B2B Growth Marketer @ Coalition, ex-Meta. Building demand gen & revenue engine

Jonny Chan is a B2B growth marketing leader with 15+ years of experience building and scaling go-to-market systems across cybersecurity SaaS, insurance, and e-commerce subscription businesses. At Coalition (backed by Ribbit Capital, Index Ventures, T. Rowe Price, and General Atlantic), a $5B cybersecurity insurance startup, he leads customer acquisition by building AI-powered outbound workflows and full-funnel demand programs that drive pipelines across the U.S., Canada, the U.K., Australia, and Germany.

At Meta, Jonny worked as an adversarial researcher (white-hat growth marketer) on the Investigative Operations Team, where he reverse-engineered how bad actors exploited growth systems before products launched. He now applies those insights to design unconventional growth loops and uncover acquisition strategies that traditional marketing teams often overlook. This gives his go-to-market execution a creative edge that drives results where standard playbooks fall short.

At ipsy (backed by TPG Growth), he led the paid acquisition team and helped scale subscribers from 700,000 to 2.5 million, contributing to over $400 million in ARR. Jonny excels at building outbound engines and GTM systems from scratch, making him a strong operator for early-stage companies going from 0 to 1.

Work Experience: 
15 years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

Jonny Chan

I’ve taken a 4-month break from posting on LinkedIn. Life got busy, but I'm glad to be back here again

Sometimes it’s good to step back and watch from the sidelines. It gives you a fresh perspective

Jardine Restaurant Group 

Drive corporate Digital Transformation in JRG which operate 1000+ PizzaHut and KFC stores across Taiwan, Hong Kong, Vietnam and Myanmar. 

the 1st CDO in JRG ( one of the three in Jardines Group in 2019 )
 - Restructure & transform a traditional tech function to new one with P&L responsibility, with cover Digital Strategy, Data, Technology , E-commerce & Digital Customer Experience
 - Digital Sales vol increased >3X in 3 years, boosted digital sales mix to total sales > 60% 
 - Incubated new digital focused business

Group Chief Digital Officer

CoBo Social - The 1st community for Art Collectors in Asia

incubate and build cobo social from scratch.

Founding Team Lead, Advisor

New World Development Company Limited

Focus on Data , PropTech, digital marketing , startup investment & digital ecosystem building 

- Establish an new Technology and Digital Department & Industry Ecosystem from scratch on Group level 
 - support 4 listed companies and multi business units (property, retail, art, education, F&B, health, tech investment), across China & HK.
  - department function covered digital technology, digital marketing & pr, social media, data analytics,digital product development& startups investment
   -Winner of 2016 Best team award of New World Group (among 40,000+ employees among 4 listed companies)
Ecosystem building
  - built an ecosystem in startup and tech scene across China and HK 
  - strategic investment in tech startups, 
  - incubate new business & startups 

Cultivation of Digital and Entrepreneurship capability for the corporate
-As a Co-founder launched a award winning Digital talent training program - DigiTalent which trained > 1000 staffs across 4 listed companies
-Launched Entrepreneurship focus recruitment program (A• Adventure Entrepreneur Program) for new gen of entrepreneurs  
-Launched different corporate Hackathon in China and HK.
-Incubated corporate innovation program - Eureka Nova

Assistant General Manager, Digital Strategy

K11 Concepts Limited

- the 1st Group head of Digital in K11 China & HK, build K11 digital team & ecosystem from scratch
- focus on Digital marketing, CRM, Retail tech 
- established & launched K Dollar 
- launched the 1st loyalty program that can earn and burn points across China and HK in mall industry

-  cover all shopping malls, office building, residential projects within K11 portfolio ( Victoria Dockside, K11 Musea , K11ArtMall HK , K11 Shanghai, K11GuangZhou, K11Wuhan, K11Shenyang, K11Tianjin, K11Ningboa, K11ShenZhen, Dpark, K11Atelier, K11Artus)
- covered all business entities & brands under K11 Group

Chief Digital Officer

Ralph Lauren Asia Pacific Limited

Regional Marketing Manager, eCommerce

LVMH Perfumes and Cosmetics Asia Pacific Ltd

Regional CRM & Digital Manager

CRM Manager

I serve & support great minds and creators to build great stuff & make changes for digital economy & web3

~~~~~~

What I believe in :  
Embrace Digital Economy & Culture - an #Open, #Connected, #Collaborative and #Entrepreneurship driven society, further empower an individual to create social value. 

There is no Digital Transformation, but Transformation in Digital Age. 
success of DT is a holistic work, but not  simply digitalized works in functional teams such as marketing, Fin & IT functions or onboard new technology.

#Digital@work
Matthew Chan is an experienced digital, technology and marketing leader with extensive experience in Asia and China’s digital scene, focuses on leveraging the power of digital, data analytics and technical innovation for enterprise digital transformation & business growth.

   - Deep understanding & experience in the digital & internet ecosystem in APAC and China
   - With an entrepreneurial soul and passionate in startup culture + disruptive technology  
   - 0 to 1 Experience in building digital company/team/division with digital & data-driven capability from sketch in different organizations 
   - Lead digital division with cross-functions (analytics, digital product, technology, digital   marketing, business development, content…etc)
   - Experience in both agency and client sides.
   - Vast expertise in Digital marketing, CRM, Retail tech and e-Commerce for retail in Asia 


other roles in industry: 
- advisor to various startups and accelerator programs across HK, China and Europe.
- Frequent speaker at major conferences and forums on digital marketing, eCommerce, CRM and Omnichannel retailing across Asia, including eTail Asia, SES, Retail innovation and Management Forum, Loyalty and Big Data World Asia, Retail Marketing, Omni-Channel Retail Conference, SCMP Game Changer,Big Data Business Analytics Forum, French Tech Tour China..etc
- Advisory committee of major conferences across Asia, including IRCE Asia ( Internet Retailer Conference and Exhibition) , Retail Asia Expo, HKICC. Chairperson of Retail Innovation and Management Forum



Specialties: 
- Corporate Digital Transformation 
- Digital Technology + Strategy 
- eCommerce and Omni-channel Retailing 
- Digital Marketing, Social Media, CRM, Loyalty Marketing, 
- Customer-centric Digital product development
- MarTech to drive performance

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