B2B Growth Marketer @ Coalition, ex-Meta. Building demand gen & revenue engine

Jonny Chan is a B2B growth marketing leader with 15+ years of experience building and scaling go-to-market systems across cybersecurity SaaS, insurance, and e-commerce subscription businesses. At Coalition (backed by Ribbit Capital, Index Ventures, T. Rowe Price, and General Atlantic), a $5B cybersecurity insurance startup, he leads customer acquisition by building AI-powered outbound workflows and full-funnel demand programs that drive pipelines across the U.S., Canada, the U.K., Australia, and Germany.

At Meta, Jonny worked as an adversarial researcher (white-hat growth marketer) on the Investigative Operations Team, where he reverse-engineered how bad actors exploited growth systems before products launched. He now applies those insights to design unconventional growth loops and uncover acquisition strategies that traditional marketing teams often overlook. This gives his go-to-market execution a creative edge that drives results where standard playbooks fall short.

At ipsy (backed by TPG Growth), he led the paid acquisition team and helped scale subscribers from 700,000 to 2.5 million, contributing to over $400 million in ARR. Jonny excels at building outbound engines and GTM systems from scratch, making him a strong operator for early-stage companies going from 0 to 1.

Work Experience: 
15 years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

Jonny Chan

I’ve taken a 4-month break from posting on LinkedIn. Life got busy, but I'm glad to be back here again

Sometimes it’s good to step back and watch from the sidelines. It gives you a fresh perspective

Bridging Multilingual Talent with Top Companies

Born and raised in the historic city of Guimarães, Portugal, I hold a degree in International Relations and am currently completing my Master's in Social Economy. Currently based in Barcelona, I serve as a Business Developer for Europe Language Jobs, focusing on the Iberian market. This digital platform specializes in recruiting multilingual profiles across Europe.

My passion for expanding horizons and stepping out of my comfort zone has led me to live in Germany for a year, participate in mobility programs supported by the European Commission (SMS, SMT, and YEs), and embrace opportunities to travel, experience diverse cultures, and learn new languages.

My key interests lie in negotiation and international economics, business growth strategies, and the European job market. I am an enthusiastic supporter of non-formal education, learning-by-doing, and cultural exchange. Additionally, my dedication to the importance of business culture prompted me to launch my professional journey within the dynamic environment of a startup.

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