Jonny Longden

Speero

I spearhead and evangelise a global experimentation-led-growth movement, building a thriving community around associated media platforms with the Speero brand/agency as the driving force.

Chief Growth Officer

Boohoo Group PLC

Led the product management, strategy, development, and execution for the front-end websites and apps of four major fashion retail brands (Boohoo, Boohoo Man, Pretty Little Thing, Karen Millen), overseeing a team of 180+ product owners, delivery managers, UX designers, engineers, and analysts.

> Transformation from a traditional IT model to an Agile product operating model fueled by product discovery and experimentation, fostering a culture of data-driven decision-making.

> Complex re-platforming project to a unified headless architecture, enhancing scalability and performance.

Group Digital Product Director

Journey Further

Built and led a high-performing team of 20+ product managers, digital experience/UX, experimentation  and front-end development professionals, delivering over £1.6m in annual recurring revenue (ARR). Provided strategic consulting and hands-on execution for a diverse portfolio of clients, including eCommerce, technology, travel, B2B, SAAS and others

> Developed and implemented product, experimentation and ideation programs for leading brands such as GHD, La Mesa RV, Bookshop.org, ECCO Shoes, Intuit (Quickbooks), and BigChange.

> Advised C-level executives at major companies like Intuit, O2, Flutter/Sky Bet, Zalora, and Trainline on product operating model transformation, product discovery methodologies, and experimentation strategies.

Digital Experience Product Director

Principal Hotel Company

Owned the P&L and product leadership for the website and all digital marketing activities, with a focus on driving direct bookings and reducing reliance on online travel agents (OTAs). Led the digital transformation of the company, championing a data-driven and experimentation-led approach.

> Achieved a 60% increase in direct booking revenue within two years and a 26% improvement in loyalty member bookings, through digital experience innovation and improvement. 

> Instigated full re-platforming of the website and booking engine, enhancing user experience and conversion rates, including new development agency resources.

> Pioneered new methods for measuring and optimizing media spend, maximizing return on investment (ROI).

Head of Ecommerce, Digital Product & Analytics

Built and led a team responsible for product discovery, analytics, and experimentation within a newly established technology center of excellence, supporting all aspects of Sky's commercial operations, including Sky Sport and Sky News. Overseeing product strategy and discovery for a team of over 600 software engineers. 

> Developed and implemented a pioneering methodology for embedding product discovery and experimentation within Agile development processes.

> Transformed the optimization and eCommerce capabilities to support a 100% ReactJS technology policy across Sky.com.

> Designed innovative methods for optimizing digital transformation objectives, leveraging data and experimentation to drive customer self-service and reduce assisted interactions.

Head of Digital Product Experimentation

Visa Europe

Led the development and implementation of the commercial product planning, analytics and experimentation strategy for the V.me digital wallet (now Visa Checkout) across 22 European markets. Built and managed a multi-disciplinary team responsible for measuring product performance, identifying opportunities for improvement, and driving adoption among merchants and consumers.

> Developed a comprehensive performance framework, KPIs, and operating model to track and optimize the product's commercial success.

> Defined the roadmap for the evolution of the data technology infrastructure, including the integration of online and offline data sources and the use of big data technologies.

> Collaborated with merchant clients to implement experimentation programs and optimize their integration with the digital wallet.

Head of Digital Product Analytics & Experimentation (Visa Checkout)

R/GA

Led digital transformation initiatives for Fortune 500 clients across diverse sectors, including telecommunications, retail, FMCG, and financial services. Provided strategic consulting services, leveraging data and analytics to drive business growth and improve customer experience.

> Developed and implemented digital product strategies for key clients, including O2, Mastercard, and eBay, focusing on customer acquisition, engagement, and retention.

> Led the development of a £2 million ecommerce and optimization technology stack for Manchester United, enabling data-driven decision-making and personalized customer experiences.

> Defined and executed data-driven product strategies for clients like MVideo, resulting in significant improvements in online conversion rates and revenue generation.

> Grew from scratch and led a team of digital analysts and CRO experts delivering against all digital and creative clients.

Group Director - Strategy, Analytics & Optimisation

Syzygy

Syzygy is a full-service digital agency and web-design company. I built and grew the analytics and optimisation capability, offering a range of services to all agency clients. My team were responsible for: measurement strategy and consulting; customer and behavioural insights feeding into development work; measurement and analysis of delivered work; A/B testing and continuous optimisation of live content; digital marketing and SEO.

Web Analytics & Optimisation Director

Marketing Metrix

Lead analytics consultant and data planner for both Marketing Metrix Ltd (data analysis consultancy) and sister company WPN (direct marketing agency). Responsible for all DM forecasting, testing and performance analytics as well as customer segmentation; propensity modelling; and database development. Key clients include Direct Wines, Which?, NCH, Direct Line Insurance

Senior Analytics Consultant & Data Planner

CACI Ltd

Consulting both new and existing financial services clients in data and analytics. Project management and delivery of large projects covering customer insight analysis & profiling; propensity modelling; data tagging; cluster analysis; prospect pool building; and spatial analysis.

Senior Analytics Consultant, Financial Services

Digital Experience Director | Helping you put experimentation at the heart of your business | Top Experimentation Influencer

Grow your business with data, not opinions

I've been pioneering and leading the field of experimentation-led-growth since the dawn of A/B testing. I've helped companies like Sky, Boohoo, Intuit, O2, GHD, Zalora and many more achieve remarkable growth through data- and experiment-driven digital experience development.

Speero is the world's most progressive and cutting-edge experimentation agency & consultancy. We empower eCommerce and SaaS businesses, at all stages of maturity, to drive game-changing growth and innovation through experimentation and evidence-based product strategy.

Our clients include Decathlon, Gympass, RS Group, ADP, Charles Tyrwhitt, Nasdaq, Miro, Codeacadaemy & Cisco.

We are the experts in experimentation and can help with everything from assisting with components such as research, design and development, through to full-service programme management and transformation consultancy.

Contact me at jonny@speero.com or +44 777 909 6222 to find out how we can help you grow.

Director, Digital Experience Services

90% of all changes made to websites are based on opinion and are a waste of time and money because…

It is impossible to know 1000s of customers
Your opinion is deeply biased
You can’t rationalise the irrational

Regardless of the size of your business, the answer is to put data and experimentation at the heart of your development operations. 

We help you do that. 

We take the guesswork out of decision making and provide consultancy and training, systems and frameworks, and experimentation agency services to help you reach your full growth potential.

Email me to learn how to put experimentation at the heart of your business: jonny@journeyfurther.com
Subscribe to my newsletter: jonnylongden.com/newsletter

WellMet Group

At WellMet Group we provide SEO, Video Production, and Digital Optimization support to digital and marketing agencies and B2C clients by providing top of the industry data driven strategic planning, high end execution, and proven measured results that demonstrate meaningful growth for our customers' businesses.

Co-Owner, Head of CRO

Zilker Trail Consulting

We make growth easier.

Zilker Trail is a modern digital product growth company. We unite hands-on expertise in data, actionable insights, and personalized activation to build better digital experiences, modernize your core business, and make growth easier.

Whether you’re blazing your own trail or ready for a helping hand, we are the experienced guides on your digital journey.

Director, Growth Strategy

The Boutique Brands

Managed a team of product managers and engineering resources to deliver high-quality products and improved user experience design to stimulate ongoing revenue growth while meeting key objectives for four women’s apparel fast fashion brands. Exhibited leadership via strategic planning and problem-solving to achieve productive and positive business outcomes through data driven decision making. Integrated a core set of platforms to support business operations for all associated brands and normalized four disparate technology stacks into a cohesive strategy across brands. Collaborated cross-functionally with key business partners including marketing, operations, finance, and social media to identify avenues that lead to business development and year-on-year growth.
   •	Developed a white label Live Commerce mobile app.
   •	Owned product roadmaps for all four ecommerce brands to deliver their expected growth targets.
   •    Defined a CRO learning agenda for all four supported brands driving improved funnel performance.

Head of Product Management

Erik Sheehan Consulting LLC

Served as a Senior Consultant for projects involving but not limited to RugsUSA and Lime Lush Boutique. Tasked with building out CRO learning agenda’s and product best practices such as organizational structure, process improvement, documentation, and training. Demonstrated subject matter expertise while each organization developed and added to their respective teams.
   •	Successfully developed an A/B testing program founded on CRO best practices.
   •	Hired and mentored a product and development team based on an AGILE approach.
   •	Established Product and CRO Roadmaps while partnering with developers to oversee execution.
   •	Significantly improved collation and analysis of key metrics via the implementation of Google Tag 
        Manager and Google Analytics.

Senior Consultant

Zagster

Managed all facets of strategy pertaining to the customer-facing mobile application and the intersection with bike and lock products. Ensured consistency of strategic direction across the organization encompassing marketing, engineering, and operations. Maintained responsibility for a three-year product roadmap for both the mobile application and call center.
   •	Maintained 1 year product roadmap and backlog focused on driving continued growth.
   •	Accounted for company dashboards and the entirety of the analytics platform.
   •	Led a quarterly Customer Experience Forum to champion key customer metrics across the company.
   •	Delivered key features including improved bluetooth lock and GPS performance, new promotion capabilities to drive rider adoption, and a redesigned app user interface.

Director of Product: Customer Experience

CVS Health

Responsible for managing a team of product and marketing professionals tasked with developing business cases and delivering web and marketing programs centered around proven incremental value to stated goals for CVS Health.
   •	Drove over $50M in incremental EBITDA into the annual digital budget.
   •	As a product manager, deployed the first PII, PCI, HIPPA compliant cloud based customer data repository.

Digital Innovation and Pilots

Accountable for managing the team responsible for execution and rollout of our A/B Testing strategies. 
   •	Executed 134 split and multivariant tests driving 30% of total digital annual contribution in 2014.
   •	As a product manager, delivered key campaigns CVS Quits and the CVS Pharmacy rebrand to CVS Health.

Digital Optimization and A/B Testing

Responsible for establishing the digital personalization program including platform deployment(s) and integration with our internal customer database.
   •	Grew the digital account holder base by 4.4 basis points.
   •	Improved loyalty campaign engagement by 10 basis points. 
   •	Lead for cvs.com monetization program improving monetization revenue by 69%.

Digital Personalization

Responsible for delivering key product experiences through both SEP waterfall and AGILE methodologies.
   •	Product lead for key website redesign with overhauls to digital pharmacy and ExtraCare Loyalty.
   •	Key product deliverables including ExtraCare Send to Card, personalized circular, and Oracle ATG content management solution (CMS).

Digital Product Manager

Responsible for executing the weekly digital marketing calendar incuding
quality assurance for weekly content assets, deployment monitoring, tag
management, weekly reporting and email campaign briefs.

Digital Marketing

LaBella Bride Magazine

Graphic Designer

National Marker Company

Graphic Web Designer

I’m an accomplished and dedicated leader with a wealth of experience and proven successes across all
areas of digital product management. I’m able to drive all aspects of the product development process across multiple products entailing strategy, vision, discovery, experimentation, execution, and delivery. I’m adept at leveraging data and insights to develop strategy and in-form decision-making. I’m familiar with leading collaboration between engineering, design, data, and marketing teams to define and execute a product roadmap in alignment with company and customer goals. I possess strong leadership skills to manage diverse and cross functional teams with a continued focus on operational excellence.

Feel free to connect with me to learn more about how my skills and experience are a match for your needs.

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Jonny Longden

Erik Sheehan

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