Jonny Longden

Speero

I spearhead and evangelise a global experimentation-led-growth movement, building a thriving community around associated media platforms with the Speero brand/agency as the driving force.

Chief Growth Officer

Boohoo Group PLC

Led the product management, strategy, development, and execution for the front-end websites and apps of four major fashion retail brands (Boohoo, Boohoo Man, Pretty Little Thing, Karen Millen), overseeing a team of 180+ product owners, delivery managers, UX designers, engineers, and analysts.

> Transformation from a traditional IT model to an Agile product operating model fueled by product discovery and experimentation, fostering a culture of data-driven decision-making.

> Complex re-platforming project to a unified headless architecture, enhancing scalability and performance.

Group Digital Product Director

Journey Further

Built and led a high-performing team of 20+ product managers, digital experience/UX, experimentation  and front-end development professionals, delivering over £1.6m in annual recurring revenue (ARR). Provided strategic consulting and hands-on execution for a diverse portfolio of clients, including eCommerce, technology, travel, B2B, SAAS and others

> Developed and implemented product, experimentation and ideation programs for leading brands such as GHD, La Mesa RV, Bookshop.org, ECCO Shoes, Intuit (Quickbooks), and BigChange.

> Advised C-level executives at major companies like Intuit, O2, Flutter/Sky Bet, Zalora, and Trainline on product operating model transformation, product discovery methodologies, and experimentation strategies.

Digital Experience Product Director

Principal Hotel Company

Owned the P&L and product leadership for the website and all digital marketing activities, with a focus on driving direct bookings and reducing reliance on online travel agents (OTAs). Led the digital transformation of the company, championing a data-driven and experimentation-led approach.

> Achieved a 60% increase in direct booking revenue within two years and a 26% improvement in loyalty member bookings, through digital experience innovation and improvement. 

> Instigated full re-platforming of the website and booking engine, enhancing user experience and conversion rates, including new development agency resources.

> Pioneered new methods for measuring and optimizing media spend, maximizing return on investment (ROI).

Head of Ecommerce, Digital Product & Analytics

Built and led a team responsible for product discovery, analytics, and experimentation within a newly established technology center of excellence, supporting all aspects of Sky's commercial operations, including Sky Sport and Sky News. Overseeing product strategy and discovery for a team of over 600 software engineers. 

> Developed and implemented a pioneering methodology for embedding product discovery and experimentation within Agile development processes.

> Transformed the optimization and eCommerce capabilities to support a 100% ReactJS technology policy across Sky.com.

> Designed innovative methods for optimizing digital transformation objectives, leveraging data and experimentation to drive customer self-service and reduce assisted interactions.

Head of Digital Product Experimentation

Visa Europe

Led the development and implementation of the commercial product planning, analytics and experimentation strategy for the V.me digital wallet (now Visa Checkout) across 22 European markets. Built and managed a multi-disciplinary team responsible for measuring product performance, identifying opportunities for improvement, and driving adoption among merchants and consumers.

> Developed a comprehensive performance framework, KPIs, and operating model to track and optimize the product's commercial success.

> Defined the roadmap for the evolution of the data technology infrastructure, including the integration of online and offline data sources and the use of big data technologies.

> Collaborated with merchant clients to implement experimentation programs and optimize their integration with the digital wallet.

Head of Digital Product Analytics & Experimentation (Visa Checkout)

R/GA

Led digital transformation initiatives for Fortune 500 clients across diverse sectors, including telecommunications, retail, FMCG, and financial services. Provided strategic consulting services, leveraging data and analytics to drive business growth and improve customer experience.

> Developed and implemented digital product strategies for key clients, including O2, Mastercard, and eBay, focusing on customer acquisition, engagement, and retention.

> Led the development of a £2 million ecommerce and optimization technology stack for Manchester United, enabling data-driven decision-making and personalized customer experiences.

> Defined and executed data-driven product strategies for clients like MVideo, resulting in significant improvements in online conversion rates and revenue generation.

> Grew from scratch and led a team of digital analysts and CRO experts delivering against all digital and creative clients.

Group Director - Strategy, Analytics & Optimisation

Syzygy

Syzygy is a full-service digital agency and web-design company. I built and grew the analytics and optimisation capability, offering a range of services to all agency clients. My team were responsible for: measurement strategy and consulting; customer and behavioural insights feeding into development work; measurement and analysis of delivered work; A/B testing and continuous optimisation of live content; digital marketing and SEO.

Web Analytics & Optimisation Director

Marketing Metrix

Lead analytics consultant and data planner for both Marketing Metrix Ltd (data analysis consultancy) and sister company WPN (direct marketing agency). Responsible for all DM forecasting, testing and performance analytics as well as customer segmentation; propensity modelling; and database development. Key clients include Direct Wines, Which?, NCH, Direct Line Insurance

Senior Analytics Consultant & Data Planner

CACI Ltd

Consulting both new and existing financial services clients in data and analytics. Project management and delivery of large projects covering customer insight analysis & profiling; propensity modelling; data tagging; cluster analysis; prospect pool building; and spatial analysis.

Senior Analytics Consultant, Financial Services

Digital Experience Director | Helping you put experimentation at the heart of your business | Top Experimentation Influencer

Grow your business with data, not opinions

I've been pioneering and leading the field of experimentation-led-growth since the dawn of A/B testing. I've helped companies like Sky, Boohoo, Intuit, O2, GHD, Zalora and many more achieve remarkable growth through data- and experiment-driven digital experience development.

Speero is the world's most progressive and cutting-edge experimentation agency & consultancy. We empower eCommerce and SaaS businesses, at all stages of maturity, to drive game-changing growth and innovation through experimentation and evidence-based product strategy.

Our clients include Decathlon, Gympass, RS Group, ADP, Charles Tyrwhitt, Nasdaq, Miro, Codeacadaemy & Cisco.

We are the experts in experimentation and can help with everything from assisting with components such as research, design and development, through to full-service programme management and transformation consultancy.

Contact me at jonny@speero.com or +44 777 909 6222 to find out how we can help you grow.

Director, Digital Experience Services

90% of all changes made to websites are based on opinion and are a waste of time and money because…

It is impossible to know 1000s of customers
Your opinion is deeply biased
You can’t rationalise the irrational

Regardless of the size of your business, the answer is to put data and experimentation at the heart of your development operations. 

We help you do that. 

We take the guesswork out of decision making and provide consultancy and training, systems and frameworks, and experimentation agency services to help you reach your full growth potential.

Email me to learn how to put experimentation at the heart of your business: jonny@journeyfurther.com
Subscribe to my newsletter: jonnylongden.com/newsletter

Good Growth

Lead generation Google advertising for service businesses. Filling pipelines with highly qualified leads, lowering cost per acquisition, and driving real business outcomes.

Founder at Good Growth

5by5 - A Change Agency

• Responsible for creating, optimizing, and reporting on 20+ digital campaigns 
• Leads digital audit and strategy presentations
• Keeps abreast of new digital opportunities, including advertising platforms and market trends
• Manages ad spend for 20+ clients
• Responsible for identifying target audiences, inventing creative campaigns, and analyzing data, and making informed decisions to drive results

Digital Marketing Manager

Abingdon Press

• Responsible for growing an audience for over 20 products each year and maintaining prospective customer engagement.
• Develop and execute complete marketing plans using both digital and traditional marketing best practices.
• Analyze all data and make adjustments to ensure advertising campaigns are effective.
• Maintain collaborative relationships with authors, editors, and outside partners.

Marketing Manager

Capitol Christian Music Group

• Create online advertising and content strategy plans for each album and single release, generating innovative ideas that effectively target the core consumer.
• Maintain strong relationships with artist management, artists, influencers, and digital partners. 
• Prepare and deliver relevant branding and content on all proprietary points of consumer contact to fuel on-going, digital relationships between artists and fans.
• Drive growth of label email list and all social media channels by implementing CRM campaigns.

Grew customer base and drove sales via a comprehensive digital marketing strategy including direct e-mail, social media, pay-per-click, and retargeting ads.

Digital Marketing Coordinator

Whitehardt

• Managed the creation and implementation of digital ads for 14 clients.
• Wrote landing page copy, web page copy, and paid social media ad copy, utilizing data and direct response best practices to achieve high click-through rates and ROIs.
• Collaborated cross-departmentally with designers, videographers, and web developers to create ads and landing pages that are well-communicated and effective.

Digital Ads Manager

National Reimbursement Group Software

Marketing Assistant

Founder at Good Growth. Google Ads, Meta Ads, and LinkedIn Ads. Helping 7 and 8-figure brands generate high-quality leads.

👋 Hi, I'm Jordan, a PPC lead generation pro.

In my first job out of college, I was a copywriter at an agency specializing in personal injury attorney marketing.

I had hopes and dreams of writing the next great American novel, and here I was working eight-hour days, writing copy like: 𝚑𝚊𝚟𝚎 𝚢𝚘𝚞 𝚋𝚎𝚎𝚗 𝚒𝚗𝚓𝚞𝚛𝚎𝚍 𝚒𝚗 𝚊𝚗 𝚊𝚌𝚌𝚒𝚍𝚎𝚗𝚝 𝚒𝚗𝚟𝚘𝚕𝚟𝚒𝚗𝚐 𝚊𝚗 𝟷𝟾-𝚠𝚑𝚎𝚎𝚕𝚎𝚛? 𝚃𝚑𝚎 𝚕𝚊𝚠 𝚑𝚊𝚠𝚔 𝚌𝚊𝚗 𝚑𝚎𝚕𝚙!

After a year, I had an opportunity to move into a PPC manager role, and because anything sounded better than writing law hawk copy, I dove in. 

Honestly, I was surprised by how much I loved the work. I soon realized this was something that could help every business out there. Anyone with a mission, a goal, and an ad budget could get their message in front of the right people at the right time. I was excited about the opportunities this could present. 

So for the next 10 years, I honed my craft. I worked in the music industry, in book publishing, and at a marketing agency. Eventually, I decided to start my own agency, and I've never looked back.


🗣️ 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘀𝗼𝗺𝗲 𝗼𝗳 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆:

“Working with Good Growth has been an outstanding experience. The results we’ve seen in our PPC marketing speak for themselves. Their expertise and clear communication make them a pleasure to work with. We highly recommend Good Growth to anyone looking to start or improve their PPC efforts.”

Mikey Byler 
Owner, Bylers Quality Construction

“Jordan is reliable with clients, able to build and execute against the strategy he develops, and is all-around a good person who cares about providing great results to his clients. I’d recommend him to anyone!”

Adam Hendren
Founder, AH Marketing

"Jordan has been on it since day one. He moves quick, is responsive, communicative, easy to work with, and delivers the goods! We’ve really enjoyed working with him."
 
Kent Lapp
Founder & CEO, AmishCo 

“Our experience with Good Growth has been nothing short of exceptional. Their professionalism and commitment to delivering top-quality marketing solutions have significantly contributed to our business's success. They consistently exceeded our expectations.”

Joel Keith
Partner, ASP Branding

“What makes Jordan stand out is his approachable and collaborative nature. Working with him will be a pleasure. Jordan is humble and makes you feel like your expertise is valued. Good Growth is an easy choice.”

Derek Britton

🖥️ Learn more about Good Growth at ohgoodgrowth.com.

taplio

The Battle

Jonny Longden

Jordan Brunelle

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?