Coalition, Inc.

1st hire on the Growth Team responsible for demand/lead generation and b2b marketing 

Building a B2B demand generation engine by leveraging AI, go-to-market technology, account-based marketing ads, and an automated outbound stack to generate a predictable, qualified sales pipeline

Coalition is a cybersecurity insurance company (Forbes' 2024 FinTech Top 50). Our mission is to solve cyber risk. We do this by combining free cybersecurity tools and services to help businesses prevent and mitigate risk.

B2B Demand Generation / Growth Manager

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

FoundersHK

FoundersHK 港創人 is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world.

Mentor (Growth Marketing)

Race Capital (We are Hiring Engineers)

One of the mentors for their Enterprise Accelerator Program (Summer 2024 batch)

Topline is an intensive 8-week accelerator program designed to elevate your revenue growth.  Get unparalleled access to Race Capital’s network of accomplished sales leaders, revenue operators, marketing and growth experts, enterprise founders and more important software buyers.

Mentor (Demand Gen & RevOps)

Business Integrity Research Operations Lead

ipsy

Largest beauty subscription in the world with 3m+ paying subscribers 

Co-founded by Michelle Phan, one of the biggest YouTube beauty influencers as of to date
Ranked #6 beauty website in the world in terms of traffic (Source: SimilarWeb)
Top #20 app in the Lifestyle category (free app) in App Store 

First hire growth marketer to head up the paid acquisition team (both in-house and agency, 100% last-click direct-response campaign)
Managed a team of 4 media buyers (2 FTEs, 1 intern and 1 contractor) and multiple media vendors 
Specialized in large-scale media buying across paid social (Snapchat, Facebook, Instagram, and Pinterest), SEM, Display, Mobile DSPs and App Install 
Adopted latest ad formats (e.g, Snap Stories, IG Stories and Canvas, FB Collection, etc...) 

Worked with data infra engineers, product engineers, and solutions engineers (partner) on real-time reporting and optimization automation via Adwords API, Facebook Marketing/Ads/Insights API. Collaborated with LA video production team and beauty creators/ influencers to produce direct-response videos

Implemented custom built, back-end tracking with API integrations (e.g Facebook, Appsflyer/adjust/Kochava, Tableau) 

Active participation in Grow.Co and speaker at Mobile Growth Bay Area Meet up Event

Growth Marketing Manager

Reforge

8 week education program for growth professionals (PM, marketing, UX, engineering)

The Reforge Growth Series is a selective 8-week part time program to help you accelerate your career and company by developing a systematic approach to thinking about, acting on, and solving growth problems. 

The series is led by actual practitioners Brian Balfour (formerly VP Growth @ HubSpot) and co-hosted by Andrew Chen (Growth @ Uber). The program features top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack and others.

The Growth Series is our flagship program designed for experienced product and marketing professionals who want to a comprehensive and foundational course on growth. The program includes topics such as Growth Models, User Psychology, Growth Process + Roadmaps, Retention, Acquisition Strategy, Virality, and more.

Alumni (Fall 2017, Spring and Fall 2020 Cohort)

Optimal, Inc (Acquired by Brand Networks)

Growth optimizer on Facebook open graph 
Specializes in paid customer acquisition 

My Profile - http://www.facebook-studio.com/directory/person/77001645

Managed Fortune 1000 clients (e.g., AllState, Liberty Mutual) and startups (Nest, Zynga) marketing campaigns across Facebook/Twitter/LinkedIn
Single-handedly executed a real-time campaign for Bud Light during 2014 SuperBowl (Promoted Tweets, Promoted Trends, TV Targeting) 
Provided strategic advices to self-serve clients (e.g., JustFab, Xoom) who used the Optimal media buying platform

Senior Analyst

TBG Digital (Acquired by Sprinklr)

Building social graph!

- Acquired by Sprinklr before I left the company
- Promoted to Senior Social Media Analyst

Social Media Analyst

B2B Marketer, Demand Gen, Ex-Meta

Jonny Chan is a B2B growth marketing leader with 15+ years of experience building and scaling go-to-market systems across cybersecurity SaaS, insurance, and e-commerce subscription businesses. At Coalition (backed by Ribbit Capital, Index Ventures, T. Rowe Price, and General Atlantic), a $5B cybersecurity insurance startup, he leads customer acquisition by building AI-powered outbound workflows and full-funnel demand programs that drive pipelines across the U.S., Canada, the U.K., Australia, and Germany.

At Meta, Jonny worked as an adversarial researcher (white-hat growth marketer) on the Investigative Operations Team, where he reverse-engineered how bad actors exploited growth systems before products launched. He now applies those insights to design unconventional growth loops and uncover acquisition strategies that traditional marketing teams often overlook. This gives his go-to-market execution a creative edge that drives results where standard playbooks fall short.

At ipsy (backed by TPG Growth), he led the paid acquisition team and helped scale subscribers from 700,000 to 2.5 million, contributing to over $400 million in ARR. Jonny excels at building outbound engines and GTM systems from scratch, making him a strong operator for early-stage companies going from 0 to 1.

Work Experience: 
15 years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

Jonny Chan

Jardine Restaurant Group 

Drive corporate Digital Transformation in JRG which operate 1000+ PizzaHut and KFC stores across Taiwan, Hong Kong, Vietnam and Myanmar. 

the 1st CDO in JRG ( one of the three in Jardines Group in 2019 )
 - Restructure & transform a traditional tech function to new one with P&L responsibility, with cover Digital Strategy, Data, Technology , E-commerce & Digital Customer Experience
 - Digital Sales vol increased >3X in 3 years, boosted digital sales mix to total sales > 60% 
 - Incubated new digital focused business

Group Chief Digital Officer

CoBo Social - The 1st community for Art Collectors in Asia

incubate and build cobo social from scratch.

Founding Team Lead, Advisor

New World Development Company Limited

Focus on Data , PropTech, digital marketing , startup investment & digital ecosystem building 

- Establish an new Technology and Digital Department & Industry Ecosystem from scratch on Group level 
 - support 4 listed companies and multi business units (property, retail, art, education, F&B, health, tech investment), across China & HK.
  - department function covered digital technology, digital marketing & pr, social media, data analytics,digital product development& startups investment
   -Winner of 2016 Best team award of New World Group (among 40,000+ employees among 4 listed companies)
Ecosystem building
  - built an ecosystem in startup and tech scene across China and HK 
  - strategic investment in tech startups, 
  - incubate new business & startups 

Cultivation of Digital and Entrepreneurship capability for the corporate
-As a Co-founder launched a award winning Digital talent training program - DigiTalent which trained > 1000 staffs across 4 listed companies
-Launched Entrepreneurship focus recruitment program (A• Adventure Entrepreneur Program) for new gen of entrepreneurs  
-Launched different corporate Hackathon in China and HK.
-Incubated corporate innovation program - Eureka Nova

Assistant General Manager, Digital Strategy

K11 Concepts Limited

- the 1st Group head of Digital in K11 China & HK, build K11 digital team & ecosystem from scratch
- focus on Digital marketing, CRM, Retail tech 
- established & launched K Dollar 
- launched the 1st loyalty program that can earn and burn points across China and HK in mall industry

-  cover all shopping malls, office building, residential projects within K11 portfolio ( Victoria Dockside, K11 Musea , K11ArtMall HK , K11 Shanghai, K11GuangZhou, K11Wuhan, K11Shenyang, K11Tianjin, K11Ningboa, K11ShenZhen, Dpark, K11Atelier, K11Artus)
- covered all business entities & brands under K11 Group

Chief Digital Officer

Ralph Lauren Asia Pacific Limited

Regional Marketing Manager, eCommerce

LVMH Perfumes and Cosmetics Asia Pacific Ltd

Regional CRM & Digital Manager

CRM Manager

I serve & support great minds and creators to build great stuff & make changes for digital economy & web3

~~~~~~

What I believe in :  
Embrace Digital Economy & Culture - an #Open, #Connected, #Collaborative and #Entrepreneurship driven society, further empower an individual to create social value. 

There is no Digital Transformation, but Transformation in Digital Age. 
success of DT is a holistic work, but not  simply digitalized works in functional teams such as marketing, Fin & IT functions or onboard new technology.

#Digital@work
Matthew Chan is an experienced digital, technology and marketing leader with extensive experience in Asia and China’s digital scene, focuses on leveraging the power of digital, data analytics and technical innovation for enterprise digital transformation & business growth.

   - Deep understanding & experience in the digital & internet ecosystem in APAC and China
   - With an entrepreneurial soul and passionate in startup culture + disruptive technology  
   - 0 to 1 Experience in building digital company/team/division with digital & data-driven capability from sketch in different organizations 
   - Lead digital division with cross-functions (analytics, digital product, technology, digital   marketing, business development, content…etc)
   - Experience in both agency and client sides.
   - Vast expertise in Digital marketing, CRM, Retail tech and e-Commerce for retail in Asia 


other roles in industry: 
- advisor to various startups and accelerator programs across HK, China and Europe.
- Frequent speaker at major conferences and forums on digital marketing, eCommerce, CRM and Omnichannel retailing across Asia, including eTail Asia, SES, Retail innovation and Management Forum, Loyalty and Big Data World Asia, Retail Marketing, Omni-Channel Retail Conference, SCMP Game Changer,Big Data Business Analytics Forum, French Tech Tour China..etc
- Advisory committee of major conferences across Asia, including IRCE Asia ( Internet Retailer Conference and Exhibition) , Retail Asia Expo, HKICC. Chairperson of Retail Innovation and Management Forum



Specialties: 
- Corporate Digital Transformation 
- Digital Technology + Strategy 
- eCommerce and Omni-channel Retailing 
- Digital Marketing, Social Media, CRM, Loyalty Marketing, 
- Customer-centric Digital product development
- MarTech to drive performance

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Jonny Chan

Matthew Chan

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