B2B Growth Marketer @ Coalition, ex-Meta. Building demand gen & revenue engine

Jonny Chan is a B2B growth marketing leader with 15+ years of experience building and scaling go-to-market systems across cybersecurity SaaS, insurance, and e-commerce subscription businesses. At Coalition (backed by Ribbit Capital, Index Ventures, T. Rowe Price, and General Atlantic), a $5B cybersecurity insurance startup, he leads customer acquisition by building AI-powered outbound workflows and full-funnel demand programs that drive pipelines across the U.S., Canada, the U.K., Australia, and Germany.

At Meta, Jonny worked as an adversarial researcher (white-hat growth marketer) on the Investigative Operations Team, where he reverse-engineered how bad actors exploited growth systems before products launched. He now applies those insights to design unconventional growth loops and uncover acquisition strategies that traditional marketing teams often overlook. This gives his go-to-market execution a creative edge that drives results where standard playbooks fall short.

At ipsy (backed by TPG Growth), he led the paid acquisition team and helped scale subscribers from 700,000 to 2.5 million, contributing to over $400 million in ARR. Jonny excels at building outbound engines and GTM systems from scratch, making him a strong operator for early-stage companies going from 0 to 1.

Work Experience: 
15 years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

Jonny Chan

I’ve taken a 4-month break from posting on LinkedIn. Life got busy, but I'm glad to be back here again

Sometimes it’s good to step back and watch from the sidelines. It gives you a fresh perspective

With over four years of experience in corporate strategy and operations, I am a passionate and driven leader who delivers innovative solutions to complex business challenges. As a Corporate Strategy leader, I craft and execute entry and expansion strategies into new verticals and geographies, collaborate across functions to formulate strategic responses to competitive threats, and lead company-wide change management efforts to establish new BUs that align with the new corporate structure.

My background in internal consulting, sales analytics, and finance enables me to leverage data-driven insights and customer-centric approaches to optimize the performance and growth of HP and its products. I have a Master of Business Administration degree from UCLA Anderson School of Management, with a focus on consulting, and certifications in Problem Solving from McKinsey and Competitive Strategy from Coursera. I also have a strong technical skill set, including Tableau, SQL, Salesforce, and Snowflake. I am fluent in English, Mandarin, and Cantonese, and have a keen interest in the global technology landscape.

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