation of the commercial product planning, analytics and experimentation strategy for the V.me digital wallet (now Visa Checkout) across 22 European markets. Built and managed a multi-disciplinary team responsible for measuring product performance, identifying opportunities for improvement, and driving adoption among merchants and consumers.

> Developed a comprehensive performance framework, KPIs, and operating model to track and optimize the product's commercial success.

> Defined the roadmap for the evolution of the data technology infrastructure, including the integration of online and offline data sources and the use of big data technologies.

> Collaborated with merchant clients to implement experimentation programs and optimize their integration with the digital wallet.

Head of Digital Product Analytics & Experimentation (Visa Checkout)

R/GA

Led digital transformation initiatives for Fortune 500 clients across diverse sectors, including telecommunications, retail, FMCG, and financial services. Provided strategic consulting services, leveraging data and analytics to drive business growth and improve customer experience.

> Developed and implemented digital product strategies for key clients, including O2, Mastercard, and eBay, focusing on customer acquisition, engagement, and retention.

> Led the development of a £2 million ecommerce and optimization technology stack for Manchester United, enabling data-driven decision-making and personalized customer experiences.

> Defined and executed data-driven product strategies for clients like MVideo, resulting in significant improvements in online conversion rates and revenue generation.

> Grew from scratch and led a team of digital analysts and CRO experts delivering against all digital and creative clients.

Group Director - Strategy, Analytics & Optimisation

Syzygy

Syzygy is a full-service digital agency and web-design company. I built and grew the analytics and optimisation capability, offering a range of services to all agency clients. My team were responsible for: measurement strategy and consulting; customer and behavioural insights feeding into development work; measurement and analysis of delivered work; A/B testing and continuous optimisation of live content; digital marketing and SEO.

Web Analytics & Optimisation Director

Marketing Metrix

Lead analytics consultant and data planner for both Marketing Metrix Ltd (data analysis consultancy) and sister company WPN (direct marketing agency). Responsible for all DM forecasting, testing and performance analytics as well as customer segmentation; propensity modelling; and database development. Key clients include Direct Wines, Which?, NCH, Direct Line Insurance

Senior Analytics Consultant & Data Planner

CACI Ltd

Consulting both new and existing financial services clients in data and analytics. Project management and delivery of large projects covering customer insight analysis & profiling; propensity modelling; data tagging; cluster analysis; prospect pool building; and spatial analysis.

Senior Analytics Consultant, Financial Services

Digital Experience Director | Helping you put experimentation at the heart of your business | Top Experimentation Influencer

Grow your business with data, not opinions

I've been pioneering and leading the field of experimentation-led-growth since the dawn of A/B testing. I've helped companies like Sky, Boohoo, Intuit, O2, GHD, Zalora and many more achieve remarkable growth through data- and experiment-driven digital experience development.

Speero is the world's most progressive and cutting-edge experimentation agency & consultancy. We empower eCommerce and SaaS businesses, at all stages of maturity, to drive game-changing growth and innovation through experimentation and evidence-based product strategy.

Our clients include Decathlon, Gympass, RS Group, ADP, Charles Tyrwhitt, Nasdaq, Miro, Codeacadaemy & Cisco.

We are the experts in experimentation and can help with everything from assisting with components such as research, design and development, through to full-service programme management and transformation consultancy.

Contact me at jonny@speero.com or +44 777 909 6222 to find out how we can help you grow.

Director, Digital Experience Services

90% of all changes made to websites are based on opinion and are a waste of time and money because…

It is impossible to know 1000s of customers
Your opinion is deeply biased
You can’t rationalise the irrational

Regardless of the size of your business, the answer is to put data and experimentation at the heart of your development operations. 

We help you do that. 

We take the guesswork out of decision making and provide consultancy and training, systems and frameworks, and experimentation agency services to help you reach your full growth potential.

Email me to learn how to put experimentation at the heart of your business: jonny@journeyfurther.com
Subscribe to my newsletter: jonnylongden.com/newsletter

Binary Bear Limited

Founder & CEO of Binary Bear- a UK based marketing company specialising in site optimisation, UX and analytics

Founder & CEO

Consultant, strategist and trainer specialising in CRO governance, strategy, training and testing

Managing Director

Chartered Institute of Marketing (UK)

I am the course director for CRO courses for the Chartered Institute of Marketing 2016/17

Course Director, Conversion Rate Optimisation (Part Time)

Fresh Egg Digital Marketing Agency

I started as a a consultant and strategist running optimisation and usability programmes for blue chip clients before moving into a business development role selling solutions across SEO, web development/build and CRO.

Conversion Services Director/Business Director

Goodgame Studios

I was the Conversion Lead for Goodgame Studios, the leading mobile, Facebook and browser game publisher running a team of 50 conversion optimisers and artists. My team had responsibility for Landing Page design and performance, display and Facebook advertising design and performance, and App Store Optimisation (ASO) and performance in over 50 countries.

Global Conversion Lead

Oban Digital

I was the lead consultant for conversion services at Oban Digital, with overall responsibility for sales, marketing, client services and strategy. I spoke regularly at events all over the world on all facets of Conversion Optimisation and MVT and worked on UX and Optimisation projects with brands like Boots, Man United, STA Travel and Dell.

Director of Conversion Services

Future Publishing PLC

I was the Group Advertising Manager of the Techradar Group until June 2011 running the commercial teams for the specialist consumer electronics website Techradar and the print/e-publications Hi-Fi Choice, Home Cinema Choice, What Video, What Plasma and What Satellite. I also looked after priority accounts such as Sony, Panasonic and Garmin. Prior to this internal promotion I was the Digital Commercial Manager for the industry leading gadget website, T3.com from August 2007-September 2008.

Group Advertising Manager

iCrossing

I worked in the Business Development and Consultancy team for iCrossing, a global thought leader in SEO, PPC and Social Media, specialising in the Retail, Travel and eCommerce verticals. I generated over £500k in new business from organisations as diverse as Redrow Homes, Braun,  Exchange and Mart, Thistle Hotels and Club 18/30 holiday group.

Business Development Manager

Chemistry (now Publicis)

I planned and bought global digital and print advertising for this leading tech specialist advertising agency, with accounts as diverse as Plusnet, Webtrends and Crucial Technology. In a dual role in Business Development, I also brought in some notable advertising accounts, including the €1m spending technical real estate company, Global Switch.

Media Account Manager/Business Development Manager

Datamonitor PLC

I sold digital and print advertising for Computer Business Review, the leading publication for Enterprise IT. I specialised in the Mobile Operator sector, and my clients included Orange, Vodafone, O2, T-Mobile and Three, plus SAP, Oracle and Sun Microsystems in the wider Enterprise IT space.

VNU Business Publications PLC (now Incisive Media)

I sold print and web advertising solutions to Corporate Computing clients across a portfolio of B2B and B2C computing titles including Computing, Network News, VNUnet.com, Computer Reseller News and ComputerActive. My accounts included Sun Microsystems, Sony and D-Link.

Corporate Sales Account Manager

Founder and CEO at Binary Bear Limited

16 years+ in CRO, UX and Experimentation
Business owner and consultant
Co-founder and judge Experimentation Elite awards
Speaker Conversion Conference (US and UK), eMetrics (Milan), In Orbit (Portoroz, Slovenia), 3XE (Dublin), Brighton SEO (UK)

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